Morning Oregonian. (Portland, Or.) 1861-1937, January 01, 1917, New Year's Edition, Section 3, Page 11, Image 35

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PORTLAND IS BIG MOTOR CAR CENTER
Most of Large Manufacturers Recognize City as Logical Distributing -Point for Pacific Northwes1-i-More As
sembling Plants tr Be Established. , .
Br Cnester A. Moore,
BECATJSB) of Us strategic position
and the adequate transportation
. facilities which It enjoys, Port
land long has been recognized by East
ern automobile manufacturers as the
logloal distributing- center for the en
tire Northwest and Its location as a
motor car center appears to be grow
ing stronger as the years advance.
Only recently announcement was
made . that a large Eastern factory,
which " -manufactures low-orlced cars,
had paid down a substantial deposit
binding -the- purchase of a half-block
of land In- the northwestern section of
Portland. On top of this came the an
nouncement of Norman Devaux. presi
dent and general manager of the Chev
rolet Motor , Company, of California,
that his company, within the course
of the next two years, expects to erect
In Portland a duplicate of their $1.
000,000 assembly plant and factory re
cently completed In Oakland, Cal. Mr.
Devaux said that the Chevrolet offi
cials were convinced fully that Port
land, over and above all other cities In
Oregon and Washington, is the logical
distributing point for the entire North
west field and that they have decided
finally to place their Northwest plant
In Portland.
Portland Logical Center.
For several years the large assembly
plant and branch of the Ford Motor
Company has been located in the big
brick building on East Eleventh and
Division streets, where approximately
240 employes work under the direction
Of Branch Manager A. W. Jones in as
sembling cars to be distributed through
out Oregon and .the counties of South
ern Washington.
It ' has always been the custom of
Eastern automobile officials to grant
every distributor lh the Oregon field
the selling rights on at least the south
ern tier of counties in Washington.
This is done in almost every instance
for the very good reason that the trad
ing radius of Portland extends far Into
the state of Washington and it is much
easier to ' handle that field through
Portland than through any city in
Washington.
In many instances branches have been
placed at Portland to rule company ac
tivities for the entire Northweet sec
tion, including even parts of Idaho and
Montana sometimes and perhaps Brit
ish Columbia, in addition to the entire
state of Washington.
The Northwest branch of the Stude
baker Corporation of America Is situ
ated in a large building at Chapman
and Alder streets, where both North
west Manager A. H. Brown and A. E.
McKenzie, assistant Northwest mana
ger, have their administrative offices,
from which they handle the distribu
tion of Studebaker cars throughout the
Northwest, including Oregon, Washing
ton and Idaho. This field Is scheduled
to absorb some 3000 cars next year.
Maxwell Field Lirce.
Perhaps the most extensive automo
bile distribution in this field Is handled
through the Portland offices of the
Maxwell Corporation. The territory of
Wlliam J. LaCasse, zone manager with
headquarters at Portland, Includes all
of Oregon, Washington and Utah, In
addition to parts of Idaho and Mon
tana, Mr. LaCasse is planning to send
6400 Maxwells into his Northwest ter
ritory for the coming season.
The Northwest Auto Company, a Port
land concern with Portland officers and
stockholders, controls virtually all of
the Northwest field for the distribution
of the Marmon apd Reo cars and It has
Siiipbuild
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the entire Northwest.' Including North
ern Montana, on the Dort car. Just
last month It became distributor of the
Stewart truck in Washington, as well
as In Oregon. F. W. Vogler, president
of tho company, announced recently
that specifications for the year indi
cate that the "company's territory will
take 800 Dort care, " 400 Reo cars and
100 Reo trucks. 100 Marmon cars, 60
Cole cars and 50 Stewart trucks.
Kissel Branch Covers Northwest.
Since the establishment of headquar
ters in Portland a few years ago of the
Pacific Kissel Kar branch, the entire
Northwest field has been governed from
Portland, the present manager being
A. S. Robinson, who makes frequent
trips to Seattle to look after the Inter
ests of the company there. A total of
950 Briscoe cars and 450 Kissel Kara
have been ordered for this territory for
this season.
