i
12
THE MORNING OREGONTAN. MONDAY, JANUARY 2, 1922
I OREGON ASTERS. GROWN IN THE OPEN. FIND READY SALE IN MARKET AS
FAR EAST AS ST. LOUIS AND DEMAND IS SO GREAT SUPPLY IS INSUFFICIENT i
3 l ' 1
I :
Farm of Seven Acres Near McMinjiville, Cultivated Intensively, Famishes lOOflOO Cat Flowers Annaally, in Addition to Large Quantity of Seed Blooms Grow
I in Great Profusion of Colors, Running to Lighter Shades, Ranging From Pare White to Purple Keeping Qualities Exceptional.
1 - V, w r f"
1
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Jty Ejtrle Klrhardfwjn.
vUTDOOR-GROWN Oregon asters
have built up a reputation for
. quality that is making: them
first In demand in the cut-flower
market from Portland as far cast as
the Missisippi river. In the face of
eastern and California comeptltlon
the Oregon flowers cannot supply the
volume which St. Louis florists eeek
" tin contract during the season.
.'Herbert & Fleishauer of McMinn
ville, Or., are rated as pioneers In
Willamette valley aster culture. Their
volume has been Increased from ex
perimental beds of the flowers In
1904 or 1903 to seven acres cultivated
on the intensive plan which supply
1D0.000 cut flowers annually in addi
tion to large quantities of aster seed.
,The finest of the asters, developed
by careful seed selection on the part
of the growers, greatly resemble
chrysanthemums in size and bloom
conformation. They command a price
approximating $1.50 a dozen and
reach the market In late summer and
early fall at a time when prime cut
flowers In other varieties are ex
tremely scarce. Portland consumes
about 23 per cent of the yearly output
of the Herbert & Fleishauer gardens
and the remainder is . distributed
throughout Oregon. Washington, Idaho
and Montana with a large volume go
ing annually to Kansas City and St.
Louis.
The Oregon asters are said to hold
up exceptionally well In shipment.
Tho cut flowers are Iced and shipped
by express to the more distant points.
Their keeping qualities compare fa
vorably with the chrysanthemum, of
which they are the forerunner In the
market
Asters grow in a great profusion of
colors, or rather tints, for the flowers
keep closely to the lighter shades
with a range from pure white to
purple. During blooming season the
Herbert & Fleishauer gardens present
a novel eight. Snow white, shell pink,
rose pink, lavender, azure blue and
purple rows of asters blend at a dis
tance into what appears to be a solid
set field of flowera.
The Herbert & Floishauer location
Is off the main highway, but hundreds
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t
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t
t- i
t
5- 'V V..
pilliillllilj
of people come each year during Au
gust and September for an oppor
tunity to see the aster beds In full
bloom.
The earliest of the outdoor grown
flowers are ready for cutting In late
July. The latest continue until early
October, depending on the season. Dry
weather during the cutting season is
beneficial, for damp flowers do not
stand shipment as well aa dry ones.
The color variation In each flower
and the possibilities of cross pollina
tion between different varieties of
asters permit a wide range of devel
opment of flowera. During the greater
part of the 15 years or more In which
the McMinnville concern has been
ra'sing asters they have devoted a
share of their time to producing va
rieties suited to the Willamette val
ley conditions and to the market de
mands. At present their leading alters are
of their own creation developed from
the best eastern or imported seed.
Seed selection for color and size of
bloom and cross-pollination for bloom'
conformation have been the chief
processes followed. Many of, the finest
varieties bear flowers five or six
inches In diameter. Two main types
are sought. The comet type has a
shaggy flower with long fluffy pet
als. The branching type has stiff,
close-set petals resembling the In
curving type of chrysanthemum.
Land which will successfully pro
duce asters is worth $1000 per acre,
according to Harvey Fleishauer, man
ager. It, must be restored each year,
however, If Intensified aster growing
Is followed. The Herbert & Fleishauer
asters are produced on the same
ground every season, but one or two
crops of green vetch are plowed under
between seasons and some fertilizer
Is applied.
From the planting of the seed until
the cut flowers are packed in boxes
or the new crop of seed harvested
asters require a great deal of skilled
hand work. The plants are annuals
and require replanting each year. The
seed is planted in outdoor beds in
March and transplanted late In the
spring. During the growing season
the beds are kept watered by an over
head system of irrigation, weeded by
hand and handpicked for the destruc
tive aster beetle and tarnish bug. The
stemrot, the worst disease which af
flicts the plant, must be carefully
guarded against at all times.
