6
THE HOOD RIVER NEWS, WEDNESDAY, DECEMBER 18, 1912
SAYS ADVERTISING
APPLEWOULD PAY
At the Chicago Apple Shippers' Con
vention paper on "Advertising the
Apple" wat read by I'. (5. Border of
Baltimore , which contained a number
of good things, and from which we
make the following extracts:
We know of dozens of articles that,
through national advertising, hare
made enormous fortunes. Some of
these articles are not particularly mer
itorious while hundreds of good
things may be said and advertised
truthfully about apples. In fact, an
apple sale Is more than half consum
mated before we start to advertise, for
the purchaser simply has to be re
minded and never argued with to con
vince him that apples are what he
wants and what he needs. Nothing
is so easily advertised as that which
the public really wants and about
which it believes all the statements
you may make.
Next to wide and intelligent distri
bution, advertising is the greatest fac
tor in solving our problems. Let us
create widespread interest by offering
liberal prizes for the most complete
list of apple uses and for the best re
cipes. Apple exhibitions and shows are do
ing a great work, but results are local
ised to an extent, and the cost falls
too heavily on the few.
How much more effective these ef
forts would be if backed up by effi
cient national advertising.
Did it ever strike you how many
thousands of boxes and barrels of ap
ples could be sold during the holidays
as gifts? Nothing is more appropriate
or more acceptable, and the right kind
of general advertising would turn the
trick, benefiting grower, dealer, giver
and receiver.
Four years ago an optimist induced
the Hawaiian pineapple canners to
contribute to a fund of $50,000 to open
up the United States market to their
product. The result of that propa
ganda exceeded their fondest hopes.
It not only sold their entire crop of
that season, but has sold every crop
since, and has created such a demand
that Hawaii cannot supply it.
We must start today the campaign
that has for its mission the creating
of a consumptive demand for every ap
ple grown in America. The cost of
such a campaign would not fall unduly
on anyone; in fact, it is not an expense
at all, but a most profitable investment.
Please remember to post the dates
of proposed public gatherings in the
directory of entertainments at the
public library.
FREE BOOKS FOR
FARMERS READY
Many farmers are not aware that
the Government publislus several val
uable bocks for free distribution. The
books are apportiol ed to senators and
congressmen from hom they can be
obtained by merely asking for them.
Among the most useful of these books
are the Agricultural Year Hooks, that
for being the latest issued. The
Government also publishes a practical
book on "Diseases of the Horse" and
another on "Diseases of Cattle," as
well as a report of the Kureau of Ani
mal Industry of special value to stock
raisers.
Asking for copies of these books
does not place the citizen utuKr any
obligations whatever to the senators
or Congressmen, as the books are
printed by the Government and paid
for by the taxpayers. Many an Ore
gon farmer has cured sick horses and
cattle by following the directions in
the Government's doctor books. If
you are interested, send your request
to Senator Jonathan Bourne. Jr., Sena
tor George K. Chamberlain, Congress
man W. C. Hawley or Congressman
A. W. Lafferty at Washington. IX C.
DELIGHTFUL RECEPTION
GIVEN AT M. E. CHURCH
One of the pleasantest events in con
nection with the opening of the new
M E. church was the reception given
Wednesday evening to the members
and friends of the church. The pro
gram was opejied with a solo by Miss
Lena Isenberg, accompanied by Mrs.
C. H. Henney. This was followed by
a cordial address of welcome given by
Mrs. E. O. Hall. Mrs. Kier then gave
a vocal selection, accompanied by Mrs.
Hinrichs. A duet by Mr. and Mrs.
Phillips was followed by a recitation
by Miss Alice Taylor. A musical num
ber was then given by an orchestra
composed of Mr. Newman, Dr. Sharpe
and Miss Carlisle. Miss Gretchen
Calkins gave a recitation which was
followed by a monologue by Mrs. W.
B. Young. Short addresses were made
by Dr. W. S. Nichol, C. A. Turner,
Professor L. B. Gibson and Arthur
Canfield. Lunch was served and music
by the orchestra contributed to the
evenings entertainment.
LOCAL TRANSFERS
OF REAL ESTATE
Charles K. Power to Alex Power, 60
acres in Vpper Valley.
U E.Phillips to Mary Phillips, his
w ife, tract in Upper Valley.
W. Fort Jackson to L F. Henderson,
tract in Henderson's subdivision, Bel
mont district.
Walter Gardner to Henry H. Han-
num, 40 acres in Upper Valley, $1600.
Melvin Hansen to V. D. Havens, lot
22, block 5, Klverview Park, subdl
vision west of Dee.
Hood River Orchard Land Company
to Ernest Gosse, 8 acres in Belmont,
$4632.84.
