THE HOOD RIVER NEWS, WEDNESDAY, AUGUST 31, 1910
This car will add new lustre
to an honorable name
THE mosT; valuable asset the Cadillac Company possesses
is its good name a good name which is not merely
the result of popular caprice but has been earned by what the
car has done and what it has been. The Cadillac is, as you
know, unique in the kind things that are said, and thought,
and felt about it by thousands of people.
This good name, and the extraordinary good will which it
has engendered everywhere, we interpret as an obligation to
build a car so fine as to remove itself automatically from the
likelihood of competition.
For 1911, therefore, our firsT: thought our one and only
thought, in fact, has been to satisfy that widespread and im
plicit confidence which always expeds the exceptional from
the Cadillac.
We believe we are justified in saying that in this larger,
more powerful, more luxurious car, the Cadillac organization
has surpassed itself.
In spite of ten years of devoted adherence to the manufact
uring principle that any one of ten thousand Cadillac's should
be interchangeable in its parts with any other Cadillac of the
same tvpe, we were not readv so short a time as twelve
191 I
Important Improvements in
Jj&SlS' "Thirty"
worthy and as wonderful as this,
men, mut fit themselves to do
INCREASED POWLR
Cylinder bore increased from 4 1-2 inches. This, with more efficient car
buretor. (Schebler) which is waier jacketed, effects a material increase
in powt-r. Piston Stroke, 4 1-2 inches.
The four cylinders are cast sirvrly. with copper jackets applied, retaining
thu exclusive Cadi lac features throughout.
INCREASED COMFORT
Wheel bat-increased from llo to 116 inches, making the car ride easier than
ever.
IMPROVED APPEARANCE
Double drop frame, 2 1-2 inch drop, which makes car set lower, and this with
the larger hood and more roomy tonneau greatly improves the appear
ance. LARGE RADIATOR
The rad'Ht'T is slightly larger, hence has greater cooling capacity. This is
not i' h standing the act that the Cadi lac was never deficient in that re
spect. TIM KEN AXLE
Full float in tr type. Tinken roller bearing rear axle. This is the same axle as
used nr a number of America'Jhighe(t priced cars.
LARGER BRAKE DRUMS
More powerful brakes, more easily applied and greatly increased efficiency.
Contracting and expanding double acting brakes, both equalized.
TWO IGNITION SYSTEMS
Two complete and independent ignition systems, each with ita own set of
spark plugs. The two ignition systems consist of Bosch high tension
magneto and the new and improved Delco system with single unit coil,
high tension distributor and controlling relay. Either system alone is
ellicient for operating the car.
ENCLOSED WIRING
All electrical wiring enclosed in copper tubes.
COPPER MANIFOLDS
Cupper manifolds are used for water inlet and outlets in the circulating
system.
REMOVABLE CLUTCH
Clutch may be removed in a very few minutes without disturbing other
members.
1911 Cadillac Specifications in Brief
HOTOR Four Cylinder, four cycle; cylinders casI singly, 41-2 inch bore by
4 1-2 inch pint on stroke. Five-bearing crank shaft. 1 fiH inch diameter.
Hearings, Cadillac make, bronze with babbit lining. Five-bearing cam
shaft.
HOrtPOWri-A. L. A. M. rating 32.1.
COOLING Water. Copper jacketed cylinders, copper inlrt and outlet water
manifylds. Gear driven centrifugal pump; Had is tor, tabular and plate
type of unequalled efficiency. Fan attached to motor, miming on two
point ball bearings; center distances of fan pulleys adjustable to take
up stretch in belt.
IGNITION Jump spark. Two complete and independent systems, including
two sets of spark plugs; Bosch high tension magneto: also new and im
proved Ielco system, single unit coil with high tensoin distributor and
controlling relay. (IMco apparatus located in former commutator posi
tion.) Wiring enclosed in eopier tube.
LI'nRK ATION Automatic splash system, oil uniformly distributed. Supply
mmtita-ned by mechanical force-fefd lubricator with single sight feed on
duxli. Most economical and simplest system ever deviled.
lAlllirRH 08 -Special Schebler. water jacketed.
ilnut:1 seat.
Air may be adjusted from
ILl'Tl H - Ome type, large leather faced with special spring ring in fly wheel,
("luich readily removable and most easily operated ever devised. Univer
sal j"!;it between clutch and transmission practically noiseless in all
poMt i.r.s and easily removable.
.Tt ANSMISMON Sliding gear, selective type, thres speeds forward and re-vers-.
Chrome nickel steel gears. Chrome nickel ste-l transmission
phuf: and clutch shaft running on five annular bail bearings.
DRIVF - Im-ct shaft to bevel gears of special cut teeth to afford maximum
strvii'.h All gears cut by us. Prive shaft runs on Tinken bearings.
T universal joints, the forward telescopic, each enclosed in housing
anl running in oil bath.
AX' PS Rear. Tinken full floating type: pecial alloy steel five axle shaft;
Tinken roller bearings. Double torsion iubes arranged in triangular
form affording unusual strength. Front axle, drop forged I beam sec
tion with drop forged yokes, spring perches, tie rod ends and steering
spindles. Gront wheels titled with Tinken bearings.
ftRAntS One internal and one external brake direct on wheels, inch z 2 1-2
inch drums. Exceptionally easy in operation. Both equipped with
equalizers.
STEtKIMj GEAR Cadilac patent rd worm and worm gear sector type, adjust
able, widh ball thrust, 1 &-4 inch steering post, in inch steering wheel
with corrugated hard rubber rim. aluminum spkler.
WHEEL ftARS-11 inches.
TIRES On Touring car, Demi-tonneau.
Limousine 34x4 1-2 inches.
Roadster and Coupe. 34x4 inche
SPRINGS Frent. semi-elliptical 26 inches long by 2 inches wide. Rear-three-quarter
platform; sides, 42 inches long by 2 inchea wide. Rear cross 38
inches long by 2 inches wide.
months ago to build a car as
Manufaduring plants, like
truly great things. Even
with a system of stand
ardization which has no
eaual in the world and
which insures an abso
lutely perfedl alignment
of parts and the almosl
final elimination of fric
tion, the value of 1911
was not possible in
1910. You are re
ceiving now, we verily
believe, the most ad
vanced type of exad
and scientific motor car
manufacture which the
industry has produced.
CADILLAC MOTOR CAR Co.. Detroit, Michigan
icsciuauvc uy uic cai r
iesl possible inspection.
Price $ U 700
P. O. B.
DETROIT
Touring Car, Demi-Tonneau and Roadster (Coupe $2250, Limousine $3,000). Prices include the follow
ing equipment: Bosch magneto and Delco system, one pair gas lamps and generator. One pair side oil
lamps and tail lamp, one horn and sot of tools, pump and repair kit for tires. 00 mile season and trip Stand
ard speedometer, Robe rail, full foot rail in tonneau and half foot rail in front. Tire holders.
Licensed under Seklen Patent
Ibi
R'
VA
mmm
COMPANY
THAT'S ALL-
THAT'S ENOUGH
i