In a number of Instances Eastern fac
tories or concerns handling Eastern
products for the entire Pacific Coast
field have located branches In Portland
as well as In one or more other cities
of the Northwest. This applies to the
Winton. White, Overland and Fierce
Arrow companies, as well as the How
ard Auto Company, dealers in the
Buick; the Gerlinger Motor Car Com
pany, which has branches in Seattle and
Tacoma, and the Chevrolet Motor Com
pany of California.
The activities of the Oldsmoblle Com
WOMEN'S CLUBS ARE ACTIVE
Oregon Federation Interests Itself in Every Line That Tends to Better
Conditions Legislative Problems Are Studied.
By Mrs. Charles II. Canon, President
Oregon Federation of Women's Class.
THE Oregon Federation of Women's
Clubs, organized In 189,9. has en
Joyed a continued and prosperous
growth both in membership and use
fulness until at the 16th annual con
vention, held In Seaside October 9-12,
163 clubs were reported as holding
membership, comprising nearly 10,000
of the most progressive and Intelligent
women of the state.
The club movement of Oregon has not
confined Itself to the cities alone, al
though Portland has .30 federated clubs,
and each of the other larger cities of
the state are well represented, Eugene
having five. There are few of the
smaller cities and towns that do not
boast of a club that has" done much for
its people along educational and civic
lines. Many clubs In the rural districts
have been organized for civic better
ment and social uplift, and do much to
keep the women on the farm In touch
with the great women movement of the
day.
West Is Recognised.
Showing Its true progressive spirit.
Oregon was represented by 17 delegates
at the biennial meeting of the General
Federation of Women's Clubs, held in
New York last May. The West was
recognized as an important factor in
this great gathering of women, when
to California fell the honor of naming
Mrs. Josiah Evans Cowles, of Los An
geles, as president, and Oregon re
joiced that its past --president, Mrs.
Sarah A. Evans, of Portland, might be
named as a director.
Much credit Is due the Oregon club
THE 3IOKNING OREGONIAX, MONDAY, JANUARY 1, 1917.
PORTLAND OREGON
ers
rine and
Bdsssssi
pany of California are ruled from the
branch office in Portland, and the same
Is true of the Mitchell, Lewis & Staver
Company, distributor of the Mitchell
cars. The Manley Auto Company is not
a branch for the Hupmoblle, which It
distributes, together with several other
makes, but it is understood that the
new Manley building on Eleventh and
Burnslde streets is to be the depot for
Hupmoblle parts' for the entire North
west. Nearly All Makes Represented.
In addition to the branches of vary
ing degrees of magnitude and Import
ance, virtually all of the prominent au
tomobiles built in this country, are dis
tributed iri Portland, either through
dealers' agencies controlling the ' state
of Oregon together with the southern
counties of Washington, or, as In some
Instances, merely the field immediate
to Portland. Not to mention the cars
sent from Portland to retail points In
Washington, considerably more than
10,000 .automobiles were placed In the
hands of owners during the past year,
according to the Oregon registration
figures.
Also all of the big tire manufacturers
of the country have branches In Port
land and there are several large acces
sory houses, whose territory spreads
beyond the boundaries of Oregon.
There are 250 public automobile ga
rages and repair shops In Oregon. All
of this business is done through Port
land banks and other local channels.
women for the interest they have takem
In every line that tends to better
conditions of the state and the home.
In art, literature and music they are
striving to raise the standards and
create a demand for the best. There
are few libraries in the state that have
not been obtained through their efforts.
To them belongs the credit for estab
lishing the clean-up day. i That has
long since become an annual event in
every community. Their efforts along
the lines of conservation have not been
without results, and they have awak
ened a keener appreciation of our nat
ural resources. They are ever energetic
good roads boosters, and this last year
appointed a special committee to orfer
their assistance in this movement. Last
May they added their efforts to those
of the sister states of Washington.
