mt Scott ficrald
Published Every Friday at l^nte
Rtetlon. Portland, Oregon
J. E. UPDIKE -
Q W. SMITH -
Proprietor
Manager
Entered as «econd-class mail mat
ter February 14. 1»14. at the poet-
offlce at Lente, Oregon, under act of
Congress, March 1, 117».
Subscription price -
- $1.60 a year
Phones: Tabor 7814. D41—1111
u. 8. ukc . es more schools
Building of additional public
schools in urban and rural communi
ties to accommodate the thousands of
children who are being denied educa
tional advantages for want of accom
modations, is being urged and fos
tered by the U. S. department of
Jabor. The building of schools is ex
pected not only to serve the purpose
of furnishing educational facilities to
many thousands of children, but also
to absorb large quantities of building
materials and aid in furnishing work
for many returned soldiers during
the reconstruction period.
DEAD FIGHTERS' EFFECTS.
I*rovision has been made by the
war department for the return to
this country’ of all personal effects
of officers and soldiers who lost their
lives abroad, and for the distribution
of these articles among relatives. A
“personal effects bureau” has been
established at the port of embarka
tion, Hoboken, N. J., for this purpose.
=
RECORD PRICE POR SPEECH
Chauncey Depew Tell« of Occasion
When a F«w Spoken Word« Were
Worth Much Money.
GREAT ARMY THAT DIED.
In commenting upon the death of
Mrs. Russell Sage. Chaunoajr M. De
pew. who knew Mrs. Sage for 40 years
•nd was an Intimate associate of her
tiuslmnd for a longer period, told how
he made a $120.000 speech at her sug
gestion.
Mr. Depew slated that although Mr.
Sage accumulated a vast fortune he
rarely gave away any money, adding
that the reason for this waa the con
fidence which he reposed in the judg
ment of his wife as an able and ex
perienced philanthropist, lie said that
years ago he received a letter from
Mrs. Sage inviting him to make an
address at the Emma Willard school,
at Troy, N. Y.. upon the occasion of
the donation by Mr. Sage to the school
of a large sum of money for use In
erecting n building.
This wss the
school of which Mrs. Sage was a grad
uate.
“I replied." said Mr. Depew, “that
I was so overwhelmed with engage
ments to speak that it would be Im
possible for me to accept the invita
tion. In answer I received by special
messenger a note from Mrs. Sage,
saying: 'Russell Is going to give
$120.<MM). He will not give one cent
unless you make the speech. This is
Russell's first excursion into this field.
Don’t you think he ought to be et>
Mideat-Home Labor-Saving Devices.
couraged ?'
In 11 communities of our country In
“My Immediate reply "»s: 1 will
Oregon the women are making home
make that speech.’ ”
made driers, home-made tireless cook
ers. and home-made Iceless refrigera
COMPLETE CHAOS IN RUSSIA tors under the direction of the home
demonstration agent,
In connection
Inevitable Anarchy as the Recult of with this project one woman found
Insufficient Supplies of Food
that an Investment of 50 cents In a
for the People.
dish drainer and a wire dishcloth for
[XltS and pans saved her ten minutes
By far the most terrible toll of the of the time required to do the dtshes
Russian winter will be taken in the after each meal, or 30 minutes a day.
peasant villages, the bone of nine- In a year she figured this time. If ac
tenths of Russia's 180.000,000, Oliver cumulated. would give two weeks, of
M. Sayler writes in the Saturday Eve 12 hours a day, leisure. Was the in
ning Post The sullen and defiant vestment worth while?
muzhik, who has planted for himself
Uncomplimentary.
and only for himself, hasn't taken In
to account the possibility that superior
The audacity of a famous writer In
force from the city or from bls own or his book. "Joan und Peter,” Is making
a neighboring village may seize his all who read it—including the victims
grain. When the calamity befalls, an —chuckle. Nor does “H. G." spare Mr.
endless train of disaster and bloodshed Wells.
After calling himself a “counter
and starvation will follow in Its wake.
Reprisal on some weaker peasant jumper,” he puts this description of
will be the next step, and from that his personal appearanc-- Into the
the flame will spread to virulent bor mouth of one of his characters:
"A heavy hang of hair assisted a
der warfare with whole villages on
the trail to plunder the grain blns of cascade mustache to veil a pasty face
others or Intrenched to protect their that was broad rather than long, with
own. In some district«, even before I a sly, conceited expression
left, this most cruel form of civil strife and rubbed together two large, clam
my, white misshapen hands.”
had broken out.
I contemplated returning from Pet
Subscribe for the Herald, $1.50.
regrad to Moscow by sleigh overland
tn case the German advance enveloped
the railroad outlets. Careful Investiga
tion. however, disclosed the fact that
Plain Snails
machine guns, brought home from the
front, were mounted on all the roads
Custard
Snails
leading into many villages and travel
ers approached them at their peril.
