T i l l II Ml i « y
lal association of tVntral Oregon newquiper men was orgnyed «
lYinevilte about three years ago, but there was nothing > "»<
the aiuwviation after the first meeting. Editorial nssoeiajtons are
a good thing for the printing business, and the Centra ' hogon
organization should be resurrected and put on a good working
The Redmond Spokesman
By
Published Every Thursday at Redmond. Oregon
the REDMOND SPO KKSM \N PU BLISH IN G COM PANY
basis.
SUBSCRIPTIO N R A T E S — Strictly in Advance:
“ BARG AIN
One y e a r ........................... $1.50 Three m o n th s.................. $ .50
Six m o n th s............................ 80 Single c o p ie s .......................... 06
at
it doesn’t pay they are declaring dividends regularly, and there
fore will likely continue investing their money in the losing game.
• “ The big department stores in Portland are not exactly
bankrupt because they buy pages in the Portland dailies.
Of
course when we make this suggestion we are told that is differ
ent; advertising in a city daily is quite another matter.
“ But is it? That is the reason we mentioned last week's ad
vertising in The Independent. The same advertisement appeared
in the Portland dailies, but the sagacious advertisers recognized
the value o f the country' weekly as well and went after all the
business, country as well as city.
“ Newspapers and merchants are merely a rqptter o f propor
tion. The city merchant does a business o f bullions on an adver
tising investment o f a few hundred thousands; the country mer
chant may do a business o f thousands on an advertising invest
ment o f a few hundreds, if intelligently used.
“ Merchants complain sometimes o f dull business. They lay
it to the competition o f the near-by city store, mail order house,
etc., but they never stop to think that with the city store spend
ing thousands to let the people know that they have certain things
to sell at a certain price, and with the carriers loaded down with
catalogues and advertising matter o f the mail order houses, the
home merchant is usually overlooking the most effective means
at his command to secure for himself his share o f the business.
“ O f course people buy o f the mail order houses. They read
an expensive page containing descriptions and prices that sug-
gest buying to them. They read their local paper weekly, but
find few suggestions from merchants in it.
“ The Independent believes Hillsboro and Washington county
people are not very different from those the world over. I f home
advertising brings business in other Oregon towns, it will bring
business in Hillsboro. We all average up about the same, no mat-
ter where we live. I f miles away they will buy as the result o f
inducement brought home to them by advertisers thousands o f
miles away they will buy as the result o f inducements offered by
a merchant a few miles or a block away.
“ But he must drive home to them the fact that he has the
article, and in spite o f an ingrowing modesty we must confess
our belief that the best way to drive home the fact is through the
local newspaper. When you come to think about it, it is only
common sense. People would rather buy o f the man they are ac-
quainted with, and where they have the opportunity to examine
- -
.
-
.
■
- -
-
before buying. It was proven long ago that the local newspaper
is read and preserved when its city contemporary is used to build
the fire. Perhaps the local advertisements, few in number they
contain, are not closely read, but perhaps that is because they do
not contain the kick, and readers have got out o f the habit.
“ But add the kick. Keep the things the people want and
quote the price, and the advertising reading habit will soon be
fixed. And if reading advertisements makes business for the
mail order man and big city merchant, why not for his brother in
the small city?
“ Every fellow defends his business when he is attacked.
The Independent is in the advertising business afid is giving its
reasons for being in that business. It has something legitimate
to sell. Foreign advertisers are now the largest patrons, but we
would have home popele get into the game. We know it will be a
good thing fo r them if they get in right, and incidentally it will
make things better for us.”
Newspaper editors o f Eastern Oregon gathered at Pendleton
last Saturday and organized an editorial association. An editor-
A high-class ball team for Redmond would be a good aso-t for
the city and it is hoped one can be organized here. There is plenty
o f good timber in the city now for a winning team and all that is
needed is some support by the citizens.
The Prineville News is the name o f the new paper at Pnne-
ville that made its appearance last week. The News bought the
old plant o f the Prineville Review. C. O. Bollard is the editor and
proprietor o f the new venture.
Probably the importation o f millions o f eggs from China in
the past two months has something to do with the low price of
hen fruit in this section at present— 15 cents per dozen.
