7A
THE DAILY ASTORIAN • TUESDAY, OCTOBER 31, 2017
Gearhart: Social media has been integral Medicare: Clatsop
County had seven
plans in 2009
Continued from Page 1A
On the community page “A
Million Friends of Gearhart,”
political posts have erupted
into debates about community
character and property rights.
“The proponents of yes
on 4-188 are a well-financed
group of non-resident inves-
tors who want to destroy the
residential quality of Gearhart
and then (turn) it into their own
totally resort commercial com-
munity,” Widdop, the former
mayor, posted.
“We do not make a profit
on our rental home,” short-
term rental property owner
Jim Whittemore said. “I need
about 120 rental nights to break
even. Last year we had about
93 nights and this year we will
be below 90. You do the math.
Nobody is trying to ‘buy’ any-
thing. We just want our prop-
erty rights restored. It is that
simple.”
Like Widdop, many voting
“no” have taken issue with the
number of out-of-state inves-
tors financing the proponents.
Proponents have $25,000
in donations, many from out-
side the area, compared to the
$12,000 opponents have raised
so far, according to reports
available from the Oregon Sec-
retary of State.
Both campaigns have spent
roughly between $10,000 and
$11,000 on campaign materi-
als, according to the secretary
of state’s website.
Election a crossroads
“No” voters started the
Facebook page “Keep Gearhart
Residential” — out of neces-
sity, they say.
“We have little money, few
resources, but big community,”
said Lisa Cerveny, a part-time
resident who runs the page.
“We’re making the most of
what we have.”
This is the first time Cer-
veny has participated in a polit-
ical campaign in Gearhart. She
decided to get involved after
she saw this election as a cross-
roads for a town she’s lived in
for 20 years.
“We bought here because of
the unique quality that Cannon
Beach and Seaside don’t have,”
Cerveny said. “I don’t want to
see this town be replaced with
a resort mentality.”
This election is more than
about rentals, she said. “The
town is choosing to exist one
way or the other.”
Developing the page, which
now has almost 200 followers,
was a grassroots effort, Cer-
veny said. It started as a venue
to share information about
the city’s ordinance, but as it
gained traction, a local videog-
rapher recorded, edited and
circulated residents talking
about why they love Gearhart
— and why they oppose the
measure.
Berg, who has lived in Gear-
hart since the 1970s, was one of
the residents featured. For him,
voting to keep the city’s ordi-
nance intact is a question of pre-
serving a diverse community.
Continued from Page 1A
private insurers such as Care-
Oregon, Moda Health and
FamilyCare. Insurers nego-
tiate with private health care
providers to find the low-
est-cost options.
Beazely, 71, has been
covered through CareOre-
gon’s Star Medicare Advan-
tage plan for the past year
and a half, since he and his
wife, Jan, moved to Can-
non Beach. The couple uses
providers in the Providence
Health & Services network,
the primary health care pro-
vider in South County.
Out of town,
out of luck
R.J. Marx/The Daily Astorian
Polling sign in front of Gearhart City Hall.
“Rich and poor, whether
you have an income in four fig-
ures like me, or seven figures,
we’re all a part of the commu-
nity when the summer season
comes. To have us turn into a
Seaside, where every perma-
nent resident is surrounded by
virtual motels, you tend to take
that personally,” Berg said.
“We don’t want the housing
stock to be converted (to short-
term rentals). You lose friends
that way.”
Cerveny said while their
campaign has had success with
traditional techniques, social
media has been integral to get-
ting their message out.
“The videos that have been
produced, which are getting
thousands of hits, are proving
to be very effective in com-
municating to a broader audi-
ence,” Cerveny said. “We’re
finding the format wonderfully
flexible … And it appears to
be successful in reaching more
and more people as the weeks
go on.”
‘It just doesn’t
seem American’
Those in favor of the mea-
sure, however, remain skeptical
of social media’s impact in this
election.
