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OR E(l ON CITY ttNTEKVKISR FRIDAY, OCT. 12, 1917
SHOES FOR GROWING GIRLS
We make a special feature of fitting growing girls those who
require women's sixes, but want the low heels.
Growing Girls' Gun Metal Shoe, sizes 24 to 6. pair. ..$2.49 unci $2.98
Growing Girls' English Shoes of gun metal, Neoliu sole $3.50
Growing Girls' Tan High Shoes, very attractive, pair $4.98
J THE GOLOet RULE C jj
524-526 MAIN STREET, OREGON CITY, OREGON
OUT OF TOWN BUYERS
are Invited to make till a tore their Oregon City hemlijimrtara.
Meet your friends here .chock your parrels, u our phono. Make
yourself at homo, ao to speak. Whether you rouu to IimiK or buy,
you'll fltul this (lohlen Rule Store anxloiia to pltniae yotl. lo your
Knl I shopping In Ongon City, It will pay you to come miles.
SETTLE THE WINTER FOOTWEAR PROBLEM ECONOMICALLY FOR THE WHOLE FAMILY
Wear I C. Peimy Co9 Shoes
They wear better anil cost you less per month. Comparison is the real test. That's the reason our busy Shoe Section grows-
ith the average family. Who sells the best
With the winter months just ahead the shoe question now becomes an important topic wil
shoes? What kind shall I get? and numerous other queries come up for immediate solution.
Our 175 stores, last year, sold over two million dollars worth of shoes. We are head over heels in the hoe businos. Our enormous
buying power and our big outlet naturally gives us many buying advantages all of which rebound to your benefit.
We Buy for Cash We Sell for Cash and We Sell for Less
If you would solve the footwear question wisely you'll read this entire page and then you'll bring your whole family to this J. C,
Penney Co. Golden Rule Store for your winter footwear. The gitof the savings follow
Children's Shoes for Dress
and School Wear
Parents who want real shoe value for their money will find our
splendid showing of children's dress and school shoes of exceptional
interest. We feature solid leather shoes because they wear better.
CHILDREN'S SHOES
Sizes 8 to 11
Patent, gun metal and kid leath
ers in lace and button styles
with leather or cloth tops. Un
usual values at pair,
$1.79, $1.98, $2.25, $2.49
MISSES' SHOES
Sizes 11 J to 2
Smart, dressy and serviceable
styles that will please both miss
and mother. Gun metal, patent
and kid leathers, new shapes
and pleasing prices. Pair
$1.98, $2.25, $2.49, $2.79
Shoes for Little Folks Low Priced
Infant's Soft Soles, pair 29c and 49c
Infant's First Step Shoes, sizes 1 to 3, pair.. 69c, 79c, 83c, 98c, $1.25
Infant's Shoes, sizes 3 to 5, pair 69c, 83c, $1.25 and $1.49
Children's Shoes, sizes 5 to 8, black, and red tops,
l,air 98c, $1.25 and $1.49
CORRECT FITTING A SPECIAL FEATURE
BOYS'
SCHOOL
SHOES
Sturdy, dependable shoes that
will stand the strain t hat active
boys give them.
LACE AND BUTTON STYLES
Sizes SVi to 11, pair $1.79 and $1.98
Sizes 11 'fe to 2. pair $1.98 and $2.25
Sizes 2 to f)'2 pair $2.25 and $2.98
Boys' English Shoes, leather or
Rinex soles, sizes V- to
pair $2.98 and $3.50
Boys' English Last Dress Shoes,
dandy style for bit; bay, pair $3.50
Rubber Footwear for the Entire Family for Less.
We buy our rubber footwear direct from the factories, consequently we offer you substantial sav
ings on every pair for every member of the family. These prices are not "sale prices" but our regu
lar every day prices at which we will gladly supply you while our present stocks last.
Every item is of best quality and absoultely dependable in wear. Just note our low prices.
