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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Jan. 11, 1916)
5 tr I Tim 310KMNC; OKi:(iOMAN.- TI LSPAV. JAM'.VKV 11. 1016. MM a. mm Mm pe Ml mmm M rioi riGi rjsr-ji &Jtj yx ywq ij g Revolutionary methods of manufacture now make it possible for you to buy the- new Of o ErcvcI o b a e di a Jo Fitaiuiuica in a compact and convenient form of the lowest price today of the Cambridge University issue The entire 29 volumes 41,000 erodes f 44 aaubo wm Ijooa Mps aad I iUuKTaUOee 1 "Set. in different a wHh epe-1 booWc -ay - bill's THE J. K. GILL CO, Third and Alder Sts.-Portland, Oregon. . i vfr there, or full information and sent for a first payment I """"'"r ir- , ay I Ot rrn.,rJ V.- ' r.'J"- J EF4 only I down, and 21 monthly instalments of $3.00 each pay for the setpMJ . aw. a nnnnnnre the sale, of the new Encyclopaedia cntannica, ilth edition, in a tm Mm Hi Hi (low This Offer Became Possible Is remarkable, offer, saving you 64. is the re sult ot our arrangement vita tne puDusners 01 tne Jew Encyclopaedia Britannica. They own the Copyright. Without their permission bo copies of it caa be sold. I WlYj. We Make This Offer Trough our "business U now over J 100.000,000 annua :y taxi reaches more than one-quarter of all the Limil. in the United States, we constantly strive to stake t bicjrr and better. (X r growth during the past twenty-five years has bee achieved by selling things of better value than could Ibe obtained eUewhere equal or better quality, (or lei money. A business, like ours could have been built 1 p only by service and enduring satisfaction. A Real Bargain W are always seeking real bargains to offer our eustorf ers, something of superlative quality, something that (veryone needs; something that lends itself to economicaJ manufacture in Urge quantities: something that ("fleets lasting credit upon our institution and rmanent satisfaction to our customers; some- thinaT that can be toU at a price, tnar considerM witn its , wiu instantly taentuy it as a o.aiai.i. ritannica fills these reauiretnents. something that people need. Many of our own officers own it and know its wonderful value. The copies is our employees libraries in our lactones ana Home blent are constantly used and highly appreciated. It Is of wonderfully superior quality. Supreme quality is the only explanation of a book that costs from lite tb fjte a set and that sella in a short time 75x100 sets, altotal sale of about fourteen million dollars. I Authorized by the Publishers, The publishers of the Britannica have always coo tidered it as an educational institution. They were anxious to have this great means of self improvement distrilsjted to the largest possible number. i had no trouble in convincing them that this maxintum distribution could be effected by our experi enced welling arrxALtttioa with its sjoouo customers. I The Problem We Had But bow were we to reduce the cost of the Britan nica sj that we could sell it st a low price, that would prove to new customers we could save them money ? We) could save in selling cost but not enough. M.nufacrurlnl costs had to be cut. Theestab liahed xwhey of our bOsiness does not allow skimping oa Handy Volume" issue. Printed on genuine Britannica India paper, it sells for $1.00 with the order securing delivery of the complete set and 21 monthly payments of r$58788 cash. The lowest price at which the larger paged form, published b y the Cambridge Univer sity, on India paper, can low be bought is $166.75 . cash. This is a saving of $107.87, or 64. that the "Handy Volume" 4 issue is authorized by the publishers of the new Encyclopaedia Britannic!; that the contents are identical, page forpage (including maps and illus trations) with the Cambr dge University issue now selling at three times tHe price; that the "Handy Volume" issue is printeo) on the same quality of India paper, from new plates, and is manufactured by the same printers and binders as the more ex pensive book; and that (because it is smaller, it is easier to handle than the Cambridge issue. yjour complete and entire satisfaction with the contents of the Britannica and . with the fcrm of our "Handy Volume" issue. To anyone who is not satisfied for any reason and returns the set within three weeks, we guarantee to return all he has pkid (including shipping charges). We advise you to order at once. I Now your order can be filled immedi ately. If you wnt a little while to order, you may have to wait much longer to receive your books. You run no rijsk in ordering now. Use the coupon In the right hand lower corner. it What is The Encyclopaedia Britannica? WHAT is the book that we. chose after sd much thought toe our great bargain offer, that we T nave spent so mucn to put on the mar ice C in an attractive, convenient form to be sold at a low price? The oldest and the newest The largest and the moat compact The highest rade and lowest priced of all encyclopaedias. To explain? A Century and a Half A'o and To-fiay The Britannica has a reputation of long standing. The first edition was published in X7o8'ightj years before the Declaration of the Independence of the United States of America. The new (i i th) edition, whjch we are offering, is the only complete, -up-to-date surrey of the modern world, its knowledge and history, its arts and sciences