7A
THE DAILY ASTORIAN • WEDNESDAY, APRIL 8, 2015
Astoria: ‘The coastal economy is humming’
Continued from Page 1A
Overall, more than 63,000
visitors came to the Historical
Society’s museums in 2014.
“I think we have been a little
known gem for quite some time
WKDWSHRSOHDUH¿QDOO\GLVFRYHU-
ing,” Burns said.
Burns credits part of the
increased attendance to a dis-
counted joint ticket to all the
museums. The joint ticket pro-
gram started about two years
ago and allows visitors to vis-
it all three museums with the
same ticket. The joint tickets
KDYHLQFUHDVHGIRRWWUDI¿FIURP
one museum to another, Burns
said.
In addition, the Historical
Society partnered with the Riv-
erwalk Inn and the American
Empress steamship to attract
more visitors.
Guests at the Riverwalk Inn
are offered joint tickets to the
museums with their stay.
Passengers on the American
Empress steamship can show
their boarding passes, which act
as tickets to the museums.
“We all like to say in the
tourism business that Astoria,
the coast and Clatsop County
have been discovered,” Burns
said. “A lot of that discovery is
self-made.”
Outdoor experiences
Lewis and Clark National
Historical Park welcomed its
9 millionth visitor earlier this
year dating back to the park’s
formation in 1961. Since its in-
JOSHUA BESSEX — The Daily Astorian
Harriet, left, and Robert Morris walk into The Louvre exhib-
it at the Heritage Museum Tuesday. The Heritage Museum
saw a 63 percent rise in number of visitors in 2014.
JOSHUA BESSEX — The Daily Astorian
Brittany, right, and Zoey Thorne tour the Columbia River Maritime Museum during an
Oregon Connections Academy-sponsored trip in January. Since 2012, the Maritime Mu-
seum increased from about 88,000 visitors annually to more than 105,000 in 2014.
augural year, the national park
has seen annual attendance
grow from 69,000 to nearly
245,000 last year.
Park Superintendent Scott
Tucker said his park is reaching
the same attendance levels it
had during the Lewis and Clark
bicentennial celebration a de-
cade ago.
Since 2011, the national
park increased attendance 25
percent.
Many of the visitors are
locals, Tucker said. The na-
tional park has attracted locals
by adding 15 miles of hiking
trails, kayak tours and oth-
er recreational opportunities.
An extended outreach to local
schools is another factor, ac-
cording to Tucker.
“The public is looking for
outdoor experiences and look-
ing for ways to get families out
into nature,” he said.
At Fort Stevens State Park,
WKH FDPSVLWHV DUH ¿OOLQJ XS
more than ever. Campsites oc-
cupied in March increased by
1,753 or 64 percent compared
to March 2014.
Mike Stein, North Coast
district manager for Fort Ste-
vens State Park, said cheaper
gas prices and a steady econ-
omy have encouraged people
to take more trips to the state
park.
“The coastal economy is
humming. I think that is good
for us,” Stein said. “Even to-
day, we see our occupancy this
coming weekend looks really
good.”
Happy to come here
Skip Hauke, executive di-
rector of the Astoria-Warrenton
Area Chamber of Commerce,
said he has seen the Astoria
‘People are happy to
come here. They are
getting good service,
good products, good food.
People won’t come back
if they are not happy.’
— Skip Hauke
executive director of the Astoria-Warrenton
Area Chamber of Commerce
area change for the better in the
past decade since he joined the
chamber.
“We kept the character,”
Hauke said. “Yes, we are a tour-
ist destination, but we are not a
touristy town. We have a lot of
shops downtown, and they are
unique shops.”
Along with the efforts made
by the museums and parks,
Hauke is impressed with the
work local businesses have
done to attract visitors.
“People are happy to come
here. They are getting good
service, good products, good
food,” Hauke said. “People
won’t come back if they are not
happy.”
Buyer’s remorse: Model shows people demand all that bad news
PULLMAN, Wash. — Bad
news in the media got you
down? News consumers have
only themselves to blame, says
new research showing that it’s
actually buying habits that drive
negative press.
The research looks at the
negative news phenomenon
through the prism of econom-
ic science. And while previous
studies have focused on the
supply side by examining media
output, this analysis is among
WKH¿UVWWRLQYHVWLJDWHDQHJDWLYH
news bias from the consumer or
demand side.
Washington State University
Professor Jill McCluskey and
colleagues at the University of
Leuven in Belgium created a
theoretical model that illustrates
how consumers get more value
from negative news than posi-
tive news.
