Morning Oregonian., June 11, 1919, Page 16, Image 16

1C
THE MORNING OREGONL4.X, WEDXESDAT, JUNE 11, 1919.
AD MEN REMAIN III
ORGANIZATION
Proposal to Withdraw From
Body Is Defeated.
DELEGATES BUSY ALL DAY
department Sessions Hold
Discussions Ball "Winds
! Period of ActiTitj-.
Many
Decision to continue affiliation with
the Associated Advertising Clubs of the
World was the result of the considera
tion of a proposition that the clubs of
the Pacific coast confine their activi
ties to this section exclusively, and was
the feature of yesterday's sessions of
the Pacific Coast Advertising Men's
Association. But there were numerous
high lights in the departmental ses
sions into which the annual convention
of advertising men was divided for aft
ernoon meetings. There were confer
ences between secretaries of Ad clubs,
meetings of the advertising agency rep
resentatives, better business bureau,
church, community, financial, outdoor,
retail, newspaper and direct mail ad
vertising. Some of the departments
disposed of regular programmes in or
der to devote time and special attention
to the exhibits installed in the Mar-ehall-Wells
building across the street
from the Multnomah hotel, which is
proving one of the remarkable features
of the meeting. It is the largest show
ing of printing exhibits that has ever
"been arranged for any convention of
advertising specialists, and is being
studied by the delegates as an excep
tional opportunity to draw valuable
lessons from the field of experience.
Last evening delegates and visitors
were guests of the Portland Ad club
at a. complimentary banquet served at
the Multnomah hotel, followed by a
ball, that made an appropriate con
clusion to a day replete with interest
and information. Frank McCrillis had
charge of arrangements for the ban
niic.t. and Mrs. Marshall N. Dana and
Mrs. Charles F. Berg were hostesses of
the occasion. Mrs. E. N. Strong was
hostess for the ball, which opened at
S P. M.
Election Attract Attention.
Interest in the next convention city
an dthe new president of the associa
tion was beginning to be manifested
yesterday. Both matters will be up
for action at the evening session to
day. Stockton's delegation of live
wires came charged with the purpose
of securing- the 1920 meeting. There
had been a tacit understanding with
Knme of the clubs that Stockton would
seek the convention for next year, and I
it is said that promises were made that I
it should be favored at two' preceding
meetings.
But Los Angeles advertising men are
also desirous of having their city
chosen and it is claimed San Francisco
favors the southern city. It is an un
written law that the presidency of the
organization goes to the city that is to
entertain the convenion. If Los Ange
les wins. Fred J. Wadley will be elec-
ed president: if Stockton wins. Dave S.
Matthews will be the official head. Se
lection of the next place of meeting
and nomination of candidates for offi
cers rests with a committee composed !
of Marshall X. Dana, Portland; Fred
Uutterworth. Los Angeles; George Put
nam, Stockton; T. M. Keane, Spokane,
and F. Harerave, Oakland.
The four Portland daily newspapers
are hosts to the advertising men at
luncheons during the sessions of the
convention. The first was that at the
Chamber of Commerce Monday; yester
day it was at the Portland hotel, and
todav will be the noonday luncheon of
the Portland Ad club to be served at the
Multnomah hotel.
Convention Ranka High.
The convention is pronounced by vis
itor to be the best that has ever been
held on the Pacific coast, and ranking I
with the largest gathering of the kind
Jicld in any district of the country.
The programme is of broad scope and
exceptional merit in embracing the top
ics with which the active advertising
Mian has to do every day of his career.
The foremost men in different lines of
the profession are among those taking
active part in deliberations, reading
papers and joining in the discussions
ex the day.
Personnel of Delegates.
Delegates registering at the head-
soarters are as follows:
San Francisco Hnsh E. Asiew, II. S.
Alien, Robert E. Anderson. Rollin C. Ayn,
"Kmil E. Frtsacher. Louts A. Colton. W. W.
CTooley, Elliot M Epitren. Qulncy P. Emery.
Xternara s. tinfir, naencic n. jsenon,
r.amsey Oppenheim. G. K. Pfaxf enberjer. i.
vv. Poison. Georg" K. tilssens. U wom
Kna.n. Bryant O. TounEman.
Seattle William Albade, Pliny L. Allen,
Tt. L. Armstrong-. P. C. Beesley. M. K.
Bonter, John B. Cs-rrigan. George G. Clark.
Herbert Cuthbert. Frank C. DolB. George H.