The Spokesman was informed a day or so ago that the net is
being drawn tighter and tighter around the suspected firebug who
set the Redmond Union Warehouse on fire a short time ago.
M EETING
TO
BE
TO
H ELD
IN
O R G AN IZE
M ADRAS
FOR
A P R IL II
IRRIGATION
WORK
A general meeting is planned to take place in Madras Satur
day, April 11, at 10 a. m. The pvrpoM of
deavor to organize a general organization covering all of the
country north o f Crooked river affected by the proposed irrigati ,n
o f the Deschutes valley under the co-operative work now under
way by the United States government and the State o f Oreg.r
There will be delegates from Opal City, Culver. Metnliu- I ■,
monta and the Agency Plains, and speakers will he there to trv
and show how the co-operative work among the Hettler* and r.
dents o f this section may help along with the probable irngation
o f this dry land section known as the North Deschutes v ,i|.
_____________________
M ANY
A R T IC LE S
OF M ERCHANDISE
NOW C A R R IE D BY
PARCEL
enclosed^ViTrTntain, rs” ! ' " i ' ^
wr»PP*d or when
enclosed in containers, may w sent reasonable distances. This stud
\n-
A 1 -St i
HAVE
ALL
K IN D S
u|
SUPPLIES.
INTERESTED, COME IN AND LET f j
SHOW YOU TH ESE GOODS.
IE
REDMOND l‘MARMACI
Mot hors Say That
S n ow flak e Flout
Is the BEST on the Market
FOR SALK HY ALL (¿ROCKRS
**
u
A. (i. AMJMiHAM
Wines and Liquors
Imported and
Domestic Cigars
Nothing hut the BKST i* nerved at our pi*«
Oregon
Redmond,
Eats
When you want the BEST M E A L IN REDMOND
f*>r the MONEY, you can get it by calling <>n W.
E. YOUNG, the well known
man at the
veteran rv*t*urant
R edm ond Grill
Open Day and Night
Anderson Bros.’ Saw
shipped outside erf mail bags.
Kgg- pocked m baskets may be mailed for local d« .. .
They will be accepted for indefinite distances when each egy
wrapped separately and they are packed in strong holders and
marked "e g g s ." Eggs will also be carried outside of mail bag
Manufacturers or dealers intending to transmit articles in
considerable quanGties must submit the specimen packages to the
postmaster for approval as to the manner o f packing.
H I
SELL T H E C E L E B R A T E D EASTMAN
KODAKS THE BEST KO D AK M vi»K
WE
POST
(Continued from lat pare)
wiii
KODAKS
DAYS"
At Woodburn. in the Willamette Valley, a regular “ Bargain
Day” is held each Saturday, and each merchant in town makes a
special price on some article o f gtsuls he carries in stock,
bargains are advertised in four columns o f the newspaper w»-«-kl\.
and the “ Bargain Day" has become to l>e an established institu
tion there, and proven successful from the start
rwenty-aix
Woodburn mrechants are "Bargain Day" advertisers, and they
say it has been a great help in their regular business.
a d v e r t is in g
d o e s n ' t
pay
Other towns all over the state are adopting these Bargain
------------------
Days” and making a winner o f them, as they are great trade pull
The Spokesman has been told time and time again by some ers from many miles in all directions from the place where the
people in business here that “ advertising doesn't pay." The fol- days are advertised.
lowing story taken from the Hillsboro Independent o f last week.
----------------------— -----
cuts close to the line and may bring some new ideas to the minds
W A T E R UNDER METER SYSTEM
o f those who claim that “ advertising doesn't pay” :
"H ere is a little talk on a subject o f importance to the Inde
Some o f the city water consumers who have U-en using water
pendent.
o f equal
business , men. under the meter system installed throughout the city the first « f
, and
.
