7A
THE DAILY ASTORIAN • THURSDAY, AUGUST 9, 2018
Colin Murphey/The Daily Astorian
The 2018 Astoria Regatta Court gave speeches to the
audience at the Liberty Theatre during the coronation.
Colin Murphey/The Daily Astorian
Visitors start to gather for the annual volleyball tournament in Seaside this week, one of the larger draws of the season.
Tourism: Vistors down, but spending up
Continued from Page 1A
“If they are spending
more because a room costs
more and gas costs more, and
maybe they are spending more
on restaurants, then you can
have more spending without
actually having more people
there,” Aliski said.
Ideally, the industry would
seek higher occupancy and
growth in room rates simulta-
neously, Aliski said, but sea-
sonal dips on the coast make
this a challenge. With high
demand, it is often easier to
increase room rates during
the peak season than to entice
visitors to travel during the
off-season when occupancy
rates are lower — even with
lower room rates, he said.
Higher rates for hotel
rooms could be having a dis-
couraging effect for some vis-
itors, said Marcus Hinz, of the
Oregon Coast Visitors Asso-
ciation. But part of the stag-
nation may just be a sign new
lodging is not being built to
match growth, with many
small towns, like Cannon
Beach, already built out.
“When you look at the
coast’s rate compared with the
rate of growth in Portland, one
might think we’re not doing
well,” Hinz said. “But Port-
land is building new hotels
left and right; they have more
rooms online to be booked,
which would add to a rate of
growth. On the Oregon Coast,
I can only name one new prop-
erty to come online in the last
year.”
Hinz also noted that
day-trippers contribute to gen-
eral tourism growth but are not
accounted for when looking at
room nights.
Linea Gagliano, commu-
nications director for Travel
Oregon, said the dynamic
could also point to a different
type of traveler. The growth in
spending suggests the visitors
who are here are destination
travelers, who often travel in
large groups, for longer peri-
ods of time and spend more
on accommodations and local
businesses during their stays.
The coast has also seen inter-
national visitors increase by
5.9 percent in recent years —
another group which tends to
stay longer and spend more.
“What matters to us is that
businesses are getting visitor
spending, and we are seeing
that,” Gagliano said.
Whatever the factors may
be, the numbers could be
pointing to the region reaching
a certain capacity during peak
summer months, Aliski said.
“If they are running at a
high occupancy at peak sea-
son, then the opportunity
for growth is not going to be
during the time period when
most people are choosing to be
(on the Oregon Coast),” Aliski
said. “There’s plenty of capac-
ity to grow the industry, but
maybe just not in the peak time
of the year.”
This view is in line with
efforts already in motion by
Travel Oregon and the Ore-
gon Coast Visitors Association
to focus marketing dollars on
encouraging travelers to visit
– and pay for a room – in the
off-season.
“Any substantial growth
is going to come from the
off-season,” Hinz said.
Queen: 124th Regatta
continues with parade
Continued from Page 1A
“This amazing commu-
nity that has grown beside
me, strengthening me, teach-
ing me, has made me who I
am,” Postlewait said.
While Postlewait looks
forward to meeting new peo-
ple, she said she will miss the
Regatta Court and the Asto-
ria community next year.
“It was a bittersweet
moment,” she said of giv-
ing up her crown. “I’m really
going to miss all the time
here, the connections and
relationships.”
The queen’s corona-
tion signals the beginning of
the 124th Astoria Regatta.
The Regatta will continue
with the Junior Parade in
downtown Astoria at 6 p.m.
tonight. The highlight is the
Grand Land Parade down-
Hannah Sievert/The Daily Astorian
Catherine
Tapales
is
crowned the 2018 Astoria
Regatta queen.
town at noon on Saturday.
While Tapales is excited
to get started, she plans on
appreciating her year as
queen.
“I’m going to enjoy it
as much as I can,” she said.
“Hopefully it doesn’t go by
too fast.”
Graffiti: ‘I’m glad they covered it as quickly as they did’
Continued from Page 1A
“Because this one was
big and ugly and of course
(because of) our upcoming
project in the alley, we wanted
to lend a hand,” said Sarah Lu
Heath, executive director of
the downtown association.
Typically, property own-
ers are responsible for deal-
ing with graffiti, but the city
responded because of the
images and words used, said
Jeff Harrington, the public
works director.
Rosie Samp, who owns
Erickson Floral Co. with her
husband, said their service
door, which opens into the
alley, had an obscene image
painted on it when she arrived
at work Wednesday morning.
“I’m glad they covered it
up as quickly as they did,” she
said.
The racial slur was the
N-word. Samp said she saw
a family of color walk down
the alley, not long after city
staff painted over the slur. “I
wouldn’t have felt very wel-
come if I were them and I saw
that,” she said.
Colin Murphey/The Daily Astorian
A patch of white paint covers graffiti in the 13th Street Al-
ley between Commercial and Duane streets in Astoria.
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181 Lost & Found
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