mt. Scott fierald
TEACH THRIFT IN SCHOOLS
THIS TELLS HOW TO
FIGURE INCOME TAX
CWVMMRRNMMMA__ ______
«wwwuio
The school authorities of the coun
try
were urged to join in the govern
Published Every Friday at Unü
ment campaign to make thrift a hap
Station. Portland. Oregon.
py national habit in a telegram sent
J. K UPDIKE .... Proprietor by Secretary Glass, of the treasury
C. W. SMITH .... Manager department, to the National Educa Squarely Up to Every Indi vidua
tional association in convention at
to Get Busy by March 15
Entered as second-class mail mat Chicago. Secretary Glass asked that
tar February 14, 1*14. at the post- the teaching of thrift be made a part
or Sutter Penalty.
office at Lents, Oregon. under act of
of the school curriculum during 1919.
Congress. March 8. 1ST*.
The telegram lead as follows:
“Ikm't wall until th« final due-date,
8ubacrtpttoe price - - |1.80 a year: “To the members of the National March 15th, for paying your Income
Educational association assembled at Tax end making your retttru. Avoid
Chicago I wish to extend the sincere th« last tulnute rush. Any person can
figure out hl» liability today aa well as
appreciation of the treasury depart
he can next week, and If there la any
meat for the assistance rendered by point on which lie needs advice he can
the members of the teaching profes now get In touch with a Revenue man.”
sion in the Liberty Loan and War
This word of advice la being given
Savings campaigns during the past out by the Internal Revenue men who
are collecting the Incom« Tax In thia
year.
“Besides being of immediate value state. Every aid and assistance la
in meeting the financial needs of the being given freely to the public. En
larged field forces are helping the peo
:_rovemment these campaigns have ple In every way i>osslbl« to get their
been of permanent value to the payments and thqlr returns In by
country in encouraging habits of wise March fifteenth.
But the Income Tax men will not
/pending, intelligent saving and in
vestment. These habits of saving pull your doorbell or your coat-tails,
and patriotism, encouraged and stim- according to the Collector's announce
ment. It Is squarely up to every Indi V,
ADVERT1SING VS. SALESMAN .dated by the necessities of the war. vidual to figure out hla own case and
will
have
a
great
permanent
value
to
to get busy if he cornea within the
SHIP
: the country if applied to its develop scope of the new Revenue law.
(By A. E. Shurr)
ment in time of peace.
Old You Karn Thia Much?
In taking up the subject of adver
“The teachers of the country by
Every unmarried person who receiv
tising we must touch on salesman their daily contact with the children
ed Income averaging 819 25 a week
ship, as these two subjects are very who are to be its future citizens can during 1918 and every married couple r
closely related; the one being the do much to influence them in teach who jointly received Income averaging
written word and the other being the ing good citizenship and thrift. It is $.’W 50 a week should secure at once
spoken word. In advertising we ap therefore my earnest request that from the nearest Deputy Collector or
peal to a multitude of readers with the school authorities throughout the the nearest bank a blank Form 1040 A.
our arguments, and have no way of country incorporate the teaching of That form contains the Information he
will need to enable him to figure his
finding their line of resistance; there . thrift in the school curriculum for correct net Income snd sny tax that he
fore, we must analyse our arguments ' 1919."
owes the Government.
and find out what the line of resis
The law requires that every unmar
ried person who had n net Income of
tance will be.
GRAYS CROSSING
81,000 or over and every married per
In salesmanship we appeal to but
We have a place to buy drygoods
son whose net Income was 12.000 or
one person at a time, find their line
Right across the car track from the over (Including the Income of husband
of resistance and overcome it, there
or wife, and the earnings of minor
woods.
by making a very long process of
A meat market and a barber shop— children. If any) roust make a return
selling.
on or before March 15th. And this re
If in our advertising we plan an Oh, yes! And sometimes a cop;
quirement does not hinge on whether
At Grays Crossing.
the person owes a tax.
approach, an introductory, an appeal,
I
or something to catch the eye, and
Taxable Inooma.
arouse the curiosity, we have gained And a volunteer company, fire hall,
An individual must Include under
an audience with our prospect. Now ' And a brand new garage; please call. gross Income all gains, profile and In
we must create a desire either to buy And a comfortable (?) place to come derived from salaries, wages, or
contpensstlon for personal service of
stand in the rain
our goods, to enter our store, or to
whatever kind and In whatever form
remember the name. The arguments While you wait for a Mt. Scott train; paid, or from professions, vocations,
At
Grays
Crossing.
must be forceful and to the point.