and industries. j Much In Little Space j The new Britannica contains 44,000,000 words, as much as in four hundred books of ordinary size; paper and print, and nearly twice as much as in any other encyclopaedia in the English language. And in these forty-four million words there is a great deal more information than was ever before put into tk few words. But "Handy Volumes" on India paper by one of the greatest engineering and nianufacjturing miracles of the day bring this huge amount of carefully condensed material into 29 books, each one inch thick, 8H inches high and 6H inches deep, and each we going only 21 ounces, less than the average novel. Best Quality Lowest Price The Britannica has always been such a lot petter than other encyclopaedias that it has sold at higher prices than other books of reference and, although the price was higher, has sold In greater quantities than ' all other encyclopaedias combined. Only merit! true utility, real value, could explain anything so remarkable. And all this quality, utility and value is what wje now offer you at such a low price and on such convenient terms. Prices and Terms of Paymenli Printed os genuine India paper, bound in dark red kdoth: the order and only si payment of S3 a month; or mi mini 1 nl at the quality. And now was oot the time to Degia. we naa picked the Britannic as the bargain we would offer because It had quality, and e would not put out the Britariiira as a cheap or shabby book. Cutting manufacturing ccta and keeping the ain Quality of the product that was the problem. Use the coupon in the lower left giving full information and sample page land comer if you want a free booklet of the "Handy Volume" issue. B sears, KoeDucj CHfCAGQ d Co. Si. 00 with J 58.88 cash. (A mm( of 1 107.87, compared with pu preant pries of the Cambridge issits im tin corrapettdint binding. Printed on genuine India paper, bound in deep j brown Full Sheep, Morocco-Grained: S1.00 with the order and only 31 payments of $3.50 a month; or $68.54 cash. (A ovni ef U4 7'. comparod ntk tkt present pries of tii Cam knd.it isrue im Iks cormpondini bindtnt). Especially Recom mended. Books to be used as much and aa long bsThe Britannica should be bound in strong leather of full thirl.. like tnivwnich is made to last It gets its color in and from vegetable dyes, and is absolutely waterproof. El m mm Our Success- the new "Handy Volume" Isrue And long experiment and untiring effort solved the prob lem. The sue of each page of the Britannica was reduced; the smaJW page was printed from a plate made by a photo graphic process; JS pages instead of 16 were printed at each revolution of the press; 38-400 pages were printed each hour, instead of It joo; enormous orders were given for paper, cloth, (rather, printing and binding and there were savings because these orders were so Urge and there were other savings because the smaller book required smaller quantities per volume of paper, ink. cloth and leather. We caa sell the new "Handy Volume issue of- the Britannica for 44 lee than the Britannica now sells for. The "Handy Volume- is a kaAdsome.ccnvetueet form aa hand some mm the bigger book that costs three times as ouch, and much more convenient, because it is so much smaller and lighter. FREE BOOKLET COUPON X oW snow Ml KXAcVertc oArsv TMSsUMST M VMS kflOOCBOr cat-A.c stsnvsM tm pasks. iNaAeoM show ii TMtstTCM. sorou . IV. X A ADVANTAGES OF THE OFFER n VMS rIMT UMI A HUD MS VMS HAND. 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You can have the entire Britannica. 20 volumes, d.ooo.ooo words. 41,000 articles by 1500 expert contributors picked from ySmml everv nart of the civilized world, this comolete sumrnarvof theMK aLii cmIm whole world's knowledge; thought and deeds, adwiMM; la m m and ymx for a first payment of only $1 down J And you will have all this In leas than one cubic foot of soace. And all under our sweeping guarantees, printed above AU pricks art figured $ low that shipping charges cannot b prooatd. Th com pUts tl, bowed far ikipmsnt, weight Us than do lbs. W ship from New York 0Lcro, mmitheosr it nearer you. SPECIAL $1.00-COUPON Wit XT. ISIS. OatlMBMI: "TMvmt farm mi thm aVvMlta SVditloa rf tM Eacr- BrltABRMa m um mirrtlfi.i, sreat Mork la Mir of bad tm lomn th. ancMal aditloa. M . UMairk la boocaaJunc. You anr doin. a pabUc Mrvfcc la puttiiuj MllMl. Um raach o( rrerroac'1 Voara nrr tndr. aoscoB pousio Cti . Kuzvtrti turicmri trv sz r2min4 trvTrl rTTrml t ltBiJII fern Wk LW-a Km mt IMMr my mt tamtam tmr HHNM mrnmmr. (Date) SEARS, ROEBUCK AND CO. Chicago. 111. In accordance with your published offer and guarantees, I enclose Jl.oo as first payment, for which send me one set of the "Handy Volume" issue of the new Encyclopaedia Britannica, I ith edition, printed on India paper, and bound in the binding checked below: A Cloth; at further payments ol J3.00 a montn. B Full sheep; 21 further payments of $3.50 a month. C Three-quarter crushed levant morocco: 12 further payments of S4.00 a month. D Full crushed levant morocco: 22 further pay menu of S4.50 mnnt K . I wM make further payments each month oil the same day as that of this order.remitting the amount above for the number of months there shown. Title to the books does not pass to me until the amount is paid in full. 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