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About St. Johns review. (Saint Johns, Or.) 1904-current | View Entire Issue (Sept. 9, 1921)
QI.EAT DAME IS ADVERTISING hi. Dmlopsd Until Tlday fer the SrvlM ( Tr. Expert. " Advertising li a game. IJuilnon li Its (take. No other game baa greater xest or Importance. Too many buslnesa men play It carelessly. Competition li the great Instructor. Ilun your eyes over the advertise ments of today and you will find them showing a skill and ingenuity well deserving the name of art. The titles read like news heads and liavo the appeal of news. The copy Is terse and readable. It tolls people unmistakably how they can economize; where they can buy the best goods for the least money and with the least inconven ience to themsoives. Everyone wants to economize now. The advertisement which docs not promise economy might as well not be written. Wo see a Judicious uso of space and appropriateness of display that makes each modern good advertisement s classic. If one should compare them with those that were set a few years ago ho would be surprised at the Im provement. And yet there are slovenly advertise ments stilt, advertisements which merely take room and exhibit tha backwardness of those who pay for them. The best skill In any gnmo Is only attained by trained experts. Others may hnvo good Ideas and flashes of luck. Hut only the expert knows how to uso good Ideas for tlio maximum of result without relying on luck. New Vork Mall. TOOK THE KISS SERIOUSLY According to French Scientist, the Ro mans Had Three Distinct Ways of Specifying it. Dr. Emlle Malesntno, a scientist of Lyons, France, and a contributor on physiological subjects to leading French periodicals, has written an ar ticle for the Forum In which lie traces the development of the kiss us n social custom from earliest history. "The first manifestations of tho kiss encountered In literature," says Doc tor Malesnlne. "are those which are furthest removed from the kiss of homage, appear rather us ceremonies, than as natural and spontaneous ex pression of sentiment. The lllhle shows us pagans kissing their Idols. The Orceks and Itomans hud u special veneration for statues; there was at Agrlgenta, according to Cicero, u mur velous statue of Hercules, of which tho lips and the chin were completely wom away by the devotions of tlx faithful. "Tho Ilomans, an well as the Greeks, knew tho kiss In all Its perfection1!. Their physiological weulth lu this re gard, la an lidded proof. Without counting the diminutives, they had throe words specifying tho kiss: The osculum corresponds to what wo should call tho kiss of friendship; tho bastum, nioro tender, was the kiss of relatives, and of husband and wlfo; finally, the suvlum applied to the kisses of lovers." Turk as a "Qoat Herder." Tho famous gout herder of primitive countries who sells his milk by tho Jar or cup from tho gout skin hug on his back has his modern prototype lu the person of n chap who uppeared on tho Ilowery said the New York Sun. Slung over his shoulder was n lurjce white metal contulnvr similar In shape to thu gout skin bug uud from one end of which protruded it xplgot. The top of the container was gayly festooned with flowers uud flags aud for three cents the peddler would tuke h hiiiuII pnper cup from Ills pocket und draw a gltttui of milk for the thirsty youngster, or passerby, The carrier of thu utetul container wore a bright red turbnn on hi head. Ills trousers were brotid beamed of the sumo color and ids mus tache of the kind figured lu litho graphs of the ferocious Turk. Nlw Choice of Words. Young Jnmes und the still younger William were engaged In a violent dis agreement, during which blows had been exchanged, when their father ap peared, "Why, boys," he said, in a pained parental tone, "what does this mcunV' "I don't cure," sobbed Wllllum, a little conscious of superior virtue. "He started It I lie said he suid I was a llarl" "Why, Jameijl What n thing to sny about your little brother I" James hung his head. "Well I didn't nay exactly that, father," he explained. And, In answer to a further question, "I Just said that he didn't remind me any of Oeorge Wash ington.' Harper's Magazine. Cutting off Easy, Agitated Strauger Here, take this dollar. 4 Head Walter Yes, sir. Do you wUh a table? Agitated Stronger Heuvens, no. Hut when I purude up here with three . girts you Just say there isn't a table left aud there won't be one before bout next Wednesday noou. From Life, I "Do you keep football requisite! herer -Yea, everything In that line." "Then wrap me up a bottle of arnica, a book of courtplaster and an anualtng. I'm going to play In a match this afternoon," Boston Traa-scrlpt. NEW BUNGALOWS. We have them from $2000 up to $5500. I.et us show you. RICE & TATE 107 N. Jersey; Col. 887. Tourist travel is not on the wane. On the contrary, it seems increasing, and daily cars are passing through from the Middle and Central states and the Far East There is ho limit to distance and the automobile demonstrates that this is a small world after all. JUST BURROWS OF ANIMALS "ystery of What Was KnoWn si tha "Dtvll's Corkscrew" Hat Dean Considered Solved. Of the many fossils which have come out of