1 '" T1IE 3IORXIXG OREGOXIAX, MONDAY, ArRIL 10, 1017. ? 1 . . s " Mi cjtrmmBsi? CdDsaMbiifloia ft mtt tie ffligla D4 off MvMg ,. pil jl 'HIS is to be a "VEGETOLE Year" r 4.1 j . 1: 1U1 HIUC UCIllcUIUUlg utmost value; because lard is UP. Do not misunderstand. We do hot recommend vegetable fat as being better than good lard; grade for grade, a vegetable fat can not excel lard. But for every ordinary use in shortening and frying, VEGE TOLE can be used in place of lard. And its cost today is much less. Why We Recommend VEGETOLE While we are producing lard at prices as low as possible consider ing the high cost of the raw prod uct, we realize that with 43 of the average income being spent for food, this is a time when many must economize. We feel that at a time such as this we have a responsibility to shoulder. AncT we are ready with VEGETOLE to help keep household expenses down. In no way can we better serve producer and consumer than to relieve the strain on produc tion by supplying at less money an alternative shortening. And this is why we offer VEGETOLE to the American housewife. What Is VEGETOLE? VEGETOLE is an absolutely pure vegetable fat, processed to proper cooking consistency without anything being added to it. VEGETOLE supplies every body need for fat without taxing digestion, is economical both in first cost and in use, and in cooking brings out the natural flavor of the foods. The fact that it is an Armour Oval Label Product is, in itself, proof positive of its quality and purity. Hecipes cannot go wrong if you use VEGETOLE. What VEGETOLE Will Do VEGETOLE can be used wherever a shortening or fat is needed in baking, cooking or frying. As a shortening, it makes delicious, flaky pie-crust, cakes and biscuits. For frying, it quickly forms that rich, golden-brown crust which permits thor ough, digestible cooking. Further, because it can be used over and over with out carrying flavors from one food to another, it is highly economical. And best of all, because of its extremely high smoking point over 150 above the temperature required for cook ing it will not smoke up the kitchen and house. John Anderson, 513 Glissn St., Portland. G. H. Ashcraft. 25th and Upshur, Portland. Basket Grocery, 248 Alder St., Portland. W. C. Bellows, 228 N. 19th, fort land. J. II. Belzsfaiser, 652 Alberta St.. Portland. TJ. G. Berry. 7119 61st Ave. S. E Portland. Boehme Bros.. 221 N. 17th St.. Portland. Bonueff Bros., 118 N. 14th St., Portland. II. Carrnther, 14th and Jefferson. Portland. II. p. Coffee, 271 Grand Ave., Portland. C. J. Coyne. 933 E. Yamhill St.. Portland. Crnm & Chambers, 7136 55th Ave. S. E, Portland. J. C. Douglas, 2d and Yamhill, Portland. M. K. Frasier, Woodlawn, Portland. F. C. Fritz, 274 Williams Ave, Portland. Wm. Fnkln, 534 Korthrup St, Portland. F. K. Gaynor, 555 4th St., Portland. K. Gehlert, 405 Jefferson, Portland. W. H. Gillis, 6438 Foster Road, Portland. Jali?iiLlwsO . J T. A. Godel, 097 Belmont St., Portland. Gotsacker Bros., 1B4 Grand Ave., Portland. Gnnthrr ft Hlckey, 23d and Marshall Sts, Portland. B. F. Hall. 1104 Hawthorne Ave., Portland. M. Halperin, 623 1st St., Portland. W. W. Hill ft Sons, 39th and Sandy Road. Portland. II. ft II. Grocery, 561 Umatilla Ave., Port land. A. J. Hocklnson, 521 Umatilla Alt.,' Port land. International Sales Co, 2d and Yamhill, Portland. Jensen ft Son, Linnton, Or. J. A. Jensen, 514 Hawthorne Ave., Port land. M. Jensen, 621 Wp-hln8ton St., Portland. Hugh Knipe, 536 Umatilla Ave, Portland. O. W. Lent, 1012 Belmont St, Portland. G. W. Long-, 840 Corbett St, Portland. J. G. Lookey ft Sons, 1430 Virginia St, Portland. Sam 1 argu lis, 155 N. 23d St, Portland C. Marigan, 268 N. 16th, Portland. W. B. Masters, 515 Jefferson St, Portland. F. K. McClnre, 700 Washington St, Port land. J. E. McFarlan, 461 Jefferson, Portland. F. II. Norman, 46th ft Belmont, Portland. 