TJ1IS JUUKAIJMx U-KIiOUAlAN. TOJJSDAT, 1908.
11
BRILLIANT PAPERS
AND DISCUSSIONS
Advertising Men Open Their
Convention in Commercial
Club Building.
TALK OVER POINTS RAISED
Lively deliberation After Each
Paper Is Read Seattle Next
Sleeting Place During Yukon
, Var Major's Welcome.
Advertising men of the Pacific Coast
met in Portland yesterday for their an
nual convention. Delegates from all the
Coast cities were in attendance and the
convention opened under the most favor
able auspices. Incidentally, it was the
first convention the Commercial Club has
welcomed in Its new building.
Seattle will bo the next place of meet
ing for the advertining men. They will
he the guests of the Puset Sound City
in June of the year the Alaska-Yukon
Exposition is in progress. Special repre
sentatives of the Seattle fair were in at
tenrtapec at the meeting yesterday to in
vite the advertising writers and they de
cided to accept.
Addresses on advertising that were un-
........11,, fntarnDtilllv TL'lrft Oil the pro
gramme of the convention yesterday aft
ernoon, and animated discussions 01 me
papers presented followed their reading
ly the delegates. There was a large at
tendance at yesterday's meetings.
Paper on "Truthful Advertising."
"Truthful Advertising." was the sub
ject of a paper by T. M. R. Keane. of
Spokane, who was unable to be present
and his address was read by R. M. Hall,
of Portland. Sir. Keane held that the
first duty of the advertising writer is to
bring people to his store and the second
is to keep them coming. He maintained
that the advertising man has a great
responsibility and should tell only the
facts in presenting his inducements to the
public. Mr. Keane predicted a great fu
ture for the advertising business.
William Bittle Wells, manager for Sun
set in the Pacific Northwest, gave a
paper on the topic "Magazine Publicity
in Upbuilding the Pacific Coast." He
said there Is probably no question of such
vital importance to the Northwest as
that of community publicity and that the
movement is a manifestation of the spirit
of the West for It means not only the
desire to secure prosperity for the in
dividual but shows a desire to help all.
It means better streets, said the speaker,
better buildings, brighter homes and bet
ter conditions everywhere. Mr. Wells said
no other two agencies have done so much
along this line of betterment as Sunset,
the Southern Pacific publication, and the
Pacific Monthly.
Good Store Management.
Lewis M. Head read a paper by Harvey
R. Young on "The Importance of Store
Management and Salesmanship to Adver
tising." sent to the meeting by Mr.
Young, who is business manager of the
Ohio State Journal. MK" Young, in his
paper, called attention to the shlftless
ness of store managements in some in
stances and the unreliable character of
their advertisements. Both were charac
terized as evils to be corrected.
John Hartog, ' manager of the Eugene
Bureau of Publicity, gave an interesting
paper on "Promotion Publicity That
Pays." He held that to get replies to
advertisements of communities is not
enouph; it is results that must be ob
tained. He said people of the right kind
must answer the advertisements or the
advertising is a failure.
Boosters and Promoters.
"Every promoter is a boosteV," de
clared Mr. Hartog, "but every booster
is not a promoter. A promoter plans,
then boosts, while a booster speaks out
of the fullness of his heart."
He defined the duties of a promoter
and said he was to awaken a slumbering
community to work with it to beautify, to
expand, and to get ail to work together
to make the community more happy and
prosperous. This paper aroused a great
deal of Interest and a general discussion
followed.
J. H. Whyfe introduced the text of a
bill which the Chamber of Commerce
will nubmlt to tho next legislature, pro
viding that counties and towns may levy
taxes for advertising and promoting the
resources of the different sections of the
state. The plan received the commenda
tion of the members of the organiza
tion. Oeorge W. Kleiser read, a paper on
"Outdoor Publicity.'' which gave the uses
of billboards and the other forms of out
door advertising that Mr. Kleiser's firm
promotes.
J. R. Dunphy. of Spokane, also read
a paixr on "Real Estate Advertising,"
which told of the best means of arousing
Interest in realty properties that are put
on the market.
