12
THE MORNING OREGONIAN, TUESDAY, NOVE3IBER 20, 11)21
am me tx 1 i jtgBxii
WHEN telephones busily told the
news that the bridge tourna
ment planned for yesterday
afternoon and evening had to be post
poned, the social programme of about
350 society folk and bridge enthusi
asts was changed suddenly. Of course,
they couldn't play bridge without
cards, and, as the cards sent from
Lafayette, Ind., two weeks ago didn't
arrive In time, there was nothing to
do but put the party off to a later
date. And so next Monday the tourn
ament will take place. It will be In
the Benson hotel, as originally ar
ranged. Several additional tables
ire engaged yesterday and Miss An
nie Blanche Shelby, chairman, hopes
to have almost 1UU tables by the day
of the event.
The principal event of social Inter
est for this week will be the smart
subscription ball to be given on Fri
day night In the Beneon hotel, with
a group of young society matrons as
j.atrontsses. Several dinner will pre
cede the main function.
Invitations will be Issued soon for
a forma! reception for which the pres
ident and faculty of the Hill Military
academy will be hosts In compliment
to Captain Karl Flegel, U. S. A., and
Mrs. Klege!, who have arrived from
Texas. Captain Flegel has been de
tailed by the war department as pro
lessor of military science at the acad
emy. The reception will be Decem
ber 9 at 175 North Twenty-fourth
btreet.
Mrs. Frank Cattfrlin (nee Hazel
Conrad), with her little (on Conrad,
l:as come from Corvallis for an ex
tended visit with her mother, Mrs.
Ida Conrad, 4814 East Couch street.
fhe was widely known in East Port
land before her removal to Corvallis.
Miss Helen Klllen of Hillsboro will
leave today for a trip to the east and
a. visit of several months with her
brother. Lieutenant W. V. Killen, at
Fort Washington, Md. Miss Killen
will be the house guest of Captain
nnd Mrs. Thomas Brand.
Pilgrim church will have an apron
and fancywork sale Wednesday after
noon and night at Missouri avenue
and Shaver street. Dinner will be
erved from 6 to 7 o'clock.
The Oregon yacht club gave its
Thanksgiving dance Saturday night.
Miss Pearl Staples, daughter of Isaac
K. Staples, played the violin. K. F.
Uerth and his committee have plans
under way for a big Christmas tree
party. Some pleasant surprises are
In store for members and their
friends.
The women of the Transfiguration
mission,' at East Fiftieth and Division
streets, a branch chapel of St. David s
Episcopal church, will have an in
dividual booth at St. David's bazaar
to be held dn the Hotel Portland to
morrow forenoon, afternoon and
evenings.
The young people of St. Stephen's
pro-cathedral will give a play, "All
of a Sudden, Peggy," Monday evening,
December 5, In Lincoln high school
auditorium.
Mrs. S- Chalmor entertained Satur
day at her home on Kearney Btreet
for her niece, Miss Julia Rubensteln.
Mrs. J. T. Claghorn entertained
m
i i
' l
, - , )l .
t . 1 -
-Fink Photo.
MRS. W. H. SMITH, A RECENT HOSTESS.
Sunday afternoon at a tea for her
son. Jack Claghorn. The young people
of St. Stephen's church were invited
for the occasion, which celebrated tbe
birthday of the honor guest.
FSTACADA. Or., Nov. 28. (Special.!!
Miss Ida Tannler, daughter of Mr.
and Mr. Benjamin Tannler of Viola,
and Thoma W. Jubb were married
yesterday afternoon at the home of
the . bride's parents. The Episcopal
service was read by Rev. Upton H.
Gibbs of Estacada. Relatives and a
number of friends witnessed the cere
mony. Mr. and Mrs. Jubb will reside
ou the former's ranch, near Viola.
Home-made plum puddings, mince
meat, bread, pies and cake wiij be a
feature at the holiday sale to be given I
by the women of St. Stephen's pro-1
cathedral in the assembly room of I
the Portland hotel, Morrison street!
entrance. The sale will be next'
Thursday.
