TITE MORNING OREGONIAN. FRIDAY, 5 APRIL 1, 1921 -A NATION-WIDE INSTITUTION 312 STORES- In Appreciation We wish here to thank our many patrons for their .won derful support for the great help they have afforded us . by introducing our store to their friends. And we desire to hereby pledge ourselves to be ever more worthy of the kind words spoken in our behalf. As in the past, we shall strive to be The Store You Can Reccommend With Safety zjS UlV. JJU 3 cA H&tiortWicte Institution. , II i I IDA II ' i . J li 111 Fourth Street Just North of Washington Founded and Builded Upon the Golden Rule Don t Be Misled Do not get the impression that just because our store is not the largest one in the city, that it is not the most reas onable in its Prices. Remember it enjoys the distinction of being a link in the Largest Chain Department Store Or ganization in the World and serves accordingly. Where You Get What You Pay For, and Pay For What You Get Only ME AMMIV: ary diffe: The World's Largest Chain of Retail Department Stores Celebrates the First Anniversary of Its Portland Store Just one year ago, at 111 Fourth street, the J C. Penney Company opened its doors to Portland. Unostentatiously, modestly, you might say, yet with the determination that from coast to coast has become a part of this great mercantile organization, it began laying, in this beautiful city, a busi ness foundation that is destined to grow and prosper commensurate with its fair-minded policy of giving to the public, not occasionally, but EVERY DAY, the best merchandise procurable at the least possible price. That this policy is appreciated by Portlanders is manifest by the wonderful year's business we have just drawn to a close. We are happy in its accomplishment, proud of. our success and inspired to still greater effort. This inspiration is reflected in every article in our store. For this occasion we have assembled complete showings in every department, comprising the newest and most desirable merchandise to be had. The prices speak for themselves. Come and inspect the merchandise. t Mil p ml 1 m Our Anniversary Offering for Women Suits- $19.75 to $44.75 Smart suits in all the new models and popular materials are arriving daily from New York. Really distinctive apparel reasonably priced. Dresses $14.75 to $34.75 Dresses of silks dresses of satins dresses of serge dresses of trico tine in many colors and many models for any type or figure. Coats $14.75 to $42.50 Sport Coats Street Coats Evening Wraps here abound. Exquisite and daring creations. Every garment new and every one an unmatch able value. All sizes. Alterations Free SILKS SATINS COTTON GOODS Our Anniversary Offering in Piece Goods 36-inch 36-inch 36-inch 36-inch 36-inch 36-inch 36-inch 36-inch Gray Satins (New Shades) ..... ......... .$1.49 Black Dutchess Satins 1.69 Harding Blue and Black Messaline . . . 2.19 Taupe, Black and Seal Messaline . ... 1.49 Black, Navy, Midnight and Seal Taffeta 1.49 Natural All-Silk Pongee 59c, 89c 1.29 Printed All-Silk Pongee . .. . 1.49 Heavy, Fancy Taffeta and Messaline ' 1.49 Domestics 36-inch Long Cloth 19 36-inch Bleached Muslin 13 36-inch Berkeley Cambric 19 33-inch Indian Head 23d Extra fine Unbleached Muslin. . .". .15 Extra good Bleached Muslin 15 8- 4 Bleached Pepperill Sheeting 43d 9- 4 Bleached Pepperill Sheeting 49d .72x80 Seamless Sheets 89d 81x90 Seamless Sheets (heavy) . .1.39 Cottons 36-inch Percales . '. 19d 40-inch Figured Voiles 25d 40-inch Colonial Voiles 49 40-inch Pastel Voiles 39 36-inch Dotted Swiss (colors) . .49 34-inch Beach Cloth (colors) . . .29d 32-inch Romper Cloth 25 27-inch Staple Ginghams. ..... .12 Complete Line of McCalVs Patterns Our Anniversary Offering for Men Suits- $14.75 to $39.50 Newest models for both young and old single and double-breasted in serges, cheviots, tweeds, cassimeres and worsteds. Many finest im ported fabrics. Sizes 34 to 46. Odd Pants- $1.98 to $5.90 A large assortment, including every color to match that coat and vest. Serges, cassimeres and tweeds. Sizes 28 to 42 waist. Hats- $1.98 to $2.98 The new shapes in both felt and cloth. Browns, blacks, grays, greens, tans