the mountains und plains of the West, few have excited wider Interest than the "devil's corkscrew," found In rocks of the Miocene period, In northwestern Nebraska. They are usually white, and stand out clearly ngalnst tho bluff background of the ruck which Incloses them, often at taining a length of 15 feet, with many twists and turns, ending at times In a large bulb, with occasional side passages. When first discovered it was thought that these gigantic "cork screws" were huge petrified vines or roots of some strange plant. Study of the "corkscrews," however, fulled to reveal any traces of plant structure. Later the skeleton of an animal like the badger was found In a large bulb near tho and of tho "corkscrew," and bones of a small camol and smalt deer were found In others. After that It was discovered that many of them contained bones of a small burrowing animal about the size of the western prulrle dog. Excavation of actual re cent prairie dog burrows, after filling them with thin plaster of purls, showed nn Interesting fact; the bur rows of the prairie dog and tha pre historic "Corkscrews' were closely similar. The mystery Is considered solved. OLD MYSTERY OF THE SEA What Decame of Fin Liner Presi dent Which Disappeared In tha Year 10417 Among the modern seu mysteries none Is mure bullllng thun the Minlxh Ing or the liner President In IS 11. Tliu vl'sm'I wus thu lute-it word In lux urious ocean travel, having but lutely been luuuched. Aud thut duy in Murch when nho nailed from New York for Liverpool every vessel lu thu North rher putd tribute to her size und su periority. She wns 1!08 feet long uud of 2,300 tons. Kurly In April 'tvports bejfuu ti lllter Into America from Liverpool that thu President hud not urrived, uud us the duys od on fur into thu summer the agony of suspense on both sides thu ocean grew. On her passenger list had been the names of many promi nent persons, uiuong whom were thu celebrated comedluu, Tyrone Powers, Ueurge (). Cookiuan uud thu duko of Devonshire. A few moro than 100 passenger weru uboard tho President. Whether tho 1'rvHldent foundered lu sumo violent gule, was sunk or crushed by Icebergs, or was destroyed by lire, no man to this duy bus been able to tell, for not even n splinter of wreckage wits ever reported seen. Paradise of the Hunter. Kamclmtku forms u peninsula nt the extremo southeastern termination of tho great Siberian continent. Qumo Is pursued by the Inhabitants all tho year round except In May, June uud July. Sable trapping la n favorite pur suit of the nntlve hunter, tho skin of this little iiulmnl being accepted as the gold currency of the enlnsulii. The business of buying und selling Is curried on with tho natives through middlemen Siberians, Chinese and well-to-do Knmchadals who, while faithfully Nerving their musters, make n fat living nut of It for themselves. A veritable paradise for the big game hunter, Kamchatka contains reindeer, caribou, big-horn mountain sheep (Ovls nlvlcola), tho great irruy wolf and many varieties of bear, uil In quantities unknown, says nn excliungo, In any other quarter of the globe. Antiquity of Porto Rico, Ethnologists huve reasou for think Ing thut Porto ltlco and the adjoining Islands may have been peopled from tho valley of the Orinoco Instead of from Yucatan. When first occupied by man Porto ltlco may have been n part of a peninsula connected with South America. Its fauna and flora aru of the South American type, and It contains relics of a forgotten race which show evidence of a high grade of culture. Few traces of these abor igines are now to bo found except In the Interior of the Island. Among the curious remains aro stono-cnclosed plazas, on which ceremonial dances were performed, The remains of carved Idols and pottery show no small degree of skill and taste. No traces of stone buildings resembling those of the Mayas are found, but the housea are of the South American type. The Apple of Eden. From tlmo Immemorial the apple has been blumed fur being the cause of roan's downfall In the gunlen of Edeu. We have even gone so far as to call our Adam's apple by that name In memory of the Incident. As a matter of fact, the word apple does not uppear In that part of Gene sis treating with the Ourden of Kden, the "fruit of the tree" being the words ulways used. The fallacy arose from the fact that the word apple has In many languages the general meaning of fruit, and that before an English translation of the Bible was permitted the story was Incorrectly spread by Ignorant churchmes, and thus took root too deeply to be eradicated. Potent. He hugged her In the shadowy hall way. "Oh," she giggled breathlessly. 