PAGE A10, KEIZERTIMES, OCTOBER 19, 2018
MART,
continued from Page A1
GROW,
continued from Page A1
The ice dispenser on the
fountain machine sports a pic-
ture of rapper and actor Ice
Cube and the store contains
numerous superhero references,
a holdover from Alonzo’s days
as a comic book illustrator. The
spirit of the shop also infl uenc-
es most of Alonzo’s advertising
in one way or another.
“Advertising is so boring
and can be pretty obnoxious
to see everywhere I go. My day
needs a good laugh more than
it needs a row of signs down
River Road telling me who
sells Red Bull the cheapest,”
he said. “I have a sign out front
that I should probably use to
help sell beer but the thought
of it makes me cringe a little.
Instead, I just ordered a sign
for it that says, ‘You should call
your Mom today.’ It’s dumb,
but at least it’s so dumb that I’ll
laugh when I drive by and see
it. And you really should call
your Mom today,”
Most of the ideas he pursues
to promote the business come
on a whim over breakfast. A
few hours later he’s on the way
to the shop with new signage.
The next big event the store
has planned is a celebration of
Garbage Pail Kids. On Sunday,
Oct. 21, Topps Trading Card
artists Shawn Cruz and Floyd
Sumner will be hanging out
from 2 to 5 p.m.
“There will be some original
paintings on display that were
used to make Garbage Pail Kid
cards, lots of unopened packs
for sale going all the way back
to 1986, and plenty of other
gross goodies,” Alonzo said.
Alonzo is also planning a
to fi nd a way to work with
Salem to expand the shared
Urban Growth Boundary
(UGB) or seek to separate
the boundary through ex-
isting processes or legislative
intervention. Either scenario
is something of a hard sell
because Salem has enough
available land to accommo-
date expected growth in
both cities for the next 20
years.
While Keizer is technical-
ly responsible for providing
enough housing to accom-
modate expected growth, the
shared UGB might give it a
way out if state offi cials ever
decided to press the matter.
“The shared land sup-
ply with Salem means that
Keizer is not on the hook to
make new lands available,”
the study concludes.
The 34-page report is
chock full of relevant infor-
mation, some of which has
been discussed in previous
editions of the Keizertimes.
The newest sections include
a look at additional burdens
Keizer citizens would have to
carry or pay for if it pursues a
UGB expansion.
KEIZERTIMES/Eric A. Howadd
Ryan Adonzo with a dife-size statue of Deadpood, a comic book
and movie hero, on dispday in Keizer Mart.
commercial contest for the lo-
cal community. Customers and
fans will be invited in to make
their best Keizer Mart promo-
tional videos with a new line of
puppets available in the store or
ones of their own making. Even
if the videos don’t make the cut,
creators will get feedback from
two high profi le judges: Lacey
Mason from the Sesame Street
Workshop, and award-winning
writer/director/animator Alba
Garcia-Rivas, who worked on
Celebrity Death Match and
recently did a puppet-based
project for the Henson fami-
ly. Check out the Keizer Mart
Facebook page for details.
Alonzo’s advice for others
trying to fi nd their niche in
online promotion is relatively
simple, but it requires authen-
ticity above all else.
“[Don’t]
get
entirely
wrapped up in trying to sell
products. Sell an experience
instead. And when customers
come to your business for the
experience they’ll walk out the
door with your products,” he
said.
Don’t Lose Money
from a ZILLOW
PUT MY
WATER, SEWER &
STORMWATER
Water systems would need
to be expanded into annexed
areas and upgrades to cur-
rent equipment might be
required to handle addition-
al volume. Some of this cost
could be recouped through
system development charges
paid by developers, but not
all of it.
TRANSPORTATION
Developers would con-
struct new roads through
annexed areas, but the city
would be required to reim-
burse them for that portion
of development and commit
to long-term maintenance.
Existing intersections and
arterials might also need to
be upgraded to support ad-
ditional traffi c.
Another consideration is
access to public transit. The
areas where Keizer could
most easily expand are also
relatively remote from the
city core, likely on 30-60
minute bus routes. Those
costs would be shouldered
by Cherriots, which is al-
ready competing for limit-
ed state and federal funding.
Given the prospect of incon-
venience, residents in the an-
nexed areas would be more
likely to rely on cars and add
to existing traffi c.
PUBLIC SAFETY
Keizer’s police depart-
ment and fi re district would
likely feel a strain on ser-
vices preceding a a need for
new funding. Additionally,
annexed areas would be the
furtherest from either agen-
cy’s headquarters. While new
property taxes might con-
tribute to paying for addi-
tional services, Keizer’s low
tax rate is not likely to cover
the expected need.
SCHOOLS
Funding for schools is
provided by the Salem-Keiz-
er School District, but if the
Keizer expands to the north,
it could mean shifting stu-
dents who live in south Keiz-
er to North Salem or McKay
high schools and other inter-
ruptions in the current feed-
er system.
APPLE PICKING
for the entire family
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B E I L K E FA M I LY FA R M . C O M
4
Facts About the Levy Renewal
K E I Z E R
F I R E
1. This levy request is a
renewal, not a new add on
2. Call volume has increased
15.7% in one year
Passing the Keizer Fire district
Levy would renew the funding to
support the operating budget of
the Keizer Fire district (KFd) with
no increase. This is not a request
for new funds.
The demand for services in 2017
increased 15.7% in one year.
This is a total of 5,419 calls the
Keizer Fire district responded
to. We did this within 6 minutes
93% of the time. As a result,
we are able to save lives, fi ght
fi res and respond to a variety
of medical situations needing
immediate attention.
What are you asking me for?
Oregon Law requires Levies to be renewed every
5 years. We require your approval to maintain
current services. This request is a Renewal of the
existing Levy. This is not a request for new funds
but is required to maintain current levels of Fire
District Paramedic Programs.
This advertisement paid for by
Keizer Volunteer Firefi ghters
Association. This public information
provided by your Keizer Fire
department — For more information,
contact Chief Jeff Cowan at the fi re
district offi ce at 503- 390 - 9111.
D I S T R I C T
3. Keizer Fire District had
a 45% increase since 2012
Call volume in 2012 was 3,736
calls. In 2017 we had 5,419
calls. That is a 45% increase in
the last fi ve years.
L E V Y
4. KFD has proven to be
responsible with Tax Dollars
Keizer Fire district has one of the
best records for providing critical
services at the lowest possible
cost to taxpayers. In reports
comparing other Fire
departments, Keizer consistently
rates as one of the most tax
effi cient departments in the state.