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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Feb. 8, 1916)
11IK .UUKMMt OltKUONlAS, TUESDAY, --1-EliKUAKY 8, 1916.
ANDREW D. WHITE. F0rmer(y U. S. Ambassador r
Germany and Ex President
A CHEAP issue
nica, cf the same
of volumes but of
size seems to me a very great
service to the American peo
ple, and it puts at their dis
posal one cf the most wonder-
ful source t cf information retarding the whole world.
I hare compared a volume with the corresponding
original volume cf the latest edition of the Ency
clopaedia and have found it an excellent copy."
these prominent men think ' of
the "Handy Volume" issue of the new
is in the letters printed on this page
CHARLES WM. DABNEY. President University
'J WOULD not have believed
it possible to produce such
an issue cf The Encyclopaedia
Britannica if I had not seen it.
It is a marvel of compactness,
clearness and cheapness. You
have rendered a service to the
American people in putting this
Encyclopaedia within the reach of every school and
cf hundreds cf thousands of families. This issue
must be regarded, therefore, as a great educational as
veil as a wonderful publishing achievement''
ALBA B. JOHNSON. President Baldwin Uccmttiw
rpilE type is so clear
be especially suitable for
such a work cf reference
while its more convenient
size will make the 'Handy
Volume issue preferred by many to whom the differ
ence in price would be unimportant. In bringing
cut this issue cf so important a work ef reference
you are doing a public service."
ELBERT 11. CARY, Chairman Board of Directors
U. S. Steel Corporation
"T EXAMINED with con-
siderable interest the
'Handy Volume issue cf The
You are to be congratulated
upon being able in this way
to brjnr the splendid work within the reach of men
and xrcmen ef moderate means.
RUDOLPH BLANKENBURG. Mayor of FhiladtU
Britannica is regarded
as a business and household
necessity by those who have
been able to afford it. The
'Handy Volume issue will
now give to people in very
moderate circumstances that ready access to the
knowledge of the world which is indispensable to
progress and success in life."
The Britannica is Biggest and Best
Reputation The standard work of
general reference for more than a century.
Authority, Written by the. world's
greatest experts men and women known
all over the world, and chosen from the
whole world because they know.
Interest Written and edited by those
who, besides being recognized authorities,
can write attractively and informingly,
and for eyerybody.
Appeal Treats of the whole world's
history, thought, art and science; for
all sorts of people all over the world.
Contents Forty-four irulKon words
as much as four hundred ordinary volumes
of 100,000 words each; fifteen thousand
illustrations and maps; classified index with
fire hundred thousand entries.
Usefulness Wide scope, highest au
thority, unquestioned supremacy and low
Four Vital Features of the"Handy Volumes"
Complete ' Guaranteed by the pub
lishers as well as by ourselves to contain
everything text, illustrations and maps
in the most recent (11th) edition of The
Authorized Books, packed ready for
shipment, are supplied us by the publishers,
owners of the American copyright. Our
name does not appear anywhere on books
or bookcase. Our only connection with
The Encyclopaedia Britannica is that we
have an exclusive, contract with the
publishers, who furnish us a large quantity
of these sets at a very low price.
Well Manufactured Made, un
der the supervision of the publishers, by
the same printers and binders as the issue
that costs three times as much; all materials,
paper, leather, cloth, etc., equally high
grade; printed from new, clear plates;
all color work by the same first class proces
ses; in every way a handsome set of books.
Attractive and Usable The
identical contents that are in the bigger
issue are here in "Handy Volumes," smaller
and lighter; size 8fi x 64 x 1 inch; weight
21 ounces, each volume. Page smaller but
print clear and legible. Volumes not too
large or heavy for constant, intimate use.
Small Price Little Instalments
LOW Price A saving of 64 com
pared with the only other issue of the
Small Initial Payment Complete
set (entire 29 vols.) shipped to your ad
dress on first payment of only $1.00. .
Low Instalments Payment com
pleted by monthly remittancesof $3.00each.
We refund every cent you've paid (in
cluding shipping charges), if within three
weeks you return the set, no matter what
the ground of, your dissatisfaction.
If you wish, consult any bank as to the
effectiveness of our guarantee.
Whal WE think
you want to know about this offer is printed above
and what. are you going to do P
Sets in different bindings, with special bookcases,
may be seen at
I IIC J. K. CI It. CO.
Third and Alder Streets, Portland, Oregon
Orion mtf b kf there, or full information and derails obtained.
You need the new Britannica in this convenient form and at this
wonderful bargain price. If you are sure of that now, send us $1.00 im
mediately, check u2" on the coupon, and we will reserve a set for you.
If you have any questions to ask, write for fuller information and
check "1 on the coupon. x - .
Sears, Roebuck and Go.
CHARLES M. SCHWAB, President of the Bethlehem
urpHE publication of
1 the Handy Vol
ume' issue of The En
is something much more
important than any
undertaking could be.
It is bringing the most
important and author-
itative work of its kind in the world within the reach
of those ambitious people of moderate means who
need it most, who are raising themselves to positions of
RICHARD MACLAURIN, President Massachusetts
Institute of Technology
"rpHE 'Handy Volume'
issue of The Encyclo
paedia Britannica is a great
achievement. Here we have
the very best thing of its kind
available in most convenient
form and at an extraordinary
low price. The photographic process ensures that
nothing has been omitted from the original. It is
a great thing for education to have this unrivalled
Encyclopaedia reduced to really popular prices.
REV. RUSSELL H. CONWELL, President of Temple
' Handy Vol ume'
of the Britan
nica at one-third of the
price of the Cambridge issue
j.s a grand, good idea. Our
whole idea at Temple Uni
versity has been to teach the
students what they needed to
learnt at the hours and on
the days most convenient to them at the lowest possible
cost. The Encyclopaedia Britannica is another way
of rendering the same kind of service."
ELIHU THOMSON, Chief Electrician General Electric
says of this new issue:
" T FIND the new . 'Handy
Volume' edition of The
Encyclopaedia Britannica a
remarkable reproduction of
the matter found in the larger
volumes. The illustrations
and the print are excellent
examples of reproduction by the well-known photo
GRIFFITH OGDEN ELLIS, Editor of "The American
" J WANT to commend your
enterprise in publishing
the 'Handy Volume' issue of
The Encyclopaedia Britannica
at such a low price. Few
people know better than I how
much of an educational service
you thus render the people of this country especially
to those families that have boys and girls. Such
families especially need such an authoritative' refer
ence work, and the 'Handy Volume' size will make
its use more attractive to the young people."
SEARS ROEBUCK AND Co.
' - Chicago
Please send me
1. The booklet with full information about the "HANDY
-VOLUME" issue of the new Encyclopaedia Britannica,
sample pa;es, bindings, prices, terms, etc.
2. Order form, which I will sign on receipt. Reserve one set
for me. $1 enclosed as first payment.
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