THE MORNING OREGONIAN, FRIDAY, JANUARY 7. 1921
5,
A NATION-WIDE INSTITUTION 312 STORES-
' -
Putting Our House in Order to
Meet New Conditions
The J. C. PENNEY CO., Operating 312 Department Stores in 27 States;
will this morning, FRIDAY, JANUARY 7th, open its doors with Recon
struction Prices prevailing Every price in our stores is based upon our
replacement price, REGARDLESS OF PREVIOUS COST.
T3ELIEVING the time has arrived when revision of prices is war
ranted by replacement value having discounted our merchandise
thousands of dollars in our inventory just completed we therefore
give to the public the full benefit of the loss we sustain.
Remember, we have said OUR REPLACEMENT PRICE, which
should prove doubly attractive. Buying for 312 stores doing a yearly
business of approximately FIFTY MILLION DOLLARS should be
sufficient proof that our replacement price is substantially lower than
that of our competitors.
DO NOT confuse this with the usual mark up and mark dtwn spe
cial sale commonly held by other merchants. The J. C. Penney
Company never has, nor does it now, believe in special sales. Remem
ber, every article will remain as priced until sold or forced by market
conditions to change.
Many items are limited in quantity, many may prove underpriced
hence delay to purchase may result in disappointment. Come ex
pecting to find every item in our store bearing its proper reduction.
We stake our reputation that you will not be disappointed.
MEN'S MADRAS SHIRTS
New patterns in good percales and corded madras. It's
been many a moon since you saw shirts like these at . . .
98c
JERSEY SILK PETTICOATS
Beautiful color combinations in all-silk jerseys and
taffetas. Most wonderful values in Portland
$2.98
OVERALLS AND JUMPERS
Men's best quality 2-20 denim Bib Overalls and
Jumpers. Union made; no better made
$1.19
NEW HATS FOR MEN
All the new shapes in black, brown, green and
gray. Excellent quality felt. All sizes
$1.98
HOPE AND PREMIUM MUSLIN
No introduction necessary. You know the quality. Our
price is, yard
13c
MEN'S WORK SHIRTS
A good shirt. Well made from blue ch am bray and khaki
cloth; all sizes
59c
MEN'S ALL-WOOL OVERCOATS
Over 700 mm are wearing tkeie roata la Portland
Concrete evidence of their worth. We still have about
60 coats la all alxea
$13.50
EXCELLENT BLACK SATEEN
36 inches wide. The quality sateen you want at the price
you should pay. Also colors. Per yard
35c
MEN'S FLANNEL SHIRfs
Light and dark gray in both flat and military col
lars.. These are wonderful values
$L98i
MEN'S SILK AND FD3ER SOX
Black, brown and gray. Just such sox as you have often
paid a dollar for
43c
FANCY OUTING FLANNEL
Best quality outings in both fancy and white.
quality at 17c yard. Per yard
A lighter
19c
MEN'S HEAVY MIXED UNION SUITS
.onl heavy I n Ion Suits. North Star Mills. IVntaral array
color. All sixes. Also genuine Hanes Cotton Cnion Suits
at $1.40
$1.49
MEN'S HEAVY CASHMERE SOX
Heathers, black and naturals. A wonderful sock at a
wonderful price
25c
EXCELLENT GINGHAMS
Complete new shipment comprising all desirable colors in
staple checks. Beautiful plaids at 19c yard. Yard
12c
HEAVY KHAKI MECHANICS' SUITS
Heaviest weight khaki suits. There are no better
garments than these and note the price. All sizes
$2.69
MEN'S WOOL-MIX SWEATERS
These are medium weight and come in navy, gray
and khaki. All sizes
$1.89
FULL-SIZE COMFORTERS
Filled with clear white cotton and covered with
good quality silkoline and challies
$2.98
BLACK BEAUTY SATEEN SHIRTS
This famous shirt is well known as the standard black
sateen work shirt ; triple stitched. Ridiculously low price
89cl
CHILDREN'S RIBBED HOSE
An excellent hose for boys and girls; medium-weight rib,
black only. Sizes 6 to 9 Vi
25c
WOMEN'S FD3ER SILK HOSE
Black, brown and white. A hose for discerning women.
AH sizes
49c
WOMEN'S FLANNELETTE GOWNS
Well-made, artistically trimmed ; from an excellent
quality outing, white and colors
$1:19
Huck Towels, 17x34 . 2 for 25
Hotel Napkins a dozen 98
Turkish Towels, large size 2 for 39
Oilcloth, white and fancy.-....., 33
MEN'S LEATHER SLEEVE VESTS
Moleskin vests, moleskin lined, leather sleeves.
All leather lined at $7.90. Pelt-lined at $10.90. . .
$6.90
GENUINE SOO MACKINAWS
The best to be had in men's Mackinaws. Genuine
Soo Woolen Mills garments. Good patterns
$9.90
Startling Shoe Prices!
WOMEN'S
Black Kid Shoes, military heel $4.98
Black Kid Shoes, military heel $6.90
Brown Kid Shoes, cloth top, Louis heel. . .$5.90
Brown Calf Brogue Oxfords $0.90
Black Kid Oxfords, Louis heel $4.39
Mahogany Kid Oxfords, Louis heel $4.98
Brown Kid Oxfords, military heel $3.98
GROWING GIRLS
Chocolate Chrome English Walker, 2'j-7$3.49
Brown Calf English Walker, 2'2 to 7... .$3.98
MEN'S-1
Black Calf, English last, welt $4.98
Brown Calf, English last, welt $4.98
Black Blucher Calf Shoe $3.49
Brown Calf Blucher $4.98
BOYS'
Heavy Brown Blucher, 11K to 2 $2.69
Heavy Brown Blucher. 2Vj to 6 $2.98
Black Button Calf, 11! j to 2 $2.98
Black Button Calf, 254 to 6 $3.23
Boys' Brown Calf English, 11" 2 to 2 $3.69
Boys' Brown Calf English, 2(2 to 6 $4.23
Boys' Brown Army Munson, ll'j to 2... 83.69
Boys' Brown Army Munson, 2'j to 6 $4.23
CHILDREN'S
Good Shoes, sizes 2 to 5 $1.19
Good Shoes, sizes 5 to 8 $1.49
OUR SHOES ARE ALL LEATHER
Qf EXTRAORDINARY! j
2hb Women's 1 -Piece Dresses
Serges 5 O Tr icotines
A shipment of 50 garments just received. All navy blue serges and tricotines. Beautifully
trimmed with silk and wool embroidery and beads. Sizes 14 to 44. See our windows.
r
111 FOURTH STREET, Just North of Washington
Notions!
Bias Fold Tape 8t
Rick-Rack Braid 9d
Kleinert's Jiffy Baby Pants 43d
Shell Hair Pins, box 8&
Child's Cub Bear Waists 29d
Coates' Sewing Thread 7d
Coates' Crochet Cotton (all sizes) 12d
Silkene Crochet Cotton (all colors) 10d
CorticeDi Sewing Silk 12 c
Beautiful Baby Blankets v49
Fleisher's Knitting Worsted (2-ounce) -38d
Fleisher's Germantown Zephyr (l-oz.).25d
Men's Genuine Paris Garters. ....... 25d
Blue Bandana Handkerchiefs. 9c
Gem Safety Razors 89d
Auto Strop or Gillette Razors $3.98
Auto Strop, Gillette or Gem Blades 39
Pro-phy-lac-tic Tooth Brushes 29&
FULL LINE McCALL'S PATTERNS
-WE NEVER HOLD A SALE-