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About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (Aug. 15, 2019)
SCRATCHPAD A new era: Coast Weekend updates logo, style By JONATHAN WILLIAMS COAST WEEKEND EDITOR T his is it. The issue we’ve been work- ing toward all summer. As frequent readers will notice, Coast Weekend has a new look and logo. Over the last six weeks I’ve worked with our editorial, design and advertising depart- ments to continue to make Coast Weekend the most modern, fresh and indispensable resource for all things arts and entertain- ment in the Columbia-Pacifi c region. Like moving into a new house, it takes time to get used to a new space. While many changes are noticeable, some furni- ture takes longer to unpack. Other items are discarded. For example, the table of con- tents is no longer on page three and more stories are now teased on the cover. This also means the next few weeks are a period of refi nement where we will continue to adjust and add new elements to Coast Weekend. Coast Weekend’s new logo, “Our Coast Weekend,” is a big change. The previ- ous logo had been around for more than 10 years. This logo more clearly includes Coast Weekend in the Our Coast family of publi- cations, which includes Our Coast Magazine and Oregon Coast Today. All are accessible online at discoverourcoast.com. Our brand is now Our Coast Weekend but the publication will still be referred to as Coast Weekend. Readers will also notice this issue is lon- ger. Coast Weekend now publishes 24-page issues, up from 20 pages, every week. We’ve moved the page numbers to the bottom of the page and removed the bar at the top, allowing for more space to run pho- tos larger. This issue also includes our fi rst outdoors article on page 18. Look for more articles on how you can enjoy the bounty of endless outdoor activities our coast offers. More editorial additions to look for- ward to are a monthly poetry column where readers submit poems related to a monthly theme that are published in Coast Weekend; a calendar grouped by genre (theater, com- edy, dance, outdoors, workshops, etc.) and a Weekend Best Bets editor’s column; fea- tured photos from readers’ weekends spent on our coast; contests and trivia as well as special issues focused on food, beer, the outdoors and seasons. We are also matching our efforts in print on digital, too. This means more audio and video stories and added features to our web- site and social media. Coast Weekend has been around for more than 30 years. It was called Panache when it fi rst debuted. Change is good, and Coast Weekend will continue to be there for readers. A lot of this is insider baseball. But this is your Coast Weekend. And you should know why changes are made. My goal remains to provide readers with useful and entertaining coverage of the arts scene along the North Coast. WARRENTON 180 SE Neptune Drive • 503-861-6085 (In Fred Meyer Center next to BIG 5) HOURS: MON-FRI 10-7; SAT 10-6; SUN 11-6 THE SLEEP YOU NEED GUARANTEED ST AUG. 1 - SEPT. 15 TH MATTRESS ST M A Y 1 - JUNE 2 N D 0 to Labor Day Instant Savings! UTORS ST AFF & CONTRIB ON THE COVER Kite fl iers enjoying the sport along the coast- line in Long Beach. The festival is held Aug. 19-25 this year. LOWEST PRICES EVER! SAVE COAST WEEKEND EDITOR JONATHAN WILLIAMS CALENDAR COORDINATOR BREE ELLIOTT UP TO CONTRIBUTORS RYAN HUME KATHERINE LACAZE BARBARA LLOYD MCMICHAEL MALIA RIGGS PATRICK WEBB $ from 999 $ * Purchase a Serta ® iComfort ® or iComfort ® Hybrid mattress between August 14, 2019 and September 9, 2019 and receive up to $500 in savings. Plus, save up to $400 on a qualified Serta adjustable foundation. Savings offers on both the mattresses and adjustable foundations will vary by model and size. The maximum $900 savings applies to King size eligible mattresses and a King size Motion Perfect adjustable base. Visit Serta.com for details. © 2019 Serta Inc. TWIN Makinaw QUEEN Welbourne KING Welbourne Plush Firm or Pillow Top Firm or Pillow Top To advertise in Coast Weekend, call 503-325-3211 or contact your local sales representative. © 2019 COAST WEEKEND NOW NOW $ TO SUBMIT AN ITEM Find it all online! New items for publication consideration must be submitted by 10 a.m. Tuesday, one week and two days before publication. Phone: 971-704-1720 E-mail: editor@coastweekend.com Address: P.O.Box 210 • 949 Exchange St. Astoria, OR 97103 CoastWeekend.com features full calendar listings, keyword search and easy sharing on social media. Valid 8/14/2019 - 9/9/2019 100s of POSITIVE Consumer Reviews! JANELLE HUX Coast Weekend is published every Thursday by the EO Media Group, all rights reserved. No part of this publication can be reproduced without consent of the publisher. Coast Weekend appears weekly in The Astorian and the Chinook Observer. 900 on select Serta ® iComfort ® Mattress Sets * Queen Mattresses $ 94 297 LOW PRICE GUARANTEE Mattress Only Mattress Only NOW $ 497 Mattress Only 0 60 to THURSDAY, AUGUST 15, 2019 // 3
