5
Marks the
Passing of the
Ideals to
Old City Into the New, and the T ransition
New Standards of Industrial Supremacy.
F
Old
rom
CTIIEm6rXNG OREGOMAN, 3IOXDAY, JAMJARY 7, 190 T.
TODAY
Today is a bin day In St. Louis.
' The blR butliling operations of the W
city of MIxsourl have reached high-water
merle In the rnmplptlon of the handicimMit
end most RuhMantlal wlioleM' bulni
structure In the west. The Brown Shoe
1'omi.r.ny Will. OCCUPY TWO-THIRDS
OF THE EXT I RE BROWN' BI.CX'K and
It Em he II overt will have pace fricl equip
ment r --tittles t handlr and fihlp Fifteen
Million Hollars' worth of footwear per year.
TU tW arpft will be more than three and
ono-hiilf 3fr aeres. It is the largest, best
nnd mot rt mplnely ej i I j.xci ul Idfnir In
world tined for the distribution of nhoea
from faaorlea to mailers, The entire build
in linn been built and equipped to produce
at reRier rronomlrn thmn lis,s heretofore been
Known In the Ii n rt 1 1 i ti K C hoei, and la the.
embodiment of everything that la nrst-claaa.
niifl the Uovnnte of rut trade principle-
"WHERE QUALITY COUNTS WE LEAD."
Th completion of "The White House, on
WnnhltiKtun Avenue" J therefore Indeen n
epoch in Iho shoe history ot the United
Ht. T.oulnar
F)r will rer
i and visitor to the World'i
ember lha toposraphy of the
business wcllon.
Vp from the river across the first main
Ipvel of the wholesale district, St. I-nuU
reaches westward over Rradually rlstns
8 rounrt to Thirteenth street. a.t which point
tv broad acclivity sweeps up to a natural
Mimmlt at Seventeenth street and Wash
Infttnn avenue.
And there, upon the mont comnianrtlnf
file in the heart of the MOUND CITS',
looms thq tTlftantic airucture of the
"WHITE HOUSE' the "capltol" of the fa-
mous WHITE HOUSE PHOE9. for men-
for women, - and home of "BUSTER
H HOWN" ULUE RIBBON SHOES for boy a,
for girls.
It la not. too much to nay that the splen
did edifice dedicated today -to all that- la
best In modern business - enterprise la re
garded by the people of St. Louis an a fit
ting culmination to the triumph of Western
manufacture In making their city "the shoe
hop nf the world." .
Take the hlh-speed elevator and run up
to the roof and look around for yourself.
Here you are, away up out of the smoke
and dirt of the old town, overlooking the
river, the Eads bridge and East St. LouU.
Away below you north. south, east and
went He the (treat metropolis of the Hout h
wet -a panorama of commercial activity
broad vintas of busy streets, and the throng
ami clans of traffic. And near by, on the
Fouth, Is this country's greatest Union Sta
tion. The "WHITE MOUSE" overlooks them
all.
And more, for. in the BATTLE of Bl'Pl-
NEStf strategical location counts as much
In dollars and cents to the manufacturer,
denier and wearer of shoes as does Artillery
Klevatlon In the dadlv conflicts of war. and
the situation of the Brown Shoe Company's
new BtronRhold means much to the company
and to the public In the economy of cen
tralization. Immediate facilities In handling
deliveries, quick ah ipments and prompt dis
patch In the conduct of a. great business
in all He detail.
Going up Washington avenue through the
grand canon of the wholesale district of
St. Louis, the new structure la easily the
most prominent thing; In si k lit, -and what la
tin more grratlfyf n-, the most beautiful,
for art la commercial architecture has
-,r:fer .. '-'l-'-"' J-"'-'-J i
Located' Eighteenth and Wash. Streets, in the City of St. T,ouis.
Factnr- A and B. where are produced our WHITE HiirPB SHOES for men, for women, the shoes
whlr-h were glvrn a Double Orand frlaie at the Louisiana Purchase Exposition at St. Iouis In 1 804, the
only exhibit of shoes given such distinction. Mere are also made our I'SONA SHOES for women: re
tailed nt 2.r.o to $:t.oo.