Right of way deeds to Glacier Irri
gating Company from Upper Valley
Orchard Company, Josie D. Hannum,
Anna M. Rush, Frank L. Itosebrough,
Waltou A. Green, Edwin P. London.
Marion W. Shearer, Frank V. Power,
Peter H. Mohr. Robert W. Brown,
Homer A. Rogers, James W. Simmons,
J. F. Pealer, George H. Munroe, P. J.
Stark. Anna K. Baker, Umikiohi Saik,
Lemuel B. Thomas, Lissie C. Koli
shaw, J. F. Candee, William Keeling
and Samuel B. Sutton.
Start the new year right by sub
scribing to the News.
Card of Thanks
We wish to sincerely thank our
many friends for their kind assistance
and beautiful floral tributes in our
late bereavement.
M. C. HAMMACK.
FLORA E. HARTLEY,
HOWARD T. HARTLEY,
KATHRYN HARTLEY.
Apple market is improving.
HOLIDAY GROCERIES
We have a fresh supply of nuts, figs, dates,
raisins, cranberries ana mincemeat. Order
your Groceries of us and enjoy a fine dinner
on Christmas day.
WSQd's Grocery
J. M. WOOD, Proprietor
BUSINESS WOMEN ENJOY
A PLEASANT EVENING
On last Wednesday evening Dec. 11,
about 23 of the business women of the
city assembled at the library in re
sponse to the Invitation of Miss Delia
Northey and spent a very pleasant
hour in social converse, getting ' ac
quainted with each other and with the
books that would especially appeal to
the busy woman.
About nine o'clock J. P. Lucas ap
peared with the key to his house and
with an invitation from himself and
Mrs. Lucas for the entire party to
come to their home at once. The key
w as accordingly taken in charge of by
Miss Northey and the invitation ac
cepted by the girls. On arrival at the
Lucas home the spacious rooms were
found ready for dancing, which was
thoroughly enjoyed by all. A dainty
buffet lunch was served by Mrs. Lucas
and Miss Northey and a very delight
ful time was enjoyed until a late hour
for since December 3 the curfew has
not rung and all citizens are at lib
erty to be away from home at any
time when tempted as these women
were by the congenial companionship
of each other and by the cordial hospi
tality of Mr. and Mrs. Lucas.
: Crier DIRECT from a Factory
H wjjaS inai mams a apecmiy ot
0 l&Dcffid Sasb.Daors and Millwork
- . V . . Up
ibj?".' !T! $2.75 up
wi ferny . . Up
r
11 unti doom
III 1-1, Mr.
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m:nt W:N0OWinM-teMU,10 OQq
msiTf DCC T1 4 (ter M (M gQg
t-UjjHTWmD0WI-t4 1 it- $f.18
tmxi HOVA '- m Imv 1 tMf
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Writs for CATALOG N. 32
IT I FREE. t'M fnif tttmtltt frwght
Ctiaipi. Ill not lU fM(k MMI Ml IfttM'tt
Dr. M. A. Jones
DENTIST
.y- - - --r - 1 f ormerly ot noocj Kiver, is now
OBITUARY
Mrs. F. C. Sexton
While F. C. Sexton of The Dalles
was here Thursday inspecting the ex
tensive property interests which he
has in this county he received word
that Mrs. Sexton had been suddenly
stricken with appolexy. He at once
left for The Dalles by automoblie but
arrived ten minutes after his wife's
death.
Mrs. Sexton, who was one of the
pioneer women of this section, was
born in Kansas, March 7, I860, being
the second white child born in Dickin
son county. She was married to F. t'.
Sexton in 1879. One year later, Mr.
and Mrs. Sexton came to Oregon tak
ing up their home near the present
town of Kingsley, where they resided
for 14 years. In 1894, they came to
The Dalles, intending to return to Kan
sas, but the flood and railroad strike
of '94 abolished traffic temporarily and
they remained in that city to reside.
Eleven children were born to Mr. and
Mrs. Sexton, nine of whom survive
They include Newton Sexton of this
place.
Advertised Letters
..Advertised letters at the local post
office follow:
Mrs. Maggie Freeman, Mrs. A. E. Hatt
man, Mrs. C'haH. Nellot, Mrs. M.
Michell, Mrs. J . L. McKittrick, Mrs.
Geo. Moore, Mrs. Nell Smith, Mrs. J.
M. Smith, Mrs. II. A. Spiekerman (3),
Abner Ilacon, I. VV. Ulodgett, O. L.
Hrown, V. L. Charleston, T. F. Elli
son, F. H. Flag, Fred Furter, A. J.
