Morning Oregonian., June 24, 1914, Page 3, Image 3

THE MOTIVING OREGOXIA3T. WEDNESDAY, JUNE 24, 1914.
3
HIGH ADVERTISING
PLANE INSISTED ON
Keynote of International Or:
ganization Is That Truth
Pays Commercially. .
MORAL ADVANCE SHOWN
ty Circuit Court of Charles H. Som
mer, manager for Armour & Co., of
a charge of offering for sale mis-
branded butter,- was reversed by the
Supreme Court today. Justice Ramsey
writing the opinion. The court held
that the complaint was faulty in that
it contained no mention of the actual
amount of butter In the -packages.
Allegations, says the opinion, "in
the complaint is that he sold and of
fered and exposed for sale squares of
butter, and that these squares were
not plainly marked 32 ounces, full
weight. It does not allege how many
ounces of butter were thus ' sold. It
does not aver that said squares were
not plainly marked eight ounces, full
weight, or 16 ounces, full weight. It
may be the squares contained only 8,
18 or 24 ounces and that they were
properly marked with required marks.
corresponding with the number of
ounces sold. If the squares sold con
tained only S. 16 or 24 ounces and
were plainly marked to snow tnat,
the sale was not unlawful. . . .
Portland Delegation at Toronto In
vites All Wlio Visit San Fran
cisco in 1915 to Travel by
Way of Oregon.
LIFE TO GAIN 15 YEARS
DOCTORS PREDICT MEDIC AX 'PACTS'
1 WILL BRING RESULT.
TORONTO, Ont., June 23. (Special.) Dr. Woods Hutchinson Is Elected Prea-
That trflth, and truth only, pays in
the Jons run in auvertising was agreed
to bv the delegates to the convention I
of the Associated Advertising Clubs of
the World here today.
J ii 16 departmental sessions, they, set-
ldent of American Academy of Med
icine at Closing; Session.
ATLANTIC CITY. N. J.,
Juno 23.
ttri .ir.-v.-r, tn futrlitim consideration of The installation of Dr. Victor. C
problems ' related to the elevation of Vaughn, of Ann Arbor, Mich., as pres
the advertising profession. They form- I ident and the presentation ofa gold
"ulated rules of practice that apply the medal to Surgeon-General Gorgas in
irutn in aavenising wmui wu. u.
4 U n-fdaAo Kirnififana In thA Ufi-
vrtiKir,r world. Such Dlatforms were ln charge of the sanitation work
enunciated bv the retail, newspaper, the Panama Canal Zone, featured the
magazine and other sections, in some i initial session of tne 65th annual con
instances with complete unanimity, in vention of the American Medical Asso-
other cases only after earnest oeDate. elation here today.
It is a reasonable conclusion that this I Dr. John A. Witherspoon, retiring
convention will do more for the actual president of the association, in pre-
ivance of advertising practice than senting the medal to Surgeon-General
any other. meeting ever held before in Gorgas, characterized the latter's serv
tlie history of tha world. : ices as "a not&bla contribution by the
Portland Man Strikes Keynote. medical profession to a project of world
n. D. Carpenter, merchandise man- Iutf n",j . ,. , -. .
, A. ,. I - Dr. Woods Hutchinson, of New York,
xjt.iX..i i ... .h I formerly of Portland, Or., was elected
iion of the house organ department. P""" the American Academy of
struck what the delegates said was "
i,.,. ..,h,. .aid- San . Francisco .was chosen as next
..-r.1.- T, .,.. a j -i.,v, year's convention city,
practices and polices truth in advertis- I , 7 jKl
ing. .Moral persuasion has shown ' a I ....... . ... , ...
p.? cent of those who depart from the 1. he asserted, proved that the
truth the error of their way and the I
tstrong arm of the law has taken care
of the defiant faker. After a journey
ancient- empires primarily succumbed
to the ravages of plagues, which the
of 4000 miies. 1 find owners of great l""1"" cie"c f.t."ra.ef
department stores are .Practically jai a7 Wn Vt rival' nations. He
PORTLAND MAN IS
SHOT FROM AMBUSH
F. M. Woodcock, Fishing on
; Gale's Creek, Has Narrow
Escape From Death.
BOY, AGED 18, IS JAILED
commercially."
In the course of his interesting ad
dress. Mr. Carpenter also said:
"The ethics of modern business make
dependability an asset too valuable to
be measured ln dollars and cents.