Among members of the Order of the
Eastern Star an outetanding event
will be the benefit ball to be given
in the Multnomah hotel tomorrow
evening by the board of relief of the
Eastern Star. The grand ballroom
and the assembly hall will be used
for the occasion. The Acacia club has
donated the use of the' cardroom or
library. The relief work will be done
in this city regardless of where the
membership is held. The relief board
is made up of the matrons and patrons
and associate matrons of all Portland
chapters.
Mrs. Carre Louise Dunning, who
was expected to return to Portland
for the holidays, will remain at
Vrench Lick Springs for a rest cure
until February 11, when she will sail
for Europe, visiting Spain, Italy,
Greece. Turkey and the Holy Land,
returning in the early summer.
...
At the Arlington hotel .in Santa
Barbara among the Portlandere last
week were Mrs. Olive Olrton, Harold
H. Girton and H. E. HilL
...
At the Plaza hotel, San Francisco,
last week were C. H. Miller. Mr. and
Mrs. C. H. Buck, Alice McCarthy,
Adrian F. Ward and F. J. Kueber,
all of Portland.
...
Martha Washington social club,
Order of the Eastern Star, will give
I a dance December 14 In Christensen's
hall.
...
George Wright Relief corps will
hold its annual bazaar and dinner
tomorrow at 625 courthouse. Dinner
will be from 11:30 to o'clock. Qutlto,
rugs, aprons and fancy articles will
be on sale.
.
- A visitor In the city for the week
end was John B. Siefert, who was
entertained at a musicale at which
Dr. and Mrs. Frank E. Smith pre
sided in their home on Westover road.
Mr. Siefert formerly lived in Pittsr
burg. Pa., and is a well-known singer.
He met the Smith several years ago
when they were traveling In Europe.
Mr. Siefert at present is a member of
the faculty of the department of
music at the University of Oregon.
He has been asked to sing for the
MacDowell club December 6. -.Assist
ing Mrs. Smith at the recent gathering
were Mrs. John Rose Dickson and
Mrs. C. W. Fulton. Mr. Siefert fa
vored the guests with a programme
of songs.
. . . .
Alpha Gamma Delta alumnae will
meet Thursday at 8 P. M. with Mrs
E. S. Farnand. 731 East Sixtieth
street North. Take the Rose City car
to Sixty-first street.
...
Mrs. William F. McKenny, wife of
the exalted ruler of the Elks, has con
sented to serve as hostess for the
booth at which fresh and canned
fruits will be featured in the bazaar
which, the women of the Elks club
will give in the temple December
2 and 3.
...
Mr. and Mrs. Stanley Jewett will
enterta n at dinner on Friday evening
prior t the subscription ball.
Mr. and Mrs. Harold Wendell have
moved Torn ths Wilmar apartments
to their new borne at 379 Aspen street.
...
Mr. i.nd Mrs. William Wallace were
hosts last night t a dancing party
in their uome o; Kearney street,
e .
Miss Virginia Mears will be hostess
Friday t a dinner. Her guests will
be a few merriDers of the younge."
emart set ' who will attend the sub
scription ball at the Multnomah hot.:
tnat evening.
An event of social musical and
community interest will be a concert
Friday night in the Ainsworth echool.
Mrs, H. V. Carpenter has planned the
programme.
. e
RIDGEFIELD. Wash., Nov. 28.
(Special.) Ridgef ield's Thanksgiv
ing "600" club, composed , of 12
men, with their wives and others,
held its annual dinner Saturday
night at the Hotel Ridgefield,
where covers were placed for 24. The
dining room and tables were dec
orated for the occasion with season
able flowers.. Thj toastmaster was
John L. Bratlie. After the dinner
everyone repaired to the bungalow of
Judge and Mr. Hugh B. Apperson
where "500" was played, six table
being used. Mrs. Bratlie captured
highest honors, while the other award
went to Charles E. Alexander. Those
present were Mr. and Mrs. John L.
