www.hoodrivernews.com
Hood River News, Wednesday, July 15, 2015
BUSINESS
N otes
Continued from Page A1
Gorge Grown Food Network, GO! (Gorge Owned), and
Gorge Innoventure will be hosting a “Marketing Plan-
ning” workshop on July 20 from 5:30 to 7:30 p.m. at
Gorge Innoventure.
From social media to press releases to public events,
marketing a business is a lot of work. By creating a
marketing plan for your business, you’ll help ensure
that your limited time and resources are spent on mar-
keting and PR activities that have the biggest impact.
Becky Brun of Pitchfork Communications will lead
this workshop, which will cover: the key components of
a marketing plan, the most popular business communi-
cations tools (social media, e-newsletters, websites), and
some organizational tools that might help with planning
efforts. Participants will walk away with a one-page
marketing plan and a list of tangible goals.
Cost to attend the workshop is $45 per person, which
includes dinner and drinks. The workshop will be at
Gorge Innoventure, located at 1000 E. Port Marina Drive,
Suite 101, Hood River.
To register for classes go to
www.gorgeinnoventure.com. For more information
please contact Gorge Innoventure at 541-436-0797.
Support for these workshops provided by the Oregon
Entrepreneurs Network, the USDA Rural Business En-
terprise Grant, and Meyer Memorial Trust. Education.
Ace awards HR Supply stores
Ace Hardware Corporation has awarded “Platinum
Performance Retailing” store designation to Hood River
Supply of Odell and “Pinnacle Performance Retailing”
award to Hood River Supply of Hood River for their out-
standing performance in 2014. Developed as part of
Ace’s long-term retail growth strategy, 20/20 Vision, Pin-
nacle and Platinum Performance Retailing is laser-fo-
cused on Ace’s customers, helping to ensure that Ace
stores deliver on its brand promise day in and day out.
The team at the Hood River store is one of only 366
Ace retailers to achieve the Pinnacle status, and the
team at Odell store is one of 723 Ace retailers to achieve
Platinum status in 2014. To achieve Pinnacle and Plat-
inum Performance Retailing, the team at HR Supply has
successfully completed several performance drivers that
will help them provide a better overall shopping experi-
ence in their local community.
One example is “Helpful Certification,” Ace Hardware
associates completed courses such as Helpful 101 and
201 and the store conducts a week-long team-based certi-
fication event.
Ace’s Dan Miller, Vice President, Retail Operations
and New Business, said, “We’re pleased to recognize
Hood River Supply and its team members for their out-
standing achievements, and proud to say they’re a part
of the Ace family.”
“The team at HR Supply is incredibly pleased to have
earned the status as a Pinnacle Performance Retailing
in the Hood River store, for the second year in a row,”
said Pat McAllister, President/CEO at Hood River Sup-
ply. “And even more ecstatic for Odell to earn their first
Platinum Performance Retailing award. This recogni-
tion means a lot to our team members at both stores. It
shows that their hard work and dedication from cus-
tomer service to product offering and much more, does
truly payoff. We are continually taking ‘Ace helpful’ to a
new level.”
Have you seen Waldo?
Waucoma Bookstore
is one of about 200 in-
dependent bookstores
in the United States
participating in the
Where’s Waldo Pass-
port program, and they
got 19 other Hood River
businesses involved.
Young people or
adults may participate.
It runs through July,
and here’s how it
works:
Go to any participat-
ing business and ask for a Waldo passport. If you see
Waldo at any of the businesses, get your passport
stamped. When you have 16 of 20 possible stamps or sig-
natures, bring your passport to Waucoma, 212 Oak St.,
get a pin and be entered in a drawing for a six-volume
deluxe set of Waldo books and other prizes from partici-
pating businesses.
Waldo Passports can be found at Artifacts, Boda’s
Kitchen, Columbia Center for the Arts, Dog River Cof-
fee, Doppio, Doug’s Sports, Footwise, G. Wilikers, Hood
River Hobbies, Hood River Hotel, Hood River Stationers,
Melika, Mike’s Ice Cream, 2nd Wind, Shortt Supply, 6th
Street Bistro, Sparkling Creations, Washington Federal
Bank, and The Wear House, and Waucoma.
Kearns.
“It comes down to local
governments’ ability to in-
terpret its own code,” Kearns
said. “Clearly you (council)
gets to decide” if Walmart is
compliant with city code.
In January, Greg Hath-
away, attorney for Walmart
Stores, Inc., filed with the
Oregon Land Use Board of
Appeals (LUBA) the appeal
of the city’s decision made in
December 2014 to deny Wal-
mart the ability to add a
30,000-square-foot expansion
to its current 72,000-square-
foot store on Wasco Avenue.
"We look forward to re-
viewing the decision in de-
tail and evaluating our op-
tions,” said Delia Garcia,
Walmar t spokesperson.
“LUBA's decision notwith-
standing, we believe we re-
tained a vested right to even-
tually expand the Hood River
Walmart to better serve our
customers and meet the
changing needs of the com-
munity. while we expected in
good faith to build on this
legacy--creating more jobs
and more opportunity -- by
expanding the store, we re-
main committed to serving
our associates and cus-
tomers in the Gorge.”
Kear ns said LUBA ap-
pears to have rejected the
Walmart argument that it
“lost the right to vestment
before we knew we had one.
“LUBA reasoned that
‘once it became non-compli-
ant, you have 12 months to
act and you did not’,” Kearns
said.