Proceedings of Morning Session.
Yesterday morning's session was called
to order promptly at 10:30 by President
F. J. O'Brien, who drew the attention
of the advertising men- to the two lead
ing business matters up for consideration,
the reorganization of the association on
a club basis and the proposition to ob
tain the passage of uniform laws In the
states represented by the association to
regulate advertising, and providing pen
alties for objectionable, pernicious, false
or misleading advertisements. With a
few words of Introduction Secretary B.
I. Dasent was called upon to read the
report of the last convention, which was
held at Oakland. This report was
adopted.
C. N. Black greeted the visitors on be
half of the Portland advertising men,
saying he expected great good to come
from this, the firstannual gathering of
the Coast organization. He said the mem
bers are very much indebted to the Port
land Commercial Club for entertain
ment while in the city.
C. W. Hodson. president of the Com
mercial Club, also welcomed the dele
gates. "It is one of the compensations
that repays a man who takes time from
his business." said he, "to have the
pleasure of greeting Just such organiza
tions as this to our city. Every effort
made along lines of publleity appeals to
this organization. We trust your ses
sions here will be as pleasant as pos
sible and that when you go hack to your
homes you will have1 the most pleasant
recollections of the Portland advertising
men's organization and the Portland Com
mercial Club."
A resolution of thanks to the Com
mercial Club for its courtesy was intro
duced and adopted.
Mayor Lane gave the visitors a cordial
welcome on behalf of the city. "I am
glad to have you here at this" time, when
we have our roses at their best." said
he. "1 am a great believer in these gath
erings and these organizations, for the
Interchange of ideas will do a great deal
of good. No two men have brains Just
alike any more than they have faces
alike. Each brain is different and men
are bo end to have different Ideas that
will do much good when exchanged with
each other In these sort of meetings."
A telegram of invitation was read from
I. A. Nadeau, director of the Alaska-Yukon-Pacific
Exposition, at Seattle, ask
ing the advertising men to hold the 1109
meeting in that city. Prank L. Mer
rick, of tho publicity department of the
Seattle fair, was present, and urged the
advertising men to accept and a resolu
tion was adopted naming Seattle as the
next place of meeting.
Greetings were read from various ad
vertising bodies in different parts of the
country. Los Angeles sent a telegram
and the National organization of adver
tising men sent a handsome bouquet of
flowers through the fraternal delegate,
C. N. Black. T. M. It. Keane invited the
association to meet next year in Spokane.
Chairman O'Brien appointed the follow
ing committee on reorganization: Messrs.
Hall, Godenrath, Green, Merrick and An
derson. The report of this committee was
fixed as the irst order of businss tomor
row morning.
C. N. Black, chairman of the commit
tee on affiliation with the National organ
ization, read the report of the committee,
which was adopted, and the committee
continued. The report urged a closer af
filiation with the National organization.
Tom Richardson, manager of the Port
land Commercial Club, was introduced
and delivered an address on "Muncipal
Publicity." He gave an interesting talk
along the lines of the benefit to be de
rived from advertising cities and com
munities, and told what a good work
Oregon is doing along these lines. He
said the smaller communities of the state
have raised $75,000 Tiurinfr the past few
months to be spent in this kind of pub
licity. He said the work of advertising
men was putting on the "Made in Oregon"
exposition, and also that the manu
factures of this state have increased 37
per cent since that time. He said there is
15 times as much money spent for adver
tising in this country as there was 23
Sears ago. His address was carefully
listened to and liberally applauded.
BANQUET IS A HUGE SUCCESS
Advertising Men Eat, See Stunts and
Have General Good Time.
One of the most unique and notable
banquets held In Portland in recent years
was that given last night in the main
dining-room of the Portland Commercial
Club by the Pacific Coast? Advertising
Men's Association. There were 400 guests,
among the most prominent being Rear
Admiral Swinburne and the officers from
the cruiser Charleston and the gunboat
Yorktown. The fun began with the first
course and was fast and furious until
long after the black coffee and cigars
had been served.