Bratlie, Judge and Mrs. Hugh B. Ap
person. Mr. and Mrs. Hans J. Bratlie,
Mr. and Mrs. Herman J. Potter, Post
master and Mrs. Benjamin G. Brown
Mr. and Mrs. Charles E. Alexander
Frank H. Gilbert. Mrs. S. P. Mackey,
Dr. and Mrs. William L. lies. Mr. and
Mrs. Charles L. Peck, John T. Harris,
Miss Fannie H. Harris. Mr. and Mrs.
J. E. Layne and Mr. and Mrs. Will
lam S. Miller. The club ha been
meeting for more than four years at
the homes of the various members.
THE PROGRESSIVE WOMAN'S
LEAGUE will open its rummage
eale today at 129 First street and will
continue through Thursday. The af
fi.lr is In charge of Mr. Walter
Gloyd, assisted by Mrs. W. L. Prentiss,
president, and the following members
of the club: Mrs. William M. Coplan,
Mrs. J. B. McCreary, Mrs. S. J. Cha
denla. Mrs. Effie Weber, Mrs. E. J.
Weigant, Mrs. Olive Shurpliss, Mrs.
11. B Banning, Mrs. George Ensmtn
ger, Mrs. L. J. Lethrldge, Mrs. R. J.
Orborne, Mrs. John G. Abele, Mrs.
Ernest Crosby, Mrs. F. J. Mallory,
Mrs. Joseph A. Graef and Mrs. L. B.
Austin. All proceeds will be given to
the Christmas welfare fund of the
club, which Is now caring for several
families and which also does its bit
for the Old People's Home and vari
ous oiher charities.
Members of the club who have not
as yet sent in their donations will
assist by delivering them directly to
129 First street. Any others who wish
to assist may call Tabor 1893, Tabor
5690, Automatic 231-08 or Woodlawn
5004.
...
Falling parent-teacher association
will hold lis regular meeting Wednes
day night at 7:45 o'clock in the audi
torium of the school. Fathers espe
cially have been urged to attend, as
an interesting programme has been
prepared. Following the business
meeting a musical programme will be
given by children of the school. Miss
Gussie Irene Brownsteln will enter
tain with piano numbers.
Speakers will be Mrs. J. F. Hill,
president of the Oregon Parent
'itacher association, and Mrs. W. H.
Bathgate, president of the Portland
council; W. F. Woodward, R. H.
Thomas and John Heltkemper. A
sliver tea will be given to raise the
funds of the treasury. Members of
other parent-teacher circles have been
invited to attend. Mrs. Ida H. Byer
is president of the Falling circle.
...
Women affiliated with the Portland
lodtre of Elks will hold a bazaar De-
Beauty of Skin
Enhanced by Cuticnr a
When used for every-day toilet pur
poses Cuticura keeps the complex
ion fresh and clear, bands soft and
white and hair live and glossy. The
ap to cleanse and purify, the Can t-
ent to soothe and heal and the
Talcum to powder and perfume.
mvt r Trv Wr Ms AMw'Ortmia.
nm.Ofl 111. Uniljbu " loUtmi-
S.
cember 2 and 3 to raise funds for th
Christmas tree for poor children of
the city at the municipal auditorium
Christmas day.
A country store and doll, candy,
fancywork, tobacco and canned fruit
booths will be among the features of
the bazaar, which will be held in the
ledge, rooms, Broadway and Stark
street. A band will play popular
music.
. . .
4
The patronesses of the first dinner
dance to be given by the committee
of 100 of the Portland Chamber of
Commerce the night of December 8
in the clubrooms will be: Mrs. Will
iam MacMaster. Mrs. H. B. Van Duzer,
Mrs. Max S. Hirsch, Mrs. W. S. Klrk
patrick, Mrs. R. L. Burnside, Mrs.
R. S. Howard and Mrs. Peter Kerr.
....
