TIIE MORXIXG OKEGOXIAN, THURSDAY, 3IARCII 13, 1019.
IT
r
. lie
bice of the Yoimiris Men
m
1 1
i
npHERE is a greater awakening for America in
the return of the young man than there was
in his going to war.
He comes back' the same boy perhaps, but a
different man.
His ideas are changed. He has reached heights
and sounded depths unknown to the rest of us.
He is old in tragic experience, but young in spirit
and daring; and with a strangle-hold on a few funda
mental truths.
. Many of the old things do not matter to him, but
he has a new sense of the things that are worth
while and he must be right because he has faced
stark facts.
Life to him is more sharply accentuated at once
lighter and more serious.
A. Tvtier ScnSC Of nas a Detter measure of men
VcilllQS an tnns- knows how to
gauge a store or a maker. He is
a keen judge of motives.
He knows something of the war profiteer and
peace-time repentance leaves him unconvinced.
He knows the difference between price and values.
There is no lure in the thing he does not want.
He knows the war-record of The House of
Kuppenheimer through their service uniforms, as
well as their civilian clothes.
He knows "it's steady as -does it" and that
throughout the whole war period as well as now,
Kuppenheimer prices were based oh the cost of
material and labor with a small profit on an enor
mous turnover.
A Clothes-change We know this : 1116 best is not t0
Not Merely a od ,.orm' J?d old ways'
sry r ri v i the old styles will not do.
Change of Clothes J . 4J
7 He wants all the 1' dog" he can
get and he is entitled to it.
It is not HE that needs readjustment, but
'America must be readjusted to him.
Type
There is far too little" recognition of this in the
things offered for his use and wear a mere con
tinuation or modification of the old rather than the
ringing challenge of the new.
His very physique has changed. Different
He is down in the waist, with Mail
short back and full chest. This '
means entirely new designing of his clothes as well
as a new and true interpretation of his mood.
Why don't all the makers see this?
The style restrictions' that hampered the genius
of design are now removed.
The wanted fabrics in beautiful patterns are here.
Must the war-cloud still darken the sun?
Must one still pad around in "military models"
or in clothes cut on the old civilian proportions?
Is there no end to dull monotony?
Must the Spring sunshine reveal nothing in the
show-window but a style-name and an alibi?
The dominant note in young With The HotlSe
men's styles for Spring had to. be Qf Kuppenheimer
struck by a virile, living hand It fh Lid s Qff
comes from The House of Kup- "
penheimer, the fastest growing clothing house in
America, the house that has doubled its business
in the last four years, and speaks with authority as
the designer of styles for young men.
The right of a retail clothier to J Live Issue for a
sign under his firm name the Uye Concern
legend The Kuppenheimer House
of New York, or Boston, or Detroit, or any other town
or city is a definite property right, and a powerful
asset to a store. It is so recognized throughout the
mercantile world.
It means the right to represent the style-creations
and tailored product of this house; the right to sell
clothes of guaranteed quality and known merit.
It means a franchise unsurpassed by that of any
other trade-building, trade-marked specialty in
America.
She HOUSE OF K1ULPPKNHEIM
National Clothes Sera tee,
CHICAGO U. S. .A.
R
Kuppenheimer Clothes in Portland Only at
Morrison at .
Fourth Street
A Specialty Store
for Met and Boys