Image provided by: University of Oregon Libraries; Eugene, OR
About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (Aug. 15, 2019)
A new era: Coast Weekend updates logo, style
By JONATHAN WILLIAMS
COAST WEEKEND EDITOR
his is it. The issue we’ve been work-
ing toward all summer. As frequent
readers will notice, Coast Weekend
has a new look and logo.
Over the last six weeks I’ve worked with
our editorial, design and advertising depart-
ments to continue to make Coast Weekend
the most modern, fresh and indispensable
resource for all things arts and entertain-
ment in the Columbia-Paciﬁ c region.
Like moving into a new house, it takes
time to get used to a new space. While
many changes are noticeable, some furni-
ture takes longer to unpack. Other items are
discarded. For example, the table of con-
tents is no longer on page three and more
stories are now teased on the cover. This
also means the next few weeks are a period
of reﬁ nement where we will continue to
adjust and add new elements to Coast
Coast Weekend’s new logo, “Our Coast
Weekend,” is a big change. The previ-
ous logo had been around for more than 10
years. This logo more clearly includes Coast
Weekend in the Our Coast family of publi-
cations, which includes Our Coast Magazine
and Oregon Coast Today. All are accessible
online at discoverourcoast.com. Our brand is
now Our Coast Weekend but the publication
will still be referred to as Coast Weekend.
Readers will also notice this issue is lon-
ger. Coast Weekend now publishes 24-page
issues, up from 20 pages, every week.
We’ve moved the page numbers to the
bottom of the page and removed the bar at
the top, allowing for more space to run pho-
This issue also includes our ﬁ rst outdoors
article on page 18. Look for more articles
on how you can enjoy the bounty of endless
outdoor activities our coast offers.
More editorial additions to look for-
ward to are a monthly poetry column where
readers submit poems related to a monthly
theme that are published in Coast Weekend;
a calendar grouped by genre (theater, com-
edy, dance, outdoors, workshops, etc.) and
a Weekend Best Bets editor’s column; fea-
tured photos from readers’ weekends spent
on our coast; contests and trivia as well as
special issues focused on food, beer, the
outdoors and seasons.
We are also matching our efforts in print
on digital, too. This means more audio and
video stories and added features to our web-
site and social media.
Coast Weekend has been around for
more than 30 years. It was called Panache
when it ﬁ rst debuted. Change is good, and
Coast Weekend will continue to be there for
A lot of this is insider baseball. But this
is your Coast Weekend. And you should
know why changes are made. My goal
remains to provide readers with useful
and entertaining coverage of the arts scene
along the North Coast.
180 SE Neptune Drive • 503-861-6085
(In Fred Meyer Center next to BIG 5)
HOURS: MON-FRI 10-7; SAT 10-6; SUN 11-6
THE SLEEP YOU NEED GUARANTEED
AUG. 1 - SEPT. 15 TH
M A Y 1 - JUNE 2 N D
Labor Day Instant Savings!
ST AFF & CONTRIB
Kite ﬂ iers enjoying the
sport along the coast-
line in Long Beach.
The festival is held
Aug. 19-25 this year.
LOWEST PRICES EVER!
COAST WEEKEND EDITOR
BARBARA LLOYD MCMICHAEL
* Purchase a Serta ® iComfort ® or iComfort ® Hybrid mattress between August 14, 2019 and September 9, 2019 and receive up to $500 in savings. Plus, save up
to $400 on a qualified Serta adjustable foundation. Savings offers on both the mattresses and adjustable foundations will vary by model and size. The maximum
$900 savings applies to King size eligible mattresses and a King size Motion Perfect adjustable base. Visit Serta.com for details. © 2019 Serta Inc.
Firm or Pillow Top
Firm or Pillow Top
To advertise in Coast Weekend, call
503-325-3211 or contact your local
© 2019 COAST WEEKEND
TO SUBMIT AN ITEM
Find it all online!
New items for publication consideration must be submitted by
10 a.m. Tuesday, one week and two days before publication.
Address: P.O.Box 210 • 949 Exchange St. Astoria, OR 97103
features full calendar listings,
keyword search and easy
sharing on social media.
Valid 8/14/2019 -
100s of POSITIVE Consumer Reviews!
Coast Weekend is published every Thursday by the EO Media Group,
all rights reserved. No part of this publication can be reproduced
without consent of the publisher. Coast Weekend appears weekly in
The Astorian and the Chinook Observer.
on select Serta ® iComfort ®
Mattress Sets *
THURSDAY, AUGUST 15, 2019 // 3