"One great store in New York is so
dependable that it needs no sign on
Its building; can open its doors at 9
A. M., close them at 5 P. M., drawing
the shutters over its window displays.
said medical science had lengthened
the average of human life ln the last
century-by 15 years and asserted that
strict compliance with known medical
facts" would result then in a like in
crease within 20 years.
The further development of medl.
cine, both curative and preventive, de
pends on scientific Investigations, said
the speaker. "The public is the bene
ficiary and should in every way en
fm,ii.a0-A m.illfal rdqADirh Thn Yoriprsil
ana yet ao one oi tne most proinaoie Government and the states should
businesses ln tne second largest city .., j nromnte scientific re
in the world. Forty-five million dol- .,
Jars was - the reputed wealth of its
owner when death compelled him to
pass his fortune and his business to
other hands. All this was made through
truthful advertising and absolute de
pendability.
Pure Fabric Lair Predicted.
"In a short time we will probably
have in the United States a pure fabric
law and merchants are already pre
paring to operate under its provisions.
Generally SDeakinK. I believe that-mer
chants will welcome a 'practical bill
of this nature. Laboratories will be
established within the business to test
the products which they are called upon
to distribute. Does not this indicate
the importance of maintaining a de
pendable standard in any product, the
distribution of which takes place
through the ttreat department stores?
"You. ' gentlemen, who influence the
thought of many thousands througn
your house organs, have a great op
portunity to assist in the carrying on
of the great work undertaken by your
National vigilance committee by preach
ing in your publications the principles
for which it stands, and by criticising
its conduct direct to the National chair-
man when you in any way disagree.
"So far as I know, history does not
record a moral crusade that did not
bring down criticism upon the heads
of the crusaders from sources in which
the cleansing was most needed.
"So, in closing, permit me to say, not
only should you preach, practice and
police truth ln advertising, but main-
tain in your product the greatest de
pendability and, no matter how great
your success, remember tnat oepenaa
bility is not only moral but profitable."
Western Delegations Arriving,
San Francisco, Los Angeles and Spo
kane Ad Club delegations have joined
with Portland in representing the Pa
cific Coast
Louis A. Colton, formerly of Port-
FLYING BOAT TRAVELS
WAN AMAKER'S TRANS - ATLANTIC
CRAFT TRIED OUT.
Experts Surprised at Ease W 1th Which
Pilot Handles Big- Two-Ton,
' Well-Balanced Machine.
- i. '
HAMMONDSPORT. N. Y., June 23.
Several trial flights were made here
today bv Rodman . vv anamaker s trans-
Atlantic flying boat America. The
trials were successful in proving that
the machine flies fast, is well-balanced
and is handled almost as easily as a
flying boat of less than half its size
and weight.
Flights were made by Glenn H.
Curtiss, Lieutenant John C. Porte and
George Hallett, ail of whom expressed
themselves as well pleased with her
behavior.
'So far as the trials went the boat
did what we expected ft to do, said
Mr. Curtiss. "Our big problem, how
ever, lies in raising another 1600
pounds from the water. When we
have done 1 that I shall be glad to be
enthusiastic. Before we attempt to
fly the machine fully loaded I intend
to add some auxiliary water planes
now in course of construction. Today's
trials give me reason to hope we have
made no mistake in our calculations.'
Experts who witnessed the flights
expressed surprise at the - ease with
which Lieutenant Porte, who is to try
to pilot the craft across te Atlantic
handled the big flying boat. They bad
expected that the machine, which
land.' and now president of the San weighed approximately two tons with
Francisco Ad Club, is leading the cam- its load today, ana wnicn nas a wing
nnlirn tn secure the 1915 convention I spread or 7t teet, wouia prove cumDer
in-r San TTrancisco and there is Dromise I some and difficult to handle ln the air.
of success. I Trials or tne macnine win De con-
Moanwhiln mnmhers of the Portland tinued dally in order to tune it up
delegation are distributing buttons ad- for the great feat it is hoped to ac-
vising all to come West by way of compusn wun iu
Bleeding . From Shotgun Wound,
Aged Man Staggers Mile to Home
. of Friend Robbery Only Mo- .
tlve Given for Attack.
HTT.T.SBORO, Or, June 23. (Special.)
An attempt to murder F, M. Wood
cock, a horseman aged TO, of 972 Cor-
bett street, Portland, was made on
Gales Creek at noon today by an un
identified person who fired a shotgun
from ambush as Woodcock was fish
ing. Although painfully wounded, phy
sicians say they believe he will re
cover. Robbery Is the motive officers
assign for the attack.
Earl McCoy, aged 18, who lives near
the scene, is held for Investigation.
The charge which was from a num
ber six shell, entered between Mr.