Buns or Rolls
PUT THE PUNCH IN YOUR
ADVERTISING COPY
By A. E. Shurr
Should copy have a keynote’ Not
any more than a man should have
legs or a heart.
How are you going to keep a kev-
note out of the copy if the man who
writes is sincere and knows what he
is writing about?
Every permanently successful bus
iness has a distinct character of its
own. The men at the head of such
businesses have certain firm convic
tions. They know that to be perma
nently successful they must give ser
vice to their customers, in some par
ticulars superior to the service of
their competitors. There is always
something a successful man does that
is different. And that thing is the
keynote for his advertising. Center
all of your efforts around this key
note.
In these days of modern advertis
ing, we may almost set it down as a
general rule that the ordinary known
World’s Greatest Troopship.
qualities of a product are not suffi
One of the devoted women who have
cient to make it an advertising suc not spared themselve? at the emer
cess. The qualities must be enlarged gency aid rooms told this story among
upon, developed or added to in some the flying needles the other day to
unique manner to secure the greatest her co-workers. A letter from the
efficiency of the advertising. I do front has brought the Intelligence:
A pompous German major had fallen
not mean by this that it pays to do
dishonest advertising, but that the Into the hands of our valorous Penn
sylvania troops, and after they had
advertiser should take advantage of questioned him, he ventured to ask
every legitimate means to emphasize them for information.
the qualtities of his product, and thus
“How many men have you on this
actually add value to it.
side of the water?" he inquired.
“Two million,” answered a young
The consumer, or the buying pub
lic, has been so “fed up” on just lieutenant.
“How did you get them over?” was
mere advertising that in this day and
the incredulous query of the Hun.
age the appeal must be strong. Try
"One boat brought them all over,”
and find something about the goods was the answer.
you are advertising that will appeal
The German stared. “How so?
to the buying public.
What boat was that?"
The American gave the German a
For instance, one large shoe manu
facturer and dealer in the east was searching look. "The Lusitania.” he
ready to launch his advertising cam answered, quietly.—Philadelphia Lead
er.
paign. He studied the ads of his
competitors and found that each one
Tallow Dip« In Denmark.
had the best shoe on the market,
Denmark has a lighting problem so
with a cut illustrating same. The serious that the Danish government re
shoes were equal to his, and they cently purchased 400 tons of tallow
were all good shoes; but he must from which to make candles. Com
create something about his shoes that mercial Agent Normal Anderson re
would be appealing, so that the con ports from Copenhagen.
"There Is a scarcity of kerosene also
sumer would walk past his competi
and electricity is, of course, not avail
tor’s store and not be tempted by a
able to the isolated farmhouse,” says
mere window display. He analyzed Mr. Anderson, who quotes from the
his product and found that his kanga Tldsskrlft for Tndustrf. which, in dis
roo leather shoes were his best sell cussing the possibilities of acetylene
ers. They are as soft as kid and and alcohol illumination, states:
as tough as leather, and there he “Acetylene may now legally he used
found his keynote. He advertised and may be Included In fire Insurance
kangaroo leather shoes, which put risks. As a result the manufacture
of acetylene lamps has flourished great
him in a distinct class by himself. ly and at the end of the year 180
The buying public didn’t take into types had been put on the market.”—
consideration the fact that other Exchange.
dealers carried the same kind of
leather in their shoes, but they
Yperite, New Poison Gas.
thought of him as being the only
J. Bnndalln- md J. de Poliakoff
merchant carrying that line of goods. (Bulletin de )’. udernle de Medicine)
Analyze your product. Get your call the reader's attention to the effi
keynote and then go after the buying ciency of hot air In the treatment of
public and make them see, in your bums caused by yperite, a gas used
by the Germans In their offensive of
advertising, why they should buy March, 1918. These burns, even when
from you.
very small, cause extremely sharp pain
and sleeplessness. A number of cases
A man from this city who is now were rapidly healed by hot air after
doing reconstruction work in France various treatments had failed.
writes to a friend that by the time
Oh, *oy[
he returns to America the bolsheviki
The war department recently Invited
will be so strong here that a re blds for the following to supply 125
turned soldier will not dare to wear regiments: Seventeen thousand five
his uniform in public. Let ’em start hundred sets of boxing gloves. 7,(MM)
stomething, they will find three mil baseball bats, 21.100 baseballs, 35.000
lion doughboys in uniform have a playground balls, 3.000 rugby footballs.
wallop that would be deadly in its 7,000 soccer footballs, : jjo volley balls
and 1,750 medicine ball*.
effect on bolshevism.
