A4 THE SPOKESMAN • TUESDAY, OCTOBER 4, 2022
Art in the High Desert will move to Redmond
BY DAVID JASPER
CO Media Group
The popular annual fine art
show Art in the High Desert,
quiet since 2019, will be back
in 2023, according to founders
Dave and Carla Fox and new
executive director David Bjur-
strom.
The juried show was held
each August from 2008 to
2019 on the Deschutes River
in the Old
Mill Dis-
trict. Fo-
cusing only
on art, the
show quickly
earned a
positive
Bjurstrom
reputation
among art-
ists and high rankings in the
art show industry based on
artist sales. COVID-19 forced
its cancellation in 2020, and
with changing COVID re-
strictions calling into question
whether the 2021 show might
happen, the Foxes made clear
their intentions to pass the ba-
ton in July of that year.
“We were at the end of our
time to run the show,” Carla
Fox said via email. “And we
needed to step back to be with
our grandkids and travel. And
for the first time since 2008
we had two free summers to
enjoy Central Oregon’s sum-
mers, using our kayaks, and
not working putting on a
show. It was pretty compel-
ling. The show needed a new
director.”
But with seemingly no one
willing to step in as execu-
tive director — at least no
one willing to stay true to the
vision of AHD as a fine art
show and not another street
festival — summer 2022 also
went by without Art in the
High Desert.
Enter Bjurstrom, whose
work had been juried into
Art in the High Desert most
of the years it was operat-
ing. Over the last couple of
years, artists who knew of
his friendship with the Foxes
would often ask him about
the fate of AHD. “I said it
looked like it just wasn’t go-
ing to occur. It was pretty
well done,” he said.
But he understood other
artists’ curiosity. “Among art-
ists, it’s seen as one of the best
shows in the country,” he said.
After his husband retired
from his position of Univer-
sity of Texas in Austin about
a year ago, the pair decided to
move back to Oregon. They’re
now living in Talent, await-
ing the completion of their
new home in Corvalis. A few
weeks ago, as they drove to
Art in the Pearl, a Labor Day
weekend show in Portland,
it occurred to Bjurstrom he
should check in one more
time with the Foxes, his think-
ing being “Maybe it’s time to
get involved, since we’re mov-
ing back to Oregon.”
Though he’s nervous about
taking over, the Foxes have
complete faith in Bjurstrom.
“He has done shows all over
the country, been a juror for
shows and really knows the
business. He’s been in Art in
the High Desert as a show-
ing artist for years. He knows
and loves how we organized
the show and what it means to
his fellow artists,” Carla said.
“There isn’t a more perfect
person in terms of skills and
knowledge than David Bjur-
strom to take this AHD (ver-
sion) 2.0 on. He’ll add new vi-
tality and ideas to the show.”
There will be one major
change to Art in the High
Desert: It will move to the De-
schutes County Fair & Expo
Center. That bigger footprint
will enable AHD to jury in
closer to 150 artists, about 40
more than it usually hosted
in its former home of the Old
Mill District.
With just under a year to
go till the third weekend of
August, Bjurstrom will be
looking to rebuild Art in the
High Desert, its board mem-
bers and volunteers. If you’re
interested in helping, email
info@artinthehighdesert.com
and keep an eye on artinthe-
highdesert.com, which will be
updated soon, according to
Bjurstrom.
█
Chandler Photography/Submitted photo
Art in the High Desert had been an August presence in the Old Mill District from 2008 till 2019. It was canceled
in 2020 due to COVID-19, after which founders Dave and Carla Fox announced their wish to step down. With a
new director coming online, it will return in 2023, albeit at the Deschutes County Fairgrounds and Expo Center.
Reporter: 541-383-0349, djasper@
bendbulletin.com
Being likable is a good business practice
BY GARY EINHORN
For The Spokesman
This is the second chapter
and continuation of my initial
article in which I listed ten tips
for entrepreneurial success. The
first chapter was written and
published the last week in Au-
gust. By now, my hope is that
many of the members of the
Redmond business community
have had an opportunity to read
and digest that first chapter.
I will continue with my first
tip: consider marketing yourself
primarily and the business sec-
ondarily. This does not in any
way mean to ignore focusing on
one’s business. The general pub-
lic often makes an assumption
that the businessperson knows
what he or she is doing or they
would not be in business. If one
accepts this premise, the choice
to hire a plumber for example,
often rests on whether the per-
son is liked or disliked.
When I began my business
consulting practice 14 years ago
in Ashland, I had lived in the
community for many years. I
had sold my business as a dis-
Madras man
dies in crash
BY TIM TRAINOR
Redmond Spokesman
A Madras man died Thurs-
day night in a head-on crash
north of Redmond that im-
pacted traffic on Highway 97
for hours.
Micah Borden, 23, died at the
scene.
According to Oregon State
Police, Borden was driving
southbound about 7:39 p.m.
when his Honda Accord drifted
into oncoming, northbound
traffic. Borden’s Honda collided
head-on with a F150 driven by
Jon Moore, 37, of Redmond.
Moore was injured and trans-
ported to an area hospital, ac-
cording to OSP.
OSP was assisted by Red-
mond Fire and Rescue, De-
schutes County Sheriff’s Office
and ODOT.