Woodcock's shoulder blades and then
passed into the base of the skull. It
carried away the scalp from the nape
of his neck to the top of his head. Per
sons investigating the shooting, say it
is certain that had he been standing,
his bead would have been blown off, as
the shot was fired from a distance of
but 35 feet- Eis hat was blown off into
the creek and could not be found.
Mr. Woodcock left Portland yester
day and arrived at the home of Fred
Wilson, his friend, late in the after
noon. He started on a fishing trip this
morning. He fished down Gales Creek
until he came to the ranch of Elijah
McCoy, a pioneer residing 10 miles
from Forest Grove. .
Shot Fired aa Victim' Stoops.
Finding a boy, Orville McCoy, aged
12, fishing, be had him catch peri
winkles. The boy soon left for tn
house and Mr. Woodcock moved down
the stream on the opposite bank from
the McCoy houses, three in number.
As he stooped to bait his hook, Mr.
Woodcock says he felt a crashing
the shoulders and head and at first be
lieved he had been struck by light
ning. He fell and, as he heard the gun
report, realized he had been shot.
"Who is shooting me?" he says b
cried.
There was no answer, but he says h
heard some one running away in the
underbrush.
Mr. Woodcock staggered through the
bottoms to the bench land and reached
the Wilson home, a mile distant, in
about an hour. He was bleeding pro
fusely.
The place of the shooting is in
thick wood of firs and it is said that
a person standing on the river bank
could hardly penetrate the gloom of
the Interior. Mr. Woodcock stood by
a stump on the bank of the stream
and a distance of 25 feet was entirely
clear of the underbrush. Officers say
there is no possible chance for a hunter
to have mistaken Mr. Woodcock for an
animal.
Sheriff i'uts Boy tn Jail.
Sheriff Reeves went to the scene
and after an investigation brought Karl
McCoy to Hillsboro and placed him in
the County Jail. Young McCoy is now
under- parole on a Circuit Court in
determinate sentence to the peniten
tiary on a charge of forging his fath
er's name to a check. He will be held
until the shooting affair Is thoroughly
investigated.
McCoy told seveaal stories in con
nection with the day's events, and the
officers say they are satisfied that he
knows who did the shooting.
Fred Woodcock, a son, is a trainer
at the Portland Country Club.
Mr. Woodcock made a special request
tonight that no news of the shooting
be sent his wife and son, as he did not
want to have them alarmed.
IL0NDEALINGSPR06ED
CANTAIOUPE 13ftUIRY SHIFTS
CALIFORNIA DISTRICT.
Oregon. George W. ivleiaer joined the
Portland delegation today.
RADIUM RESTORES SIGHT
Motber, After 5 "Years of Blindness,
Is Able to See Children.
TWO CONFESS ONE MURDER
Man and Woman Declare Killing
Was Own independent Act. READING. Pa.. June 23. (Special.)
I To be able to see her children again
TJKW YnRK. June 23. Two nersons I after sight of them had been denied
-a man and an 18-years-old girl her for five years of almost total blind-
each told the District Attorney today ness causea oy mm worn m .
that the murder of Giuseppe Marino, to support them is the happy lot of
wht hnv wn -fnnnrt in a -Harlem Mrs. Emma Epler, of Mor.nton. five
flat a month ago. was their individual miles from this city. When sne visitea
act and each denied tnat the other I ur. Jige sne coma nareiy uuuueuua
had anvthinar to do with the crime. the difference between day and night.
The girl. Marie Magulusio, was ar- Applications of radium were made for
rested late last night, alter masquerad- six to eight hours at a time.
Ing for weeks as a man. She told the At the end of three weeks she was
police she shot and killed Marino when aDie to distinguish houses at a distance,
he threatened her for failing to become an(j a week later she was able to distln-
a party to a Blackmailing scneme. ine uIsh the faces of her children and tell
man. William Flack, who was arrested . author After five week of
directly after the murder was brought treatraent Bhe was able to read half
from his cell to the Tombs and heard , of t t card ,et before
the girl's l-'"' her, and today she is able , to read a
ho murdered Aiarlno after robbingr nlm .uae.
Of i'JO. ... .1 Tr.?(nn. a.t.aa In tha rAofmant rtf
murder.
MONITOR GOES TO ASTORIA results-
blindness was announced today by Dr.
Ege, who is treating several other
patients and hopes to have as good
Submarines Also to Take Part in
Celebration July Fourth.
ASTORIA, Or, June 23. (Special.)
