TTIE MORNING OREGONIAN, WEDNESDAY, JANUARY 1, 1908.
3
"HlE
FORI
EUROPEAN PLAN
FLAND
H. G. BOWERS
Manager
Headquarters for
Tourists
and Commercial
Travelers
PORTLAND, OREGON
PORTLAND'S ANNUAL ROSE FESTIVAL
Floral Pageant Next June Will Be Most Elaborate in History of Pacific
Northwest Plans Contemplate Participation of United States Government
Br W. P. Strandborg.
PORTLAND hopes to show the world
what she can do in the artistic.
' the aesthetic and picturesque, as
well as in the liberal arts, in the indus
tries, commerce and business. To this
end an organization of her most sub
stantial men, known as the Portland
Rose Festival Association, is planning a
week's celebration for June 2-7, of this
year, that bids fair to rank high with
the foremost floral spectacles and brtl
liant pageantry held anywhere in the
United States. Indeed, there is good rea
son to believe that the Festival next
Summer will surpass any of those his
toric carnivals, fqtes and fiestas, through
which several of our prominent cities are
claiming National prestige and pre-eminence.
Unrivaled scenic grandeur, un
equaled climatic conditions, and un
limited natural resources, combined with
that indomitable public spirit of Port
land citizens, all making for such a
goaL
Portland was only feeling her way
lowly and carefully when last Summer's
Rose Carnival was given, yet it proved
(he grandest celebration of its character
the Pactflc Northwest had ever wit
nessed. It was all planned and consum
mated In less than one month's time,
nd with a ridiculously small outlay of
money. Less than $7000 was expended
nd more than 60.000 visitors flocked to
Portland during the three days.
For the second annual festival for
iheso celebrations are to be yearly events
hereafter the planning and preparation
was begun before the decorations had
been removed from the streets, at the
olose of tho last festival. The services
of a dozen or more of Portland's really
big men were enlisted in the interests of
ihe project at once, and since that time
Arrangements have been moving- forward
with steady and sure progress.
A whole week's revelry has been de
cided upon. The tastes of old and young
will be catered to; there will, be spectacle
and pageantry such as the Pacific North
west, or indeed, the whole Pacific Coast,
has not yet seen. There will be parades
of children, of military, of bands of In
dians, of fraternal organizations, of so
cial clubs, of automobiles and the like;
there will be brilliant street spectacles of
decorated and illuminated floats, alle
gorical and historical, and the demon
strations will take place on both land
and water. In fact, the marine carnival
Is to be one of the most elaborate events
of the week.
Up to the present time about JS5.000 has
been subscribed to defray the e-inenses
of the Festival, but additional pledges
Bre coming in from time to time, and a
renewed appeal for further financial sup
port is now being made with gratifying
results.
It is not to be a local demonstration
in any sense of the word, for the Cali
fornia State Board of Trade has al
ready pledged special excursions to Port
land during the week, embracing every
large city in the Golden State, which, of
itself, is far-famed for its floral feasts.
I .os Angeles, San Diego and Pasadena,
where the greatest of these celebrations
are held each year, have volunteered to
send representative delegations here.
The Hawaiian Territorial Government
has been officially invited to come here
and share with Portland the enjoyment
of the week- The Governors, their mill
tar' staffs and the congressional dele
gation of every state in and this side
of the Rocky Mountain country have
been invited.
The U. C. T. and the T. P. A., two
' great organizations of traveling men.
have been enlisted in the cohorts of
active boosters for the jubilee.
The state medical associations of th
Western states are likely to be guests
of the city at that time, as are the bar
associations.
The bankers of Oregon have promised
to come, and they will try to bring with
them the financiers of surrounding states
for a united Pacific Coast convention.
The Hoo-Hoos, which is a most power
iul organibzation in this part of the
country, meet here In June, to show
what the lumbermen can do when It
comes to eelebrating.
President Roosevelt, who has Wfecn . in
vited to review the great American ar
mada when It arrives in San Francisco
Bay, and to lay the corner-stone of one
of the buildings of the Alaska-Yukon-Pacific
Exposition, at Seattle, next Sum
mer, has been invited to be here, and the
Congressional delegations of Oregon,
Washington and California are all using
their influence to persuade the Chief
Magistrate of the Nation to do the Pa
cific Coast the honor of another visit
after an absence of four years. Pressure
is being brought to bear upon the Presi
dent to order the magnificent fleet now
en route to the Pacific Coast to visit this
port. Admiral Robley D. Evans having
been extended a formal invitation by the
Festival Association.
In addition to this, the British Govern
ment will be appealed to through the
local consul and the British Ambassa
dor at Washington to dispatch one or
more English warships from the British
naval station at Esquimault to Portland,
for. the Festival week. Partial assur
ance has already been had that the
British Admiralty will offer no objection
to a friendly call of the Pacific squadron
to Portland, should the American fleet
put in here at that time. .