WHITE HOVSE SHOES have HIGH GRADE, FINE SHOE CHARACTER which at once classes them in
Style and up-to-date features with the best shoe productions of the United States.
WHITE HOI'HB SHOPS for women are sold at S.0. 3.ftO and S4.00.
W HIT K HOl'SE SHOES for- men are sold at H3.SO, W-OO and $A.OO.
Annual producing- capacity in value, of WHITE HOUSE AND USONA SHOES, $3,505,000.
(
" ( -7...
'I I 111
er
"f
"HOMES-TAKE" TLAXT (No. 5).
Located on block bounded by Russell Avenue. Allen's Lane. Twelfth and Thir
teenth Streets. In the flty of pt. Loulfl.
r.clory I. where" are produced our ENTERPRISE SHOES for women and ehll.
rtren. made In vlcl kid and box calf leathers, and In this shoe the Company 1
Hiving the greatt poRtbi trade values from the standpoint- of honest shoe
construction, to Rive wearing merit and at the. peine time good style and fiutnsr
qualities, at popular prices, ao a to make same great every -day sellers for
the t rade. TTere also is made the PAR V A 1 ,1'IZ. our rrreat Evrj--Pav Woi U
and t- liool Shoe Tor Women and Children sold ccordlnfr to sixes at 1 .25 to 2.
Annua! producing capacity In alue. .of ENTERPK1SE, PAR VALUE
and other branda. made In this plant, ,710,000,
MANUFACTURING
CAPACITY OVER
fee--i Mwc-
Past Yea"
INCREASE! IN. SHIPivibe.xit
until very recently been practically unat
tainable, due to the spare requlrementg of
nearly all such structures.
But that the Brown Company has solved
the problem Is apparent to the most, crit
ical eye, and, the vast exterior of the big
structure, from the solid granite basss clear
up to the cornice edge, is done In the finest
style of French Kena.lses.nee. the entire face
In ivory-white enameled terra cot ta.
The efTect la that of the most superb and
splendid beauty of design, executed without
a single lapse of detail to mar lta perfect
ntilnJi.
Large plate-frlana windows, with orna
mental iron frames, give light and ventila
tion, and all the windows of all the stories
Sixteenth
th street tildea, are also
of the best plate srlaas.
The construction Is absolutely fireproof,
floor arrhes and partitions of hollow tile
flrepronflTDT. -carried by steel columns, beams
anil glrdrra on ratitlron bane platen sunk to
solid rock or rest Ins; on a foundation of
concrete. This steel structure Is calculated
to carry a load of 3M pounds per square
foot over ever- foot of 'floor surface on all
noora.
No modern building Is better built than
this from the fireproof point of view, or
more solidly constructed from curb tn cor
nice. InsurlnR- at on e the fullest protection,
to life, saft'ty of i-iock a and contents itnd
Immunity from loss by fire or Interruption
to business because of it.
Great credit Is due and accorded to Al.
bert B. Groves, the freneral and supervising
architect of the "White Mouse, St. I.ouin.
and to James Stewart A Co., of St. Louis,
general contractors.
FLOOR ARRANGEMENT.
The floor arrangement Is perhaps the best
example of "applied system" In a distrib
uting house ever devised.
jnve.nience, easy and rapid communica
tion, economy, safety, labor-saving features
of every variety are exhibited at every turn.
Wast-?, both In time and substance, has
been anticipated and eliminated ; hardly a
useless step or an unnecessary movement
is possible tn the great human and struc
tural machine which evidences the experi
ence, intelligence, forethought and foresight
of the men who have made the Brown Shoe
Company what it is and the great building
which will help make it what It la to be In
the future.
BASEMENT AND PUB-BASEMENT.
Here are installed the heating and eont
init sysm. lighting system and power
plant.
HEATING AND COOLING SYSTEM.
"The White House" above the first floor
in heated by the latest improved vacuum
system. The first floor and basement are
heated by the most modern blast system.