█
Reporter: ttrainor@
redmondspokesman.com
Business background
Gary Einhorn has been a business coach and
consultant for more than 14 years.
He spent four years at the Small Business Devel-
opment Center at Southern Oregon University,
followed by 10 years in private practice.
He has coached more than 200 clients, and fo-
cuses on both the person and the business.
tributor of organic and specialty
foods that I created and man-
aged for 18 years. I was known
as being ethical, honest, and
likable.
It was the likability factor that
made it easier for me to attract
clients. My focus was primarily
on developing a personal rela-
tionship with my clients. My
marketing efforts were about
gaining exposure and presence.
I made many presentations and
never advertised. My business
was strictly a referral based
business. I would credit my 14
years in Toastmasters as giving
me the confidence to present
with brevity.
I would always ask my clients
Einhorn
if they received value from my
work and did I meet their ex-
pectations. If the answer was in
any way negative, I would not
end the consulting session until
they were satisfied. In essence,
I was offering a guarantee that
value would be given and re-
ceived.
When I had my distribution
business, I would begin any at-
tempt to sell my products by
asking first how the customer
was doing and what their needs
were. The attempt to sell was the
last effort on my part. I devel-
oped a reputation as the master
of the “soft hard sell”. Until I re-
ceived a definitive no, I would
persevere with tenacity. This is
mantric and essential for suc-
cess as an entrepreneur.
It is important to consider ex-
posure, presence, perseverance
and tenacity as vital ingredients
for business success.
It is important to take every
opportunity to promote your-
self. I cannot emphasize this
enough.
A professional website and
business card is a representation
of who you are. It should have
appealing colors, with yellow
being a color that is most attrac-
tive and recognized positively
by the human eye. I like the
idea of having one’s professional
photo on the card. It can make a
difference with regard to the lik-
ability factor.
Copy is important and
should be presented with the
understanding that we live in
a culture with a short attention
span. Brevity and conciseness is
vital. I believe in the importance
of doing a blog monthly or bi-
monthly. It aids in the pursuit of
search optimization and pres-
ence. One must also focus on
search optimization as a goal.
Social media representation
is still important in these chal-
lenging economic times. A busi-
ness Facebook page is helpful if
well designed.
Testimonials are important. It
is appropriate to ask if your cus-
tomers or clients are happy with
your work and to ask them if
they would be willing to write a
review. They can in fact be con-
sidered your “sales force” and
advertising department.
Joining the Redmond Cham-
ber of Commerce is a most
worthwhile investment. You
will receive exposure and pres-
ence and have an opportunity
to receive a testimonial now and
then. You can also write a short
article for their monthly busi-
ness news.
Joining an organization such
as the Rotary or Kiwanis can
further your intention and de-
sire for exposure and presence.
There are also business
groups one can consider such as
Opportunity Knocks(which be-
gan in Bend) or BN! (Business
Network International).
Lastly, I cannot stress enough,
how Toastmasters has helped
me become a confident busi-
nessperson and given me the
skills to give a 30 second eleva-
tor speech or a longer presen-
tation. There is a Toastmasters
club in Redmond that meets
weekly on Tuesday from noon
to 1 p.m. at the Church of Christ
behind Les Schwab. I belong to
that club.
I hope this has been valuable
to your success as an Entrepre-
neur.
If you have questions or com-
ments feel free to email me at
garyae@gmail.com or call 541-
292-6177.
I am very open to your feed-
back and welcome it.
In closing, I wish to thank the
editor of the Redmond Spokes-
man for the opportunity to
share my experiences monthly
and for his sincere support of
the local Redmond entrepre-
neurial community.
█
Gary Einhorn was born in Brooklyn,
New York, and lived for 33 years in
Ashland. He moved with his wife
Penny to Redmond to begin a new
adventure and be near family.
TRUCK OF THE WEEK
Name of truck: Wild Catch
Location: One location at Wild Ride Brewing in
Redmond (332 SW 5th) and a second location on 3rd
Street in Prineville.
Hours: 11 a.m. to 10 p.m., seven days a week.
Owners: Scott Satterlee
Opened: 2019
Type of food: Fish, shrimp and chicken wings
About the cart: The truck offers a variety of differ-
ent seafood including classic fish, shrimp and wing
options and more diverse options including garlic
shrimp, dragon wings — fried and smothered in
Asian BBQ sauce — and raspberry cheesecake chimi-
changas.
Your first order should be: The fish and chips are
the foundation of the cart and should be the first or-
der, said Kris Cranston, an employee at Wild Catch.
“They’re nice and crisp, not too greasy,” she said. “It’s
just right.” Cranston said her second choice would be
the stingin’ honey garlic shrimp, which is dunked in
beer batter and tossed with their honey garlic sauce.
Fun fact: Scott Satterlee opened Wild Catch in
October 2019 after running the Sandbagger Saloon
in Crooked River Ranch for about 15 years. Crans-
ton said Satterlee started putting together the recipes
before opening the truck and that it’s been running
smoothly ever since.
Nick Rosenberger/Spokesman
Wild Catch is located at Wild Ride Brewing in Redmond and serves classic fish, shrimp and wing options along with a
variety of other options.