Uuy, P. W. Harries. Ralph H. HiKKins, Her
man A. Horowitz, ivennetn v. Mrr, v.. .
Ketrham. Shad O. Krants, Elmer N. Reed,
.T. H. Re-illy. R. P. Robertson, George A.
Sample. J. Frederic Thome, L. E. Warford.
T". V Woodman
Stockton Sam Aaron. M. F. Branri. E.
IS. rennison Robert E. Early. Dave
Mathews. W. R. Parker. R. M. Patterson.
William G. PengUly. I. T. Putnam. Frank I
T. Smith. Rev. J. M. Skinner. George A.
Willard. Frank S. Ziegler.
Spokane Oar! W. Art. R. E. Bigetow, A.
W. Bureh. R. S. Couper, J. R. Dunphy.
3f . A. Foster, Stanton W. Frederick. C. J.
Galloway. S L. Gradwohl, Arthur Hooker,
John Ingham. A. E. Kane, T. R. Keane.
V H. Lloyd. George A Phillips, W. J.
Ortel G. W. Roche. J. M. Watkins.
Los Angeles J. Baum. Harry B. Carroll,
F. W. Kellogg. William C. Kottemann. Hugh
. Marti. C. M. C. Raymond. Morris M.
HathbuTi. Harold Tauss. F. J. Wadley Sr..
A. H. Wilkins. Walter B. Wilson, Victor E.
I.a Grande Leslie J. Bennett. W. S. Ben- I
nMT Paul Kantz. W. F. l.andrum.
Oakland C H. Brockhagen. Robert H. I
"RrockbaEcn. G. A. Cumminss, A. T. ooldlng.
3C. 1.. Hamman. Arthur Harerave, Daniel
Harris George A Hughes. Robert Lloyd.
fodesto it. A. Cleveland. 1. L. Lienstas
Alfred Steiman. G. R. Stoddard. W. D. Van
Arsdale,
Tacoma John Condon. Morgan J. Emery,
c. Saunders. P. C. m 1 1 h .
Harrington, Wash. J. A. Dalziel, F. J.
Gilpatric.
St. Louis W. r TVArey.
Pendleton L r. Prske.
w York Hoy B. Guild.
Vancouver. B. f. -Tame C. Jeffrey.
Sacramento John T. Holden. Harvey W.
SJiller.
Waahrington. I. C. Rovert V. Laughlin.
Moscow. Idaho Mark P. Miller.
Victoria. B. C. W. A. McAdam.
San riego M. V. Moriarty.
Oregon City Lloyd Richie. A. E. Weller.
Honolulu L. Van Anderson-
Portland E. R. Anderson, J. L. Barde.
flay Barkhurst. Charles F. Berg. John F
TBeaumont, Felix Block. George G. Bowen.
T. Broker, W. L. Bush. George W. Burt,
A. c. C'alian. Frank M. Case. T.. C. Chansse.
A. G. Clark. Samuel Connell. Sheldon R.
e'oons, G. H. Crain. J. T. Dougall. A.
TOeKeyser, J. II. Dundore. re. E. Edmunds.
Thomas L. Emory. Charles W. English, F. A.
Kreeman. W. P. Gibson. Ralph Harris. Todd
Hazen. Arthur r . Holmboe. John Hough.
J. E. Jennings, Wilfroid Jones, TCelson F.
Johnson. Fred L. Kelly. W. S. Kllpatrtck.
Milton R. Klepper, Samuel C. Lancaster,
Jt. E. Leslie, J. O. E. Levy. Harry Marcus.
1. B. Menevey. Robert H. Mllltgan. Frank
icCrillis. William McMurray. Thomas J.
Mullen, Frank Nau. Lewis B. Obye. L. W.
Otto. Arthur M. Prentiss. A. O. Ramsay.
Jesse J. Rich. A. J. Robtneem, O. Ct. Kohrer.
John A. Schnoper. Louise B. Penosky, P. T.
Short. Tom J. Sinnott. M. B. Fmeid, Miles!
Ftandish. W. S. Ptock. Jay H. Stockman,
yt. P. SLrandbors, E. N. Strong. G. W, Stub
blebine, A. W. Stypes, Sydney B. Vincent,
E. E. Ware, George Weber, Edward N.
Welnbaum.
All Phaaea Are Covered.
