THE HORXIXG OREGON I AX, MONDAY, JANUARY 1, 1917. F!5955S!-B HIH IH HlHHI IH MHM HH MHHI H IMI HUH MM IMH MMHHH HM H MIH M H I MM MM H 1 1 1 H I H HIHIH H I MM H 1 1 1 H I H t. A STUDY 0 12 v. n What You Eat and Wear Nickel- No. 1 Length of Ride Nickel The Time Saving No. 2 Nickel No. 3 Comfort-, Safety and Convenience Nickel Cost of Producing Car Ride No. 4 V Nickel Y7 LlVlJM V o cM vs. Nickel THE COST OF LIVING The unprecedented increase in the cost of the necessities of life in recent years, and particularly in the past year, has become a National problem and is engaging the attention of the Federal Government. It is estimated that the purchasing power of the nickel has been virtually cut in two in the past 30 years and that the reduction ih its purchasing power has been about 40 per cent in the past 12 months. 1886 1915 1916 5 These figures show the shrinkage in purchasing power of the nickel in buying things to eat and wear. THE STREET-CAR RIDE In 1886 you could ride a distance of only 275 miles in one of Portland's old horsecars for a single five-cent fare. Transfers were unknown in those : days, at least in Portland. In 1916 you can ride a distance of 18.7 miles for the same five-cent fare, or practically seven times as far as you could 30 years ago, thanks to our long suburban lines and universal transfers. While it is rather difficult to make exact comparisons as to the saving of time spent riding to and from your work nowadays as compared with the .days of the old, slow, easy-going horsecars, a fair estimate is that the 'average streetcar patron saves fully two-thirds of the time formerly con sumed in that manner. There has been a substantial increase in the comfort, safety and conve nience of streetcar patrons in the past 30 years, due to better roadbed, bet ter ventilation, heating, lighting and seating facilities of the modern elec tric cars as compared with the ancient horsecar. ' Probably 100 per cent would not be an overestimate of the improved facil ities and comforts in the past 30 years. 1886 5c 1916 5 c Comparative length of car ride in Portland 30 years ago and today. 1886 5c 1916 5.c Comparative speed or time-saving element of the old horsecar and modern-trolley car. 1886 5c 1916 Sc There has been a tremendous increase in the cost of everything entering into the production' of the streetcar ride in recent years. Material, labor, equipment and supplies of all kinds have substantially advanced in cost. :A very conservative estimate based on the experiences of electric railways generally is that this increase will average fully 50 per cent, considering all items. Comfort, convenience and safety to passengers today and 30 years ago. 18S6 5c 1916 5c How the cost of , producing the 5-cent car ride has increased in three decades. Portland Railway, Light & Power Co Wonderful "Safety -First" Record Since January 1, 1907, and up to and including November 30, 1916, this com pany has carried the enormous total of 810,363,205 persons on its cars with out the loss of the life of a single passenger. -imuiiMHiHiiHHmimiiiimmHuiimnmMiimiiiiimimmmHMmiMmmmimmMmiMmvim dfil3-aKIaSUHUBH iiiiiiiinimiiit IHIIIUIIIMIMIIflllMllMltl HlltMIHMIMIIIMIIMIIMIIIIMMMMIMIIII if "Tilili Ill in ),mRTMismsaBisssaam imii i