All t he air, before being heated. passes
through the M-t"reery air washer, which
In Winter is heated to a temperature of
70 degrees, and cooled In Summer to a
temperature only two decrees higher than
the water from the city pipes; which means
tli at the temperature of the office, lobby
and salesrooms wilt be kept at practically
70 degrees the year around, ,
LIGHTING SYSTEM.
The "White House" Is lighted with about
Jtooo incandescent lights from Its own power
plant. An eight -panel switchboard In this
plant controls the lights on each floor front
the engine-room by a separate switch. This
means that, if tha lights on one floor should
bec me Incapacitated, the other floors would
not be affected while repairs are beiia- marie.
This system, as well as all motors for run
ning elevators, carrier system, fans, etc., Is
"WHITE HOl'PE EIIOES" FLAM (0. 2).
it,
' 11 '
-1 Jr,'if-
-v-c r-QTj
i
-?k5:.mfraism tats . -.
TWELVE
XJ V jLLiA.
FOR 1906 OVER 1905
WnERE OUALSTY
- , 7 1 . 'e--t.
hi'f it.
ft,,-
J 1 !('
vi..
t -
Jehi
a
; m Eg &'h3i kr W$t N' V !
rzzi ns m &3 EES FBI htr-M f - r I - - - .
ON WASHIINQTON AVENUE - AT SEVENTEENTH ST.
New Home of The Brown Shoe Company
r-
Located Jefferson Avenue and Mullanphy Street. In the City of St. Tviuis.
p.mctory jr where are produeed our now world-wide known BfPTER KKOWIf BI.L'E RIBBON" fmOES
for itirls. sold arcordlng to Blre from .l.AO to 2 .BO ; aere are also made our. almost equally celebrated
QUEEN B shoes for women, a shoe ot wearing merit and elegance ot appearance, popular retailers at
12.00 to J2.50. . 0 .
Annual produrtng capacity: in value, of BISTER Tilt OWN BLU E RIBBON, SHOES for arirls and
QUKEN H SHOES- tor women, SlOO.OOO.
THE
GEORGE WARREN BROWX,
Prentdent. ,
I. H. SAWYER
E. F SHAW
Of Our
WHITE HOUSE SHOES" Plant
"BLUE RIBBON" Plant ..... .... -
" BUSTER BROWN" Plant
"HOMES-TAKE" Plant..
"MOBEBLY" Plant . : -
Total ............ 0 .;.
"BZTf T"0
MP Xj U 1
" " - V -
THE BROWN BLOCK
WHITE
In Saint Louis
- I
"BLUE RIBBON'" l'LAKT (Xc. S).
ST. LOUIS, U. S. Ac
OPFKEItS AND DIRECTORS!
JOS. If. ROBI.EE,
MADE BY
BROWN SHOE CO.
Vlee-Preaident.
A. M. ROBI.F.R
W. V. ARMSTRONG
RECAPITULATION
Present Annual Manufacturing
COUNTS WE
'r - X B i' ? j - ' T " ? - 1
55
..... - i. :
Here tnj
ougnt arter
iake our
GEORGE E. fOUTHWint
Secretary ond Treainrer,
Capacity.
.$ 3,505,000
... 1,500.000
3,010,000
......... 2,760,000
... - 2,250,000
,,.$12,025,000
LLION -D
ILL ION DOLLARS
run by its own MAGNIFICENT MORSE-
POWER PLANT, which embodies every
thing that Is latest and best.
OFFICES, LOBBY ANp SALESROOMS.
The general offices, lobby and salerooms,
occupying; the main portion of fhe first
floor, are handsomely fitted up with Enxllsh
oak fixtures and desks to match, with plate
glass and brass grilles and trimmings. The
floor of the lobby and salesroom! will be
THE 1XTERLOCKIXO RVBBER TILE,
whlch probably Is the handsomest and bent
floor In use today. The walls are wain-
coted with DARK TENNESSEE MARilLE
AND WHITE-ENAMELED B1UCK.