'ew Italian Imp. Co, 292 Grand Ave., Portland. C. I. Ott ft Son, 435 6th St, Portland. A. II. Pennish. Whit wood Court, Portland. C. I. Bamsdell, 843 Belmont St, Portland. C. J. Rathbnn. 73V& 6th St, Portland. J. P. Roberts, 1160 Belmont St, Portland. A. H. Rutherford, 72 Grand Ave., Portland. F. Rupert, 11th and Jefferson, Portland. A. gaelens, 131 N. 21st St, Portland. K. Sasaki, 272 Burnside St, Portland. W. 8. Sanders, Grays Crossing,PorUand. Sealy-Dresser, 5th and Stark Sts, Portland. - jjT 111'"' , !,; - V SHORTENlNGJi 5 7 SS;v 1 I iilll: Ills iiTi! ;::: : s: LU7Lk The Improved VEGETOJiE Pail The VEGETOLE Pail is not tha usual "Friction" or "Syrup-can" top. Nor has it the common "Slip-over" cover. VEGETOLE is put out only in the New Armour Pail with the tight-fitting lid which makes three points of contact with the rim. The VEGETOLE goodness is kept in ! Foreign odors are kept out 1 In your ice-box, alongside any strong smelling foods, the snugly fitting cover keeps VEGETOLE sweet and pure to the last spoonful. Remember, VEGETOLE is never sold in bulk. Look for the pail with the convenient handle and the Armour Oval Label. VEGETOLE is an Armour Oval Label Product. The Oval Label on the VEGETOLE pail means that Armour guarantees VEGETOLE by putting back of it tho reputation of every other first-quality Armour product. For, to permit the use of the Oval Label on anything less than a top grade food, would be to cast doubt on every other product bearing this famous trade mark a risk too great to be taken. This is the famous Oval Label that Armour puts on "Simon Pure" Leaf Lard, the highest grade lard made. Hence, on VEGETOLE, this same label is your assurance of best quality vegetable fat, bar none. Buy a pail of VEGETOLE today. ARMOURwCOMPANV Charles H. Sommer, Mgr. Thirteenth and Flanders Sts. Portland, Or. Phone Main 7S16. 147T B. Schmeer, 436 E. Burnside St, Portland. R. E.Stark, Journal Market, Portland. Senfcel ft Son, 1060 Hawthorne Ave., Port land. Joseph Sebeidecker, 750 72d St. and Sandy Koad, Portland. M. J. Spencer, 69th and Belmont, Portland. A. G. Slmola, 1409 Sandy Road. Portland. Stein's Bakery, 325 N. 16th. Portland. M. Turtletaub, 695 First St, Portland. 20th Century Grocery, 2d and Yamhill, Portland. F. A. Vorpahl, 1415 E. Gllsan St, Portland. - Smith ft Co, 524 JS. 15th St. Portland. L'Kleslrh Bros, 23d and Thurman Sts, Portland. Victor Cash Grocery. 293 1st St, Portland. J. G. Waroer, 541 Washington St, Port land. Walter ft Monster, 5820 Foster Road, Port land. A. Wlcke ft Son, 841 1st St, Portland. C. Wolaffer, 692 4th St, Portland. C. O. Budlonsr, Albany, Or. H. J. Flrchan. Albany Bakery, Albany, Or. F. C. Fox. Albany, Or. Hamilton's Grocery lept, Albany, Or. W. C. McWllllams, Alpine, Or. John Pernoll, Apples-ate, Or. Oregon Co-op. Merc. Assn., Astoria, Or. Bandon Grocery, Bandon, Or. C. C. C. Store, Bandon. Or. Farmers' Snpply Store, Bandon, Or. O. A. Trowbridge, Bandon. Or. Howe Bros, Brownsville, Or. C. E. Farrell, Camas, Wash. Ash ft Syring. Cascade Locks, Or. Parsons ft Gosa, Carrolls, Wash. J. M. Cross ft Son, Canyonvilie, Or. H. F. Clark. Coaullle. Or. Farmers' Union Store, Coquille, Or. Lyons ft Jones, Coquille, Or. Umphrey ft Mookin, Cottace