burincss, sales or dealings In property
If we think our goods are the best,
of all kinds. Interest, rent, dividends,
don’t say “Our goods are the best or And there’s a place you can give to or profits derived from any source
whatever. Very few Items of Income
cheapest,” but we must tell them I the Red Cross,
are exempt
And
you
can
water
yourself
and
your
why our goods are the best or are
Deductions Include ordinary and nec
horse
cheaper, maybe not cheaper in the
essary business expenses. Interest paid
At,
a
regular,
running
fountain.
initial price but in wearing quality, I
or accrued on Indebtedness, taxes of
in labor and time saved. Let us And enjoy a fine view of “Old Hood” all kinds except Federal income and
mountain;
excess profits taxes and assessments
make our appeal so strong that we
At Grays Crossing.
for local benefits, losses actually sus
will arouse their desire to purchase. '
tained, debts ascertained to be worth
and here we have the connection be
less. and depreciation on buildings, ma
And
we
all
have
a
good
neighbor,
tween advertising and selling.
chinery, fixtures, etc., used In business.
In our advertising campaign we To share our joys and woes and lend A further deduction is allowed for con
a
favor.
have aroused the prospect's interest
tributions to corporations operated for
and created the desire and have them There’s lawyers and doctors and ar religious, charitable, scientific or edu
tists galore.
cational purposes or for the prevention
to the door of our place of business.
Mechanics,
a shoe fixer and many- of cruelty to children or animal* to an
The prospect is in a receptive mood
amount not exceeding 15 per cent of
more;
and it is time for our ability as
the taxpayer’s net Income as computed
At
Grays
Crossing.
salesmen to be displayed, and it
without the benefit of the contribution
should take very few minutes to
deduction.
And
there
’
s
the
proverbial
bench
as
make our closing arguments and sell
The taxpayer Is not allowed to de
of yore,
duct any peraonal. living or family ex
the prospect. If the prospect leaves
the store unsold, our salesmanship is Where retired gents gather to swap pense. any amount s|>ent for Improving
property, or any expense of restoring
their lore.
at fault, not the advertising. If the
property or making good Its exhaus
And
dear,
laughing
children
sweet,
prospect fails to reach the store our
tion for which an allowance Is claimed
And
a
fine
and
dandy,
smooth
paved
advertising appeal is in the wrong
under depreciation.
street;
direction and we must study our field
Figuring the Tax.
At Grays Crossing.
more closely.
Before figuring the normal tax the
It would do no good to create a de
dividends are deducted as credits from
sire through advertising unless the And fir trees with pretty brown cones, net Income, together with the personal
prospect is to be met at the door with Hazel brush, pussy willow and vari exemption. Aa in previous years, divi
ous stones
dends of domestic corporations are ex
a smile which immediately overcomes
empt from normal tax when received
Beautify
the
mossy
path
most lines of resistance. Therefore,
by the stockholder.
the merchant who intends to adver Through the woods, where we pass.
The normal tax rates for citizens
Going
to
Grays
Crossing.
tise should put his house thoroughly
and residents are as follows: On the
first 84,<XX) of net Income In excess of
in order before spending one dollar
on the written word, so that when And everything in season at the gro the credits the rate Is 6 per cent; on
any further taxable Income the rate is
he has created a desire and made a | cery store;
12 per cent.
prospect, he will turn that prospect And our mail is delivered to our door.
The surtax rates apply to net In
And
we
have
electric
lights
and
gas,
into a satisfied customer, and in the ■
come
of each Individual In excess of
0, I tell you, we have “class”
end that is all we are working for.
$5.000. The personal exemption and
Around
Grays
Crossing.
Advertising whets the edge of com
the dividends are not deductible before
computing surtax. In the case of re
petition. With one exception it is
the most direct form of competition. And there’s vacant lots you can pur turns by husband and wife, the net
chase,
Income of each Is considered separate
The merchant enters into a great
ly in computing any surtax that may
And
good
schools
and
also
churches.
debate. His opponents are his com
be due. Form 1040 should be used for
petitive advertisers.
His audience And two kinds of telephones,
making returns of net income exceed
and his judge are the people. He And nearly everybody own their ing 85,000, and the Imrtructlons on that
homes,
form will show bow to figure the sur
will win or lose primarily on the
Around Grays Crossing.
tax.
strength and clarity of his argu
•
Business House Returns.
ments, not on the virtues of his prop
Employers and others who paid
osition. He must present conclusions And there’s the old Gray homestead,
wafces, salaries, rents, Interest or sim
and facts from which these conclus And from it, so ’tis said,
ilar determinable gains In an amount
This
place
derives
its
name.
ions are drawn. He must deliver a
of 81.000 or over during 1918 to any
stronger and more convincing argu So as well as class we have fame,
person must file an information return
Around Grays Crossing.
ment than his opponents. Few adver
with the Government Blanks may be
Gertrude Scott Bernal.
secured from the Collector.
tisers realize the value of the use of
Every partnership must file a return
logic in their copy. Be concise and Portland, Feb. 7, ’19.
showing Its Income and deductions and
to the point, and success will crown
the name and address of each partner,
ST. PETER’S PARISH
your efforts.