The interior nrana-ement throughout
serves th double purpose of spacious and
commodious sjeneral-olTlee headqnrters with
a view to pleasant and comfortable business
surroundings, not for a moment forsettlns
the wise economy of rapid, eany buMnpus -" -cresslbiltty
and the value of time in handling
amoolbly the enormous trade which flows
In and out A the big doors all day long.
8HIPPINO DEPARTMENT.
The ahlpplnR department occupies nearly
one-half of the first-floor ttpaee.
And here in the shipping department Is
one of the studied features of the buUdlnjt,
for the entire space Is arran like that
of a (lrat-clniiA freight depot, with wtiat are
pn!1d .Ini-kknifp" doors. elKht in number
built along the entire 6t. Charles street side
of the building.
The goods routed for certain railroads are
piled Inside of spec-1 tip doors, so the drivers
of the shipping wagona always understand
where they will receive ireignt ror me va-
rtous roads. The sidewalk constructed on it.
Charles street Is such that the wagoni may
drive close alongside of the building and
the doors rained out Of the way for the
freight handlers; thus the cases ran be
easily loaded on wajrons without having to
be trucked and piled on a platform or sld-
walk. as is now the general custom. This
means economy and dispatch- in the ship
ment of goods.
"Ship immediately,'" "I need the goods
riijht now; am waiting for them," the cry
from many of the 18fiH customers of the
Brown t?hoe Company, has now lost its ter
ror for the shipping clerks and freight han
dlers of the big concern.
The years J 903. 1904, 1 905 have each
shown a Rain In shipments of one million
dollars over earh preceding- year, and for
JiHWI the neual itjinual million grain has been
surpassed hv a good amount, rogavrdlewa nf
the Interruption In whipping on arnimt of
moving operations during the last ten daj
of December.
It Is not much wonder then that these
stupendous strides in growth and the un
eeaning activity of a superh sales orminlza
t Ion of One Hundred and Three live repre
sentatives has not only necessitated the
construction of new factories, but lias pro
duced the reality of the finest distributing
house In the whole history of the shoe busi
ness of the country.
All the world loves a winner, and it Is
now an established fact that the sains force
of the Brown Shoe Company is sweeping
the country with good shoes from ocean to
ocean, from Boston to San Franclaro, with
their argument of quality-value and price,
that Is as true as It Is important. The per
fect system of the Brown, Shoe Company in
sures first-class service to dealers, and co-
lncidentally the greatest possible shoe value
to the consumer.
The "White House" 1s equipped with a pri
vate Individual telephone central station.
All the factories will be directly connected
4 ' '
( '
f . 3 - J
i&bttWWW III Kl i
f -it: r- ; . f. -j rivs 'M -a e ra
"BUSTER BROWN" PI.AST (No. 4).
venteenth street and l.uras Avenue, tn the I'lty of Ft. Touls. ,
actorv K. our BUSTER HKOWT IIU'E KIBBON R1IOKS for hoys, now blns
Located :
produced. In l-at-li
in an parts or
this country, sold aceordliiR
creat REPEATER SHOE for men, in the various
ers at $2.50 to $3.00 per pair; nlun our famoim MOUND CITY LINE, which eonlnts of high top fhoes
for Sportsmen. Prospectors and Surveyors, as well as rearulsr cuts for Railroad Men. These shoes are re
tailed at S3.00 to SH.AO In regular cuts and from KS.oO to aa.oo tn the hitch tops.
Annual nroduclns; capacity In value, of BVSTElt BROWN RT.TTE RIBBON .SHOES for boys.
nd REFEATEB and MOUND CITI SHOES for men, fJ,010,000.
... .. .
!Tr'T'''Tr.e"eMwa; .
if
t
. v.
UOBERLT PLANT O'o. -Factory
O. -where are now produced our f amoua
OX CALF SHOES lor men and boys.
Th leather for thess shoes is made under our own spe.Mal ppeclfl"atlnns in
supply the greatest value yet pnwlucfd In EVERT-DAY WORK SHOES for
the American people.. It Is the Intention or our Company to make thle hrantl
s. standard of Quality with the trade for which It Is especially constructed.