7 never realized the power of the press until this moment," American Legion Weekly. Two United States marshals have- arrlvtu at Ralfin from Nome, Alaska, with fourteen In dian children who will enter tne Chemewa Indian school. The title to another section of land is to be transferred by the government to the state of Ore gon, to form a part of Saddle Mountain park in Clatsop county. Paint that house. Call Col. 1071. AMERICAN FOOD SHIP SAVES 18,000 BABES FROM STARVATION Heroic Yankee Women Risk Lives to Rescuo Children, in Service of Near East Relief Constantinople How tho prompt action of Charlos V. Vlckroy, Qonernl Secretary of tho Near East Relief, and Harold C. Jaqulth, representa tive of that American rollof organi zation In Constantinople, saved the Uvea of 18,000 orphan children and seven Amorlcan roltet workers In Alexandropol, Armenia, is what all tho ropresontativea of the Allied na tions In Constantinople are applaud ing today, For five years the Noar East Rollet organization had built up a work of mercy throughout the former Turk ish Empire and Transcaucasia, to a point whore 64,600 little children were being housed, clothed, fed, tiven medical attendance and taught, and over 66,000 others being sup plied with food. Then suddenly, on February 6, last, there camo hurried cable reports of ronewed fighting la Armenia and Transcaucasia, whero 76,818 of those little ones wore loca ted under tho protection of tho Near HELPI HI ONE OF THE 18,000 East Rollof. Consular represent lives loft tho country. All foreljrnora plied onto ships and fled. War threatened to scattor tho work and render vain the long, patient efforts of tho Near East Rollof to salvage a wholo nation's children. But the Amorlcan mon and women who had cared for theao little ones were undismayed. They rofused to leave under bombardment, with hostile armies sweeping through tho streets whore the Near Kaat Relief's great orphanages had boon estab lished, with all supplies cut off aud no communication with the outside world, or with that far American homeland whooo representatives theao heroic mon and womon are, they stuck to their posts. The last food from America bad come In on November 6, 1930. , It was not until four months later that the new governments of the Transcaucaslan states were estab lished on a solid basis. Dut famine threatened. An appeal waa made to American philanthropy: "Critical need for food products In Caucasus," the cablo read. "No limit to need In Armenia. New government promises better facilities for relief activity than former government." A few days later, a further piteous plea fol lowed: "Total orphans In Alexandro pol 18,000. Supplies In Alexandro pol allow half-rations, April 3rd to 30th. After May 1st, nothing." But this splendid American rollet orfsnixatlon had not waited. Food was already on the way. On April 23, Cbarlea V. Vlckroy. general sec. rotary of the Near Hast Relief, cabled: "Expect ship first week In May: 1,000 tons rice; 1,000 tons wheat flour; 600 tons oornmeal, corn flour, hominy; 30 tons sugar; 600 tons beans; 6,000 cases corn syrup, from New York and Now Orleans direct to Datum. Additional 1,000 tons wheat flour from Pacific Coast June 1st." The seven American relief workers In charge of the 18,000 little ones In Alexandropol cabled a lust appeal: "No food at any price. Four days more and we are finished." Rut when the first relief ship "Quo quen" entered the deserted harbor of Datum on May 1, there were Just ten bags of flour left. The food ship had come 1n tlmo. America had saved the day and the 18,000 llttlo or phan children, who had suffered so much and lost so much in their short, war-clouded Uvea, never knew that gaunt hunger in tho robea of death bad knocked at tho door of tho or phanage at Alexandropol and that America had thrust tho bony hand sway. "It Is the great heart of America that made this work of salvation pos sible," Mr. Vlckroy declared. "Tho money that sends the bread to these children comes from ten million homes throughout the United State. It comes from the hearts of tho moat generous people In the world, who cannot bear to know that half a world away, little children are faclug hunger and death, without helping them to life and happiness." Mr. Vlckrey is making a nation wide appeal to the people of the United States to keep this great work going. Contrlbutibns may bo sent to Cleveland H. Dodge, Treasurer, 1 Madison Avenue, New York City. Pavinsr of tho Pacific High way between Salem and Jeffer son has been completed. Medford's eross cash returns for the 1021 near and apple crop are estimated at $2,500,000. The county is placing more railroad crossing signs. But it wi l take more than signs to make some automobile drivers "stop, look and listen, "Albany Democrat. Mens and Boys Suits. ROGERS. LABI This is possibly your second, fifth, tenth-perhaps twenty-fifth year of working, and how much actual money have you put away as a reserve for the proverbial "rainy day" for the unproductive period of your life which is bound to come? There are thousands who at your time of life were short-sighted financially. Now they are old and penniless, and dependent either on their relatives or the state. Do you want to get caught the same way? Surely you don't! But you will be, just as sure as night follows day if you do hot save and save systematically. You have time if you begin NOW, but you must start, and there is no time like TODAY. Let next Labor Day find you with that feeling of in dependence and security insured by a favorable Savings Balance. Peninsula National Bank OOURTKSY SIRVIOK SECURITY Peninsula Lumber Company Manufacturers of 1 L Rough and Dressed Lumber Railroad and Mining Timbers Office, Foot of McKenna Avenue Address Drawer 4198 ' v 'PORTLAND OREGON 1 J