PAGE A6, KEIZERTIMES, JULY 27, 2018
EDSEL,
continued from Page A1
K E I Z E R T I M E S SENIOR HOUSING G U I D E
throughout the country and Canada.
It’s the second time in the past de-
cade Edsel owners have chosen Keizer
for their hub, but this time around will
be particularly special, said Patershall.
“The Oregon Club is celebrating its
50th anniversary, and the car has only
been around for 60 years” she said. Ford
produced Edsels between 1958 and
1960. Fewer than 10,000 of the 116,000
produced are believed to have survived.
For more about the car and its place in
infamy, see related story on this page.
Choosing Keizer again was easy de-
spite looking at other locations along
Interstate 5, she added.
“The hotel was really good to work
with the last time we were there and
Keizer is a good location to launch
side trips that take us through covered
bridges and the agricultural areas,” Pa-
tershall said.
The group plans to visit the Albany
Historic Carousel and Museum and
Powerland Heritage Park among other
activities.
Keizerites will also have opportuni-
ties to gawk at the club’s crown jewels.
Early arrivers plan to visit Sonic Drive-
In on River Road about 5 p.m. on
Tuesday, July 31. On Friday, Aug. 3, the
club will host an all-Edsel car show be-
ginning at 9 a.m. in the Quality Suites
parking lot. Professional judges will be
handing out awards in several categories,
but attendees will have the opportunity
to vote on for the audience award.
The one topic that is sure to come
up is how and why the cars they now
love were snubbed so hard when they
were widely available.
“Club members debate at length
about why it failed. Every time we get
together,” Patershall said.
DIRECTIONS
FROM KEIZER:
The Arbor
is off River Rd,
located back
behind Saint
Edward Church
Edsel’s place in infamy
Only about 10,000 of the origi-
nal 116,000 Ford Edsels have sur-
vived to the present day, but a car
that was met with a collective “meh”
when it was unveiled is now a col-
lector’s item that can fetch north of
$100,000.
How did it happen? That will de-
pend on who you ask.
Ford began producing Edsels in
1958 to compete with intermedi-
ate-level cars from other brands and
pitched the vehicle as something
entirely new. However, most of the
market found its features pedestrian.
Ford produced four Edsel mod-
els, the large Citation and Corsair
and the smaller Pacer and Ranger.
The Citation and Corsair had con-
vertible options. After three years of
market research, production lasted
UNIT TYPES:
• private
studio
apartments
with private
bathrooms
until November of 1960. Between
marketing, which included an Ed-
sel-branded television show and es-
tablishing stand-alone Edsel dealers,
and production costs, it’s estimated
that Ford lost about $350 million
on the Edsel venture. That’s approxi-
mately $2.3 billion in modern-day
dollars.
In the wake of its cancelation, Ed-
sel became synonymous with mar-
keting failure. Part of the problem
was potential buyers had diffi culty
discerning what separated Edsels
from the competition or even other
Ford models. Edsels produced in
1958, the fi rst run, also suffered from
production fl aws. Since Ford never
dedicated a factory to Edsels, the
cars were assembled alongside Mer-
cury and other Ford models. Putting
MONTHLY RENT: Cost Varies
it together meant changes along the
production line from switching parts
to switching tools. Some reported-
ly left the line unfi nished with the
necessary parts loaded into the trunk
to be installed at the dealerships.
Even
the
Edsel’s
major
innovation,the Teletouch pushbut-
ton automatic transmission, became
a source of frustration. Teletouch
allowed drivers to shift gears using
buttons on the center of the steer-
ing wheel, but attempting to sound
the horn frequently resulted in sud-
den downshifts. In the end, Telele-
touch proved to be the most lasting
innovation that started with Edsels.
While it was impractical for drivers
in the 1950s, its now a standard fea-
ture in sports cars.
TYPE OF CARE: Memory Care
AMENITIES:
• 24-hour staff • Basic medication management
• Nutritious meals & snacks • Weekly housekeeping
• Wireless Monitoring System • Indoor Courtyard
• Cognitive and Behavioral Support • Beauty Salon
• Daily activity & life enrichment programs
• Activities of Daily Living Assistance
450 Claggett Ct N, Keizer, OR 97303 • 503-856-7440 • www.arboratavamere.com
DIRECTIONS
FROM KEIZER:
On River Road,
one-half mile
north of McNary
Estates. Right
on McGee Ct,
take second
driveway on left.
UNIT TYPES:
• Assisted
Living
• Memory
Care
MONTHLY RENT: starting at $2,775
ASSISTED LIVING AVAILABILITY: Yes
AMENITIES:
• State-of-the-art theater • Self playing piano
• Raised garden beds • Personalized care plan
• Freshly prepared gourmet meals 3 times daily
• Life enriching, meaningful, stimulating activities
• Enclosed courtyard with walking path
• Private & semi-private Memory Care apartments
1165 McGee Court NE, Keizer, OR 97303 • 503-390 -1300 • www.VillageAtKeizerRidge.com
DIRECTIONS
FROM KEIZER:
Take I-5 South,
Hwy 22 East,
Exit 13, turn
towards
Sublimity,
right (East) on
Church Street.