Advertising in every conceivable
shape and form, its evils and Its
virtues, the manner in which advertis
ing should be handled to produce the
greatest results and the common errors
committed within the realm of the ad
vertising profession, were emphasized
in a series of talks before the Pacific
Coast Advertising Men's association in
convention at the Multnomah hotel.
The morning programme was filled
with addresses which sparkled with
originality and were the thoughts of
Some of the most noted advertising
specialists on the Pacific Coast.
Affiliation Decided 1 pon.
The session yesterday morning proved
to be one of the liveliest and most in
teresting of the convention thus far,
due possibly to the decision of the
various delegations In attendance to
affiliate Vith the Associated Advertis
ing Clubs of the World, the large na
tional organization which is bending
every effort to protect the advertisers,
promote truth in all advertising and
thus obtain the confidence of the gen
eral public in every piece of advertis
ing copy which appears in print.
Official action of affiliation of the
clubs on the Pacific coast with the na
tional organization cannot be taken
during the convention, although there
is no doubt that the official affilia
tion will be made. As far as can be
learned all the delegations favor the
move, bnt it is necessary that the mati
ter be approved by the entire mem
bership of the clubs before any definite
action can be taken.
Tax on Share Feared.
In an executive session held Monday
night William C. E'Arcy explained the
need of the Pacific coast clubs in the
national organization and the many
reasons why the advertising fraternity
of the western coast should reap the
benefits of the efforts of the national
organization.
At this session Mr. D'Arcy told the
delegates that there was little doubt
that during the present session of con
gress an effort to affix war tax on all
advertising: space in newspapers and
magazines would be made. In order
to assure justice to the advertisers and
all associated in this gigantic industry
for President D'Arcy said he believed
the advertising business to be an in
dustry a large delegation appointed
by the national organization will ap
pear before congres fortified with
data and will attempt to show con
gress that a tax on advertising would
be an unjust burden upon the con
sumer, who at the present time is bear
ing an extremely heavy burden.
War Kxpandl Advertialna;.
Utilization of advertising to "sell'
the war, to promote things among the
people thus dispose of war bond
to aid In the campaign lor the saving
of food and the curtailment of the use
of fuel, all conducted by advertising
experts for the benefit of the govern
ment, has resulted in expansion of the
advertising business. This belief was
expressed by Rollin C. Ayres, adver
tising manager of the Zellerback Paper
company of San Francisco and director
of the Pacific Coast Advertising Men's
association.
'Advertising has increased tremen-
dously since the signing or the armis-
tice," said Mr. Ayres, and will con
tinue to do so for many reasons. The
chief reason, I believe, for this expan-
I sion of business Is due to the new
q
P. I
- I
no
realization among the manufacturers
and merchants that it takes more than
good prices and salesmanship to sell
goods. This realization was brought
about through the extensive use of ad
vertising by the government during the
war."
Charts Explain Efficiency.
That newspaper advertising is read
by the great majority of women
was ascertained through the compila
tion of a market report in Oakland,
which was explained thoroughly at the
convention yesterday by George A.
Hughes, an advertising expert of Oak
land, Cal.
Mr. Hughes recommended that each
city should be canvassed for facts
which would be of value to the adver
tisers and that the Oakland market
report plan was one of the best means '
of obtaining this data, which, when
compiled, is of unusual value to both
the organizations selling advertising
and to the advertisers.
Efficiency in advertising was ex
plained to the delegates by the means
of a score of charts exhibited during
a talk made W. W. Cooley, advertis
ing manager of the Burroughs Adding
Machine company. Mr. Cooley advo
cated the use of every form of adver
tising, but also warned his hearers that
such advertising must be placed scien
tifically if results are to be obtained.
Newspapers Are Praised.
"The advertiser must remember al
ways that confidence and truth are two
important factors, in all advertising.'
he said. "Truth inspires confidence and
confidence begets sales and sales
make success.
"The newspapers of this country and
the magazines are to be complimented
for doing big things in the way of ob
taining confidence of the public in
advertising. I do not believe that the
public as a rule recognizes the. great
sacrifices made by the newspapers and
magazines when millions of dollars
yearly are refused because advertising
offered does not meet the standard of
truth and honesty."
Community Spirit Urged.
Community spirit as typified by the
famous "Seattle Spirit" was urged by
Gordan C. Corbaley, executive secre
tary of the Seattle chamber of com
merce. The proper community spirit,
he said, bespeaks sacrifice of indivi
duals and the sole thought in every
endeavor of the entire city.
