PAGE A2, KEIZERTIMES, APRIL 08, 2022
eCommerce: Web Design Tips for Building An Online Store
March 20, 2022
BY SARAH WHITNEY
For the Keizertimes
Here are five tips on how you can
create the perfect conversion rate
online to help you produce a profit.
#1 The customer journey
Be aware of how customers 'flow'
through the website. Remove any
barriers that prevent them from pur-
chasing your product or signing up
for your service. You don’t want your
customers to ever wonder 'how do
I purchase this?' It should be clear.
Any moment of hesitation could
mean the loss of a potential sale.
#2 Online payments
My absolute favorite eCommerce
platform is Shopify because of the
features and ease of use. Fast page
load speed and Secure Sockets
Layer (SSL) are included in the
hosting plan. Credit card payments
can be made directly through the
Shopify store. As long as you have
your business connected to a tax
ID number, your bank account will
receive funds transferred directly
sudoku
you have the budget, find a profes-
sional photographer to take pictures
for you. Having good photos will tre-
mendously improve your website's
performance.
#4 Product research
One of the first things people do
when they search online for a new-
product is look at customer reviews.
What did other people think of
the product? Is this a product they
would purchase again? What was
the overall purchasing experience
with your online store like? This is
the kind of information you want
people to see. Reviews are really
great shown with a specific product
on a product page. Another way to
gather an even greater response is
to collect testimonials. The biggest
difference between a testimonial
vs review is that the testimonial is
more in-depth. In a testimonial, the
customer explains their experience
with your product or service, why
they chose it, and how it improved
their lives. Testimonials should be
made public on your site. Collecting
testimonials and reviews should also
be a part of the sales process so that
you get into a good habit of always
asking for feedback.
#5 Product selection
You will want to streamline your
checkout process with as few clicks
as possible. Each additional click to
another page reduces the opportu-
nity for a completed sale. You want
to use very detailed product title
descriptions. To help customers find
what they are looking for much more
quickly, give them the ability to fil-
ter and search certain product cate-
gories. About 30% of visitors use a
site search tool. It’s a critical compo-
nent for any eCommerce site.
Sarah Whitney is a Business
Adviser at the Chemeketa Small
Business
Development
Center.
Questions can be submitted to
sbdc@chemeketa.edu or call (503)
399-5088.
NEWS
TIPS?
If it's happening
in Keizer, or to someone
from Keizer —
WE WANT TO KNOW.
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brainfood
sudoku answers pg A23
Small
Business
Help
from your Shopify website. No
third party is involved. Other plat-
forms include Wix, Squarespace and
Woocommerce. Squarespace and
Woocommerce payments can be
made through Stripe and/or PayPal.
There might be a fee with online
payments, so be sure to read about
all the fine print when signing up for
a Stripe or PayPal account.
#3 Page ranking on Google
Everyone wants the same thing:
to get their website on the first page
of Google. While it is helpful to have
Search Engine Optimization (SEO),
the best way to improve your ranking
is by having keywords appear in the
first 100 words of a page's content.
This means the first headline you
use, the first paragraph you write,
those words are super important.
You want to make sure your content
is both relevant and authoritative,
meaning you want the customer to
know what your business is about
and also how they can take action
towards making an online purchase.
The other thing to consider is
having the most up-to-date infor-
mation and content. Make sure your
products are shown with current
information, including photogra-
phy. I highly recommend research-
ing product photography online
and watching YouTube tutorials on
proper lighting and backdrops. If
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