This is our latest plant, which started operTlon Drc. 12, 1006. An
nual producing capacity of this plane In value, f'2,250,000.
OLLARS
LEAD
with this hulMlnir by its private individual
wires. Telephones are so plac
neetlons n t.o had with th
flees without lo
of time in traveling back
ami forth, Hurry calls ror -lines from mr-
chants In St Louis, or throughout the en
tire rnuniry, inn he Immecl If t.-ty takii car.
of throuRh lonK-i1l.uinci connection.
AX A I" TOM ATI'" IARKIKR. especially fle-
8ifnfu lor the Brown Shoe Company, vl'.h
a Capacity of ftOOO CASKS PER DAY. tuken
KOOdn dl recti y from the sidewalk and deliv
ers to any floor desired, at the will of the
receiving clerk, on each floor the cases CRT)
lif Conveyed to various location by gravity
carriers, there to he placed in atix-k.
I ' y on the elsrhth O r your culda steps
off. to the left, and tell?! you ns you follow
"im tiiBt here, Is ;he ASSEMBLY ROOM nf
the company. Here will he held the now
celebrated sem .annunl mi-etlnRS of the
salesmen. wh-re "t ho men that sell the
shoes" net tofrther, and it means a lot,
this ASSEMBLY KOOM. to every man ot the
Brown Shoe Company. There trade comments
and criticisms ars cashed Into i-orrected er
rors, weak. n esse broufs lit to 11k lit, atronjr
points are emphasized, and everything1 that
liolifst exchanne of experience and opinion
Rn do to make niew? yhoei still hetter than
heroc In done tn Hie ASKnmtly room. Olh.r
ineetlnpa an: lieltl tiere, as occasion arlees.
ana a seating capacity is provided to ac
commodate the entire Bellini: force, together
With all st a AT men at headq, uarters.
THK ORAVfTV CONVKYUKS nrovlrlrd In
the "VH IT B HOfSK" are a system of
spiral fhutos, which almost instantly take
goods from the various floors, after they
have been packed, to the shipping depart
ment. Open eases of Roods can also be
conveyed by this system from the various
floors to the pn'-kin-j department the equip
ment hclnf? sufficient to handle practically
any volume of buslnnfs. This Rrnvity convey
or system was especially designed and con
structed for the Brown Shoe Company.
A PHALANX OK FACTORIES.
Nowhere in the West, and probably no
where, anywhere, is there any shoe manu
facturing; concern so IntHltRently articulated
in all its parts or as strategically situated;
for. by its very, location, the management is
enabled to gather at one grasp all the reins
of the organ Izatlon.
No shoe house, perhaps, in the world en
joys quite- the satru- Ideal labor conditions
peace in the ranks; willing workmen and
work women and n loyal a. legion as ever
served any fcood cause in anything. Skilled
hands and good factory morale and good
service,; and pond trratment all around. You
can't help but notice this in your turn
through the factory buildings ; the way the
smile peeps out whenever you put a Question
or ask an opera ti ve to explain some step
or other in the process; and It's a mighty
Kond thing, ton, for it helps mightily to
ninke good workmen, ami that in turn helps
good workmen make good shoes.
Such, In brief. Is the storv of the "WHITE
H()I'!K" in St. Louis, where Is located the
vast establishment of the Brown Shoe Com
pany, and you may picture it to your mind's
eye if you will as a business power, with its
staff militant . so to speak", in the heart of
it. all Its divisions and contributing forces
ready in. close position. A compact, organ
ised, aggressive business army, supported
by Loyalty, officered by Intelligence, regu
lated by Economy, drilled by Experience,
controlled by Judgment and lsd by Enter
prise winning the Battle of Competition
by the (Sword of Success, under the banner
of the Square Deal and Honest Shoos.
"
4
i
m r-J ." ,
1
to stEe. from o its.oo. ana in factory we
fine shoe leather" In I Welt", popular retail
' 1
t - , - . r -A--.:-.- ?izlht'i-J"'--
s
PER
ANNUM
PER
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