All silk and clolh
dresses originally, regu
larly priced up to $35
have been removed from
the third floor to the
Economy Basement
See Our Windows
Study the displays today or to
night they tell how amazing are
the values. Eight windows.
c Merchandise of J M
erit OnljT
Extra Salespeople
Extra stock girls and fitters
a hundred and more our service
standards to be maintained.
All the pictures on
this page sketched di
rectly from dresses this
sale includes. But there
is only room to illustrate
examples.
NOW THE BIG NEWS TODAY THE BIG DAY
J2y
Choice of Our Entire Third Floor Stock
and Hundreds and Hundreds of Specially Purchased Dresses
That Are to Be Shown for the Very First Time This Morning
Every Dress Is NewEvery Style Is New
But Notwithstanding, Every One at an Extremely Drastic Reduction i
Every One at a Mere Fraction of Actual Value
Some That Were Made to Retail for as Much' as Four Times the Price in This Sale
Street Dresses
Party Dresses
Sport Dresses
Afternoon Dresses
Theater Dresses
Reception Dresses
Business Dresses
Dance Dresses
Tailored Dresses
Evening Dresses
Dinner Dresses
Restaurant Dresses
In every respect, from every angle, the most stupendous,
most comprehensive and most sensational dress selling ever
announced in all the 72-year history of Lipman, Wolfe's.
So far as we know, no American store ranking with Lipman,
Wolfe's has ever inaugurated an all-inclusive dress sale equal to
this so early in the season. Four mammoth groups four prices:
1 I J' hsf
The entire superb collection of the cele
brated "Leslie-Mott" "original creations"
is in this sale, and the world knows of no
dresses smarter than these. They were
bought under extremely unusual circum
stances and are to sell at prices that are
next to unbelievable.
No G. O. D. s
or will calls, without a deposit of at
least one-fourth the purchase price
-Nod resses sent on approval. None
to be returned for credit or exchange.
Dresses in scores and scores of styles
and all of that better quality for which the
name Lipman, Wolfe & Co. stands an
assortment so large and so wonderful it
would suffice for the most delightful of
Fashion Shows this extraordinary store
might present.
No Coats or Suits Sold on Our Third Floor Today Every Facility of the Apparel Section Devoted to the Sale of Dresses
iTHIS STORE USES NO COMPARATIVE PRICESTHEY ARE MISLEADING AND OFTEN UNTRUEmmmK