ATTRACTED THE COPPER
Those were uoble words Premier
When Toil Want to Move ;
Clemenceau uttered in the French
Call Tabor 7107
J
chamber of deputies as the cheering
subsided after the reading of the terms
of the armistice: “Let us honor the
greut army that died!” lu that mov
ing phrase he spoke the Inmost feel
lugs not only of tulUlous of French
iuen and women, but of the peoples
of all the alll--d uatious that shared
B
RESIDENCE
In winning the war, says New York
» 9436 Foster Rd. Lents, Ore.
World. It is a time for universal re
joicing that the shedding of blood on
the battlefields of Europe has ceased.
It is also a time for revereut tribute
to the men who gave their Ilves that
the right should prevaiL They have
made the supreme sacrifice. To them
has been deuied the reward of joluiug
CORD WOOD AND
lu the final triumph and exultatlou
over victory. They have passed be
Mrs. Smart—Why do you alwaj«
COUNTRY SLAB
yond reach of the clamor of shouting pick out such attractive cooks.
Mrs. Wise- I rather like police pro
multitudes, of peuliug peace bells, of
Yard on Foster Road
the voices of loving friends and kin tection.
dred and the touch of hands they held
in front of Lents Library
dear. But they, too, wear the victor's
THE SILVER LINING
Phone Tabor 781X1
crown, though they failed to see the
hour of ultimate victory. They have
bequeathed to those left behind the
glory aud the honors. In the men who
The Herald Does AU
return from the wars we shall show
Kinds of Printing....
our pride, but. with Premier Clemen
ceau, may we never forget to liouor
“the great army that died.”
HETTY’S TRANSFER
J. H. Bradbury
The Onlooker—Aw, wotcher cryIn'
about? Don't you know mud baths Is
great beautlfiera?
THE RECALL.
Do you favor
the Idea of the
recall for Judge«?
I do. If I had
had my way there
wouldn't have
been any in th.
Urst place.
15c per doz
20c
15c
15c
20c
15c
10c and
WE TRY TO PLEASE YOU
MT. SCOTT BAKERY
J. ROSENAU, Proprietor
Eggiman’s Meat Market
PORK
A. S. Pt: ARCI:, The Tinsmith
Ivtltr Ruad. Opp. P. O.
THE PORTLAND BUSINESS MAN
s
E
R
V
I
C
E
who i. miecraatul «tirrounda himself with
every availabh motleru devise for saving
hi« lime ami money. The businem man
who (nil* to use an AUTOMATIC TNl.-
El'HON E .imply closes his establishment
to tlimiKamla <>t |xisaible custnniera lie
may never know the >rnl reason for hia
failure in businexs. THINK ITOVKIt.
lx>ng Distance Everywhere
CALL A 6221
HomefTelephone and Telegraph Company of Portland, Oregon
We Pay 4 per cent
on Time Deposits..
Multnomah State Bank
SHERMA.V HARKSON. Caahler
LENTS STATION
PORTLAND, OREGON
In their confirmed conclusion that
patrons owe them tips, waiters and
other servitors of the public seem large
ly to have forgotten that service Is a
condition precedent to the gratuity.
Sweet Doughnuts Saturday only 20c doz
BEEF
Oavanited Waah 'oiler*
...
fj.50 to fJ.OO
(ialvanlted (larbage Can*. Wooden /.eg«
J. 00 to 4 00
Store Repairing and Relining
Make Those Dollars Work
Raised Doughnuts
Filled Doughnuts
Pies
Cakes ol all kinds
9131 Foster Road
First-Class Sheet Metal Work
and Repairing
MUTTON
VEAL
SMOKED and SALT MEATS
FISH an POULTRY
We Can Save
You Money on
TIRES
If you buy now, and
how you can do it
is
HIGHEST QUALITY—LOWEST PRICES
5919 Ninety-second Street
Tabor 2573
We bought a large stock of Goodyear
and Goodrich Tires and Tubes before the
LENTS MERCANTILE GOMPANY
5 per cent revenue tax was added to tires
EVERYTHING FOR
THE TABLE ....
English Walnuts
Cranberries Celery Sweet Potatoes
Grapes
Oranges
Lemons
Apples
Dried Fruit
Pickles Vegetables Canned Goods I
and they will all be sold at the Old Price.
WE DON’T KEEP GROCERIES, WE SELL THEM
Phone: Tabor 1141.
5805 92nd Street. S. E
Someone is going to save
Money, Why Not You?
r
Lents Bicycle and Motorcycle Repair Shop
GENERAL REPAIRING
SUNDRIES
Second-Hand Motorcycles and Bicycles for Sale
Putting on Baby Buggy Tires a Specialty
9124 Foster Road
Two boors West of Lents Postoffice
THE LENTS GARAGE
AXEL KILDAHL, Proprietor
8919 FOSTER ROAI)
Tabor 3429
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