Grove, Or. Westenhauer Bros., Cottage Grove, Or. H. G. Black, Dallas, Or. Miles Davis. Dallas, Or. M. w. Johnson. Donald, Or. E. C. May ft Co, Donald, Or. Harry Ensign. Drain, Or. Benton Mires, Drain, Or. J. W. Tollman, Edenbower, Or. L. A, Chapman. Estacada. Or. Estacada Feed ft Lbr. Co., Estacada. Or. Southern Oregon Co, Empire, Or. W. A. Bell, Eugene, Or. Geo. Carraicbael, Engene, Or. Turner C'boate, Eugene, Or. W. B. Wing's Market, Eugene, Or. W. It. Jephcott, Fall Creek, Or. Ed Radcliff. Florence, Or. H. T. Glltner, Forest Grove. Or. Keed-Jannelle Co, Gardiner, Or. J. S. Bassel, Glendale, Or. Campbell ft Diamond, Glendale, Or. Glendale Lbr. Co, Glendale, Or. Murray ft Fitzgerald, Glenwood, Wash. P. D. Preacher, Goldendale, Wash. The Truax Co, Gold Hill. Or. P. M. Morrison. Grants Pass. Or. Grants Pass Rochdale Co, Grants Pass, Or. Paul Schellhorn. Grants Pass, Or. Kinney ft Truax, Grants Pass, Or. A. F. KIblan, Houlton, Or. W. D. Rodgers, Hood River, Or. N. K. Greer, Hills Doro, Or. Krepps ft Cole, Husum, Wash. Jacob Johnson. Ilwaco, Wash. D. F. Mason ft Son, Junction City, Or. Tuffs Bros, Klrby. Or. Geo. Divelbln, Lakeside, Or. La Center Mere. Co, La Center. Wash. Reeves Clark Co, Lebanon, Or. B. L. Cotton, Lebanon, Or. T. C. Turner. Lebanon, Or. Leona Mills Lbr. Co., Leona, Or. Stroubel ft Co, Long Beach, Wash. Como Grocery. Marsbflrld, Or. W. 11. Dindinger. Mambf ield. Or. Iioneer Grocery. Mar.bfield. Or. A. G. Moloney, Manibfield. Or. OUivant ft Narburg. Marsbfield, Or. C. M. Walcott, Marshfield, Or. Fraer Bros.. Mapleton, Or. Morris ft Son. Mapleton, Or. B. H. Jones. Mod ford. Or. Pruitt Mere. Co.. Merlin, Or. J as. Carpenter, Monroe, Or. Nichol ft Co, Mosier, Or. J. 1. Roberts, BIyrtle Point. Or. Farmers' Store, Myrtle Point, Or. J. C. Porter Co, 'ewberg. Or. Coos Bay Grocery Co.. North Bend, Or. Baker ft Flannery, Oakland, Or. T. C. Templeton, Oak Ridge. Or. Hammond Lumber Co, Oak Point. Wash. H. P. BiightbUl. Oregon City, Or. A. B. Buckles. Oregon City. Or. Dlrkey ft Bunn, Oregon City, Or. Larsen ft Co, Oregon City, Or. Orenco Mercantile Co., Orenco. Or. R. J. Mclsaae ft Co, Parkdale, O. R. II. Bailey. Rainier. Or. Fred Frow, Rainier. Or. E. B. N'ilson, Rainier, Or. K. w. Peterson. Rainier, Or. Kennedy ft Brown. Reedsnort, Or. Joseph Lyins. Reedsport, Or. J. B. King. Roseburg. Or. Minor ft MrClaren, Roseburg. Or. Peoples Supply Co, Roseburg. Or. A. G. Dunlap, Roseburg, Or. Rldgefield Mere. Co., Ridgefleld. Waeh. Fred Honner, Rogue River, Or. Don Wilson, Rogue River, Or. J. B. Coaler. Salem. Or. Smith ft McLean, Salem, Or. Geo. Stoner, Salem, Or. Schuller Knox Co, Sisson. Csl. King-Smith Dept. Store. Sheridan, Or. Sheridan Mercantile Co, Sheridan, Or. St. Helens Mercantile Co, St. Helens, Or. H. Stokes, St. Helens, Or. Ash ft Watcher, Stevenson, Wash. Douniitt Bros., Stevenson. Wash. Strnckmeier ft Son. Stella. Wash. J. W. Culver. Sutherlln, tr. Talbott ft Slater, SutherUn. Or. Fd Ball, Tbe Dalles. Or. Phillips ft Miller. Tbe Dalles. Or. F. d C. I'ease ft Co, The Dalles. Or. T. Rordem. The Dalles, Or. Ross Mathews. Thurston, Or. TUIamook Mercantile Co, Tillamook, Or. C. H. Pearson ft Co., Trout lake. Wash. D. A. Callings. Vancouver. Wash. W. L. Jones. Vancouver. Wash Johnson Bros, Van Horn, Or. E. G. Davis, Yoncalla, Or. A. W. Green man, Washongal, Wash. G. C. Barlow, Warrenton. Or. Ois Gockey. Wlllsmlna. Or. Chas. Kheude. Willamlna, Or. Weed Mere. Co, Weed. CaL Philips ft Uawarth, Woodland. Wash. Schaffer ft Schaffer, Vreka. Cal. 2 i v i r . - . t v.- : i r ' '-- - r . J h. - T f: :' f m