FUEL ADMINISTRATION CLOSED
The federal fuel administration for
Oregon officially closed its doors on
March 1, after an active existence of
18 months.
“I wish to express my deepest ap
preciation of the co-operation of both
the fuel dealers and the consumers
of the state in carrying out the
wishes of the administration,” said
■F. J. Holmes, administrator. “While
we have never been confronted by so
serious fuel problems as faced some
of the eastern states during the pe
riod of the war, yet through the ear
nest co-operation of Oregon citizens
in early buying of their fuel last
year a possible fuel shortage was
averted.
with his share of the profits or losses
during the past year. Personal service
corporations will file similar Informa
tion for 1918.
Next Sunday Rev. O. P. Kinney
vill officiate at high mass.
The following persons were mar
******************
ried this week at the parsonage: L. *
E. Elkins to Ellen Boland; George * INCOME TAX PAYS
Schaessler to Theresa Reding.
tr
FOR PUBLIC BKNEFITO.
Mr. and Mrs. Chicos, who were *
married last Thursday, have returned
“Viewed In Its largest and
.’rom their visit to Spokane and have A truest sense, the payment of
* taxes
Is payment for benefits
aken up their residence in Lents.
*
received
or expected. Only from
The Holy Name society of St. Pe
a narrow and essentially selfish
er’s Parish will go to communion * and shortsighted viewpoint can
*
text Sunday.
the Individual propose to him
The program for St. Patrick’s day * self the evasion of tax liability
will be announced at the masses next * as a desirable course of action.”
* —Daniel C. Ropsr, Comtnlsslon-
Sunday.
* er of Internal Revenue.
Sunday school classes will be held *
as usual next Sunday at 8 o’clock ******************
a. m.
WkaTM
CM Tab« 1747
FETTY'S TRANSFER
ind Express Auto Truck
RESIDENCE
M3< Foster Id. Lente. Ore.
J. H. Bradbury
THE PORTLAND BUSINESS MAN
CORD WOOD AND
COUNTRY SLAB
Yard on Foster Road
in front of Lents Library
Phone Tabor 7828
J
The Herald Does AU
Kinds of
S
E
R
V
I
C
E
who I« aticcvMhil surrounds himaell with
every available mollerà dévida for saving
hl» time and money. Die buainea» man
who tail» to use an AUTOMATIC' TML-
El’HON K »imply eloava his eeieblUii tuent
to tlioiiaamia id insMlble customers He
may never know the irai reason for bi»
failure lu buaine«. THINK IT OVMK
tang Distane« Everywhere
CALL A <221
HomerTdepbone ud Telegraph Company ol Portland, Oragoa
N
HANG ONTO THOSE
Liberty Bonds
a
, There may not be a
Fifth Loan and the
MARKET IS GOING IP
MULTNOMAH STATE BANK
Lents Station
Portland, Oregon
7
WHY JUST OIL?
To many motorists this simple subject is enshrouded in a haze
of mystery. They are bewildered by a mass of technical terms,
claims and counter claims, flung at them by unscrupulous man
ufacturers.
Cheap oils and greases have seemingly been endowed in print,
at least, with all the qualities of higher priced products.
Yet some motorigts will spend thousands of dollars for an
automobile, and then endeavor to save a few cents by buying
cheap oil. This is like stopping the hands of a clock to save time.
To them, if one gallon of oil costs 25 cents, five gallons will
cost $1.25. Easy arithmetic, but—
If so many gallons at so much per gallon cost so much plus a
repair bill because of using wrong oil, that makes different
figuring.
The engine of your car is a piece of delicate mechanism that
demands a lubricant of a certain virtue.
Your instruction book instructs you to use the best
ANY OLD OIL WON’T DO.
The oil you need is oil of the highest quality, made by special
ists in scientific lubrication for your particular car.
That oil is MONOGRAM.
Recommended and used exclusively by more manufacturers
of automobiles than any other oil on the market.
Used to win more races than all other oils combined.
The first oil on the market scientifically prepared to meet
the exacting requirements of gas engine lubrication.
It blazea the trail — others followed.
MONOGRAM products — the choice of experts in all parts
of the world, who demand scientific lubrication — not merely
oils and greases.
The use of Monogram will reduce your up-keep bills, elimi
nate engine troubles such as smoke, carbon, noise, and make
motoring pleasant for you.
It is the cheapest insurance against rapid depreciation of
your motor and its use will save you money.
THE LENTS GARAGE
AXEL KILDAHL, Proprietor
8919 FOSTER ROAD
Tabor 3429
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a