"The success of any community
spirit and the sole idea of the Seat
tle spirit is that every merchant, every
manufacturer, every workingman, every
person who resides in the city, oc
cupies a stall in the great department
store, which in our mode of living is
called a city.
"This spirit Is an awakening to the
necessity of inter-independence re
quired in the upbuilding and prosperity
of the city. This spirit must be built
with knowledge that every person of
the city is a part of a great family.
Mutual Benefit Depleted.
"In Seattle it is an Idealism of the
part of every individual who says, 'I'm
proud of my city. I recognize that I
owe my prosperity, my Joys, comforts
and satisfaction in life to the great
city in which 1 live, and that it is my
duty to see that every member of the
great family within its confines has
not only prosperity but also see that he
must share with me in my Joys, com
forts and satisfactions in life. 1 owe
a part of my time each day to effort
which will assure all that they may
have opportunity of enjoying the bless
ings of life and that in the end that I
Roosted
No Health Disturbance
Do what your vise and economy
ical neighbor is doing, and drink.
IMSTANT
POSTUM
C 1 1
This ALL-AMERICAN
table beverage, made of roasted
wheat and pure molasses, has
a remarkable Java-like flavor
and is often mistaken for high
grade coffee.
Made instantly in the cup,
strong or mild as desired;
At grocers everywhere)
may continue to prosper. That is the
Seattle spirit."
Opportunity for financial institu
tions in advertising was the theme
used by Dave S. Matthews, second vice
president of the Pacific Coast Adver
tising Men's association. In his dis
cussion he contrasted the old form of
advertising copy used by the banks of
the cities to the new modern methods,
which bring added business.
"Home Industry Building" was dis
cussed by A. G. Clark, manager of the
Associated Industries of Oregon, and
the proper plans for "Direct Mail Ad
vertising" were presented by Ramsey
Oppenheirr., publisher of the Western
Advertiser of San Francisco.
DAIRYMEN HAVE MEETING
Lewis-Pacific County Milk Prodnc-
ers Discuss Progress.
CHEHALIS, Wash., June 10. Milo D.
Campbell, president of the National
Federation of Milk Producers, addressed
the Lewis-Pacific County Dairymen
association here last night. Great en
thusiasm greeted the report of Presi
dent J. A. Schollard of the local organ
ization to the effect that out of 290
dairymen visited by the solicitors who
are signing up for stock in the project.
but one dairyman failed to sign.
Mr. Scollard gave a summary of the
work accomplished to date. He stated
that Washington puts 50 per cent of Its
dairy products into condensed milk,
while in the United States as a whol
but 3 per cent of the milk is put into
this form. The resultant effect Is that
Washington is shipping out of the state
in the heavier product the makings of
milk powder, cheese, butter and other
milk products that would be more re
munerative to the producer.
U. S. PHONE CONTROL ENDS
States Will Fix Rates Under Private
Ownership, Ruling.
OLTMPIA, Wash.. June 10. That
congress will have no jurisdiction over
telephone rate regulation in the states
one the companies are returned to prl-
vat ownership, is the position taken by
uie wasnmgton public service commi
sion in a statement telegraphed to
Theodore . N. Vail, president of the
American Telephone & Telegraph com
pany, and F. B. McKinnon. president
or the United States Independent Tele
phone association.
At the same time the state commi!
sion expresses its belief thsit the rates
established under government control
should remain until exchanged by the
state commission in regular procedure
if found unjust. The two companies
asked assurance as to maintaining the
present rates tor one year.
Copper Mine Omits Dividends.
BOSTON. June 10. The Calumet- and
Hecla Mining company today held its
quarterly meeting without declaring a
dividend for the current quarter. No
dividend was declared for the previ
ous quarter and it was said at that time
that the omission was due to condi
tions of readjustment in the copper
trade.
EXTRA!! ORPHEUM SHOW TONIGHT.
EXTRA!! ORPHFt'M PHOW TONIGHT.
OPHEUM PUTS ON "EXTRA"
SPECIAL- PERFORMANCE
FOR
FESTIVAL VISITORS.
Frank Dobson and Sirens Give Audi
ences Pleasure Harry Hines
Is Big Hit.
An extra performance of Orpheum
vaudeville will be presented at the Hei
lig theater tonight, special arrange
ments having been made on account of
the Ad club convention and the Rose
Festival. The Orpheum's matinee today
will start immediately after the Rose
Festival, parade.