and mixtures. ' There are no values elsewhere that compare with these. Neckwear Shirts Underwear Mercerized Pongee Blouses $1.98 Beautiful blouses assembled for this event newest Tux collars with frilled edges and cuffs nat ural pongee color all sizes. Beautiful All-Silk Pongee Blouses $2.98 100 New Skirts Satins Silks Pleated Duvetyns $4.98 to $12.50 A wonderful assortment of skirts for spring and summer every col or, every model and at great sav ings to you. All sizes. New Plaid Sport Skirts All WooP $4.98 Box Pleats Knife Pleats Toilet Articles Our toilet articles ane all well-known, standard brandsT handle no other. We Palmolive Shaving Cream 25 Colgate's Shaving Cream 25 Williams' Barber Bar 7$ Colgate's Shaving Stick. .25 Palmolive Shampoo 59 Palmolive Cold Cream. ...39 Palmolive Vanishing Crm. 39 Hind's Honey & A. Crm. 39 Pepsodent Tooth Paste. . .39 . Colgate's Tooth Paste (large) 19 Colgate's Talc...;: 15 Toilet Paper, 2 rolls 15 Cuticura Soap. ... . . .19 Woodbury's Facial Soap. .19 Palmolive Soap, 2 for 15 Creme Oil Soap, 2 for 15 Penney's White S'p, 6 for 25 Cutex Powder Polish 19$ Williams' Shave Powder. 25 Swift's Toilet Soap 5$ Saving Stick Refills 19 Sunbright Cleaner ...... 5$ You Men Who Do Real Labor We Have Not Overlooked You-Read It is not inappropriate that we take this occasion to pay tribute to the REAL PRO DUCERS of this great country. Our best friends our most esteemed patrons are numbered among them. Boys, we want you to know that you have helped us blaze the trail in Portland we want you to know that we are going to show our appreciation by continuing to give you the clothing you need cheaper than any store in Portland. Best 220 Denim Overalls. $1.19 Best 220 Denim Jumpers . . .$1.19 Best Carmen's Stripe Overalls'. . .$1.19 Best Carmen's Stripe Jumpers. . .$1.19 Best white Carpenter's Overalls. $1.89 Painters' white Overalls. 98d Blue Denim Mechanics' Suits $2.49 Best Khaki Mechanics' Suits. . . .$2.69 Crompton Corduroy Pants $3.69 Kentucky Jeans Pants $2.49 Good Cassimere Pants $2.98 Good Moleskin Pants $2.49 Good Khaki Pants 98 Good Chambray Shirts 59 Uncle Sam Work Shirts 79 Heavy Hickory Shirts 98 Heavy Rockford Sox 2 pr. 25d Splendid Dress Sox 2 pr. 25d Engineer and Fireman Sox 19 Extra heavy Rockford Sox. . .2 pr. 29 All-Leather Gloves 49d All-Leather Gauntlets 98 Leather-Faced Gloves 29d Heavy Canvas Gloves 2 pr. 29 Bandanna Handkerchiefs 8& Every Salesperson in This Store Carries a Union Card Our Anniversary Offering in Shoes Women's- Brown Strap Pump Louis Black Strap Pump Louis. Brown Strap Pump Mil. . Black Strap Pump Mil. . . Brown Calf Oxford Eng. . Brown Kid Oxford Mil Brown Kid Oxford Louis . Black Kid Oxford Louis. . Gray Suede Pat. Strap P'p Gray Suede Strap Pump.. Misses,--12 to 2 Brown Kid Oxford $3.49 Black Kid Oxford $2.79 Brown Calf, English $3.89 Black Calf, English $2.98 Black Kid, Button $2.49 ' $5.90 $5.90 $5.90 $5.90 $2.98 $5.80 $4.98 $4.49 $7.90 $9.90 Men's-- Brown Calf Oxford $4.49 Black Calf Oxford $4.98 Brown Calf Blucher .. $4.98 Black Calf Blucher $3.49 Brown Calf, English $4.98 Black Calf, English $3.98 Brown Scout Shoe $1.98 Heavy Brown Work Shoe. .$3.49 Boys'- to 5y2 Brown Calf Oxford $3.98 Black Calf, English $3.49 Brown Calf, English $3.49 Black Calf, Blucher $2.98 Brown Calf, Munson $2.9S EVERY SHOE WE STOCK IS ALL SOLID LEATHER Notions Compare the savings we offer you in this department it's worth while. Mail Orders Filled Promptly II it it ii r ii j i v?t--'- "-"gi . - cA HSjcitiori'wicLa Institution, 111 Fourth Street Just North of Washington Coates' Sewing Thread (150 yards) 5& Silk Sewing Thread (100 yards) 12 Coates' Crochet Cotton 12 Silkene Crochet Cotton lOd Coates' Darning Cotton, 3 for 10 Rick-Rack Braid 8 Bias Tape 8 Mending Tissue 4 JCleinert's Jiffy Pants 39d Toilet Paper 2 for 15? Gillette Razor Blades 39 Gillette Razor Set complete $2.9S Gem Razor Sets 89d Ever-Ready Razor Sets S9 Dyanshine Shoe Pish 39 Cap Hair Nets 10d Hickory Garters 19d Dr. Parker's Supporters 43 Pro-phy-lac-tic Tooth Brush 33tf Pro-phy-lac-tic Hair Brushes 98d Hooks and Eyes (j Dress Snaps 4d 9. -WE NEVER HOLD A SALE-