Morning Oregonian. (Portland, Or.) 1861-1937, November 24, 1904, Page 7, Image 7

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How 'The Century"
Came to Wana maker's
UNTIL a few years ago The Century Dictionary and
Cyclopedia and Atlas was sold through book can
vassers for prices ranging from $120 upwards per
set, and several -million dollars ' worth was sold by this ex
pensive and indirect method. Yet the work did not really
reach the people who cared for and needed it most the
price was too high. We estimated that if the cost to the
actual buyer could be reduced half, the "little at a time"
payment introduced, at least ten times as many people
could and would buy.
We arranged with the publishers to do exactly this
by taking the risk of a tremendous edition, and we set to
work to adapt the Wanamaker system to selling this edi
tion by opening a special book club devoted entirely to it.
Here is the net result: Through our club more than
75,000 people have already bought the sets. We have saved
them fully four million dollars. Their expenditure of
about 10 cents a day each has not been felt.
The Wanamaker system insures a transaction satis
factory to both sides. We don't ask you to pledge yourself
in advance. We can't tell you here what we want to about
our plan of saving you half the price, but if you will call
at our local office, 210Fenton building, the details will be
explained to you while you are admiring the books. If an
early visit to the Fenton building is impossible or incon
venient, we will send to you, upon request, full explana
tion of the half-price, little payment plan, and that booklet
of the following list which is most likely to interest you:
No. 1 The Business Man
No. 2 The Lawyer
No. 3 The Clergyman
No. 4 The Physician
No. 5 The Teacher
No. 6 The Technical Worker
No. 7 The General Worker
Whether you call or write, do so at once,
About the Work Itself
NO work in the world of bookmaking was so carefully
planned or so ably executed as THE CENTURY
ATLAS. For 21 years leaders of every line of thought
have been keeping the work up to date. For 18 years prior
to the publication of the first volume nearly 500 of the
world's foremost scholars and specialists labored in its
production. They sifted the world's old facts. They dug
for new ones and included thousands about every-day ex
istence, business, the professions, the special trades,
household' economics. These they verified. They illustrated
them by design, diagram, example. They arranged them
in alphabetical order. Each word and fact was given the
most minute study, in order that the work, when com
pleted, should be the "authority of authorities." When
they had completed their work THE CENTURY contain
ed thousands of words that had never before been included
in any dictionary, and 100,000 more cyclopedic articles than
any other cyclopedia; and every word and jfact could be lo
cated instantly. Since the issuance of the first complete
edition a smaller force has kept THE CENTURY up to
date. How well the work was done has been proved by the
public test and the fact that THE CENTURY is today the
great -'American Work of Reference.
Some of the Many Unique
Features of "The Century"
It is the only work that gives the pronunciation of
proper names, including individuals, characters in fiction,
mythology and tradition, the drama and opera, works of
art, famous places and objects. Nowhere else can you find
biographical sketches of living celebrities.
No other work gives the formation, spelling and pro
nunciation of plurals and indicates the use of capital and
small letters in writing every word in the English lan
guage. No other work gives one-fourth as many cyclo
pedic articles or one-third the definitions. Nothing now in
print will give as late and satisfactory information about
the population, etc., of each town, village and hamlet in
the United States or Christendom and furnish such a su
perb collection of up-to-date maps.. No other work gives
the last discoveries in science, recent explorations and the
late applications of electricity in mechanics.
at the Penton building and see these ten beautiful volumes
in their handsome special bookcase; examine the rich bind
ings ; learn how easy it is to own them j
for the descriptive booklet and terms of membership in
the Last Wanamaker Century Club; but in either case do so
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