“In Gearhart, 90 percent
of voters are 50 or older. For-
ty-nine percent of voters are
65 or older,” said Townsend,
a major voice of Gearhart Cit-
izens for Fair and Reason-
able Government. “Those ain’t
social media people.”
Proponents of the measure
have a website called Gear-
hart For All, Yes on 4-188 cam-
paign manager Larry Taylor
said, where information about
the measure is listed alongside
names of those who support it.
A Facebook page has existed
since May, but as of Monday
only had 20 followers.
Instead, Townsend, who
has worked on 185 campaigns
nationally, has been focusing
on direct mail.
To him, the battleground
of the debate is happening
on front lawns, neighbor to
neighbor, and in “letters to the
editor.”
“If (the measure) fails, it’s
not going to be because of the
vehicle in which the informa-
tion traveled. It will be the fact
(the opposition) scared peo-
ple,” Townsend said. “The
great irony of all this, we’re not
affected by this. We have our
permit. We have off-street park-
ing. There’s nothing in it for us
at all. But thinking of people
like Sarah Nebeker, who has
lived and given so much to the
community, thinking that they
can’t keep their house to use as
a rental — it just doesn’t seem
American.”
With the election a week
away, both sides are still fight-
ing to educate voters. But the
idea of an undecided voter
in Gearhart on this issue is
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THE DAILY
ASTORIAN
A
unlikely, Taylor said.
“It’s on the high end of
emotionalism. You can see it
in the Facebook posts,” Tay-
lor said. “People are formed
into two camps, and there’s not
a lot of discussion happening.”
For Jeanne Mark, a longtime
resident and vocal opponent of
the measure, that emotionalism
comes from how universal the
issue has become.
“This is not just our lit-
tle community — it’s a world
issue,” Mark said. “But either
way, we all have to be neigh-
bors after this is over.”
Michelle Lewis, a local
representative of the Senior
Health Insurance Benefits
Assistance program, helps
seniors find health care cov-
erage along with volunteer
counselors during the open
enrollment period from Oct.
15 to Dec. 7.
Lewis has seen a continu-
ing trend of rural areas los-
ing their plan options. Clat-
sop County had seven plans
in 2009, compared to two as
of next year, she said.
“It doesn’t surprise me,”
Lewis said. “You have to
have a certain number of
patients to make a profit.”
A report in August by the
Kaiser Family Foundation, a
nonprofit focusing on health
care issues, found that 147
mostly rural counties across
14 states have no Medicare
Advantage plans, includ-
ing Washington’s Pacific
County.
“It is not entirely clear
why insurers are not offering
Medicare Advantage plans
in these mostly rural coun-
ties, but it could be because
they have less leverage to
negotiate rates with hospi-
tals and other health care
providers, making these
counties potentially less
profitable than others,” the
report said.
The lack of counties
offering Medicare Advan-
tage is about eight times that
of counties that might lack
insurance carriers under the
federal Affordable Care Act
next year. But unlike people
relying on the Affordable
Care Act, Medicare Advan-
tage customers like Beazely
can always fall back on tra-
ditional Medicare, although
he said that option would be
too expensive for him and
his wife.
Beazely can also switch
to Moda Health or Fami-
lyCare, the two Medicare
Advantage plans left in Clat-
sop County next year. But he
is not a fan of Moda Health,
he said, and FamilyCare’s
provider network is 20 miles
north in Astoria.
Beazely attended a recent
town hall by U.S. Rep.
Suzanne Bonamici to voice
his concerns, and said he
recently sat down with exec-
utives at Providence Sea-
side Hospital, who are try-
ing to work out a deal with
FamilyCare to expand its
provider network in Clatsop
County.
Beazely is waiting to
hear what comes of that
deal, he said. “I’m waiting
on Providence Seaside Hos-
pital to see if they can pull
this rabbit out of a hat with
FamilyCare.”
Evening listings
TUESDAY
O CTOBER 31
A - Charter Astoria/ Seaside - L - Charter Long Beach
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