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THE ASTORIAN • SATuRdAy, FEbRuARy 19, 2022
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Tre-Fin Day Boat Seafood is featured in Wild Grocery & Cafe’s video series.
LOCALLY
GROWN
Manzanita grocery store’s video series highlights North Coast makers, growers
By ZOË BUCHLI
For The Astorian
‘W
ild Origins,” a new
video series from Wild
Grocery & Cafe in
Manzanita, explores unique prod-
ucts crafted by local makers around
the North Coast and sold at the local
market.
The grocery store, nestled next
to Left Coast Siesta on Manzanita’s
Laneda Avenue, carries a bounty of
locally-made foods and other goods.
The video series, which launched
in December, includes 10 short videos
as well as one longer video that gives
viewers a run-down of Wild’s history
and broader mission.
“(Wild) is really the heart of the
community, it’s a place where people
gather,” said Kelley Roy, Wild’s mar-
keting director. “I really wanted to cel-
ebrate that.”
Roy wrote and directed the series,
hoping to amplify the mission and
vision of the store’s owner, Natasha
Stevens.
Each vendor featured in the series
is in stock at Wild — including Art &
Channel, The Columbia Bar, Nehalem
River Ranch, The Salmonberry, River
City Flower Farm, Moon River Farm,
Circe’s Garden and others.
The store’s videos run about one
minute each, giving viewers a sam-
ple of the business’ offerings and
the craftsmanship that goes into
their work. Filmed by a local media
group, the videos are vibrant and
eye-catching.
Whether you’re interested in learn-
ing about the process of how Tre-Fin
Day Boat Seafood, based in Ilwaco,
Washington, brings their tuna to
Wild’s famous tuna fish sandwich or
how Art & Channel, a local alchemy
business, crafts their gem essence
energy sprays, you’re sure to learn
something new.
Roy and the Wild team also hope
the series can help to inform custom-
ers about where they’re getting their
food from. Roy points out that some
people might wonder why they’re
paying nearly $10 for a tuna sand-
wich — it’s because the fish is being
sourced locally and responsibly, she
said.
“That consumer education element
is another big thing,” she said.
Mary Blake
Lily Strauss, left, and Kayleigh Hillert, of Moon River Farm in Nehalem, seen here in
2018, are among the local purveyors profiled in Wild Grocery & Cafe’s video series.
WATCH THE VIDEOS
The video series can be found on
Wild Grocery & Cafe’s Instagram
and Facebook pages and at Wild’s
website, www.wildmanzanita.com.
The Columbia Bar, owned by Ivan
Sultan, is one of the featured vendors.
In just 60 seconds, Roy, Sultan and
the film team walk viewers through
the process of making their signature
snack bars.
Sultan said he’s grateful for the
opportunity to be featured in Wild’s
series, adding that the video gave
Columbia Bar’s products the chance
to be showcased in a way that clearly
illustrates all the work and processes
involved in making the tasty treats.
“It’s more important than ever that
people realize local businesses are
struggling, but we’re still here and
working to flourish,” Sultan said.
“The main driver is to get people
shopping at Wild and supporting local
businesses,” Roy said.
The series is made possible by
grant from the Tillamook Coast Vis-
itors Association and the Tillamook
County Creamery Association.
In its early stages, Roy wasn’t cer-
tain what exactly the videos were
going to be about, however she was
sure she wanted to celebrate the store
and spotlight its local vendors.
Amid the pandemic, “We were try-
ing to identify any and all resources
available to help keep things going
after the initial blow of being closed,”
she said.
The videos are also easily share-
able across social media platforms
and can be used for years to come.
Nearly half the videos have been
posted already, with the rest set for
release over the next few months.
Above all, the series reflects the
store’s efforts to bring the North Coast
community together.
“The more we support each other,
the better off we all are,” Roy said.