Morning Oregonian., October 25, 1917, Page 9, Image 9

THE MORXINO OREGONIAN, THURSDAY, OCTOBER 25, 1917.
ae to Aie
rousejueepers
The day of scientific cooking is here: The Nation must be fed with the greatest efficiency and LEAST
WASTE. Life and health must be protected and the utmost nourishment secured from the foods used. "
Old ways and old utensils were. of ten crude, wasteful and unwholesome. New ways and new utensils are chief reasons for the superiority
of modern cookery and the clean, bright, healthful conditions in the best kitchens of today. ;
Aluminum the metal
that revolutionized cooking
No other metal possesses so many virtues for cook
ing purposes as aluminum, which has become commer
cially available only during recent years, since processes
have been devised to extract it from the soil in an eco
nomical manner.
Ccli?:kx7. "PifQf Aluminum is the purest of all
Od-lCLy -T 11 oL metals for cooking purposes.
Unlike iron, tin, copper or enameled ware, it cannot
rust or form poisonous compounds with fruit or vege
table acids. "No food known to man will injure alumi
num or be injured by it" that statement cannot be
made about any other metal of which cooking utensils
are made.
An aluminum utensil is solid metal throughout no
coating to crack or scale no danger of minute particles
of glass chipping off into food no seams or cracks to
hide burnt food or grease or dirt. The whitish color
of the metal is insurance that the utensil will be kept
clean or that any uncleanliness will show.
We are careful nowadays to secure pure foods. It is
Just as important, however, to be sure that food is
cooked in utensils that are pure and safe.
Efficiency Next
Aluminum heats twice
as quickly as tin and
three times as quickly as iron "stores up" more heat
and holds it longer thus saving fuel. Because the
heat runs quickly to every part of the utensil, it cooks
the food from the sides of the utensil as well as from
the bottom cooks all the food evenly without requir
ing tiresome stirring and with comparatively little
clanger of burning.
To illustrate the point of the fore
going statement, take an aluminum
utensil in one hand and an enameled
utensil in the other, as shown in the
picture, and hold both over the same
flame. You will drop the aluminum
utensil first because the heat quickly
goes to every part of it whereas, in an
enameled utensil, the heat collects first
and most at the one spot immediately
over the flame. That explains why food
cooked in coated wares must be stirred
to keep the food from burning
utensils cook evenly, thoroughly and
Then Economy JLZ&
makes them far cheaper than any other kind.
Did you ever see an aluminum utensil on a junk
heap ?
The enormous waste in the kitchen does not consist
of food only. It includes the oft-repeated cost of re
placing the utensils that wear out a cost that should
be stopped.
Every woman knows how accidental burnings will
scale off the coatings of enameled iron or steel utensils,
melt the tin coating on iron or copper, or crack an iron
pot. She knows what happens if cold water accident
ally is poured into an enameled utensil that is standing
on the hot stove. She knows what happens when an
ordinary utensil accidentally is bent or dented. Such
accidents do not injure aluminum. Burning tomatoes,
for instance, in an ordinary utensil will ruin it. They
can be burned black in an aluminum uten
sil and be scraped off with a wooden spoon
or with the "Wear-Ever" steel-wool
cleanser without injuring the utensil at
all. You may drive a nail through the
bottom and then hammer
the hole shut and the
utensil will give satisfac
tory service.
Turn flame to usual
height when an aluminum
utensil is first placed on
the stove. As soon as con
tents begin to simmer turn
the flame down one-half reduce your fuel
bill.
By heating quickly and cooking all parts
of food at once, aluminum utensils save
fuel as well as labor save time as well as worry. An
even greater saving, perhaps, is the saving of food
which, when ordinary utensils are used, may be lost "by
burning or by shrinking, because of ' long, uneven
cooking.
Aluminum utensils save the cost of continually
replacing utensils they save food and fuel they save
time and temper.
WE A R-EVE R
ALUMINUM
Clean After
Burning
7
TRADE MARK
The Pot Roast
And Beauty
LThe Heating
Test
r Aluminum
Quickly.
Aluminum on the pantry
shelves is like silver bright
and cheerful giving a feeling of pride and self-respect.
Just as there are different grades of enameled wares
just as there are different kinds of steel so there
are different grades and kinds of aluminum.
different in purity, in density, in hardness, in
thickness, in melting point,
many differences that may not become known to
you for a long time after the utensil has been in use
many differences due entirely to the way the
utensil was made.