Focusing on newspapers,
the researchers looked at the
way people use information
from news articles to enhance
their well-being and avoid loss-
es. Their model analyzed how
much happiness consumers
derived from choosing either
bad or good news. The results
showed greater individual ben-
H¿WIURPUHDGLQJWKHEDGQHZV
Collectively, this tendency
creates a societal preference for
negative news stories, said Mc-
Cluskey.
“Newspapers act on this
demand by reporting more bad
news to attract readers and sell
more papers,” she said.
The study was published in
the journal Information Eco-
nomics and Policy and funded
by Research Foundation-Flan-
ders and the KU Leuven Re-
search Fund.
Avoid risk and make
wise choices
suming a good or service - in
this case, positive and negative
The researchers built their news stories.
model on an economic theory
7KHLU ¿QGLQJV KLJKOLJKW D
asserting that as an individual’s strong human tendency to avoid
income increases, the impact of risk.
each additional dollar diminishes.
McCluskey said consumers
“When you are very poor read good news to glean infor-
and hungry, for example, each PDWLRQ DERXW EHQH¿WV IURP D
dollar is worth a lot as it helps positive event, which might im-
you buy enough food to eat,” prove their own income or wel-
McCluskey said. “But once you fare. Reading about the success
have more money and can count of a Fortune 500 company, for
on regular meals, it’s the loss- example, might help one decide
es that will affect you more. In to invest in their stock.
terms of happiness and well-be-
Bad news, on the other hand,
ing, a $1,000 loss will affect you provides information on how to
more than a $1,000 windfall.”
avoid a negative event or loss to
The same idea applies to one’s well-being. Reading bad
information offered in newspa- news helps consumers avoid
pers, the Internet, TV or radio. making bad choices.
In their model, the research-
“Food scares are a good illus-
ers used a measurement called tration as they are widely covered
XWLOLW\ WR DVVHVV WKH EHQH¿WV RU by the media,” McCluskey said.
drawbacks people get from con- To protect their health, “people
choose to avoid the suspected
food – such as beef during the
mad cow disease scare, or spin-
ach with the E.coli outbreaks.”
Over time, McCluskey said
the model clearly showed indi-
viduals gain a greater advantage
from reading bad news than good
news. These consumers, either
consciously or subconsciously,
then continue to choose newspa-
pers with more negative report-
ing. In response, news outlets
take advantage of that risk aver-
VLRQWRPD[LPL]HWKHLUSUR¿WV
Downside to bad news
'HVSLWH LWV EHQH¿WV WR UHDG-
ers, bad news generates negative
consequences of its own, the re-
searchers found. For instance,
too much bad news can be de-
pressing to some people.
Skewing media toward bad
news can also cause heightened
fear of risk that differs from the
VFLHQWL¿F FRQVHQVXV OLNH FRQ-
cerns about genetic engineering,
said McCluskey.
A recent study by the Pew
Research Center in cooperation
with the American Association
for the Advancement of Science
showed that 88 percent of sci-
entists believe genetically mod-
L¿HGIRRGVDUHVDIHZKLOHRQO\
37 percent of the public agrees;
and 87 percent of the scientists
said humans are the primary
cause of climate change, in con-
trast to 50 percent of the public.
And bad news can lead to ex-
tended or exaggerated responses
to a negative event.
“Even after the E. coli scare
was over, people still wouldn’t
buy spinach,” McCluskey said.
“There can be a lot of impact on
growers, and wasted food, with
these scares.”
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DEADLIN ES
The deadline for classified ads is 1:00 p.m.
the day before your ad is scheduled to run
All classified ads require pre-payment
TO PLACE YOUR AD:
Call The Daily Astorian classifed department at:
503-325-3211 ext. 231 or 800-781-3211 ext. 231
Web: www.dailyastorian.com
Email: classifieds@dailyastorian.com
THE DAILY ASTORIAN
P.O. Box 210 • 949 Exchange Street
Astoria, Oregon 97103
www.dailyastorian.com
N EW T ODAY
Astoria: Store space at
106 10th Street. Approx. 1600 feet.
$750/mo. plus utilities. (503)791-
3519
Make a difference
at Job Corps!
MTC seeks candidates for the
following position serving youth,
ages 16-24, at our
Astoria campus:
•Cook
In addition to having incredible
staff, we offer some of the best
benefits in the area:
• 3 wks vacation.
•2 wks sick leave.
•11 paid holidays.
•MTC pays 75% of
med/dental premium.
•401-k w/company match.
•Employee Assistance Program.
•Company-paid life, AD&D, &
long-term disability insurance.
For a complete job description and
to apply, please visit
www.mtc.jobs and put Astoria,
OR in the “Where” box.
