THE SPOKESMAN • TUESDAY, AUGUST 30, 2022 A11
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Learning the ABCs of entrepreneurship
BY GARY EINHORN
For The Spokesman
Entrepreneurs are the back-
bone and driving force of the
United States economy. They
are a significant engine that
moves the
economy for-
ward.
Small en-
trepreneurs,
classified as
having 50 or
fewer em-
Einhorn
ployees, have
been known
to represent 80 percent of our
economy.
Having been an entrepre-
neur for most of my life, I come
to readers from an experiential
background and not simply
from book learning. My first
creative business was born at
the age of 12. In summers, I wa-
tered lawns and gardens (there
were very few sprinkler systems
in evidence at the time). In the
winter, I shoveled the snow of
a New York City winter from
sidewalks and driveways.
My father came to United
States as a refugee from Czecho-
slovakia at the age of five. With
his four brothers, he established
the first supermarkets in New
York City. They had 24 at their
peak and resembled the Safeway
store in Redmond.
In fact, Safeway competed
with my father’s chain, until
they left the New York market
and moved to establish them-
selves in the West.
The reality was they could
not compete successfully with
Einhorn’s Supermarket!
My father compelled me to
work with him on Saturday
mornings in order to obtain a
weekly allowance. Much of what
I know, I learned from witness-
ing my father. I attribute much
of my success as a business con-
sultant and coach for the past 14
years to what my father taught
me. I have modeled this when
creating seven businesses.
DAD’S RULES
Dad did everything with a
handshake. I never saw him
sign a written contract. He was
ethical and trusting. He relied
on his intuition with regard to
decision making.
He would underpromise and
overdeliver. Everything he did
was with a 100% guarantee.
His main job was to visit all the
stores routinely and check on all
aspects of their operations.
One day, he witnessed a cus-
tomer complain about a moldy
cantaloupe. He personally went
to the back of the store and
brought out a case of 12. He
met the customer and asked if
he could put the case in her car.
She replied, I do not have a car.
He offered to drive her home or
pay for her taxi! He gave her his
business card to call him if she
ever had another problem in
his store. The woman was spell-
bound as was I. Can you imag-
ine this happening in today’s
world? We drove the woman to
her home together!
I have a list of tips for entre-
preneurial success. I learned
these from my father and from
my own experience. I will elabo-
rate on one of them.
1. Consider marketing your-
self first and your business sec-
ond.
2. Remember the mantric
words “exposure” and “pres-
ence.”
3. Plan for an exit strategy
when incubating your business.
4. Take every opportunity to
promote yourself.
5. You build your business
“piece by piece” or “step by step.”
6. Seek out mentors and be
aware of their existence.
7. Do what you do best and
outsource the rest.
8. Consider your employees
as assets and not liabilities.
9. Assemble a team of profes-
sionals to assist you.
Arrests
Aug. 18
Patrick McCormick, 31, of Redmond
charged with one count of hit-and-run
in conjunction with Aug. 15 incident on
Highway 97.
Aug. 19
Juan Jose Montejano Jimenez, 38, of
Culver, charged with hit-and-run for
incident at intersection of SW 5th and
SW Highland.
Aug. 20
Tyler Cole Cox, 34, of Bend, charged
with outstanding warrant, giving false
information to police, resisting arrest,
and felon in possession of a firearm.
Jess Whitney Larsen, 33, of Redmond,
charged with second degree criminal
mischief, hit-and-run with property
damager and reckless driving.
Zachary James Zielinski, 33, of
Redmond, charged with DUII and
reckless driving.
A 17-year-old male was arrested and
charged with possession of a stolen
vehicle.
Redmond, charged with violation of
release agreement and telephonic
harassment.
Raymond Caldera Jr, 41, of Terrebonne,
charged with outstanding warrant.
Aug. 24
Sheridan May Wilder, 29, of Redmond,
charged with first-degree forgery,
criminal possession of a forgery
instrument and second-degree theft.
Haley Jane Osborn, 21, of Redmond,
charged with outstanding warrant.
Eric Robert Kane, 52, of Redmond,
charged with outstanding warrant.
Aug. 25
James Martin Ayers, 30, of Redmond
charged with driving while suspended.
Ivory Jean Heden, 34, of Redmond,
charged with outstanding warrant.
Planned street closures, delays
SW Salmon Ave from SW 19th St. to SW
Canal Blvd. Closed Aug. 31 through Nov.
1, as Knife River Corporation constructs
• Email: classified@
redmondspokesman.com
OBITUARY
Jonathan Mark Connolly, 32, of
Redmond, charged with misdemeanor
parole violation and improper use of
911.
Latrona Winegar Smith
February 24, 1942 - August 14, 2022
of Redmond, OR
February 28, 1945 -
May 8, 2022
Services will be arranged by
her family.
12:00PM September 13, 2022
South Fork Grange on
Rosewell St., Lostine, Oregon
Thomas Dean
Krehbiel
of Redmond, OR
January 19, 1953 -
May 27, 2022
No service is planned
OBITUARY DEADLINE
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for deadlines or other
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10 a.m.-3 p.m. )
Aug. 22
Lavon Carol Elliott
Gary Einhorn was born in Brooklyn,
New York, and lived for 33 years in
Ashland. He moved with his wife
Penny to Redmond to begin a new
adventure and be near family.