Uossett, Evangel P. Gramatey, Carl
Hagem, M. I-aton, Fred Iuth, Nick
Schmitt, W. G. Vanderiool, IJenJ. It.
Willey.
J. P. Lucas, Postmaster.
Notice of Dissolution
Notice is hereby given that the part
nership heretofore existing between T.
J. Kinnaird and Fred Y. Larwood un
der the firm name and style of Kin
naird & Larwood, has this day been
dissolved by mutual consent, T. J.
Kinnaird continuing the business, pay
ing all bills and collecting all accounts
due the firm, and assuming its liabili
ties. Dated this 10th day of December,
1912.
T. J. KINNAIRD,
FRED Y. LARWOOD
C0-52c
Get a bunch of Edison Wax Records
while they are cheap. Four-minute
attachments for sale at Waggener't
Music House.
Fir
Lb
mo
A STOAT
At "Reduced Trices
Hot Point Irons reduced to $3.50. All Heating: and Cooking Uten
sils Discounted. Christmas Gifts that are both useful and hand
some. During the period of Dec. 1st, 1912, 'till Dec. 25, 1912, we
will give a 5 Discount to our own paid up customers on all
Heating and Cooking Apparatus. See list below for...
The Sijc JCmaj -uggesiions
THE ELECTRIC IRON
..No Hood River Home can afford to
be without one... la yours? Consult
the leading periodical for late reduc
tions Hot Point (new price) $3.50
General Electric $5.00
THE RADIANT TOASTER
..You find your Iron indispensable 2
or 3 times a week.. Here it something
to be used twice at often.. . Fresh,
crisp toast made at the table while
you eat
Hot Point $4.00
General Electric $3.50
It fi ll II II II llf
THE RADIANT GRILL
..Adapted to cooking almott anything
almott .any way:.. Toast pancaket,
egga any ttyle and grilled beeftteak
are part of the list.
Wettinghoute (without grill) ,. .$6.25
Hot Point $6.50
General Electric $8.50
COFFEE PERCOLATOR
..Your coffee made right at the table.
An excellent present for the teaton.
Hot Point.. $7.50, $11.00
General Electric $14.50, $19.00
THE HOT PLATE
..In combination with No. 3 or No. 5
the tubstitute for gat, or the danger
out oil stove. ..Why bother with a
kitchen fire?
Hot Point $5.00 $7.00
General Electric $4 25, $16.00
Hughes $8.50
CHAFING DISH
What more tasteful article could
Santa Claut bring the lady than this.
Hot Point $12.00, $18.00
General Electric $14.00, $22.25
Come early to our office and we will gladly show you any of these
useful articles as well as the Copeman Sio-Ve. If the article
wanted is not in stock, we will send for it. Your Xmas orders should be placed early
HOOD RIVER GAS & ELECTRIC COMPANY
'Icmc of SERVICE at LOWEST COST"
PHONE 55 Third and Cascade Ave.
FINE FRUIT DUE
TO CLIMATE HERE
"If the Middle Western fruitmen
who had a train load of Oregon soil
placed in their orchard could 'nive
transferred a like quantity of Oregon
climate to their Mississippi Valhv
farm, they would have made the du
plication of the Oregon apples on the
other side of the Rockies much more
nearly possible," said Prof. C. I. Lewis
in a lecture on "Choosing An Orchard"
last week before a large audience at
the Oregon Agricultural College.
Climatogical conditions seem to
hold the key to successful fruit cul
ture, he said, but emphasized the fact
that, besides choosing a place of pro
per climatic conditions, the orchard
man must take thought of the altitude
of his orchard site, tho quality of soli,
the exposure and t)e moisture condi
tions. No matter how fine and fertile a soil
may be, if it it but a few inches deep,
with a stratum of rock beneath, it Is
not orchard toil, he said, and, though
a soil may be eminently suited to one
fruit, it might be very poor for an
other. It la erroneously held by some
that the orchard should have a south
exposure; In frost regions a north ex
posure Is preferable, since the thaw
ing after a freeze Is more gradual, and
the trees thus have more chance to
recover.
I
The idle always have half a mind
to do something.
T. I. I WRKIIY
Mutual Inmirmncc t M) Per Ont of Olil I.in.
Half. Fir. Infiaraneaon Kuilfliwr. in
Coum of Construction, Knw.
KOTAHY M M IC l) TH HKInHTK
The Wise Christmas Shopper
The one who always gets "just a little better"
is the one who takes advantage of nice com
plete stocks, fresh goods and plenty of time for
their selection. Our Jctovelry is suitable for
the masses and we invite one and all to inspect
our beautiful and complete stock of...
Christmas Jetvelry
Jebvclcr
The Newt for fine printing.