The dinner was unlike any other ever
served, probably, in that so many odd
features were introduced. There were
stunts galore and a number of features
such as the Gridiron Club at "Washing
ton springs on its guests. There was
not a dull moment and the most con
firmed diners-out were highly entertained.
As a house-warming for the Commercial
Club's big new dining-room it served ad
mirably, this being the first banquet
served in the club's new quarters.
C. N. Black, president of the Portland-
Ad Club, presided and introduced
Tom Richardson as toastmaster. Officers
from the mosquito fleet in the harbor
were present us follows: Rear-Admiral
Swinburne, Commander Glennon, Lieu
tenant Saylis, Lieutenant Constantine,
Lieutenant-Commander Pollock, Lieuten
ant Burehfield, Ensign Cooley, Ensign
Kags, Ensign Joyce. Midshipman Bas
sett. Midshipman Kenyon, Paymaster
Wise, Doctor Loungebough.
Rear-Admiral Swinburne' made an in
teresting talk, telling the advertising men
and their guests that the Navy will exist
as long as markets are needed in foreign
countries and such enterprising business
men as those at the banquet keep push
ing the trade of this country.
"There has never been a War brought
on by a Navy or a military man," said
Admiral Swinburne. "All the wars have
been brought on by you gentlemen. After
you get through destroying certain terri
tory you go on looking for new markets.
"Sherman is supposed to have said,
'War is hell.' I don't believe he ever
said it, but the business comes near to
it. Just so long as you young men are
looking for other markets, so long will
navies exist. At 62, we in the Navy stop;
you keep on going. I am glad to see
you young men, alert and enterprising,
here tonight."
There were other stunts innumerable,
all under the direction of the following
committee of admen: W. J. Hoffman,
C. F. Berg, E. R. Heillg, H. W. Little,
Scott Bozortli, E. J. Jaeger and D. C.
Freeman. Lincoln Hart had personal di
rection of the different stunts. Many
well known figures of the advertising
pages Invaded the banquet room. State
ment No. 1, as portrayed by the Ore
gonian, half donkey, half elephant;
President Roosevelt, as portrayed by. Bob
Homans, of the Baker Stock Company;
a negro woman, by Mrs. Sylvia Williams
McGuire, and many others.
A number of speeches were made. Ben
Selling. President O'Brien, of the Coast
Association, C. H. Jones. John Hartog.
E. J. Jaeger, C. W. Hodson. President
Whlteniore of the Rose Festival, Dr. J.
Whitcomb Brougher and others making
short talks. Early in the dinner a num
ber ' of handsome young ladies entered
the banquet room and pinned roses on
the coat of every guest. Those in attend
ance pronounced the banquet the most
unique they had ever attended.
............ ....................... .... ...... ........................... T
I J s v ft 4 5 i ' S '&5-t a, V 4,1 ". wJTi " vJ W f p gist, ,,
hr95 - 41 r - Vt .4;-. . ;4 ?
' . i',T,-. .-- c .
BAQIET HALL OP THE COMMERCIAL CLl'B, THE SCENE OF THE ADMEK'S BAftUET.
i
DINNEHTOF GHTERS
Banquet Arranged for Indian
War Veterans.
TO BE HELD ON JUNE 10
Sons and Daughters of Indian- War
Veterans Have Affair in Charge
at W. O. AY. Hall Mayor
Lane to Give Address.
A banquet for the Indian War veter
ans of the North Pacific Coast will be
given by the Sons and Daughters of
the Indian War Veterans, June 10 at
W. O. W. Hall, Eleventh street, be
tween Washington and Alder.
Mrs. C. Henry Chambreau, president
of the order, will superintend the ban
quet and entertainment, assisted by
Mrs. F. L. Benedict, secretary. The re
ception committee Is composed of Mrs.
L. M. Parrish, Mrs. B. A. Chambreau",
Mrs. Otto Kleeman, Mrs."T. A. Wood,
Mrs. S. E. Wishard, Hosea Wood and
Chester Proebstel.
Table No. 1 will be In charge of Miss
Tillie" Cornelius and Mrs. Sarah V. Van
Horn, assisted by Mrs. Maud Corn
stock, Mrs. A. J. Fanno, Mrs. A. W.