Idaho, Montana and Utah In observing
"Western Clubwomen's Consumers'
Week," and urged every member to
buy Western and Oregon-made goods,
using the slogan "Buy at home and get
the habit."
Legislation Is Studied.
Since having the privilege of the bal
lot Oregon clubwomen have taken a
serious, dignified Interest In all legis
lative affairs, and are esneclally Inter
ested In bettering conditions In the
state Institutions, particularly those
that deal with the women and children.
Through the Public Health Commission
the Oregon Federation is undertaking
a movement for the treatment and care
of the crippled children of the state by
raising a fund to establish beds In hos
pitals and later hoping to establish a
children's hospital.
Perhaps the most Important work
undertaken by the clubwomen of the
state, surely the one that is bringing
the best returns. Is that of its scholar-
Stationary
ship loan fund, established nine years
ago. The fund Is loaned to the young
women of the state to assist In their
education and Is to be paid back with
out Interest when they become self
supporting. This fund Is raised by
the clubs' setting aside the last Wednes
day In January, which - Is - known as
"red letter day." The last annual re
port showed that 111 young women had
received loans from this fund to the
amount of $12,345.
If the clubwomen of this state did
nothing else, this Investment alone
would be worthy their efforts.
Interstate Bridge Is
Great Structure
Span Across Columbia River. Includ
ing; Viaducts. Is 23,000 Feet Long.
Cost of Project Is S1.7SO.OOO.
THE Interstate Bridge over the Co
lumbia River has a tptal length of
about 23,000 feet. Including all Its
approaches. At the Vancouver end ap
proaches are provided on Washington
street and from Main street by way of
First street. Each approach is about
30C feet long. The structure over the
main channel of the river Is 8530 feet
long, consisting of ten truss spans each
265.5 feet long, three truss spans each
275 feet long and one girder span-60
feet long. One of the 275-foot spans is
a draw span of the vertical lift type,
which can be raised to give 150-foot
clearance above ordinary high water.
To the south of this bridge Hayden
Island Is crossed on an embankment
1480 feet long and the Oregon Slough
by an 11-span, plate-girder bridge 1140
feet long. From the south side of Ore
gon Slough there are two approaches.
One about 10,800 feet long connecting
to' Union avenue, Portland, and the
other about 5800 feet long connecting to
Derby street. These approaches are on
embankments averaging about 24 feet
in height; with the exception of a
four-span, plate girder bridge 307 feet
long over Columbia Slough In the
Union-avenue approach.
The bridge provides a roadway 38
feet wide from Vancouver o the south
side of Oregon Slough. From this point
to Portland a 30-foot roadway is pro
vided on the Union-avenue approach
.and an 18-foot roadway on the Derby
street approach. On the steel portions
there is also provided a sidewalk 46
feet wide on the truss spans and 6
feet wide on the girder spans. Provision
is also made for the future addition of
a sidewalk on the approaches south of
Oregon Slough. Six lines of rails are
provided on all the steel bridges for
double track electric railways, both
standard and narrow-gauge.
The Vancouver approaches contain
25,000 cubic yards of sand; the
embankment over Hayden Island, 105,
000 cubic yards; the Union-avenue ap
proach, 820,000 cubic yards, 'and the
Derby-street approach, 615.000 cubic
yards, making a total of 1.466,000 cubio
yards In all the embankments.
The piers for all the three bridges
are of the open-crib type, resting on
piles. The concrete In the pier bases
fills In around and over the tops of the
plies, being retained during Its placing
by the timber cribs. From a point well
below low-water mark the concrete
shafts are carried up to above high
water mark for the support of the
spans. The piers contain 23,000 cubic
yards of concrete and approximately
" 1.800,000 feet of timber, and 222.000
lineal feet of piling were used In their
construction,
' " The total cost of the bridge. Includ
ing all Its approaches, will be approxi
mately $1,750,000. It la expected that
the bridge will be opened to traffic this
month. - -
Boilers
Loggin
FRUIT CROP TO NET GROWERS $9,000,000
Oregon's Output for 1916 Worth $1,000,000 More Than in Any Previous Year Prune Production Reaches
40,000,000 Pounds Valued at $3,000,000.