A telegram was received from Senator
Chamberlain today saying that Secre
tary of the Navy Daniels has detailed
the monitor Cheyenne and submarines
H-l. H-2 and H-3 to attend the Astoria
reKtuta and Fourtn of July celebra
tion.
The celebration will be held July 2,
3 and 4.
ARMOUR MAN NOT GUILTY
Conviction on Charge of Selling Mis-
branded Butter Reversed. .
SALEM. Or., June 23. ( Special. )-
Tha conviction ln the Multnomah Coun-
OFFICER FOILS ROBBERS
Inner Door of Safe Is Only Bar to
$20,000 When Interrupted.
VANCOUER. B. C, June 23. An at
tempt by bank robbers to rob the safe
of the Bank of Nova Scotia, at Mission,
village 36 -miles from here, was frus
trated by the arrival of a policeman
before the robbers could blow open
the inner door of the safe, which con
tained more than 20,000.
The policeman heard the explosion.
which wrecked the front doors of the
safe.' Hurrying to the bank, he was
confronted by a man standing in the
doorway, who' immediately began fir
ing. The officer returned the fire and
the two men in the bank joined their
comrade and ran into the woods. Noth
ing was taken by the robbers. A posse
in searching the woods for the men.
Evidence Novr Being Sought In Impe
rial Valley of Operatlona of
Western Exchange.
' LOS ANGELES. June 23. The Gov
ernment's Investigation of the affairs
of the Western Cantaloupe Exchange,
with headquarters ln Chicago and
branches -in several Western cities,
shifted to Southern California today.
Federal officials hinted that the Fed
era! grand jury in thia district might
begin in Los Angeles soon an investi
gation under the Sherman anti-trust
law of the operations of the exchange
similar to that now under way in Chi
cago.
John M. Bowen, special agent of the
Department of Justice, left Los Angeles
tonight for the Imperial valley, where
many of the cantaloupes handled by
the exchange' are grown.
It was understood he had Instruc
tions from Washington to obtain from
the-growers, shippers and resident
agents of the exchange all possible
evidence desired for the present inves
tigation.
Filipino Gets Lleutenantcy.
WASHINGTON. June 23. The ap
pointment of Cadet Vincente Lim, a
Filipino graduate of the United States
Military Academy, as a second Lieu
tenant of the Philippine Scouts was
announced today at the War Depart
ment. Lieutenant Lim is not eligible
to receive a commission in the regular
Army because he is not a citizen of the
United States.
LAST DAY
to sei:
Thos. W. Ross
IN
"THE ONLY SON"
at the
Peoples Theater
WE RECOMMEND IT TO
YOUR ATTENTION.
ILowesH -ttlhi CMy Prices
500 PAIRS STEEL 65c
SCISSORS
32 to 7 inches
SPECIAL, 33c
Merchandise of cJ Merit Only'
Koh-I-Ndor
Dress Fasteners
On lale at Notion Shop.
rirat II
A Sale of Kid Gloves
Typical of This Store
First Quality Perfect
When -this great glove store announces a sale it means
more than a mere disposal of gloves. It carries with it our
guarantee that every pair is perfect Made of specially select
ed skins, first quality. We safeguard our .patrons against the
usual disappointments so manifest after buying gloves from
widely advertised sales, where old, inferior and undesirable
gloves are disposed of, having nothing to recommend them
but a trademark name.
TODAY WE OFFER
$1.75 Women's Glace Kid Gloves $1.48
$1.50 Women's Lambskin Gloves $1.29
$1.50 Women's Cape Gloves $1.18
$1.75 Women's 2-CIasp Kid Gloves $1.39
$1.50 Lambskin Cloves $1.75 Women's Gloves
at $1.29 , at $1.48
-Women' one-clasp lambskin One-pearl clasp, pique sewn
gloves with fancy stitched backs.
A neat glove, unsurpassed for
wear. Comes in black, tan, gray,
white and champagne.
$1.75 Women's Gloves
at $1.39
Two-pearl clasp glace finish .
gloves with three rows of em
broidery on backs. PK sewn and
reliable in every detail. In white,
black,' tan, gray and champagne.
glac- gloves, backs heavily em
broidered in self or -contrasting
shade, made of first quality
stocks. Colors are black, white,
tan, gray and champagne.
$1.50 Women's Gloves
at $1.18
Light weight cape stock gloves
made in one-clasp style, PXM
sewn. Especially good for out
ing wear. First Floor
A Windfall
For the Woman Who Requires a Suit
The Newest Novelty Suits
In the Smartest Tailored Styles
For Which You Would Pay $25, $27 to $30
Sale $13.75
Forty-seveu fortunate women will secure 47 prizes. Every
suit in this small lot is less than the cost of materials and making.