Moore and Mrs. M. Steel.
Other tables will be presided over as
follows:
Table No. 2 Mrs. Charles D. Hop
kins and Mrs. H. S. Boyd. Assistants
Mrs. C. B. Stewart. Mrs. F. S. Stewart,
Mrs. M. Young. Miss Bertha Wallace.
Table No. 3 Mrs. Frank E. Watklns
and Mrs. E. Morgan. Assistants Mrs.
A. L. Berkly, Mrs. P. J. Packard, Mrs.
G. T. MofTett, Mrs. George Storey.
Table No. 4 Mrs. Harry Chipman
Rnd Miss Emma Elgin. Assistants
Mrs. N. Monical, Miss Maud Langhead,
Mrs. W. O.. Waddel, Miss Helen Fanno.
Table No. 6 Mrs. A. C. Gowdy and
Miss Clara Kleeman. Assistants Miss
Delta Watson, Miss Petronelly Connolly,
Miss Louis9 Cotter, Miss Dorothy Price.
Table No. 6 Mrs. G. T. White and Mrs.
Hosea Wood. Assistants Mrs. J. A.
McDaniels, Mrs. N. M. McDaniels, Miss
White, Miss Helen White.
Table No. 7 Mrs. A. Springer and Miss
George Watkins. Assistants Mrs. T. C.
Tatom, Mrs. Chester Proebstel, Mrs. A.
E. Kern, Mrs. MeKee Bradley.
Table No. 8 'Mrs. Minnie McGregor
and Mrs. J. C. Proebstel. Assistants
Mrs. C. T. Saling, Mrs. R. A. Lenny,
Mrs. H. E. Easton, Mrs. G. E. Moser.
Table No. 9 Mrs. Gus Brower and Miss
Mary Johnson. Assistants Mrs. W. O.
Malley, Mrs. M. Asplund, Mrs. Margaret
Sales.
Table No. 10 Mrs. S. W. Anderson and
Mrs. William Cline. Assistants Mrs. A.
Janard, Miss Aileen Tatom, Mrs. I.
Cohen.
Supply booths will be presided over as
follows:
No. 1 Coffee, milk, cream and butter
Jtrs. I. S. Reynolds and Miss Florence
Warinner. . v
Booth No. 2 Meats, fish and salads
Mrs. C. A. Proudfoot, Miss Anna Basler,
Miss Delta Chambreau.
Booth No. 3 Ice cream and cake Mrs.
Chester Hall,. Miss Mary Van Atta, Miss
Rose Basler.
Booth No.. 4 Candy, fruit and cheese
Miss Hazel Hoopengarner, Miss Calla
Chambreau, Miss Virginia Llnney.
After the banauet Mayor Lane will de
liver an address, to be followed by a
selection by the Veterans' Quartet, and
the "following numbers: 'Reading. Miss
Hazel Hoopengarner: selection. Veteran
quartet; song, Mrs. George Watkins; re
marks. Rev. J. H. Ghormley. The music
will be furnished during the banquet by
Emil Thielhorn's orchestra.
Seattle Authoress a Visitor,
I
Among the visitors from Seattle, with
the Pacific Coast Advertising Men's As
sociation, is Mrs. Alice Harriman. of that
city, the publisher and editor of "Pioneer
Days of Puget Sound," "Chaperoning
With Adrienne Through the Yellowstone"
and other stories. Mrs. Harriman, who
has never before visited this city in the
Summei time, is enthusiastic in its
praises, and caught her premier glimpse
f the upper Columbia Rivtr, Sunday.
Asked what she was doing along the
tynes of literary composition, Mrs. Harri
man said: "I have about finished a boys'
story entitled 'Red Coat and Redskin,' in
which the Canadian Northwest policemen
are depicted in earlier days, and am now
consulting with publishers in the East
about one of my longer stories, of 75,000
words, the title being, 'A Man of Two
Countries.' This latter deals with condi
tions of Montana. I am glad to state
that my little story 'Adrienne' Is now in
its second edition."
