PAGE 6
CROOK COUNTY JOURNAL
21
FACTS FOR MOTOR GAR BUYERS
When you buy your motor car today, the things that should concern you most are not mere claims or assertions, but ABSOLUTE FACTS.
Realizing this, we are pointing out to you in this advertisement absolute facts and figures which were obtained from direct comparison of
cars and specifications made by MOTOR, MOTOR AGE and AUTOMOBILE.
The following analysis of different cars, made in a purely unprejudiced way, from the data published in the journals mentioned above, en
ables you to actually prove the relative merit of Studebaker cars in comparison With others; and, for your own benefit, you should consider
carefully the facts disclosed by this analysis before you decide on the car you will buy.
Price
Price is only one factor in making up the
composite whole of "GREATEST VALUE."
The average price, the sxandard with which
to compare all automobile prices is made up
from 439 models of 1917 cars, and shows that
the standard car would sell for $1600. This
is just $515 47 ' percent higher than the
cost of a Series 17 Studebaker SIX. It is
$315 almost 25 percent above the average
cost of the eight Studebaker models. Every
purchaser of the Studebaker car know? the
benefit of from $300 to $500 saving.
But we cannot stop there. Price is just the
beginning of "GREATEST VALUE," for you
will see in the following analysis that a
Studebaker owner does not get from $300 to
$500 less value. By cold hard figures he
gets greater value point by point than he
would not only in the average of all cars but
also in the average of all cars of the same and
higher price classes.
Every important feature of Studebaker con
struction is used either by the largest
number of makers an endorsement in itself
or by those makers whose cars sell for a
much higher price than Studebaker a still
higher endorsement.
Seating Capacity
Of the 109 Models of all classes of Fours,
Sixes and Eights selling for less than $1000,
the Studebaker FOUR is the only car which
seats seven people. Not a car in the world
combines the roominess and comfort of this
Studebaker for less than $1000. In fact,
there are only three models of all cars selling
for less than $1100 which have a seven
passenger capacity.
There is still another angle to this price
and seating argument. Let us look further.
Practically every seven-passenger model is
much higher priced than the Studebaker.
The average price of all seven-passenger four
cylinder models is $2738, three times tne
price of the Studebaktr FOUR. The average
price of all seven-passenger Sixes, Eights and
Twelves is $3990, thrpe and seven-tenths times
t he price of a Studebaker Six.
Power
The public wants power in an automobile.
That is the basis on which most cars are sold.
Almost from the beginning Studebaker has
demonstrated, to believers and skeptics alike
the superiority of the Studebaker Series 17 in
'this respect until it is now an accepted fact.
To elinch the argument, here are the figures.
The average price of all of the 105 Six,
Eight and Twelve cylinder cars manufactured
is $1917 yet the Studebaker SIX at $1085 is
10.9 percent ahead of "the a erage of these
105 cars in power. Of the few of these 105
cars which equal or exceed the rating of the
Studebaker SIX in power the average price
is $2900, almost three times as much as the
Studebaker SIX. Why the additional $1800?
The average price of all of the 78 four
cylinder cars is $1278 yet the Studebaker
FOUR at $875 is 7.8 percent ahead of the
average of all of them in power. Out of the
few of these 78 four-cylinder cars which ex-
Open Cars
FOUR Chassis $785.00
FOUR Roadster $850.00
FOUR Touring Car $875.00
FOUR Landau Roadster $1150.00
SIX Chassis $985.00
SIX Roadster $1060.00
SIX Touring Car $1085.00
SIX Landau Roadster .. $1350.00
ceed the horsepower rating of the Studebaker
FOUR, the average price is $2022. Again
nearly three times the price of .he Studebaker
car. Why the additional $1147?
There you have the actual proof of the supe
riority of Studebaker Power cars over the
average of all other cars.
We now come to the FROOF that n t only
in POWER, but in EVERY important feature
of construction, regardless of cost, Studebaker
uses design recognized by the majority as the
BEST.
Below we show point by point, where the
analysis, made by the motor car journals,
proves that every important feature of Stude
baker construction has been adopted bv the
majority of motor car builders. . You can
find a description tf the various types of con
struction if you will refer to the journals
from whicn this analysis was made, and if you
will write us we will be very glad to give you
publication dats of the journals which con
tain this information.
The splendid policy of the automobile in
dustry in taking the public into its confidence
and educating it to an understanding of what
is most efficient in motor car construction,
through the pages of trade journals, has been
of great assistance in helping the motor car
buyer to select the right car. Public demand
has dictated the pi evailing types in motor car
just as it has prevailing types in other things;
but in motor cars, more than in anything else,
the demand is based on logical reasoning and
good judgment, rather than on mere whim or
impression.
The styles in construction which have provi n
best in the opinion of the public and also in
the opinion of the automobile engineering
profession, stand as the guide for Studebaker
policy to continually improve its product and
to merit the confidence and endorsement of
the public.
Fours and Sixes
The popular demand has centered on cars of
four and six cylinders, hence Studebaker con
fines itself to these two types, 1 he wisdom
of this policy is shown when the classification
of all cars shows that Fours and Sixes together
constitute 85.8 percent of the 49 mode's. The
division is as follows:
Fours 47.7 percent
Sixes 41.1 percent
Eights .'. 11.6 percent
Twelves 2.6 percent
Cylinders En Bloc
Studebaker was the first manufacturer to
cast successfully six cylinder motors in one
block. Advanzed ideas in engineering and
factory practice put Studebaker in the lead.
Today 73.6 percent of all manufacturers
are following Studebaker' example.
Block cast motors 73.6 percent
Cast in pairs 10.4 percent
Cast singly and in
threes 16.0 percent.