The current literature department
Of the Portland Woman's club will
be entertained at the home of Mrs. H.
W. Coe, 100 Royal court. Thursday.
Luncheon will b served at 1 o'clock.
Assisting hosteeoes will be Mesdamej
J C. i:ryant. t . C. Wbitten, J. C.
Poyer, E E. Latrimore, Frederick A,
Kribbs, Herbert udlipp. Miss Petro
nella Peeta wiii entertain with vocal
(elections and Mrs. Frank McCrellia
will give a review of Americanization
cf Edward Bok.
Ockley Greea Parent-Teacher asso
ciation held its regular meeting No
vember 16, in the school assembly
room. The Sterling educational bill
was discussed by the school principal.
Mr. Dixon. Shorf speeches were made
on the 1925 fair Doris Allen enter
'alned with solo dancing and a boys'
chorus under direction of Mrs. Alcard
seng. The regular busineas meeting
fcllowjd. Refreshments were served
later.
A sjr'es of lectures for mothe
will be given a: the Arleta" public li
brary, 45th ave.iue and S4th street,
every Wednesday at 2:30 P. M.
These lecture are under the aus
pices of the Visiting Nurse aseocia
t.cn and all women of the Lents and
Mount Scott district are urged to
attend.
The followLg " programme Is
planned:
November 30 Maternal Feeding.
December 1 Artificial Feeding;
Demonstration: Modification of Milk.
December 14 Clothing and Cleanli
ness; Demonstration of Baby's Bath.
December 21 Proper Surroundings
lor the Faby.
December 2S Symptoms and First
Care of Sick 3r.by.
January 4 Signs of a Healthy
Baby.
January 11 The Growing Child.
.
Central W. C. T. U. will meet at
the home of Mr C. W. Ranee, 1038
C'ackamas streot. tomorrow after
rcon at 2 o'clock A business session
r.d social gathering v will be held.
The election of vice-president and the
ccceptince of the year's calendar will
be features of the afternoon. Mrs
Diamond will epeak on the relation
of the W C. T U. to the church and
Mrs. G. L. Bular.d will speak on the
relation of the W. C. T. U. to the
iither women's organizations. Mrs
Ftta Glttings w'U make a short ad
dress on prospects and work for the
doming year. A musical programme
is in charge of Mrs. Emma Walton.
All member are urged to attend and
visitors are we'eome. This is the last
meeting in charge of President Mrs.
Cora Tcnnay before her departure
fcr Cali'ornla.
...
Alblsn W. C. T. U. will meet at the
lome of Mrs. A. Christianse. 883
Porthwick street, today at 2 o'clock.
Mr. Wray, superintendent of moth
ers' m actings and child welfare work
will have charre of the programme
...
Kero Parei t-Teacher association
will give a free musical programme
this evrning at 8 o'clock. The publi-3
:s cord-ally Inv ted to attend.
m 9 m
Practically every woman's organiza
tion is planning a benefit or bazaar
to raise money to relieve suffering
during the winter. The Progressive
Women's league has completed ar
rangements for the rummage eale
which will be held November 29, to
December 1. Inclusive. Since there it
ready sale for men, women and chil
dren's use'd clothing and for used fur
niture, there will be many of these
articles on display. The sale will be
held at 87 Fourth street.
By telephoning Tabor 5690. Tabor
1893, automatic 231-08, donors may
have delivery wagons sent to their
homes. TheNfunds derived from tliiu
Srfle will go to carry Christmas cheer
to those who are the special care of
this club. Mrs. Walter Gloyd is chair
man of this affair.
. .
The Daughters of Isabella will hold
an Initiation at Cathedral hall on
Sunday, December 4. Members wish
ing to make reservations for the ban
quet which will follow the initiation
should call Main 2451 as soon as pos
sible. . . .