AUCTION
CREDITORS TO RAISE
AUCTION
sins hi til Diirat
EAST SIDE DECORATipXS ARE
ALIi IX PLACE.
Pennants Strung Across and Tele
phone Poles Covered With Car
nival Colors Kqrses Wanted.
The decorations on Bast Burnside
street, Grand avenue and East Morrison
street are all in place, and present a
most attractive appearance. Flags and
streamers of carnival colors are sus
pended from the trolley wires, and all
the"poles along these streets are covered
15 feet from the sidewalks with carnival
colors. At night when Illuminated with
arc lights placed at Intersection streets
the effect of the decorations is brought
out to best advantage.
Multnomah Camp, No. 77, Woodmen of
the World, has erected a rustic arch at
the intersection of Grand avenue and
East Alder street, surmounted with flags.
On the front of the arch facing Grand
avenue are the words "Multnomah Camp
No. 77, Woodmen of the World," in
silver letters, .which shine forth with
great brilliancy. At this Intersection the
exhibition drill by Multnomah Camp
team, assisted by uniform teams from
other portions of the city, will be held
next Thursday night, June 4.
President C A. Bigelow, of the East
Side Business Men's Club, said yesterda?
that roses will be wanted in large quanti
ties for the four booths that will be
placed at intervals on Grand ' avenue.
These roses may be left at the rooms of
the Kast Side Athletic Clubs In the Healy
building; corner Grand avenue and East
Morrison street, and also at Love's drug
store, corner East Burnside street' and
Grand avenue, Thursday morning. Mr.
Bigelow also would be glad to turn over
these booths to any club on the East
Side which would take charge of them
for Thursday night. There will be no
cost to the clubs except to gather roses
and place young girls in charge of them.
Any club which will take up this offer
can place Its own name in conspicuous
letters on the booth.
All other arrangements for next Thurs
day are well in hand. To the East Side
Business Men's Club credit belongs for
the preparations that have been made.
Its officers and members have given time
and money to secure the decorations and
provide the fine programme for Thurs
day night. The streetcar company and
the contracting firm which had the.
paving of Grand avenue in hand kept
their word and got ready in time.
Distributing Roses to Trains.
EUGENE. Or.,'1 June 1. (Special.) Tho
people of Eugene, besides sending a lot
of roses to the Portland people for the
Rose Festival this week, will distribute
hundreds of bouquete of roses to the
FORCED
In order to meet their demands we will auction our entire
stock of watches, diamonds, jewelry sterling and plated sil
verware, cut glass and " Brauer's celebrated hand-painted
china to the highest bidder. Buy your June wedding pres
ents at this sale, at your own price. Auction sales daily at
2:30 and 7:30 P. M. A. KRUGMAN, auctioneer.
Beautiful presents given away to the ladies at each sale
342 WASHINGTON
SEVENTH
passengers on the Southern Pacific trains
as "they pass through Eugene.
The work will be under the auspices of
the Ladles' Auxiliary of the Eugene
Commercial Club. The organization will
endeavor to place a beautiful bunch of
Eugene roses with each passenger: The
bouquets will contain a card bearing the
words, "Eugene U. of O."
Torpedo Flotilla Has Rough Trip.
ASTORIA. Or., June 1. (Special. )
The torpedo-boat flotilla, consisting of
the Perry, Preble, Fox. Davis and Farra
gut arrived in this afternoon and will
leave up fhe river for Portland about 9
o'clock tomorrow morning. The vessels
had a rough trip up the coast.
PROGRAMME FOR THK WEEK.
Tuesday. June t.
2 P. M. Opening ofvthe competi
tive rose ' exhibit at the Oriental
building-- '
J:80 P. M. Illuminated parade.
"Spirit of the 'Golden West."
c Wednesday. Jane 8.
10 A. M. Monster prte parade of
floral decorated afltomoblles.
Evening Venetian water earnlval,
procession of illuminated public and
private craft; all-day free ex
hibit of rare blooms ty Rose Society
at Oriental building-.
ramroech concerts in evening- at
Armory.
Hiarsday. June 4.
