O LD
SERVICE Tü Oü« FELLOW MENÜ1
THE J. C. PENNEY COMPANY OPERATING
197 Stores in 25 States
UNDERSELL * ALL
COMPETITION
Buying in Quantities at a Ratio of 197 to 1
Think o f it.
O ver
197 times the amount o f Merchandise used by the ordinary store.
Buying direct from Factory, no traveling sales­
men commission, paying cash, taking our cash discounts, as well as Quantity discounts, w e save thousands o f dollars together with our
modern w a y o f selling honest goods for cash is responsible for the very low prices you will alw ays And here.
Y o u pay no one else’s bill,
no dliveries, you get the difference in reduced prices.
These methods and these alone, are responsible for poenominal growth, and have
made us the greatest chain o f retail department stores in the worrd.
W ? have a lw is given the best goods for the least money. A n y
merchant can make the claim o f "G reater Values, ’ but can he deliver the goods?— The po,ver o f selling lies in the pow er o f buying—
Take advantage of these prices, and save the difference.
We ‘are well Stocked toSup-
PLY YOUR WANTS IN
Children’s Hats
Of the very latest Fall styles, and neat ones they are, for either the
Boys or the Girls
W e have a big stock for you to select from, so you will find something
to please you, and at the same time save yourself money
Girls Hats, . . . . 89c, 98c $1.25, $1.46, $1.69, $1.98 and $2.98
Boys H a t s ...................................................................69c and 98c
LADIES OUTING FLANNEL
NIGHT GOWNS
Don’t Overlook us for Ladies
Coats, Suits and Dresses
89c, 98c, $1,25 and $1,49
Children's Gowns 79c and 89c
NOTIONS
As we have the best of quality at
the LOWEST PRICES giving the
seasons latest styles.
Coats
Suits
W e have just received another big shipment of
select patterns of striped and plaid silks of the
best quality.
W e have just w h at you have been w an tin g, and
w hen you see them you w ill appreciate the low
prices.
Messaline <33 inch, plain
colors)
31,49
Messaline135 in- p|aids and str>pe >$1.79
W e will make your money go faather in
this important l:ne.
F o r example here is a
few every day prices:
$16.50 to $47.50
Colgates Talcum Powder
Colgates Shaving Cream
Colgates Bath Soap
Palmolive Soap
Long Round Shoe Laces
$22.50 to $45.00
.
S IL K S
Taffeta * <35 in p'ain co’ jrs) $1.49
12 c
19c
$1.79 and $1.98
5c
Taffeta <35 in- plalds and stripes) 51,79
Dresses
. $9.90 to $42.50
10 c
Skirts
$3.98 to $9.90
8 c
Georgetta Crepe (?d) $1.49 and$1.79
Our low prices in shoes continue to Surprise, and the HIGH QUALITY of
of them continue to please.
W e have the goods in Every W ay for the Crepe de Chine (40 inc*1>in r*in£e
ENTIRE FAMILY.
$1.25 and $1.49
BUYING FOR 197 STORES ENABLES US TO UNDERSELL
BUGGY
NOT
SO
BAD
On* Man at L*aat Think* Automobile
Is Not Such a Very Groat Im­
provement.
Speaking of old-fashioned thing*, a
newspaper writer want* to know what
ha* become of the gallant youth who,
when he hud «topped the horse, would
let down the top of the buggy In order
to permit hla sweetheart to alight
without difficulty?
Well, we do not know what ha* be­
come of him, but we remember him.
Perhaps he la Hlumbering somewhere
In oblivion, whatever that la, with the
gaudy lap robe wound uboat him—
that lap robe with the big red rone
crudeiy worked In the center. It wa#
a thing of art. even aa was the linen
duster, and the gallant youth prob-
ubly hangs on to it in hla obscurity.
But speaking of buggy riding, the
nutomolille Is no Improvement over It
In th * natter of real enjoyment. Not
until the automobile Is perfected so
It can be driven with one hnnd. or un­
til It will wander along the road with­
out driving at all, will It come In the
clas* of bliss which the buggy occu­
pied In the days gone by.