Seed production offers practically
a separate industry in connection
with the growing of asters. To se
cure the best seed very careful selec
tion, followed out systematically from
year to year, must be observed. The
seed has a retail market in practically
every section of the United States
and brings from $16 to $64 a pound
for the best varieties adapted to gen
eral flower culture. Some of the finest
cutting varieties are not on the mar
ket at any price. An acre of asters
will produce about 30 pounds of seed
In addition to many cut flowers. The
finest varieties are the lightest seed
bearers, however, and some times only
a few ounces can be secured from the
entire output of a particular kind.
Oregon is better adapted to cut
flower production than to seed grow
ing, according to Mr. Fleishauer. A
very dry fall always guarantees a
good yield. The 1921 season was one
of the best on record In this respect.
The early fall rains of the 1920 season
on the other hand caused Herbert &
Fleishauer to curtail their entire seed
output and in some cases almost
caused them to lose all the seed of
some of their late varieties.
In a normal seed year the seven
acres will produce in the neighbor
hood of $5000 worth of seed In ad
dition to supplying the planting needs
of the firm and approximately 100.000
cut flowers. The overhead expense is
high throughout and cuts down what
would otherwise prove a gold mine
output for a few acres of Willamette
valley land.
mmilmmiii!iiimiiiiiiimHiuiiiiMiiiiiifmiiiimiiiiNiim
OREGON GROWERS' ASSOCIATION IS ACTIVEl
s
s ',
B '
I Co-operative Organization Large Factor in Marketing of Big Crops of Various Kinds Careful
Handling of Products of Farms and Orchards Results in Huge Aggregate Savings. I
P i
dMinnmmtiiiiiMHiiiiuiuiimiHiiHiiiiiMiiitimimiinniiiimmm
By C. I. Lewi. Alrant General Manager
On-con Growers' Co-operative Amwcut
tlon. HORTICULTURE In Oregon has
been going through very largely
the same reconstruction that has
been necessary In all lines of business
Fortunately, however, the indications
are that tho readjustment period is
practically past and that the future of
the Industry is assured. In fact, the
season of 1922 should be a banner one
for the horticulturists of this state.
The successful horticulture of any
community depends to a very large
extent upon the marketing of the
products.
The Oregon Growers' Co-operative
association Is Jut passing through Us
second year. It was organized in the
most trying times, yet Its growth
under these conditions has been re
markable, as It has enrolled today
over 1900 members, controlling over
30,000 acres of fruit. The merchan
dising of the 1920 prune crop was a
stroke of business of Inestimable
value to the state of Oregon. Had it
not been that the Oregon growers had
built up new markets, found new out
lets for the product, it would have
been Impossible for them to have
moved 12.000,000 pounds of prunes last
season, under the very trying busi
ness conditions existing in this coun
try. The fruit was moved, however,
leaving clean shelves for the 1921
crop, which has been moving at prof
itable prices, and the indications are
that the season of 1922 will find the
entire prune crop of the northwest
sold.
The association Introduced a prune
pltter Into the state. Introduced prune
bread to the Oregon public, was In
strumental In Inaugurating prune
week, and carried publicity to all
parts of the state and practically to
all parts of the union.
During the season of 1920-1921, Ore
gon fruits have been sent out to wider
markets than ever before In their his
tory. Many people for the first time
have tasted Oregon fruit, and a foun
dation has been laid for a greatly In
creased consumption In the years to
come. ' The Oregon Growers' Co-operative
association has played a lead
ing part in obtaining a wide distribu
tion! in advertising our products tc
eastern consumers, and in developing
new outlets for the products.
Oregon Is rapidly coming to the
front as the greatest berry producing
state in the union. The outlook, last
June was exceedingly dark for the
berTy growers, because so many can
neries were in such a position that
they were not able to buy freely. The
canneries had lost huge sums of
money the previous season, owing to
the fact that the raw product, labor,
sugar, freight and everything which
they dealt with, cost the highest
prices in oHir history. Owing to the
reconstruction which Is going on over
the entire country, many contracts
with canneries were canceled, and
the products had to be sold at a
greatly reduced price. In some cases
at a very heavy loss. Consequently
these plants could not take the large
tonnage of berries that they ordi
narily handled. While some of the
berries of the state can Be handled
fresh, the large percentage of the
tonnage must be canned, dried, dehy
drated, barreled or manufactured into
fruit Juices.
At a time when It looked as though
many of the berries would be lost,
the association stepped In and made
arrangements with a few canneries
and bankers of the state whereby a
huge tonnage of the fruit could be
saved. The trail which the associa
tion blazed was followed by others,
and as a result our berries were
saved. The best part of It la. how
HiiiuliimiiiinmuiiitiifuiuiltiMliiiutiitiiiimyitiiiiiiiiimiiiiiimiitHiuiiitv
IRRIGATION SITUATION IN I
ORKGO.N 11 V COUNTIES.