The January filing marked
the third time in as many
years the issue had been sent
to LUBA. As reported in Jan-
uary in a Hood River News
article by Ben Mitchell, the
timeline has gone like this:
In February 2012, an ad
hoc citizens group, Hood
River Citizens for a Local
Economy (HRCLE), appealed
the council’s original deci-
sion in December 2011 to ap-
prove the Walmart expan-
sion. LUBA subsequently re-
manded the decision to the
council on the basis of proce-
dural errors that the board
said were made.
The retailer’s 72,000-foot
store was approved by the
city in 1991, along with the
option to construct a 30,000-
foot expansion. The land
Walmart is built open is zone
light industrial and in 1997
the city changed the text of
its light industrial ordinance
tin order to restrict commer-
cial uses on LI land, which
made Walmart a non-con-
forming use.
In 2011, Walmar t ap-
proached the city to request
a site plan approval for the
30,000-square foot expansion
and in December of that
year, the city approved the
request.
That’s when the HRCLE
group stepped in. One mem-
ber of that group, Becky
Brun, iwas elected to council
in 2014.
In December 2012, the
council reversed its stance
and ruled that Walmart’s
vested right to expand the
store had expired and thus
denied the expansion. Wal-
mart then appealed the new
decision to LUBA, which in
turn remanded the decision
again to the city, ruling that
Hood River Weather Forecast
Date
Today July 15
Thurs. July 16
Fri. July 17
Forecast
Sunny
Partly Cloudy
Partly Cloudy
HR Distillers opens taproom
L UBA
Marketing plan workshop July 20
Daytime / Overnight
High / Low (°F)
80° / 61°
78° / 60°
78° / 60°
Sat. July 18
Sunny
86° / 64°
Sun. July 19
Sunny
90° / 64°
councilors had made addi-
tional procedural errors
when they considered Wal-
mart’s application. In De-
cember 2014, a public hear-
ing was held to address the
most recent remand and
councilors voted once again
to deny the expansion.
The last time Walmart ap-
pealed the decision, the re-
tailer challenged the process
by which Councilor Kate
McBride had been allowed to
participate in the Dec. 2012
decision. McBride, who in
the early 2000s publicly
voiced her opposition
against what was ultimately
an unsuccessful attempt to
build a Walmart Superstore
just outside the city limits,
recused herself from the
vote, but was brought back in
to break a 3-3 council dead-
lock in a situation known as
the “rule of necessity.”
In earlier appeals, Wal-
mart had also asserted the
city had improperly inter-
preted its municipal code re-
garding the discontinuance
of nonconfor ming uses
when considering the appli-
cation — an assignment of
error that LUBA did not end
up considering.
LUBA ruled the city in-
voked the rule of necessity
“prematurely” and that
McBride did not adequately
disclose her ex parte commu-
nications regarding Walmart
prior to her vote. The city
then successfully invoked
rule of necessity.
HR Distillers finds its
niche – literally – in down-
town Hood River with
Wednesday’s opening of its
tap room, at 304 Oak, in the
narrow plaza between Heil-
bronner Building and
Doppio café.
The tap room will be open
noon to 6 p.m., seven days,
said manager Erin Camp-
bell. Guests 21 and over can
sample HR Distillers wares,
and purchase them in bottles
to go, along with apparel and
glassware. Guests may sam-
ple up to five half-ounce
tastes of selections such as
Yazi ginger vodka, Clear
Creek eau de vie and
liqueurs, Ullr schnapps, and
SinFire cinnamon whiskey.
V ISIT
an economic development
tour. The schedule is still
being ironed out, but pFriem
Family Brewers is con-
firmed, said Chris Pair, a
press secretary officer for
the Governor.
Ken Whiteman, co-owner
of pFriem, said Brown will
tour the brewery around 2
p.m.
Whiteman said he has just
been selected as a represen-
tative on Brown’s state Work-
force Development Board. He
said the details of the posi-
tion aren’t yet clear, but the
board will convene leaders in
workforce training across
the state, giving them a
“voice for the community.”
Whiteman said Dakine is
also considered for Brown’s
tour through Hood River.
Continued from Page A1
event. Reece booked Brown
when she was still Secretary
of State, and didn’t expect
her to carry through with
the invitation now that she’s
Governor.
“I’m sur prised,” said
Reece. “I said I would love it
if you could talk to my (kids)
… she said she would love to
do it. Then she became gov-
ernor.
“She’s a very engaging
speaker. I admire her very
much — she’s very down to
earth,” said Reece.
In the afternoon, Brown
will visit local businesses on
Paul Thompson
Proud father and Real Estate person
Licensed in OR and WA
Call me!
541-490-1044
paul@copperwest.com
www.welcome2thegorge.com
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Tues. July 21
Sunny
Partly Cloudy
541-386-1123
87° / 62°
Bernie Dittenhofer
Puzzle on Page A2
Licensed Mortgage Banker
NMLS #2550 NMLS #114231 ML 832-21
A division of Mann Mortgage, LLC
509 Cascade Ave., Suite F, Hood River
Apply at berniedittenhofer.westcorpmortgage.com

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Humidity 75%
Wind Speed SSE 2 G 6 MPH
Barometer NA
WASH.
Astoria
54° | 68°
Portland
55° | 79°
Salem
54° | 83°
Dewpoint 59°F (15°C)
Pendleton
56° | 85°
Bend
49° | 77°
Ontario
60° | 87°
Eugene
55° | 83°
Visibility NA
Last update 13 Jul 8:00 am PDT
IDAHO
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Lat: 45.6842 Long: -121.5181 Elev: 510
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Updated Monday, July 13
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