.The girls are as sweet as they used
to be— and the roads much better. The
moonlight Is just as mellow. Love
flows In the same uncharted channel.
Youth Is as hopeful— and as boastful.
Mothers are as anxious, fathers as Im­
patient, when daughter falls to return
when she was expected. Gossip 1» aa
busy. But the wise old horse that
knew when there was a loving couple
In the buggy, and the narrow buggy
Itself, hnve all but taken their depart­
ure along with the gallant fellow who
hopped from the rig and gracefully
and graciously lowered the top of the
vehicle so his companion could alight
without so much as touching a wheel
or the body.—Columbus (O.) Dispatch.
France Welcome* Babies.
Babies are welcome in certain apart­
ment houses In Paris. Reversing the
policy prevalent In apartment houses,
the owner of one of the newest houses
In the French capital will not take In
a family which has no children, and
the size o f the suite obtainable de­
pends entirely on the number o f chil­
dren rather than the number of dol­
lars a family has. A list of quali­
fications has been prepared by the
owners o f these houses and tenants
must meet them. A family with one
child will not be permitted to have
the largest apartments In the house.
It will have to take one of the small­
est suites. A family with two chil­
dren will be rented the next largest
apartment, three children the next
largest, and four children any of the
larger suites In the house. A family
must contain at least four children to
lease the largest suite. There Is rea­
son to believe that the government is
Interested or will be Interested In
these houses, as France has encour­
aged In every possible manner a higher
birth rate.
Set Limit to Luxuries.
“Don’t try to sell luxuries to New-
Zealand.” This Is the advice United
States Consul General Winslow gives
American merchants In a commerce
report.
N o; New Zealand Is not pinched for
money. Its wallet Is well filled. “There
Is no particular necessity for retrench­
ment,” as the coqsul puts it. but the
public Is opposed to the purchase o f
luxuries, especially luxuries that have
to be Imported, thereby using tonnage
needed to head off the U-boats.
Trinidad, too. and the whole of the
British West Indies, Is abstaining
from use of Imported goods. This has
caused the population to change Its
whole menu, for many foodatuffs were
formerly Imported. Now the people
eat home-grown plants that only the
animals ate before.
They like the
new diet so well they say they will
never again Import any staple food
except cornmeal.
Wln-the-War Wig.
J. 0. PENNEY CO.,
Operating 197 Busy
Stores in 25 States
160 North Liberty S t
PHONE 814
IN C O R P O R A T E D
OREGON
SALEM
BETTER ORDER YOUR
Now. I have a number in stcck and more comiry.
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tell how long they will last as the
f TÍTUS, Staytoo, Oregon
A wig tp help to win the war has
been “ Invented” by an American cot­
ton manufacturer. It la made o f a
fibrous material In two colors— green
and reddish brown.
It fits down tight over the helmet
and, while the soldiers are sneaking
through the woodlands, blends into
the forest so splendidly and naturally
that 300 feet away nobody can tell
that a company or a regiment of aol-
dlers Is on the move.
Then when out of the woods and
hack In the trenches all the soldier
must needs do Is to take off his wig
and reverse It and he Is topped with
a reddish-brown top piece, Invisible
against the earthwork of the trenches.
Must Take Time to Submerge.
It requires at least five minutes for
submarines of the latest type to sub­
merge. A submarine cannot dive quick­
ly under the sen. because the water
which must be let Into her bn! last
tanks to make her heavy enough to
sink mast he let In comparatively slow­
ly. I f It were let In .with n rush the
bont might not go down on an even
keel, hut would ht*el over nnd be in
great danger o f disaster. Th->n. too.
If water were let In too quickly there
would be danger of too much entering,
nnd in that case the submarine would
link like lend to the bottom of the sea.
Wearied, as It Were.
Stanley hud learned to dress him­
self nnd was quite proud of It. hut
nfter several dnvs’ prMtliV h« seemed
to bare Inst Ids p>-'de i>e • morning
he nsked Ids mother to «!:•■-<-* him.
“ 1 thought yon could dress yourself,
!t‘».” ;ley—yon mu- be sett! or larr ”
"No. I a in 't; but I's losed .uy ’ius-
lasTU."