According to the best informa-
tion available. Baker county
leads in the area of land actually
irrigated and crop-producing,
with 172.000 acres.
Next In line Is Harney, with
120.000 acres, while Malheur Is i
thinl-with 110,000 acres.
The Irrigated area In the other
counties is as follows: Crook, i
43.000; Deschutes. 57.000; Doug- i
las. 2000; Gilliam, 3500; Grant. I
34.000; Hood River. 20,000; Jack- I
on, 25.000; Jefferson, 8500, f
Josephlne.15,000; Klamath, 95,000;
Lake, 100.000; Morrow. 10.000; i
Umatilla, 66.000; Union, 53.000; I
Wallowa. 63.000: Wasco. 10. 000:
Wheeler. 8000. 'and all other
counties. 10.000.
iwiiMiiiiiniiiHiimiiiHifiiHiiiiimiiiiiiiiiiiiiiiiiiuutiMiiuiKiDiiiiiiiiiimiii.n r'rought the highest price
ever, that practically all of the fruit
which has been put up in by-products
form this year Is moving. There Is
every indication that next spring will
see the entlr preserved berry crop
of the state consumed. This should
mean a very brisk business in all out
lets for 1922.
The same tightness in the canning
situation also" affected the sweet
cherry. The maraschino demand was
strong, but the cannery demand was
very weak. It was at this stage that
the Oregon Growers' Co-operative as
sociation pulled off one of their most
constructive pieces of work during
the year. They determined tha these
cherries should reach a market at a
fair price to the producer. Some 60
cars of cherries were shipped east
This included some 25 cars of Royal
Annes.- Some of these cherries were
shipped as far east as Boston and
New York, arriving in splendid condi
tion, and demonstrating to the state
that a large percentage of our cherry
crop can be consumed In the fresh
state. Undoubtedly In the years to
come this business will be increased
enormously.
The sales of fresh fruits, of "cher
ries and early pears in eastern mar
kets were so satisfactory that there
was a tendency for pear growers all
over the Tacific coast to ship their
fruit east, rather than sell It to the
canneries. Some of the canneries also
were not In position to buy a large
tonnage. As a result the eastern
markets were rather heavily over
loaded at a time when there were
more or less peaches, green prunes,
grapes and melons offered to the
trade. The result was that prices
during the middle of the season were
unusually low, and not as large
profits were made on Bartletts as
were anticipated. Nevertheless, on
the whole, returns have been fair.
The association sold Its tonnage of
the Willamette and Umpqua valley,
some 400 tons, for $65 for number
one and $35 a ton f. o. b. for number
two, which would mean a price of
between $2 and $2.50 boxed. This
was one of the most satisfactory sales
made in the entire northwest this
past year. The fall pears sold very
( readily and as usual Oregon Anjous.
I1 Cornice. Hose and Winter NeHis
in the
world's markets. The state has no
real competitors with, fall and winter
pears.
The apple season early in June and
July held exceeding promise with one
of the lightest crops in our history
and with an unusually good quality
fruit it was felt" the returns .might be
phenomenal. However, a buyers' mar
ket, labor unrest In the east, threat
ened railroad strikes, etc., tended to
bring down the returns which the
growers received. Nevertheless, the
apple growers of the Pacific north
west as a class this year will make
money.
The Indications for the future of
the apple business are that the early
varieties and the large sizes will
always bring a premium, and every
effort should be made by the grow
ers of the northwest to bring about
this combination.
Prunes from eastern Oregon can
always be handled fairly satisfac
torily in the green state. The big
crop of western Oregon, however. Is
a dried fruit proposition. When crops
were light, years ago, it was fairly
easy to merchandise our entire crop,
but with an ever-increasing acreage
It becomes necessary to develop new
markets. It was realized by the lead
ing prune growers of the state that
with 80,000,000 to 100,000,000 pounds
of prunes to be harvested in the near
future that some drastic marketing
reorganization was necessary. Ac
cordingly the association was or
ganized to undertake this work. ,
Thousnnds of growers have joined
the organization, and the work Is well
under way. New markets have been
developed, advertising campaigns
have been carried on in big centers
like New York, and much has been
done to advertise to the American
public, as well as to the British pub
lic, the great merits of the big, tart
sweet prune, the Oregon prune, which
really has no competitor when it
Portland Elevator
Company
Office and Factory:
Kant Ninth and Mill Streets
I'honel Eut 31.