A' "silver tea" Is the name given by
Shiloh circle No. 19, Ladies of the
Grand Army of the Republic, to a
public affair It will hold at noon next
Saturday in the Oddfellows' hall at
Lents. Following this will be tbe
regular meeting of the circle and elec
tion of officers.
The women's guild of St. David's
parish will meet in the parish house
tomorrow afternoon at 2 o'clock. Mrs.
James Muckle will be chairman of tbe
social . hours, which will follow tbe
business meeting. '
. . -
Members of Chapter A of the P.E.O.
sisterhood and their husbands were
entertained at the home of Mr. and
Mrs. William Hull on Schuyler street
last Saturday evening. Assisting the
hostess were Mrs. W. F. Greer, Mrs.
Edwin Thomas. Mrs. G. F. Peek and
Mrs. Ray Davis. Following the din
ner K. J. Jaeger talked of his trip
through Europe.
...
All members of the Women's Psychic
club are urged to attend the meeting
tomorrow morning at 10 o'clock in the
church parlors. East Seventh and
Hassalo streets. The meeting will last
all day and luncheon will be served
at 12 o'clock. The hour for psychic
work will be from 2 until 3, and as
the rest of the time will be given to
sewing for the bazaar members are
requested to come prepared for
needlework. In the evening there will
be a membership meeting of the
church and dinner will be served.
...
The annual bazaar and supper of
the woman's guild of the Church of
the Good Shepherd will be held cn
the afternoon and evening of Thurs
day, December 1, in the parish room
of the church, Vancouver and Urahain
avenue.
...
A holiday bazaar will be held and
church dinner served by the wom
en's association of the Flrt Methodist
church at the church Friday,, Decem
ber 2, under the direction of Mrs.
J. L Karnopp. All sorts of hand
made fancy and useful articles will
be offered for sale during the after
noon and evening and the dinner will
be at 6:30 o'clock. The public .is
Invited.
. . .
The woman's guild of St. Michaels
and All Angels' church will meet to
morrow at the home of Mrs. George
Burton, 419 East Forty-ninth street
North. All articles for the bazaar
should be given at this time.
...
Sumner Woman's Relief corps will
hold a business meeting Saturday,
December 3, In room 525 courthouse.
Officers for the coming year will be
elected.
...
A silver tea will be given Thurs
day by Sunrise lodge No. 105, ladles'
auxiliary of the railway brotherhood,
at the home of Mrs. J. E. Holcomb,
471 Ainsworth avenue..
. . .
A birthday luncheon will be held
at 1 o'clock today at Westminster
Presbyterian church. The committee
la in charge of Mrs. Arthur Baren
dreck. Mrs. E. A. Laughlln of the
beys' and girls' aid society will speak.
This meeting will be of special in
terest because the woman's associa
tion has been sewing for the society.
ProBleins f foemztiwC
Mada-n Rlchet's answer are appear
ing tn The Oregoiitan daily and Sunday.
Addresa setter to her in care of The Ore
trcnlan .
RAYMOND. Wash.. Nov. 22 Dear
Madame Riehet- You may possibly not
have received my letter In regard to
making over a uit into a dress. 1 wrote
t-bout a week a?u and sent a picture. As
1 have no other picture of it, I'll try and
fVncribe it. It !s a dark blue tricoiine (I
shall dye il navy). The jacket is hip
length, And In fivt pieces In tae back, how
would I ;over thes) seams? The front has
a so am at the waist line and two slot
pockets n front. 1 would like the fronts
turned hack witn a vest of some pretty
Kellogg's Bran is hstere's
own rc!i3f from csnstipatiaa!