, , importance to . Hillsboro
. . »
They dont agree with us. o f course, although for several yean» the month> have found that th(. 0(l„ „ * )ing to be pn hib.tive at
we have attempted to convince them. W e have had the selfish the present rate if they desire to water their gardens and lawns
motive o f wishing to do a little more business ourselves, but mix
It is expected the council will take up the matter at an early
ed with the urging was the unselfish motive, if you will, o f show
date and try to adjust the rates so as to bring the consumption
ing the business men how they could do more business themselves.
price within the means o f those who desire to use large quantities
“ But. mind you. our urging was not based on original ideas,
o f water.
for we don’t for a minute claim to know more about a man’s busi
The meter system will prolutbly be tried out this month l*‘
ness than he does himself.
We have merely suggested a few
fore any change in rates is made by the city.
ideas that have proven successful elsewhere that we have stolen
bodily. But apparently Hillsboro doesn’t want to be a receiver o f
The different railroads running to the coast, the O. W R &
stolen goods, even if the goods are o f superior quality.
N . Oregon Trunk, s. P. & s . Northern Pacific. Great North* n
“ A Hillsboro business man told the Independent man the
Canadian Pacific and other lines, have cut out all their newspaper
other day that advertising doesn't pay.
He forgot to add that
advertising. This was done the first o f March, and any time you
failing to advertise doesn’t pay, either.
“ In last week’s Independent out o f town institutions were the see a railroad ad printed in a pu|ier now you m> depend upon it
that it is “ dead.” Not even the Portland jwqiers rarrv any rail
heaviest advertisers. The Foster-Milburn Co. occupied an entire
road
ads now. The railroads did not stop advertising because they
half page to tell Independent readers what it has to sell. The
did
not
think it paid, hut because their advertising appropriation
United Drug company used another half page, and there were
was cut down for the time being, so as to have more to expend in
others.
'Now it is funny how these two big institutions and the 1915, when the San Francisco Fair is on.
smaller ones who used less space, picked out this little Oregon pa
per as an object o f charity, for that is the light in which many
Die Daily < apital Journal o f Salem has increased its plant
merchants regard advertising.
But don’t believe fo r a mo- by the addition of a new perfecting pre»» that prints fmm roll-
ment that charity had anything to do with it. United Drug and
PaPe r. adding another linotype to their battery, and putting in
Foster-Milburn and Royal Baking Powder and all the rest know other material necessary for the publication of an up-to-date eve-
they will get their money back with a big interest. And they do. n‘ hK paper. A lull press report is taken, and the paper improved
or they would stop advertising and try another plan mighty in all departments since the first o f the month, when Charles II
Fisher, formerly editor and publisher o f the Eugene Guard,
quick.
“ They have been following the good old plan for many years bought into the paper and took editorial charge. The Journal is
o f buying newspaper space, and in spite o f the Hillsboro idea that now the equal o f any evening paper in the state.
Entered as aecond c l* » » matter July 1«. 1910. at the poatofllce
Redmond. Oregon, under the act of March S. 1979.
'»•»IL i
q i \t\TIT V
TIMKA
AT
EIGHTH M U I D M V M .
KXAMIXATIO*
May 7 and H, l l l l l .
A. O. Alllngham ha» purchawd
Thursday
Phyalology. Iteadln*
the cold Mora««- plant here formerly
owned by H. Kernfen, and announce» Geography, History, and civil Gov
eminent.
that he will have The Dalle* pure
Friday Grammar. Writing, Kp. ii
artificial Ice on hand at all time» Ins. Arithmetic, and Agriculture
for sale In any quantity.
.1914
Respectfully submitted
Help! Help! Help!
If you need
help a Want Ad will set you the
help you need.
J K> MYr.UA,
*•**
County Hupt.
The Spokesmen for Rood printing
M ANUFACTURERS OF ROUGH A N D DUES HD
■’INK LUMBER. O U R M IL L I S T H E n e a r e s t
' " I N T T H A T YOU c a n G E T HIGH-GRADE
lum ber ,
o u r p r ic e s a r e
r ig h t .
• ' j Mile* South went o f latidla w.
Me,Sherry’s
I*eed Store
K U i MOM».
OKK4JOX
Eggs for Hatching
K erri» Hlraln K. <
" hW*
la-glmrti'.
per netting of 16 egg*
Per hundred egg*
TV
• l,V
•n « ••nncrtion „ m ,
,
nllI„
1 oitipnt,)
0. K. Olson