PASSENGER AND FREIGHT
ELEVATORS
HOISTING MACHINERY
Portland, Oregon.
comes to flavor, zest and snap. It is
the highest quality of cooking prune
grown. The growers of the state,
working shoulder to shoulder, it
should be possible to find new mar
kets for the increasing tonnage, but
without such co-operation this result
cannot be expected.
The season of 1921 has been a ban
ner walnut year for the growers of
the state. Nearly every orchard has
had a splendid crop, and the prices
obtained have been at all times 2
cents in advance of the California
quotations. The association called a
conference of walnut men in the late
summer. Definite grades were estab
lished, sizing and grading machines
were installed. Extreme care was
taken in the harvesting, washing and
drying of the product. The result is
that the entire crop has been moved
at the most satisfactory prices ever
received by our growers. Not only
BOSTON
PACKING
COMPANY
Manufacturers of the
Famous
"Willamette" Brand
HAMS
BACON
and pure rendered
LARD
Jobbers of all kinds of
fresh and cured meats to
hotels, restaurants and
dining cars, and supplying
ships. )
Third and Ankeny Streets
(7
t -rf
l '.;f Zz': i f A -vr,u
J rr$&ri ;
i . rT"N 'Nr-s
1 IV I 1 1 e"
An i . i . i i
ClAJL.
The above is an authentic record of registrations on December 1 of Marshal Foch and
party at Crown Point Chalet, Columbia River Highway. Note statement that the best
meal had since leaving Paris was served at Crown Point Chalet.
-s.
MRS. M. E. HENDERSON, Corbett, Or.
that, but steps have been taken to
develop new markets in future years
for our crops in the east and in Great
Britain.
The same can be said of the filbert.
This nut Is coming to the front very
rapidly, and a few years will see
thousands of acres devoted to this
promising crop In western Oregon. It
is very easy to obtain from 6 cents to
10 cents a pound more at the present
time than the imported nut would
bring. The Oregon nuts are superior,
they are easily grown, and the time
is not very far distant when the re
turns from filberts will be measured
in the millions of dollars.
Some of the accomplishments of the
association the past year have been.
first, the standardization of all Ore
gon products; second, wide distrlbu
tlon of these products through good
salesmanship and advertising; third.
the conducting of a campaign of pub
licity and education to not only the
eastern public, but our own Orego
clans; fourth, work along the lines
of favorable legislation for Oregon
fruits, and fifth, the obtaining of
lower freight rates and better traffic
accommodations for our big crop.
The association is also working
hand in hand with other big co
operative bodies in the northwes't
OPS
McNEFF
Brothers
88 Ninth Street
(Myler Building)
Portland, Oregon
OREGON PACKING
COMPANY
Canners of
FRUITS AND
VEGETABLES
IAIN OFFICE :
EAST SIXTH AND ALDER STS.
PLANTS LOCATED :
VANCOUVER, WASH.
LEWISTON, IDAHO
SALEM, OREGON
PORTLAND, OREGON
North Coast
Power
Company
441 Pittock BIk.
Operators of
Public Service
Properties
Vancouver, Wash.,
and North to
Tenino
Rainier and
Hillsboro,
Oregon,
and Other Tualatin
Valley Towns.
SHIPHERDS HOT SPRINGS
CARSON, WASHINGTON
TV-!!
I if- i r:; k:: -m m
n.s': & .s,-,. fis" "
t
The Ideal Health Resort Open All the Year
Located in the Cascade Mountains, near the gateway of tho Wind
River Gorge, at Carson, Washington, 69 miles east of Tortland.
Take Spokane. Portland & Seattle local from Portland or Spokane
to Carson, Wash., where auto stage meets all trains, or by auto via
Columbia River Hishway to Cascade Locks, ferry to Stevenson,
Wash., only 7 miles from-springs. By auto via th Evergreen High
way on the north bank of the Columbia river to Carson, Wash.
Lady and men attendants, competent nurse and masseur. The
mineral water is good for rheumatism, neuritis, skin disease, liver,
kidney and stomach trouble.
Cottages and camping privileges. Write for further information.
JOHN E. KELLY, Manager.
ROGUE RIVER
CANNED SALMON
"CROWN" Brand
Awarded Gold Medal San Francisco Exposition
For Sale at Sealy-Dresaer Co., or Write to la
CANNED BY
THE MACLEAY ESTATE COMPANY
Portland, Or. Wedderbnrn, Or.
Bell & Co.
, INC.
Wholesale Fruits
and Produce
110-112-114 Front Street
Portland, Oregon
The
United Contracting
Company
General Contractors
Phone Main 3099
109-10 N. W. Bank Bldg. Portland, Oregon
I