70 H ELP W ANTED
35 L OST & F OUND
Lost: Unique wooden cane in
downtown ASTORIA. Please call
(503)440-3529
Astoria Parks & Recreation
is looking to fill multiple, part-time
positions:
•Recreation Leaders
•Parks maintenace, Seasonal
•Lifeguards
(Interested applicantswill be
required to take the Ellis and
Associates certification course on
May 1st-3rd)
You can now receive college
credits for taking this class!
(pre screened applicats may have
lifeguard class paid for.)
For more information call 325-
7275 or visit www.astoria.or.us
for position descriptions and
online
applications.
K IM B ERLY FLAIG G
for N orth Coa st
com m u n ity pa pers
N EW T ODAY
Medical office front desk receptionist,
part to full time. 7:30am-4:30pm
Resumes to Astoria Physical
Therapy, 2120 Exchange Street,
Suite 104-Astoria.
Resident Manager or Full-Time
Caregiver for foster home.
EQC certificate a plus, but will send
for training. CPR and first aid cards
needed. (503)440-4188
Versatile carpenter needed.
Reliable, skilled person needed with
experience in all phases of
construction, repair, and remodel.
We need someone who can work
alone and with a crew. The ideal
candidate will have experience
managing a project from start to
finish. Must have drivers license
and a vehicle. (503)440-2827
Find it, Tell it, Sell it!
Classified ads! 325-3211
Wanted: Truck driver local hauling
day trips, class A CDL.
Valid medical card, on/off road
and heavy hauling experience.
Part and full time positions available.
Call 503-791-7038.
If You Live In
Seaside
or Cannon Beach
Management and Training
Corporation is an Equal
Opportunity Employer
Minorities/Females/Disabilities/
Veterans
MTC Values Diversity!
325-3211
Drug-free workplace and tobacco-
free campus
Daily Astorian
Classified Ad
DIAL
FOR A
CONTINUED EXPANSION!
Case Manager and
SOCWI Coordinator
45 P UBLIC N OTICES
Clatsop Behavioral Healthcare is
seeking to fill 2 FT positions:
Occasionally
other
companies
make telemarketing calls off
classified ads. These companies
are not affiliated with The Daily
Astorian and customers are under
no obligation to participate.
If you would like to contact the
attorney general or be put on the
do not call list, here are the links
to both of them
Complaint form link:
http://www.doj.state.or.us/
finfraud/
CASE MANAGER -- provides
outreach, group & individual skills
training and case management for
clients with severe and persistent
mental illness using a team
approach.
Requirements: a Bachelorʼs
Degree is preferred, specializing in
Mental Health, Social Work,
Psychology, or Human Services.
A minimum of three years of
experience in the social service field
with mental illness or chemical
dependency is preferred. Applicants
must be able to complete all
paperwork as required by OARʼs
and the agency.
61 B ANKRUPTCY
BANKRUPTCY $250
25 Years Experience.
(503)440-0281 / (503)678-7939
70 H ELP W ANTED
Adult Foster Home is looking for
a full time and part time
Caregiver.
Must pass background check,
experience required.
Please call (503)791-6420
Building maintenance technician.
35 hrs/week.
Minimum 2 years of experience.
Valid driverʼs license required.
Apply at 1508 Exchange St #101
prior to April 10, 2015.
Clatsop Care Center is offering the
opportunity to bring your excellent
nursing skills to care for our
residents. Licensed nursing
positions available all shifts,
including on-call. CNA positions
available evenings, nights and on-
call. Applications available on
website www.clatsopcare.org or at
646 16th St. Astoria. EOE
Clinic Manager FHC Ocean Park,
WA. 3-5 yrs mgr exp in outpatient
care. FQHC exp+; Exp
w/EHR, computers, cust serv. BS in
Healthcare, Business, Soc Sci or
related field. Send Resume to
jobs@cfamhc.org
SOCWI COORDINATOR -- This
grant-funded position provides
wraparound and case
management services for children
and their families that are involved
in the Systems of Care
Wraparound Initiative. Meet with
families to identify needs and
current services. Work with the
families to establish a wrap team of
people and providers important in
the clientʼs life, set up monthly
team meetings. Coordinate care,
help families access services.
Maintain a caseload of up to 15
clients. Work with the SOCWI
Project Leader to develop and
maintain the systems of care
presence in the community.
Both positions require QMHA status,
computer and writing skills
(Spanish speaking a plus). Requires
valid ODL, pass criminal history
check. Exceptional benefits
include Medical/Dental/Retirement.
Salary DOE and based on current
union contract for QMHA of
$29,001.00 to $39,541.00.
Send resume, cover letter and
references to Lois Gilmore, CBH,
65 N Hwy 101, Ste 204,
Warrenton, OR 97146, fax 503-
861-2043 or email
loisg@clatsopbh.org. EOE.
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