Children's Rubbers, 6 to 10 . . 49c
Misses' Rubbers, 1 Uo 2 53c
Ladies' Rubbers, 2 to 7 . . .' 63c
Youth's Rubbers 59c
Boyg' Rubbers 69c
Men's Rolled Edge Rubbers 98c
Men's Pacs Rolled Edge $2.98
Men's Heavy Trawler, extra heavy soles $3.49
Men's Hecla 10-inch leather top rubber foot $3.98
Men's Short Rubber Boots $3.19
Men's Hip Boots $4.98 $5.98
Men's Heavy High Top Shoes
Men's brown h eavy sole shoes, 12-inch tops $5.90
Men's Brown or Black heavy high tops at $6.50 and $7.50
Boys' High Tops $3.98 and $4.98
Women's New 1917 Styles
Smart Dress Shoes
Shoes to fit every font, fancy an. I purse. Women in search for the
newest, the most practical, the must serviceable, mid yet at the
lowest prices had best come dlrec tto The (ioldeii ltule.
Women's Black Kid Dress Shoes,
patent tips, blucher or button
style, medium heel
Pair $2.25 and $2.49
Women's Gun Metal Dress Shoes,
button styles, good serviceable
shoes fur hard wear, cloth or
leather tops, ualr $2.49 and $2.98
Women's Dress Shoes, Iaco or
button, patent or gun metal leath
ers, high heels, medium toes
ra'r $2.98
Women's Black Kid Dress Shoes,
button or lace, LYouls or Cuban
heels, also smart styles of pat
ent, extremely dressy ami stylish,
pair $3.98
Women's Black Kid and Patent
Dress Shoes with cloth tops, long
vamps, high heels, pr $3.98 $4.50
Women's Novelty Cloth Shoes in
grey, suede trimmings, smartest
of the new styles, pale... $1.50
Women's Black Kid Dress Shoes
wiili high tups, medium vamp,
splendid finality, pair $1.98
Women's Black Kid Dress Shoes
with the new long vamp and
Louis heels, fine glove kid, ex
tremely good looking, pair $5.90
Women's Novelty 8hoes In the
new grey and brown shades, new
Travers models and fashions last
word In style.
Pair $5.90, $6.90, $7.90 and $8.90
Women's Patent Dress Shoes
Beautiful styles, button or lace.
P"lr $3.98
New Brown Dress Shoes of fine
lace stylo, very attractive, at thn
Pair $6.90
WOMEN'S
COMFORT
SHOES
Women's Kid Jullettes, elastic gore
In sides, patent strip from tip to
top, wide ami comfortable,
Pair $1.89
Women's E Z Shoes of soft kid slock
button or lace styles, KK and KICK
width, rubber heels, uulr $2.49-$2 89
Women's Kid Shoes, lace or but
ton, fine glove kid stock, medium
heels, wide lasts, exceedingly com
fortuble but very stylish anil dressy
looking. A sure treat for tender
feet. Pair $4.50
Women's Plain Toe Shoes, Old
l.ndy's style, low heel, fine soft
leather, lace stylo only, sizes 4 to 8,
pair $198
MEN'S DRESS SHOES
'a
Our men's shoe business is growing by leaps and bounds. There's a reason, certainly! That reason
is "better values" more wear for the money.
The next pair of shoes you buy, step In our busy store and note ths difference andpocket the savings.
MEN'S DRESS SHOES $3.50 and $3.98 PAIR
Fine gun metal styles In black or dark tun leath
ers. Choice of button or lace and leather or
Rinex soles. English and regular shapes, many
especially designed for wide feet-
MEN'8 SHOES AT $4.50 PAIR
Black Oon metal leathers with oak or Rinex soles
Cmnrt styles for1 young nien. Conservative
Hhupcs for older men.
Men's Comfort wide pluln toe shoes.. $3.60 $4.M
MEN'S DRESS SHOES $2.98 PAIR
tiood f.olld leather shoes in blucher style. Gun
metal or kid leathers, Medium and wide toes.
Men's Heavy Work Shoes-Big Savings
Work shoes that will give the best of wear is a strong feature of our men's work shoe line. We can
easily save you a dollar or more the pair.
Men's Blucher Work Shoes, black or tun, heavy
soles, all solid leather, some plain toe styles,
pair $2.98
Men'a Work 8hoes, blucher cut, fine quality soft
leather, welt Boles, black or tan, pair $3.98
Men's Blucher Work Shoes of heavy tan or black
leather, Star & Weyenberg makes, unequalled at
our price, pair $2.98 and $3.50
Men's Heavy Tan Calf Work 8hoes, strongly built,
full leather, heavy aolea, reinforced shank,
pair $3.50 to $5.90