Too must sot take ehaaees with
constipation when statistics tU yoa
that nine-tenths of all sicknsss eaa bs
traced to itl Ton must get perma
nent relief; 70a mast drivt constipa
tion sat of your system I
Bealiz that pills and cathartics, at
best, can only afford temporary re
lief, while tbey are irritating to the
dslicats intestinal tract, '
Now compare ths action of these
pills and cathartics with ths natural
and wholesome effect of Kellogj's
Bran, cooked and crumbled. Science
knows of no sock wonderful sweeper,
cleanser and purifier of the bowels as
Kellog-' Bran, jet it is simply na
ture's food. Bran's effect Is certain
and relief permanent if at least two
tables poonfnls are eaten daily. Chronic
cases should cat M Riucji mors as J
nacessary for results. Taken consist
ently, Kellogg ' Bran will drive con
stipation from the system. Your physi
cian will indorse the use of Kellogg '
Bran for constipation 1
Eat Kellogg 'a Bran either a a de
licious and nutritious cereal, or sprin
kle it over your favorite eereeX Eat
it in many other foods which are made
more appetising by its not-like flavor I
Kellogg 's Bran pancakes are the best
yea ever tasted I Use it In raisin
bread or muffins, gravies, macaroons,
pancakes, etc (Beeipes on package.)
The big thing is to get Kellogg 's
Bran into year system quickly I Give
it to every member of your family I
P. 8- Pimples are caused by con
stipation. Kellogg 'a Bran will clear
them ap and also free our breath
fxent latjiriai edurs, (
-Titerla:. Wht mould I in for a vnt f
JUo hiw could a widen the sleeve t
bottom? I da not like short sleeves. The
skirt is plsln two piece, with two slot
pocket in front. How could I cover these,
or should I sew mem up and put buttons
iJonn se.mT It is sbout two yards wide
t bottom.- How -wide should a skirt be'
Should the silhouette be rlsjht? I am
a constant reader of your answers and en
Joy them so mucii. 1 hope for an early
reply, as I am very anxious to get my
c'resa made. Thsi'klng you.
MRS. B. H. W.
MRS B. H. W., Raymond, Wash.:
Tjur letie' with the Inclosed
picture was rjeived and snswered
and in ome unaccountable way was
lest in the filing-. I am Indeed sorry
I bat you have had this long- wait.
Place your Jacket back over a pat
tern w'tich ha the bloused type of
line and where the fullness is not
found in your jacket ia not sufficient
to conform with the line of the pat
ttrn piace between your back pieces
a fitted piece of duvetyn in a reindeer
fchade and either braid these set-ins
with dark blue soutache or outline
an allover design done in gunmetal
beads. .Let the front of your jacket
Mouse covering the eeam with a band
.ut in one with a vest of duvetyn and
trimming- them as the baok strips in
soutache or beid.ns;. By turning back
the coat fronts you can cut to the
desired width for a tuxedo collar
which In your llrst letter you men
tioned wanting. Embroider over the
panel pockets in a miniature panel
effect; hy the term "embroider" as
here given is meant to trim as the
waist is treated. Tou will find a very
f-.ood looking dress in your possession
hhould you follow the above made
suggestions. I might add in conclu
sion that a very narrow girdle of
duvetyn would be permissible,
although this is not necessary.
T.nai'n. Or.. Nov. 20. Madame Riehet:
I have a navy blue serjre dress like sketcn
snd I would like to brighten it and add
a collar.
The vast is tucked serire and looks well.
My Idea is to aid embroidery around the
r:catee in a design with red in it. as
r..arked in sketch. If you have a better
idea I'd be glad to use It. You seem to
have so many wonderful plans for other
folks' gowns.
What kind of collar shnll I use? There
is a narrow belt comins from side seams
!n the back and-t-nds loop over. It is made
o: the eera-e. Thanking- you very much
I shall easerly wait your reply.
MRS. N. J. R.
Mrs. V. J. K.. Lebanon. Or.: The
imeg of your s-rge are splendid and
vlth a little patient labor you will
rave a very Interesting frock. The
tucked vest Is sood and would sug
gest a three or. four-inch border
around the coalee outline and the
rtck as well for it will give you the
cellar effect without too many com
binations of fabric The border
should be an allover band design
done in nufloss ilk in a combination
of cherry, blue green and tan and a
small motif here and there done in
rvunmetsl beais now very popular.
