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ONE PRICE TO EVERYBODY
Wi never discriminate In the prloee at which we
tell. All prices art marked in plain figures. ONE
PRICE TO EVERYBODY, that's the trua aplrlt of
tha J. C. Penney Co. Golden Rule etoree and every
dollar you expend here hae tha lame purchasing
power aa your nelghbort. lan't that your Idea of
correct merchandlalng?
WE NEVER HOLD "SALES"
We mark all gooda at the lowest price possible.
Everyone knows gooda must be "marked up" In
order to be marked down. We mark the lowest
price at the start and you share i nthe savings
every day instead of on sale days only. That ex
plains the rapid growth of the J. C. Penney Co.,
chain of stores. Always the best values.
THE GOLDEN RULE
524 to 526 MAIN STREET, OREGON CITY, OREGON
OREGON CITY ENTERPRISE, FRIDAY, OCT. 12, 1917
-our Pases Heralding Econ
om
y New:
of
Greatest Importaice toThrif ty Oregon Buyers
WE OPERATE 175 STORES
The 175 I'ctincy atoms are located In 175 busy communities,
covering 22 states. Tha fact thnt we have grown from one
Ktore OHlnlillhhi'd hut 15 years ago l ample proof that we ren
der careful buyers a superior service. See the complete list
of our atom on the Inside pages.
With Autumn well advanced and the winter season rapidly approach
ing, the vast and splendid stocks for which this store is famed are at
your command. Necessities for the changing season, carefully sought
for and purchased in huge quantities for our 1 75 busy stores and priced
in a way that will instantly appeal to every economical buyer.
We intend making the next three months record breakers in sales
and adding new customers and offer values in every section that bear
evidence of our earnestness. Values that will be appreciated by people
in Oregon City and surrounding territory.
1917 SALES TWELVE MILLION
Our anticipated volume for 1917 is approximately twelve
million dollars. We use tremendous quantities of merchan
dise, we buy direct from the manufacturers, we sell for cash
only, thereby eliminating all losses from credit accounts. We
do not deliver. These and scores of other reasons make it
possible for us tQ always sell at lowest prices.
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PLAN TO MAKE THE J. C. PENNEY COMPANY GOLDEN" RULE STORE
HEADQUARTERS FOR YOUR FALL AND WINTER REQUIREMENTS
Read carefully every price quotation in this bulletin, and then investigate! You'll save surprisingly
on every item you need for our prices are always lowest, quality considered.
Women's Tailored Suits
Latest New York Models
In the new Full anil Winter models the woman or miss of
discriminating taste will recognize stylo and tailoring of the
highest quality. They Htrlko the advance note of newest fash
ion -they embody exclusive features not shown hereabouts.
The materials are those most approved by the originators
of fashion and the tailoring Is brought up to high point of per
fection by skilled workmanship. We bought thousands of them
NEW SUITS $17.50 TO $25.00
The stilts at these popular prices are Indicative of
fashions luHt word In stylus and materials. Poplin and
serge nro most conspicuous. Three quarter length Jack
ets, pleated Bklrts. Many of the Jackets are belted, mili
tary so to speak. Wide choice at $17.50 to $25.00
for our' 175 stores hence trie unusual low prices.
NEW SUITS $25.00 to $35.00
In this group you'll find reproductions of higher priced suits.
Broadcloth, daluirdine, Serge and other fabrics In black, navy,
beet root, the new brown green and grey shades. One-of-a-kind
styles that will please early buyers. Choice (25.00 to $32.50
Smart Winter Coats
at Underselling Prices
Fall 1917 Is distinctly a cot season and our extensive stocks
have been assembled with an eye to satisfy the requirements
of every woman. Fashion's newest fancies find their best ex
pression In our exhibits end no woman planning the purchase
of a new winter cot should miss seeing our great assortments.
Beautiful Coats $9.90, $12.50 and $14.75
Newest styles In smart novelty mixtures In handsome color
combinations. All have large collars. Many are belted and
fashioned after the most approved models.
