THE HOOD RIVER NEWS, WEDNESDAY, JANUARY J 8, 1911
The Cadillac Owner Sees Nothing
In Any Other Car Which He Envies
More . impressive than anything
we might say about the car,
is the complete contentment
of the Cadillac owner.
If he felt that another car pos
sessed some qualifications
which his Cadillac lacked, it
would be only human nature
for him to experience a little
twinge of envy; even if the
other car cost twice as much
monev.
But you may experiment with
the first Cadillac owner
whom you encounter; and
you will find that he is not
conscious of the slightest
deprivation.
He is more apt, on the contrary,
" to ask you to point out, how
it would profit him to own a
costlier car.
And, if you follow him in the
analysis of internal as well
as external construction, you
will be puzzled for an
answer.
He will begin by pointing out to
you that the service which a
car renders, and the comfort
which its owner enjoys, is
entirely dependent upon the
integrity of its mechanical
construction.
And he will gently remind you,
in that connection, that Cad
illac practice is held in world
wide esteem by engineering
experts that the
Cadillac "shop" is admired
as a model in men, ma
chinery, methods and man
agement. Pleasant evidence of the extent
to which the Cadillac repu
tation has traveled was given
in England recently during
the visit of the American
Society of Mechanical En
gineers to Great Britain.
The wonderful standardization
and which are both of inter
est to Cadillac owners, pres
ent and prospective.
Quite frankly it was asked, how
the Cadillac Company could
build a car which won the
World's Trophy for stand
ardization, and profitably
manufacture it to sell at so
low a price?
The gist of the explanation given
can be gathered from a single
test, in which three Cadillac
were torn down and recon
structed from a haphazard
pile of parts, and for which
the Dewar Trophy was
awarded, was evidently
fresh in the minds of British
engineers and journalists.
The tribute that was paid by
London journalists to the
Cadillac Standard, elicited
an inquiry and an answer
which were illuminating;
statement made in reply,
to wit: "That the Cadillac
Company had always prac
ticed the principle that, in
building Motor Cars,
it costs less to do work that
is clean, close and accurate
than it does to do work that
is poor and slovenly. But
in order to do "work that is
close and accurate, you must
have the right equipment
and the right organization
When your Cadillac owner tells
you that he is perfectly con-
tent that he can't see any
thing in any other car, at
any price, which he does not
have in his car at $1700 he
bears witness to the fact
that the Cadillac policy of
close, fine, conscientious
workmanship is the correct
policy from every standpoint.
The Cadillac was awarded the
Dewar Trophy precisely be
cause of the pursuit of this
principle.
The Cadillac owner is content
with his car because it ex
emplifies the Dewar Trophy.
Every Cadillac ever built is a
Dewar Trophy Cadillac.
In other words, it is the finest
specimen of standardization,
interchangability and perfect
alignment in existence.
When you have said these things
you have said that it is the
best motor car value -because
upon the qualities
which we have specified de
pendsand depends entirely
and exclusively the kind
and the extent of the service
you get out of your car.
For your own enlightenment
test the complete satisfaction
of the first Cadillac owner
you encounter.
Toy Tonneau, $1700
Roadster, $1700
Ibirty
Five Passenger Touring Car, $1700
Prices include the following equipment: Bosch magneto and Delco ignition system.
One pair gas lamps and generator, one pair side oil lamps and tail lamp
One horn and set of tools, pump and repair kit for tires, 00
mile season and trip Standard speedometer, robe
rail, full foot rail in tonneau and half
foot rail in front. Tire
holders.
Touring Car, $1700
Torpedo Body, $1850
pn
fall
BERT
M
Inl
MP
THAT'S ALU
THAT'S ENOUGH