The girlie ends would be effective if
finished with two tassels made of
silk as used on waist I trust that
you will find satisfaction and pleas
ure in your -"touched-up" dress.
Red Cross Chairman Re-elected.
LA GRANDE. Or., Nov. 28. (Spe
cial.) Bruce Dennis was re-elected
chairman of the Union county chapter
of the American Red -Cross by the
recently elected executive committee.
Other officers elected by the commit
tee to serve during the ensuing year
are as follows: J. H. Peare, vice
chairman; T. J. Scroggln, treasurer;
Mrs. Donald M. Pague, secretary, and
A. C. Hampton, chairman of the
Junior Red Cross division. The pres
ent offices of the organization will
be utilized for a thrift shop this winter.
wis
upreme
intaste flavor & aiosa
Caswell's
NATIONAL CREST
PC
ee
1.800.000 eupy were served
at tin PANAMA-PACIFIC
International EXPOSITION-
rhone East 7054.
Electric Irons
$2 to $3 Each
Complete With Cord.
Each Iron tested and guaranteed
in good working order. These
Irons have been repaired and
remain uncalled for.
Evinrude Electric Store
Where Prices Are Lower.
Electrical Repairing
Electrical Supplies
Look for Our Sign, "Electric"
211 MORRISON ST,
Near First. Phone Marshall 1765
jVjOpeit Saturday Night until
9 o'clock.
Who Was His Good Friend?
"Well, old man. you're looking
pretty nifty today, aren't you, ail
dressed up in a new overcoat?"
"I'll let you in on the secret. Bob.
I needed a new coat and I. was all
fed up on half-off sales and clear
ances. Well, I was minus funds and
one of the boya at the office told me
that I could get outfitted at Cherry's
and pay them a little each pay-day,
and furthermore, my payments didn't
begirt till after the first of the year.
Did I jump at the chance? I'll say I
did! You should see the assortment
of both coats and suits that they have.
And Bob they're in their nft home
now, occupying the entire second
floor at Park and Morrison, entrance
Hi Morrison. Take elevator. Adv.
c
ilOI.C
Cots
and Others
get about as
much wholesale -
one pound of
Loin as we do,
four pounds
of Chuck
We
for
VXShort
J 1 Jor Iour pounas
W Chuck
A few months ago
a newspaper man
visited one of the
wholesale markets of
Swift & Company.
He wanted to see a
retailer buy a short loin
of beef and then watch
the retailer sell the por
terhouse and sirloin
steaks from it over his
counter. He thought
this would make a good
story.
The head of the mar
ket took the reporter
into the "cooler" where
he showed him a high
class side of beef. With
a wooden skewer he
marked off the short
loin and said, ''That is
only 8 per cent of the
weight of the whole
side and it is selling for
four times as much as
thispiece(andhemarked
off the "chuck," which
is about one-fourth of
the side of beef)."
The wide variation in the wholesale price of various cuts from
the same side of beef is caused largely by demand for the so-called
choicer cuts. The others arc, of course, just as wholesome.
It seems as though more people than ever are demanding choicer
cuts, and their demand sets the price. If few people ask for the fore
quarter cuts, the price of forequarters will automatically drop to a
figure low enough to induce people to buy because of cheapness.
Even though certain cuts sell for relatively high prices, other
cuts, due to lack of demand, sell so low that our profit from all sources
over a period of five years averaged only a fraction of a cent a pound.
It is competition between consumers for the choice cuts that
keeps prices for those cuts relatively high; an equalizing demand for
all parts of the carcass would benefit producer, packer, retailer
and consumer.
Our average wholesale selling price of all products has fallen
about 40 per cent since September 1920.
Swift & Company, U. S. A.
4th Street Market, 283 GHsan St, Cor. 4th St, J. E. Forsstel, Manager
Packing Plant, North Portland, Oregon, B. C Darnall, Manager
Packing Hons Market, North Portland, Oregon, O. B. Parkhill, Manager
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