Local obituaries are paid
advertisements submitted
by families or funeral homes.
For death notices, specific
guidelines must be followed.
When submitting, please
include your name, address
and contact number.
Deborah Jean Smith, 61, of Redmond,
arrested on an outstanding warrant.
D N
█
OBITUARY
POLICY
Aug. 21
Jonathan James Kanoff, 37, of
BOIL IT DOWN
If I could pick two words
to exemplify what is critical
to business success, it would
be the words “exposure” and
“presence.” Perseverance and
tenacity would be close behind.
What I am writing in this
piece for the Redmond Spokes-
man is an example of how to
achieve exposure and presence.
Through the writer’s words,
one gets to know the writer.
Think about where you can
make a presentation. Exam-
ples are: Rotary Club, Kiwanis
Club, public libraries, colleges,
bookstores, chambers of com-
merce, etc.
Public speaking is terrifying
for many, but there is an anti-
dote. I have spent 14 years in
Toastmasters, first in Ashland
and now in Redmond. You
will build the confidence and
develop the skill of speaking
to an audience through Toast-
masters.
When I gave my first speech
at University Toastmasters in
Ashland, I was so nervous that
I knocked over the lectern and
finished the speech sitting in a
chair facing a wall.
Consider volunteering for
a nonprofit agency or the city
of Redmond, for example. I
volunteer for my homeowners
association as vice president.
SW 1st St. from SW 4th St. to SE Salmon
Dr. Closed Sept. 7-9. SW 1st St closed
daily from 7 a.m. to 4 p.m. by York Bros
Excavation for private development.
Local access available.
Richauna Jameyshar Clawson, 41, of
Redmond, charged with menacing and
unlawful use/carrying of a weapon.
Aug. 23
10. Underpromise and over-
deliver.
SW Odem Medo Rd/SW Salmon Ave
realignment. Local access available.
Kasey Amber Marie Strickland, 29, of
Terrebonne charged with second-
degree shoplifting.
Scott Lamoin Dacus, 35, of Redmond,
charged with second-degree theft.
Gary Einhorn has been a business coach and consultant for more
than 14 years.
He spent four years at the Small Business Development Center at
Southern Oregon University, followed by 10 years in private practice.
He has coached more than 200 clients, and focuses on both the
person and the business.
I also am a volunteer for the
Redmond Downtown Urban
Renewal Advisory Committee.
These are examples of how to
achieve exposure and presence.
People often choose whom
to do business with based
upon their like or dislike of
the person. This would come
under the heading promoting
oneself primarily and the busi-
ness secondarily.
I hope to have the opportu-
nity to elaborate on the other
tips for the entrepreneur in fu-
ture issues of the Spokesman.
Should you have any ques-
tions or comments, please feel
free to direct them to my atten-
tion. You can email news@red-
mondspokesman.com.
Plan your 2023 Getaway!
Police Log & Road Report
The Spokesman will update items in
the Police Log when such a request is
received. Any new information, such
as the dismissal of charges or acquittal,
must be verifiable.
Business background
Latrona Joyce Winegar Smith was born on February
24, 1942, in Prairie City to Charles Raymond “Todd”
Winegar and Thelma (Garner) Winegar. Latrona
graduated from Redmond Union High School in 1960.
Latrona married Eddie Bryan Smith from Sweet Home.
After 55 years of marriage, he preceded her in death.
They are survived by their children: son- Bryan,
daughters - Kristi and Mary, and granddaughter
Kaitlyn. She was an accomplished quilter and had a
quilt store in Prairie City with her sister, Viola. Her
siblings are: (Deceased) Margaret Watson, Franklin,
Raymond, Charles Henry, (Surviving) Ella Mae
McMullen, Viola Rose, Vanda Recek.
BURGUNDY & PROVENCE FRANCE RIVER CRUISE
9 DAYS
OCTOBER 25-NOVEMBER 2, 2023
DAY 1 & 2: DEPART US, OVERNIGHT FLIGHT TO EUROPE,
ARRIVE LYON, BOARD SHIP
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DAY 5: LYON
DAY 6: AVIGNON
DAY 7: ARLES
DAY 8: LEISURE DAY WITH CHÂTEAUNEUF-DU-RHÔNE/
ARDECHE, LE POUZIN
DAY 9: FLIGHT HOME
OPTIONAL 2 - NIGHT PARIS POST CRUISE
EXTENSION AVAILABLE
INCLUSIONS:
Roundtrip Airfare - PDX or RDM
(+$250pp)
7 Night Cruise - Outside Cabin
20 Meals (7-B, 6-L, 7-D)
PWD Tour Manager
Wine & Beer with Dinners
Welcome & Farewell Dinners
Wifi Onboard
English Speaking Ship Staff
Baggage Handling
Int’l Air Taxes/Fees & Port Charges
Hotel & Ship Transfers
EXCURSIONS/TOURS:
Beaune Tour with Hotel-Dieu &
Burgundy Wine Tasting Experience
Macon Walking Tour
Lyon City Tour
Avignon Walking Tour with
Avignon Palace of Popes
Arles Walking Tour with Roman
Amphitheater
Visit www.bendbulletin.com/offers/travel
for a more detailed look at all trip itineraries.
Most importantly, Latrona had a very loving
relationship with her Lord and Savior.
For more information or to book, call (877) 953-8687 x 276