THE fruit crop produced in Oregon
in 1916 will net the growers fully
$9,000,000. This Is the valuation
placed on the commercial shipping
crop and does not Include the value of
the fruit consumed at home. Taken
altogether, the crop was worth fully
$1,000,000 more than In any previous
year.
While weather conditions were not
all that could be desired In some lines.
It was on the whole a banner season,,
and the producers are more than sat
isfied with the returns received.
Apple Production Larger. '
The apple crop proved to be better
than was anticipated. The total ship
ping crop Is estimated at about ,,3000
cars, which Is as large a production
as the state has ever had. Hood River's
output of 1600 cars Is the best on rec
ord In that section, but the Rogue
River country has In former years
produced more apples. Apples have
moved out very well from tho chief
shipping points of Hood River and
Medford: about two-thirds of the crop
having been moved to date, but the
shipments from the Willamette and
Umpqua Valleys have been slow, on
ANSUAL RECEIPT OR PORT
LAND POSTOFFICE.
1907..$
1908..
1909..
628.475.19
1912..$1,004.428.71
1913.. 1.183.535.78
1914.. 1,233,479.93
1915.. 1,167.293.03
1916 1.220.571.97
KKO R13.96
778,853.73
925.164.62
1.094,428.71
1910
1911
December total estimated in
1916 figure.
mtifZ
account of tho 'scarcity of cars, and
those districts still have on hand most
of their shipping apples.
Prune Crop Takes First Rank.
While apples. Including those con
sumed at home, lead the list in point
of value; the prune crop must take
first rank for the amount of outside
money brought into the state
It Is now settled that the 1916 crop
of Oregon Italian prunes reached the
40,000,000-pound mark, the shipping
value of which was $3,000,000. The
former record crop was about 36,000.000
pounds, but the value of the output
then was only about $2,000,000. The
growers In tho past year only had the
advantage of a very high market, but
they were also favored by perfect
weather during the curing season, and
consequently ' there were no losses
whatever.
There was a very fair crop, of pears,
somewhat under the average. The
Important Rogue River pear-growing
districts had a larger crop than In the
previous year, but the yield elsewhere
Oregon Packing
Company
Can ners of
FRUITS AND
VEGETABLES
Portland, Oregon
M
achinery
was lighter. Prices were very good for
early and late varieties.
What the peach orchardlsts lost by
reason of a reduced output they made
up in the higher market prices that
prevailed during the Beaton. Not many
peaches are ever shipped out of the
state and growers have to depend on
the home markets, which are frequent
ly overtaxed to take care of the supply,
but during the past season there Was
no time that peaches were cheap to the
consumers.
The loganberry growing Industry
made a healthy growth, keeping pace
with the expansion of the loganberry
Juice trade. About 6000 tons of ripe
I. '
Oregon Sheet Metal V orks
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Hotel, Restaurant and Boat Supplies.
Smokestacks, Tanks and Ventilators.
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No. 146 Front Street, Portland, Oregon
KERR, GIFFORD &
COMPANY
LEWIS BUILDING. PORTLAND. OREGON,
Shippers of Wheat, Barley and Oats
From Interior Stations of Washington, Oregon and Idaho
and
Exporters of Grain and Flour
From Portland, Tacoma and Seattle, also from Atlantic and
Gulf Porta,
Established 1851
Allen & Lewis
Wholesale Grocers
Portland,
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fruit, worth $300,000 to the growers,
were produced, and about 65 per cent
of this was disposed of to the Juice
manufacturers.
The small fruit crop vis rather un
der the average. Strawberries were af
fected by the cold, wet weather -at .
growing time, but the portion of the
crop saved realized good prices. Urapea
were injured by early frosts.
The war, of course, affected the ex
port trade In fruits, yet very good
shipments of apples have hern made
to Europe from Oregon, as well as from
the Eastern states. Foreign orders for
prunes were also a factor In stimu
lating the prune market.
Incorporated 1897
Oregon