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THE MORNING OREGONIAN. THURSDAY, 3IAT 10, 1917.
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iff ILlilJvSljU A
U The real Buries
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AS you bite into your crisp slice of morning toast, give it an extra
thought. Think how delicious it is; freshly-made, buttered hot.
Toast is an everyday matter, of course, but one of the real things
you have to be thankful for.
Now you're ready for the special idea on this delicious new Lucky
Strike cigarette. The tobacco it's toasted; and doesn't that give it a
flavor though? Well, you know!
We've been working for five years to make a cigarette out of Burley
tobacco. It's "blame good" tobacco; and you smokers have shown us
how strong you were for it.
Last year you poured sixty million pounds out of those green, red
and blue tins. That's enough for 35 billion cigarettes against about 21
billion ready-made cigarettes sold in 1916. Considerable Burley enthusiasm!
Big discoveries are simple ideas
Until we went back to the toasting fork and old kitchen stove, to the
simple idea of hot buttered toast, a ready-made Burley cigarette wasn't
possible. The Burley flavor didn't hold. But now it does.
Now Lucky Strike the real Burley cigarette
It's toasted- and the flavor holds. It's toasted the result is delicious,
full of flavor. Keep thinking of that hot buttered toast and try a
Lucky Strike cigarette today.
SO
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I f your, dealer does not
carry them, send $1 for
a carton of 10 pack
ages. Tobacco Co. of
California, 1 So. Park,
San Francisco, Gal.
f fTf C "''- " Our men will demonstrate
How to open the package
Tear off part of the top only as shown
Cigarettes in paper packages of 20 are carried
more handily this way and keep better;
lets likely to spill into your pocket.
) Guaranteed toy
H O A O m A T K O
Copyright br Tbm Xmm
1 Tdbaeea Conpuy, lac IKY.
to you how the tobacco is
toasted at many stores
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