10 A. M. Magnificent street tarad
of floml decorated vehicles, competi
tive floats, equestrian clubs, etc.. In
cluding the marvelous Japanese
"Cherry Blossom" procession.
Afternoon 100-mlle automobile
race; SO-mlle automCbtl. race.
Evening East Side street carnival
of mssqueraders and children's pa
rade. ' Dsmrosch eonnerts at Armory, aft
ernoon and evening.
Friday, June S.
Morning Business houses recep
tions to Portland jilsitors..
Evening Allegorical end historical
parade cf electric floats, including
Chinese dragon;" grand ball at
Armory. -
Saturday, Jims 6.
Morning Regatta on the river;
crews from Victoria Vancouver and
the University of Washington will
compete.
Noon Grand--pftrade of Woodmen
of the World.
Afternoon P. N. A. championship
field meet at Multnomah Field; re
lay races for high schools and public
schools of the Northwest; valuable
trophies to be presented for each
event.
Evening Pyrotechnics and mss
queraders farewell to Rex Oregonus
and Queen Flora.
BY 00R
$25,000 BY JULY FIR!
COMPANY
STREET, BETWEEN
AND PARK
HOPJCRS SWEDISH RULERS
Kaiser' Takes His Guests to Jlagnlfi
centMilitary Show.
BERLIN, June 1. Emperor William
gave King Gustav and Queen Victoria, of
Sweden, a magnificent military show to
day, the occasion being the annual Spring
parade of the garrisons of Berlin and
neighboring stations. Thirty thousand
men of all arms of the service, about 8000
being cavalry, maneuvered In the two
square miles of the Temple of Parade.
The Emperor and the King of Sweden re
viewed the troops on horseback. They
were attended by several of the reigning
princes of the minor German states with
their staffs to the number of about 100,
formirrg- a brilliant cavalcade.
The Empress and the Queen of Sweden
were on the left of the reviewing stand.
ON'T "Go it
brand stands for the highest qual
ity Ham, Bacon and Lard which
is the Oregon product and accept no
other; the same is named
A Columbia
UNION MI
PORTLAND, OREGON
PIONEER PACKERS OF THE PACIFIC
Sweeping the
cob-webs out
of the
brain
is not
an easy
for the man
job m
who eats anything he likes.
Clear thinking
ing go with a simple diet
that does not clog the system
or tax the digestive machin
ery. Every particle of
ihredded Wheat
is easily and quickly digested
by the most delicate stomach.
Try it for breakfast for a
week and notice the results.
For breakfast heat the Biscuit in oven,
pour milk over it (hot milk in winter) and
a little cream. If you like the Biscuit for
breakfast you will like toasted TRISCUiT
(the Shredded Wheat wafer) for luncheon
or any meal with butter, cheese or marma
lade. At your grocers.
AUCTION
AUCTION
where drawn up in four lines were the
carriages of the diplomatic corps, includ
ing Charlemagne Tower, the American
Ambassador, and Mrs. Tower and many
distinguished ruests. In consequence of
the extreme heat, many of the soldiers
were overcome, notwithstanding jthe se
vere training, consisting of daily marches
of from 15 to 20 miles, which they un
derwent during the last three months.
Hitchcock Starts for Chicago.
WASHINGTON, June 1. Frank H.
Hitchcock, one of the managers of the
Taft campaign, will leave this city for
Chicago tomorrow, where he will appear
before the National committee in the in
terest of Secretary of War Taft during
the consideration of contests for seats in
the National convention. Mr. Hitchcock
had a conference today with President
Roosevelt at the White House and later
with Mr. Taft.
blind"; know wnicn
Most reliable is of even
grade and is made of the
best selected fat, carefully
rendered and run off into
new pails and hermetically
sealed. Don't risk a new,
untried shortening; remem
ber that you will spoil
enough in one trial of a.
cheap shortening to pay for
a whole pail of COLUMBIA'
LARD. Sold by first-class
grocers.
SAT CO.
Sweeping Out
the Cob-webs.
i .. I. .i""vn!:r.--'
ZzJ ....
and clean liv