Frank Dobson and his 13 sirens are
the headliners of the Orpheum's Rose
Festival show. This Is a musical com
edy fresh from Broadway. The girls
make several changes of costume, all
are vivacious dancers, Dobson- is a
hard-working singing and dancing
comedian, and the entire act is staged
elaborately. This act is the successor
of "The Bride Shop." one of the most
popular vaudeville musical comedies on
record, and Dobson and his sirens have
been praised by newspaper critics as
being worthy of the popularity attained
by their predecessor.
The extra attraction of the Orpheum s
festival show is the act of Lloyd and
Wells, dancers and singers. These
young men won an Orpheum route after
appearing with great success in a revue
in San Francisco.
The third big-type act is Harry Hines,
The 58th Variety." who is programmed
as offering a "Welcome Home" enter
tainment. Mr. Hines was discharged
recently from the army. He features a
Salvation Army song and is one of the
big hits of the show.
ELKS' CHARTER IS GRANTED
Cliehalis Application Wins Approval
of Executive Committee.
CHEHALIS. Wash..
claL) Chehalis is to
June
have
10. Spe-
an Klks
lodge, word being received today that
the application for a charter had been
approved by the state executive com
mittee. A. E. Judd. C. A. Studebaker and C. O.
Gingrich, the local committee having
the matter in charge, have called a
meeting of petitioners for the charter
for next Monday evening, when steps
toward organization will be perfected.
Fishermen Pay Fines.
KELSO, Wash.. June 10. (Special.)
Fishing was too good at Silver lake
Sunday, Luther Brooks and K. B. Mills
of Centralla learned to their sorrow
when they had 36 bass in their posses
sion on being Interviewed by County
Game Warden George Oyster. As the
legal day's catch is only 12 bass they
were arrested and paid fines of $10
each. Nevertheless they still aver that
Silver lake is the best fishing spot in
the northwest, barring none. '
EXTRA!! ORPHEUM SHOW TONIGHT.
OKPHEUV SHOW TONIGHT.
ft
a
rt
99
sW-
i i n Km i .i ; uw -'t-f; .-i-r si t-vs
Like jumping
on soft ground
You can't stop a live boy from
jumping, out you can sotten
jolts and jars with "USCO"
Rubber Heels.
Weeks are added to the life of
shoes. Soles last longer a boy
can't slide on rubber. And"USCO"
Rubber Heels outlive leather heels
two to one. A reason why you
should wear them, too.
And they reduce the high cost
of shoeing !
The largest rubber manufacturer
in the world makes "USCO" Rub
ber Heels, yet they cost no more
than others. Black, white or tan
for every shoe in the house.
Look for the name
and the U. S. seal.
USCO'
United States Rubber-Company
"GUI, 99 Rubber Heels
UL&Cy are Good Heel
( connrmu
Ml
PRODUCTS
SillKOlA Products meet every need
for the quick and easy home care
of shoes.
BLACK ShikoiA
The ideal polish for all black leather. Shines in
stantly. Does not spatter or spill.
WHITE ShiroiA
A dense lily-white dressing for all kinds of white
shoes. Restores the original newness, does not fill
the grain of leather or texture of fabric. Very
economical.
TAN ShinoiA
A clear wax and oil polish that does not darken
the leather.
RED ShikoiA
An ox-blood colored quick shining dressing for red
and ox-blood leathers. Retains its high polish.
BROWN ShiroiA
The heavy body of brown color in wax and oils
makes an indispensable dressing for all shades of
brown and chocolate dressing.
S E R V I C E N OT E Avoid the unsightly spots and
stains on tan or colored shoes by protecting the surface be
fore wearing with two or more applications of Tan, Red or
Brown StilllOlA- The wax body of ShIWhA serves to keep
the leather smooth and less apt to peel or stain. Discolora
tion caused by rubbing of trousers or skirts is easily removed
by rubbing weU with ShiwmA- No liquid required.
ShinoiA HOME SET
Provides the best and eas
iest means of applying
StlimxA, any color, and
polishing quickly with
least labor. The genuine
bristles of the dauber are
cemented under great
-r. thst th- da not fall
out or mat down with use. Will easily reraor dirt and grit from around sole.
The SnmOlA Polisher ii made of the highest quality lamb's wool, tanned on
the hide, mounted on heary wood back, and brings the StllNOlA Shine with,
a few strokes. .
ShinoiA Polishes all give a lasting shine. Do
not stain or rub off. Good for the leather.
the
Houilu.'
1A
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