"Wear-Ever" utensils are stamped (not spun or cast)'
stamped from thick, hard, cold sheet aluminum.
The greater the pressure to which aluminum is sub
jected and the less the heat to which it is exposed, the
harder it becomes. Consequently, utensils shaped by
enormous stamping machines without being heated at
all during the process from metal which already has
been subjected to the pressure of gigantic rolling mills
is denser, harder, more rigid, less liable to be softened
if overheated than the metal in aluminum utensils made
in any other way.
Some aluminum utensils are so thin they bend easily
when pressed by the thumb. Some aluminum utensils
which apparently are thick and strong have been
heated during the process of manufacture which
reduces the cost of making them, and also reduces their
service-value to you. " '
The "Wear-Ever" trade-mark on the bot
tom of an aluminum utensil is a guarantee
that you are getting a utensil satisfactory
in material and workmanship it is your
guarantee of safety, of saving and of service.
Some Unusual Things
A delicious pot-roast may
be made without water,
without grease, without
danger of burning, in the
"Wear-Ever" Windsor Ket
tle. Just heat the kettle
empty over a fire, place the
roast in the kettle, sear it
on all sides to retain its
iuices. then lower the flame
one-half. Roast for three hours. A
half hour before the roast is done salt Without Water
the meat and, if so desired, put potatoes
in the beef extract at that time. If fire is rightly regu
lated, the roast will require no attention and it will be
nicely browned, tender and of delicious flavor. Yet
during the entire time of roasting you are free to do
other work or go visiting, as you wish. Yet how fatal
to neglect such a roast if cooked in other utensils !
With the "Wear-Ever" kettle you can make the
cheaper cuts of meat as palatable as the most expensive
cuts. Some authorities say that the cheaper cuts are
even more nutritious than those that cost more.
Here is another amazing demonstra
tion of the safety that is assured
when cooking with "Wear-Ever." Every
housekeeper knows the danger of burn
ing milk in other utensils that the
Durnt taste ruins it for any use. But
put a quart of milk in a "Wear-Ever"
Sauce Pan and you may let it boil with
out stirring it at all until only a half
pint remains, and it will not be burnt at
all. Even if it should stick slightly to
the bottom, no burnt taste will be im
parted to the milk.
What a wonderful comfort "Wear
Ever" utensils are to mothers! There is no need to
hold baby in one arm while stirring the milk with the
other when a "Wear-Ever" utensil is giving its safe
and comforting service.
Another delight is the baking
of Griddle Cakes using NO
GREASE AT ALL cakes baked
beautifully brown. No smoke nor
odor through the house, no
unsanitary grease around. The
cakes are more light and flaky,
more palatable and digestible because
they are not soaked with grease.
The "Wear-Ever" Roaster is useful
not only in preparing the Thanksgiv
ing and Christmas turkey, but it has
valuable uses throughout the entire year.
4 ssssa
Steaming Fruit
Boiling
Milk
Without
Burning
The Greaselcss
Griddle
top of the stove. It may be used for all baking pur
poses, for drying fruit or corn, and when not in other
service it makes a good bread or cake box.
For years the "Wear-Ever"
Roaster has been used by thou
sands of families to can food by
the "cold pack" steaming method.
We do our patriotic bit by cutting
the cost of continually buying
quickly-destroyed utensils as well
as by "canning all we can" there
by doing what we may to make it
possible for "Uncle Sam to feed our
soldiers as they should be fed so
that they can fight as they should fight to bring the
war to a triumphant close."
Aluminum utensils are used by our soldiers; and
more utensils are being made for them constantly, in
million lots in quantities sufficient perhaps to pre
vent you from getting some particular utensil you de
sire to secure later this Fall. , '
Everyone knows that-the demand for metals of all
kinds has been great. Aluminum is used not only for
cooking equipment in Army camps and on battleships,
but also for tent pins, for aeroplanes, automobiles, etc.
As a consequence.it is impossible at this time to tell
whether or not nor how long cooking utensils can
be made of aluminum in as large quantities as here
tofore. Your store, however, will tell you that prices
of aluminum cooking utensils to date have advanced
less than the prices of other housefumishing goods.
A Paying Investment
The housekeeper who is doing with
out "Wear-Ever" utensils is deprived
of one of the greatest joys of modern
housekeeping without them . she is
not doing justice to her powers of
;reating good things to eat. She
should have the best facilities for
caring for the health and happiness
of her home for saving money and
materials. '
The utensils shown in the picture at the bottom of
this page provide a complete equipment for a family of
five persons an equipment that gives you the utensil
you want when you want it an equipment as im
portant as a good range and which will last as long.