Excellent choice at $9.90, $12.50 and $14.75
PLUSH COATS $18.50, $21.00, $22.50, $24.75 Childrens Coats Price $2.98 to $7.90
LmmmJ 1 li
Fur, velvet and button trimmed models of rich, lustrous
plush that will immediately appeal to women who appreciate
refinement In style and superior quality of material end tail
oring. Big savings await the woman who buys one of these
beautiful coats at $18.50 to $24.75
WOMEN'S SATIN SKIRTS ONLY $5.50
A shipment of new models just received. Made of rich lustrous satin
In either plain black or attractive new stripe designs. Plain gathered
styles, with pockets.' Priced $5.50
BLACK CHIFFON TAFFETA SKIRTS In new fall Styles, very dressy
nnd excellent values at $5 90 and $6.90
WOMEN'S FALL SKIRTS of dark blue storm serge, splendid styles at
Choice $3.98
WOMEN'S BLACK SERGE 8KIRTS, a small lot of good styles, while
they lust Choice, . $2.98
WEAR A NEW
CROWN CORSET
Crown corHots are the best
corsnts made at the low
prices we ask, Choose one
before you solect your new
dress or suit Front and
back laced stylos. Models
for all figures.; stout, med
ium or slender.
Crown Corsets are prloed
98c, $1.49, $1.98 and $2.98
Brassieres at 49c and 25c
FLANNELETTE
KIMONOS $1.49
New lines Just received
Made of soft, fleecy flnn
nelette in scores of attrac
tive patterns including
pink, blue, gray and other
colorings, extremely low
priced at $1.49
Women's Flannelette Night
Gowns, white and striped
comblnatalon patterns, all
aiiea, neatly made
Each 69o, 79c, 980
Women's Gingham House Dresses 98c '
Every woman nedn several of these house dresses. Made of fine ging
ham of medium and light colorings. Sizes up to 50 bust measurement
Each 98c, $1.23, $1.49
Children's Wash Dresses
Made in attractive styles and of good ginghams and other materials
Each 59c, 69c, 79a, 98c and $1.23
Children's Play Suits
In khaki and blue denim. Each .' 75c
Children's Fall Hats 49c to $2.49
Clever Dresses Astonish
ingly Low Priced Here
STYLES FOR AFTERNOON OR STREET WEAR
Many women wonder how we can sell them so
reasonable. Serge, poplins, taffeta, and messaline
styles in new models shown for the first time. Suit
able for most any occasion and big values at every
price
New Serge Dresses. .$7.90; $9.90, $12.75 and $14.75
New Poplin Dresses $7.90, $6.90 and $5.90
New Silk Dresses , $9.90 to $16.50
WOMEN'S RAIN COATS
$1.98, $2.98, $3.98, $4.98,
$5.90, $7.90 and $9.90
CHILDREN'S RAIN COATS $1.98, $2.98, $3.98
Georgette Crepe
Waists $2.98
A banner bargain
for women desiring
a" charming waist
Choice of white or
flesh, neatly made of
a splendid quality
Georgette and lace
trimmed. Sizes up'
to 42 bust Choice
for $2.98
Coats for children of 2 to 14 years. New
styles thht will make the little folks warm
and smartly dressed at the same time.
Plush, Cloth, Zibeline and Corduroy fab
rics rule the showing and there's a color to
please every mother who selects early.
Prices exceedingly moderate, ranging
$2.98, $3.98, $4.98 and $7.90
Georgette Crepe
Waists $4.98
Handsome models,
beautifully designed
and .lace trimmed.
Long sleeves, large
collars $4.98
Womens Black Crepe
de Chine Waists in
, extra sizes, 46 to 52.
At choice $2.98
New Wash
Waists 98c
Dozens of new styles in pret
ty white materials, some self
striped designs. Large col
lars, long sleeves. Wide
choice at each 98c
Silk Petticoats $2.98
Women's New Silk Petticoats,
all autumn colorings, all sizes,
at each $2.98
Heatherbloom Petticoats with
taffeta silk ruffles, all colors.
each $1.98
Black Sateen Petticoats 79c,
and 98c
Colored Sateen Petticoats 98c
WARM SWEATERS FOR THE
WOMEN, MISSES AND THE
CHILDREN
Women's Coat Sweaters including the popu
lar Norfolk belted and roll collar styles with
large pockets, turnback cuffs.. $4.69 $6.48
Misses Sweaters, coat style with belts,
warm and practical, each $1.98
Juvenile 'Sweaters, copen, rose, oxford
and cardinal. Choice 69c and 98c
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