Astoria Brewing Co.
Craft beer labels represent Oregon’s forested land
• By Katherine Lacaze
Astoria Brewing Company, established in 1997,
has branded itself as the area’s original brewery after Prohibition.
The company is intrinsically linked to its hometown roots, which is
“almost never have the same beer on tap.” Granted, he said, the brewery
reflected in the mural Astoria artist Bryce Harris painted inside the
typically has about four or five classic beers they run year-round, but
they also put a strong emphasis on variety. With so many different small
brewery that also has been incorporated into the company’s logo
batches of beers being produced and
during a recent rebranding. The mural
put on rotation, however, the
depicts a realistic collection of trees
“Our new label art encapsulates what the
company does not create a unique
that fade into the background, giving
brewing company is essentially about: Developing print for each new label.
the viewer the sense that they’re
McClure believes the new art on
standing in the midst of the forest,
qualities beers on the Oregon North Coast that
their label encapsulates what the
manager and co-owner Matt McClure
align with what’s trending in the industry.”
brewing company is essentially about:
said.
Developing qualities beers on the
“With this emphasis on rotation,
Oregon North Coast that align with what’s trending in the industry.
we’ve wanted to come up with something a little simpler that just
“We’re not attempting to be the biggest or highest production, we
speaks Oregon,” he said. “That’s what we changed over into our
just want to put out a quality product,” McClure said. “That’s all we’re
labeling.”
going for.”
According to McClure, the current trend in the craft brew world is to
Craft Beer 2019 • www.DailyAstorian.com • 5