UNIT TYPES:
• Assisted Living
• Independent
Living
• Memory Care
• Skilled
Rehabilitation
& Nursing Care
MONTHLY RENT: Cost Varies
TYPE OF CARE: Full Continuum of Care
AMENITIES:
• 38-Acre Private, Family Owned Active
Retirement Community
• No Buy In • Apartments • Cottages
• Café • Gift Shop
• Beauty Shop • Pet Friendly
• Duck Pond with Walking Areas
390 SE Church Street, Sublimity, OR 97385 • 503-769-3499 • www.MarianEstates.com
DIRECTIONS
FROM KEIZER:
Take Marion St.
bridge, then take
Rosemont Ave
exit, then left on
Edgewater St. We
are 3 blocks down
on the right.
UNIT TYPES:
• Independent
living
residences
• Residential
care facility
units
• Memory
care
MONTHLY RENT: Cost Varies
RESIDENTIAL CARE AVAILABILTY: yes
AMENITIES:
• Only Life Plan Community (CCRC) in the area
• Pool & Wellness Center • Wine & Coffee Bar
• Beauty Shop & Nail Salon • Card & Game Room
• 2 Libraries • Art & Crafts Center • Ceramics Studio
• Woodworking Shop • Auditorium • Bistro • Art Gallery
• Branch Bank • Guest Rooms • Fiber Arts Room
1955 Dallas Hwy NW, Salem, OR 97304 • 503-589-3734 • www.CapitalManor.com • e-mail: nlacy@capitalmanor.com
Emerald
Pointe
DIRECTIONS
FROM KEIZER:
On River Road,
one-half mile
north of McNary
Estates.
Senior Living Community
UNIT TYPES:
• Studio
• 1 BR
w/ deck or
walk-in closet
• 2 BR, 1 BA
• 2 BR, 2 BA
w/ deck or
walk-in closet
MONTHLY RENT: starting at $1 ,350
ASSISTED LIVING AVAILABILTY: no
AMENITIES:
• Full kitchens in every apartment • Free WiFi
• Flexible Optional Meals • Waist High Gardens
• Full Activities Calendar • Weekly Excursions
• Special Dietary Needs Met • Coffee Lounge
• Housekeeping • Community Room • Activity Rooms
• Resident Lounge • Beauty Salon • Transportation
1125 McGee Ct NE, Keizer, OR 97303 • 503-390-7700 • www.EmeraldPointeKeizer.com
Harmony House
of Salem
DIRECTIONS
FROM KEIZER:
From Verda
Ln or Parkway,
take Hyacinth
to Portland Rd.
Cross intersection,
take right after
gas station
UNIT TYPES:
• semi-private
memory care
rooms
• private
memory care
rooms
MONTHLY RENT: starting at $4,850
ALZHEIMER’S & DEMENTIA CARE: yes
AMENITIES:
• Respite & Short Term Care Available • Individualized Care
• Secure Building • Common Gardens & Recreation Area
• Home-like with short hallways to common areas
• Watch & be part of the cooking process
• Wholesome & Nutritious Meals • Feeding Assistance
• Medication Management • Hygiene Assistance
3062 Hyacinth St NE, Salem, OR 97301 • 503-409-2426 • www.harmonyhousesalem.com • michelen@pacifi clivingcenters.com
Willamette Lutheran
Retirement Community
DIRECTIONS
FROM KEIZER:
Drive north
on River Rd.
Turn left on
Wheatland Rd.
Go 1.5 miles. On
left side of road.
UNIT TYPES:
• independent
living includ.
studio and
1-bedroom
apartments,
2-bedroom
cottages
MONTHLY RENT: starting at $1,676
ASSISTED LIVING AVAILABILTY: yes
AMENITIES:
• Not-for-profi t, Christian community serving all faiths
• Pets allowed • No Extra Charge for a 2nd person
• 24-hour nurse on staff for emergency response
• 3-delicious homecooked meals daily
• Van service for shopping & medical appts
• Housekeeping • Great Social Activities • Church Services
7693 Wheatland Rd N, Keizer, OR 97303 • 503-393-1491 • www.willamettelutheran.com • e-mail: kay@willamettelutheran.com
DIRECTIONS
FROM KEIZER:
I-5 South, exit
left on Market
St, continue past
Lancaster Dr,
right on Tierra
St NE, left on
Glencoe St NE
UNIT TYPES:
• assisted
living
• memory
care studio
apartments
MONTHLY RENT: Cost Varies
MEMORY CARE AVAILABILTY: yes
AMENITIES:
• Staff on site 24/7 • Full time RN on site
• Maintenance & Housekeeping
• All utilities (except phone) includes basic cable
• Transportation to appointments, shopping, events
• Laundry & linen services • Salon on site
• Daily activities • 3 meals per day plus snacks
4398 Glencoe St NE, Salem, OR 97301 • 503-581-4239 • www.thespringsliving.com • e-mail: tperkins@thespringsliving.com