L-Head Motor
Studebaker engineers are sound in their
reasons for building motors of the L-Head
type. Of all manufacturers 71.1 percent U30
that type exclusively, because that type is
what the public wants. If the demand were
for valve-in-the-head, T-head, or Sleeve valvo
motors, the percentage of these types would
be greater. The accompanying table shows
the trend of the public demand and it proves
conclusively that Studebaker is building what
the public wants, '
L-Headr . 71.1 percent
Valve-in-Head 12.3 percent
f-Head j . 12.2 percent
Sleeve Valve 4.4 percent
Gasoline Feed System
In keeping with the demand for a better
streamline design, horfzontal body lines,
greater gasoline capacity, and to insure a
positive and even flow of gasoline to the car
buretor, 55 percent of automobile manufac
turers have adopted vacuum gasoline feed.
The division is as follows:
Vacuum Feed 55.0 percent
Gravity Feed 34.4 percent J
Pressure Feed 10.6 percent
The average price of all Fours using vacuum
feed system is $1570; of all Sixes using it, the
average price is J1628; yet we find it in the
Studebaker at much less money.
Ignition
The controversy over the relative merit
( of the generator-battery ignition as against
magneto ignition has been bitterly fought,
but since it was adopted by Studebaker, four
years ago, generator-battery ignition has been
steadily gaining ground in its struggle for
popularity. The simplicity, the reliability,
the durability and the freedom from all
trouble of the generator-battery ignition
system have proven that Studebaker was right
in adopting this type of ignition. The wis
dom of the change is becoming more obvious
everyday. Of the two types of ignition -the
percentages are as follows:
Generator-Battery'. 56.4 percent
Magneto ... 43.6 percent
Timing Gears
Smooth," quiet, positive . running timing
gears are essential to the satisfaction of all
car owners. Experience has shown that
helical gears are the type best suited to ac
complish satisfactory results. So-called silent
chains and spur gears are used in some in
stances, but Studebaker as usual lii.es up with
what is generally conceded to be the best type.
Helical gear driven timing gears 70.0 percent
Silent chain drive 16.0 percent
Spur gears . 14.0 percent
Cooling System
, To properly cool a motor the majority of
engineers and especially those who design
the highest priced cars have decided in favor
of the pump system. This is the only system
Studebaker has ever used. Some use the
cheaper, heavier, and less efficient thermo
syphon system, while a negligible percent are
air cooled.
Circulating pump 60.5 percent
Thermo-syphon 38.8 percent
Air cooled 7 percent
THIS convincing evidence of Studebaker superiority has increased Studebaker pro
duction 100 per cent. Studebaker has produced and sold 75,000 cars in the
last fourteen months more seven-passenger sixes and more seven-passenger
fours than any other manufacturer ever produced in the same length of time. In the
Studebaker car the buyer finds the ONLY CAR which combines the concensus of the
opinion of the engineering profession which so completely satisfies the popular de
mands of the public who rule the fashions, which exceeds in power, roominess, com
fort and size of the average or standard car at a price from $300 to $500 below the
average. WHY
Because it's a
TUDEBAKER
Starting System
Sudcbuker was one of the first to uno an
electric starting and lighting system. Stude
baker Wagner equipment was used from the
very first, tho only change being made after
the first year when tho two-unit system now
in use was adopted instead of the less efficient
single-unit system of the first year. Again
Studebaker superiority is proved by the com
parative percentages:
Two-unit systems 51.0 percent
. Single-unit systems. .. .49.0 percent
Still more convincing is the uso in Stude
baker cars of the six-volt Bystem. Experience
has shown that this type is most efficient and
consequently it is used by Studebaker. There
are other voltages, used, but the six volt pre
dominates. Six-volt system 69.2 percent
Twelve-volt syutem. . . .23.6 percent
Miscellaneous 7.2 per cent
Springs
Popular favor has been sought after by the
advocates of cantilever springs. Studebaker
always held to the superiority of the three
quarter -elliptic soring for rear suspension,
and now, after three year' vigorous cam
paigning,, the advantages of the latter tpye, in
spite of its higher cost, muke it the ruling
favorite. A singular point in connection with
tho use of the three-quarter elliptic springs
by Studebaker is the fact that this type is
used almost exclusively on all higher priced
cars.
Three-quarter. .. .eliptic 6.5 percent
Cantilever 28.7 percent
Semi-elliptic 10.9 percent
Platform 6.3 percent
Miscellaneous 7.6 percent
Rear Axle
Studebaker has from the beginning led tho
field in the simplicity, safety, lightness and
efficiency of rear axle design, and in pursuance
of this policy has adhered strictly to the full
floating rear axle. One by one other manu-
facturers have come into line as pjhli de
mand turns more and more stronur'v in this
direction. The , preference is indicated iu
follows:
Full-floating 51.1 percent
Three-quarter floating ..27.1 percent
Semi-floating 21.3 percent
Timken Bearings
Timken bearings are the most efficient, but
they are also the most expensive. Most manu-'
facturers hesitate to e(juip their product com
pletely with Timken bearing3 because of the.
cost, but Studebaker does not let this consider
ation stand in tho way for a nument. Studo.
baker is one of only fourteen manufacturers
to offer full Timken equipment, and the
average price of the other manufacturers'
cars is $1760.00.
Closed Cars
SIX Tonring Sedan $ 1 ,700.00
SIX Coupe $1,750.00
SIX Limousine. $2,600.00
Commercial Cars
Commercial Half Ton Chassis . . .$785.00
Commercial Half Ton Express. . . .$850.00
Commercial Half Ton Panel $875.00
Commercial One Ton Express. .$1,100.00
WALTHER - WILLIAMS HARDWARE COMPANY
DISTRIBUTORS
; INLAND AUTO' COMPANY, Service Station and Distributors for Prineville and Vicinity
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