But please remember: Aluminum
utensils are NOT "all the same."
Some of them because of cheap meth
ods of manufacture will do scant
justice to their original good looks.
"Handsome is as handsome does."
Thousands of "Wear-Ever" utensils
have been in use 16 years millions
of them for ten years. Ask your neighbor whether any
of her "Wear-Ever" utensils have worn out.
You will be safe if you select only those aluminum
utensils which bear the "Wear-Ever" trade-mark
shown in the center of this page. . . ,
Prove for yourself, if you will for your comfort and "
satisfaction the statements made on this page Ask
your hardware, housefurnishing or department store
for booklet entitled, "The 'Wear-Ever' Kitchen," which
describes tests in addition to the tests described on this
page. Try the tests! Then you will know why so
many thousands of housekeepers are enthusiastic about
"Wear-Ever" utensils.
Ask your store also for booklet entitled "Canning and
Preserving," which gives valuable suggestions regard
ing canning, preserving, etc.
If these booklets are not obtainable at your dealer's
they will be sent to you free upon request addressed to
The Aluminum Cooking Utensil Co.
Dept. J-96. New Kensington, Pa.
The $58.00 "Wear-Ever" Set
Consists of
The Nut-brown
Bread
Catalog
No. t.'tensll
1 l K ' KG V7fcY III J I III ty r ' I I iff - i -w
E3A ' N I Wit -P I IMirfl,! I they are not soaked with grease. h.
cki'- ''tossssy r " 'j'T i minima trrre&w mn hi.
f V -lTiEI
JATS ! psggjgSB (V)Y 'D 1 1 11 I ' ' valuable uses throughout the entire year. Three loaves
rJME33j7p ' pElg - It ll ' ' ' of bread may be baked in each part of the Roaster six
ZiZjfcS: r' ' v MUiss i I II -i r . 7 loaves at one time. The Roaster may be used for cook-
; ZTtjff I I 1 ' pj - 1 I 1 1 I ing an entire meal at one time over a single burner on
zf v . . xvi Jiw v Rgfw ji j&sz ti fzzzza vzzza w- vzz&a
Hammering
Out Dent
Capacity
Preserving Kettle
Cover
Preserving Kettle
Cover
Double Roaster. . .
Teakettle
Round Griddle...
Waffle Mold
Coffee Pot
Pouble Boiler....
Tubed Cake Pan.
Colander . .
Fruit Funnel
Steamer tiaucepot
Teapot
Pie Plate
Pie Plate
Pie Plate
Pic Plate
Pie Plate
Pudding Pan
Fry Pan..
Fry Pan
Cake Pan
Cake Pan
Cake Pan
Muffin Pan
Muffin Pan
TippeV
Straight Cup
Measure Cup.
Bread Pan .......
P.read Pan
Breud Pan
Bread Pan
Biscuit Pun
Straight Saucepan
stewpan
Cover ...........
Saucepan
Cover .
Windsor Kettle
.8 qts
.11 In.
qts.
7 in.
in.
.5 qts. ,
.10 in.
."ij In.
. - q ts.
. - qts.
.! In
.3'i qts
.2 pts.
qts.
. 1 " qts.
.14 In.
. !i In.
.8!j in.
. S'i in. .
.81, In.
.1 qt.
.11V la.
.8V4 In.
.9V4 in.
In.. .
OH In.
.10mix7!4
.1 pt. -.1
pt. "
-2T4 ln.
.xr,Yt
.iWx-
.IX,!.-.
.'ix.-.
. 11x7 Si in.
.:t qts. -qts.
., .
In., e
.1 qt.
.4 in., , .
.4 qts.
In.
In.
in.
In.
Prlca
1 3.31
l.ir,
.:;
4.K5
.!
2.rS
a.!5
3.7S
2.7l
1.33
2.l3
l.oS
2.63
. 3.JM
.40
.40
.33
.35
.35
.55
2.50
1.35"
.53 '
.r5
.5
l.i5
l.)5
.43
.4o
.40
.75
.75
.75
.75
.95
1.5U
1.0
..HI
.70
.2 J
2.10
. -Total.
.'.8.0O
This set. of course, can be modified to suit
the requirements of your home. Check th
ist take It to your favorite store compare
'Wear-Kver' values and prices with those
of other utensils
5
55