THE MORNING jOREGONIAN, MONDAY, JANUARY 1, 1906.
THE 25 CUT IN RATES FOR
ELECTRIC LIGHT
GOES INTO EFFECT TODAY!
A NEW YEAR'S GIFT
TO ALL PORTLAND
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THE REDUCTION IS FROM 20 CENTS TO 15 CENTS A KILOWATT HOUR
It Means Electric Light for EVERY HOMEIn EVERY STORE!
(J Electric lighting PAYS. No home is really up-to-date in its furnishing if it be not electrically equipped. Nothing so much as electric light adds to the at
tractive cheerfulness of the dining-room or parlor. By no other means can the house be instantly flooded with light when darkness falls, or danger threatens. Burg
lars kvoid a house lighted by electricity, and an electric porch light, burning brilliantly.in all kinds of weather, affords better protection than a watchman.
(I Then there are the numerous electrical conveniences which save TIME, STRENGTH and MONEY to the busy housewife. The electric curling iron, chafing
dish, foot warmer, heating pad, cereal dish, coffee pot, flatirons, the nursery milk warmer, or any other of a hundred devices. -
(f Electric heating and cooking appliances are m'ade for every purpose of the household. The cost to operate them is so small as to be trifling. They are simple .
in construction, easy to operate, and ready for use at any hour of the day or night.
Electric Signs Sell Goods
They Burn the Name Into the Brain
ELECTRICITY FOR YOUR EVERY-DAY NEEDS
I IN THE STORE our electric service offers the solution of every lighting problem. It makes the merchant independent of sunlight and lends an attractiveness
to the store that daylight cannot give. Brilliant light is instantly there, when and where you want it, off when you don't by a turn of the switch. No danger by
use of matches, no chance for explosion or FIRE.
l ELECTRIC SIGNS lead the world as the most effective method of modern advertising. The centers of electric light in every big city are the centers of-
BUSINESS ACTIVITY.
-
CJ The LIFE of trade is ELECTRIC LIGHT. and TRADE FOLLOWS THE LIGHT. . vJ."" s
The sweeping reduction in rates for lighting in effect TODAY mean that no store or residence in Portland or its suburbs
need be. without ELECTRIC LIGHT on the SCORE OF COST. It is within the means of EVERYBODY.
IF YOU. WOULD HAVE THIS UP-TO-DATE LIGHTING SERVICE IN YOUR STORE OR RESIDENCE, FILL OUT THE COUPON AND MAIL US TODAY. ,
Portland General Electric Company
SEVENTH AND ALDER STREETS , -
Telephone Exchange 13
(RETURN COUPON)
Portland General Electric Company,
Seventh and Alder streets.
Ple&se have your representative call ancLsee.
me' with reference to Electric lighting. . '-
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