From all of this, it may be seen that
with the proper financial and moral sup
port of the people of Portland, the Rose
Festival of 1908 will easily become one of
the most memorable events In the history
of the Pacific Northwest; that it will be
come a demonstration National in char
acter and significance, such as no other
city on the American continent has ever
been able to boast of.
Some pessimistic souls have wagged
their heads and decried the project be
cause it cost too much money, but the
men who are the real history-makers of
Portland feel otherwise. They know and
have expressed themselves as convinced
that it will be the greatest advertisement
the metropolis of the Pacific Northwest
has ever had. The simple fact that what
has already been said about it in the daily
papers has resulted in the planting of
every1 rose bush the local market could
supply, shows the powerful influence it
will create In the upbuilding of Portland.
Its attribute of permanency means such
vast possibilities ol' greater exploitation
of our infinite resources, that its far
reaching Influence cqpnot oe gainsaid,
the mere item of rose-planting being sig
nificant of itself.
One nurseryman told the writer the
other day that there had been enough
rose sets sold as a result of the festival
movement, this Fall alone, to guarantee
20.W0.000 blooming roses the first week of
June. He added that there wasn't a
8-year-old set to be had in the city, and
that practically all the 2-year-old sets
were exhausted. So that if nothing more
has been accomplished, the festival peo
ple accentuated and perpetuated the claim
that Portland is the home of the rose,
the rose garden of America; and It is
something to have that distinction.
Forgetting for the moment the . forth
coming festival itself, its promoters have
secured a promise from the City Council
that there will be a handsome appropria
tion for an "Arch of Welcome" to be
erected at the Union Depot, so that by
day or night, the thousands of travelers
who enter Portland's gates will be advised
of the fact that Portland is the greatest
rose center of the world.
What the festival will mean in the way
of advertising Portland to the four cor
ners of the earth can only be conjectured.
The entire publicity department of the
Harrlman lines in Oregon has been en
listed in the exploitation work of the fes
tival association.' General Passenger
Agent McMurray, who is chairman of the
exploitation and publicity committee of
the association has ordered that every
time-table, folder, map, calendar and
magazine advertisement of the Harriman
lines under his jurisdiction shall have
some mention of the Portland Rose Festi
val. He has also arranged that the ad
vertising matter in Eastern publications,
which runs into the millions of copies
each month, shall embody some mention
of the celebration. The Sunset Magazine
has promised to devote a special cover
design and its leading article for the June
issue, which will be out the middle of
iiay, to the festival.
Other transcontinental lines with of
fices in Portland will Join in the general
movement to route tourist traffic through
Portland, either on the way out to the
Pacific Coast or on the return trip Bast.
Within the confines of Oregon it3lf,
the coming convention of the Oregon
State Editorial Association to ba held
here January 17 and 18, will be asked to
boost valiantly for the festival through
the 200 newspapers represented, and from
the favorable comment that has been
made in many of the state publications
during the last few months, the Indica
tions are that all Oregon will join hands
with Portland in making the week's jubi
lee the most magnificent spectacular un
dertaking ever devised in this part of the
United States.
Supplementing the exploitation work of
the Oregon editors, the traveling men of
the Pacific Northwest will work zealously
among the merchants with whom they do
business, with a view of securing the as
sistance of every commercial body In the
state In having every city and town of
any importance prepare and enter a float
in the all-Northwestern cavalcade, a
street pageant which Is to be one of the
most imposing features of the week's
celebration, for the reason that the finest
cash prizes and trophies are offered for
competitors in this event.
All in all. nothing that Portland, or the
Pacific Northwest has yet done, ap
proaches in comprehensive significance the
Portland Rose Festival whieu will be held
in this city- the first week of next June.
FACTORY
Grand Avenue and East Taylor Street, Portland.
NEUTER
BROS
Manufacturers
and Importers
PORTLAND
OREGON
t
SALESROOM t
JS, "W. Cor. Fifth and Ankeny Sts.
Portland.
ACME MILLS
GO.
Portland, Oregon
rcocR
FEED, CEREALS
HAT AND GRAIN
THE MARKET PLAGE
OF THE MARKET TOWN
FLEISG HNER, MAYER
SCO.
WHOLESALE
DRY GOODS
AND NOTIONS
'
Manufacturers of
"Mt. Hood" Brand of Men's Furnishings , '
PERMANENT SAMPLE ROOMS
510 First Avenue,' Spokane, Wash.
Room C, Pacific Block, Seattle, Wasn.
Southwest Corner First arid G Streets, Eureka, Gal. .
Rooms 9-10-11-12 Spreckles Bid,., Honolulu, T. H.
PHOENIX
Pure
HOUSE PAINT
Made of
Pioneer-White Lead,
Oxide of Zinc,
Pure Linseed Oil, .
Pure poloring Pigments
EVERY GALLON GUARANTED
Manufactured by
W. P. FULLER S GO:
Distributing Points:
PORTLAND, OREGON
Seattle, Tacoma, Spokane, Washington