A maker's samples. Wool crepes, cheviots, serges and shep
herd checks in black, navy, tango, mahogany and reseda.
The smartest models of the season are represented. A most
exceptional sale. ' 77iirf Floor.
$3.50 to $4.50 Scrim and Marquisette Curtains
$1.98 Pair
An unusual opportunity to purchase
Summer curtains, wonderfully pretty,
equally attractive for any room in the
house. They are made of fine scrims and
marquisettes with linen lace edges and in
sertions to correspond. Each curtain is
40 inches wide and two and one-half
yards long, and they come in white, cream
and Arabian colors. There are from
three to nine pairs of the same pattern
all curtains that will launder perfectly.
Full Stock Whitall Rugs
. Flrtk floor.
50c and 75c Brassieres
Special 33c
These models come with em
broidery yokes, allovcr embroi
dery, embroidery trimmed and
insets of lace medallions. Made
in the cross-back, hook-front
style and lace-back style and
hook-front style. Excellent ma
terials are employed throughout.
All sizes. Fourth Floor
Victor and Columbia
Talking Machines
$1 Down-$l Week
$2.50 to $4.00
Framed Pictures
$1.39
Reproductions of old masters
and copies of celebrated paintings
in color prints and sepia platino
pictures, framed in antique gold
and mission mouldings with dull
gold lining. There are 50 choice
subjects from which to make a se
lection, pictures that are appropri
ate for every room. Sixth Floor
till:
Picture Framing- to
Lowest Frlcea
Order
Lucky Boys
whose mothers take advantage of this special
. offering of new Oliver wash suits. They are
the very best suits we have had this season
this price. Made of green, brown and
'zht blue striped gingham with plain blue,
brown or green pants. The waists are made
with plain collar and cuffs to match the
pants and are finished with cord and tassel
at the neck.
Also included in this sale is a splendid
assortment of Russian suits in all colors and
white.
--Sizes 2 to 7 years. Fourth Floor
$1.75 Oliver Suits $1.19
Today Clearance of
300 Women's Silk Dresses
That Were Formerly $20.00 to $35.03
$11.45
Smart Dresses
, Exclusive Styles
There is hardly need to dwell
upon the variety in this season
end disposal it is all variety,
there being seldom more than
four or five dresses of any one
style. And the styles are the
season's most favored creations,
with the new tunic and ruffled
skirts, and waists with smart
vestees and yoke effects, trim'd
with lace and ribbons.
The materials are chiffon
taffetas, crepes, charmeuse and
fancy silks, and fancy wool
crepes and serges, in all the sea
son's new colors. rThirc
r rioor
Going to Buy a NEW SEWING
MACHINE? Be Sure and See
The FREE
For it niZ cost you las and
give you better satisfaction than
i any other. Lome in and see how
H easily its superiority can be
r rr .i -i r . wi
provea. waicn me ioioscuio
movement, the first to combine
ease with swiftness. See the
FREE'S ball-bearing system.
Eight sets of bearings, just four
times the old-fashioned number.
Observe the rotary spool pin, the
clever self-ihreading shuttle, the
unbreakable needle, the belt that
can't slip, the automatic tension
release, the improved head latch
and the many other marvelously
simple and superior FREE features. Ask about the unlimited FREE
guaranty. Always a pleasure to show you the FREE.
Payments Can Be $1.00 Weekly
Come to Mr atore aad trr The FREE oa your moat dirriralt aw-
InK, aad nlll be urprlsed at the perfect way la whlra It will
arcompllBB the taak. We are lni) happy to denvarate The
FREE'S auperlorlty to you. Fifth Floor
An Advantageous Millinery Day
For the Woman Who Needs a New
TRIMMED HAT
Hats Selling From $6.50 to $12.50
$3.95
This is a collection of the smartest mid-season hats and
it offers a most exceptional opportunity for women to sup
ply their Summer needs.
Millinery fashions are always changing.
Every month brings forth something absolutely new.
These hats, which we shall present Wednesday, rep
resent the very latest ideas in smart hats.
Styles for every occasion.
Smart street hats Hats for traveling wear.
Plenty of hats, too, to wear with colton frock om trimmed
with flowers, some with flowers and wheat, and jut as many i
tailored modes, yet so perfect in line, no absolutely brcomir4 that
they are quite as irresistible as the otWs.
Then there are hats for dress and formal occons. many of
which are reproductions of imported models.
Many while and all black hats, and hi in every fahionab!e
color. Stcend Floor,