Mt. Scott herald., February 28, 1919, Image 2

ONE MILLION CHILDREN ARE
Rev. Aubrey Wilson returned from a
Scio, Linn county. Monday afternoon
HOMELESS — 335.000 HOMES
ARE DESTROYED IN FRANCE to which plac«> he was called to
Every Friday at L«nU
preach for th«* newly federated church
..citation. Portland. Oregon.
Sunday morning and evening. Over­
—!
"The rebuilding of devastate«! por- flowing audiences greet«'«! him at
'At UPDIKE -
Proprietor
ions of France is one of the prob both service*, which were belt! in the
**'W. SMITH -
Manager lent* which is now engaging the at­
Christian church, it being the largest
tention of the French people,” said building in the city. The federation
Entered as second-class mall mat­
Lieutenant Robert Renard, of the ia composed of the Baptist, Christian
ter February 14. K14. at the post-
French High Commission, who has an«! Presbyterian churches, and to­
office at I^nts. Oregon, under act of been lecturing on the Pacific Coast
gether are exp«'cting and working to
Congress. March 1, 1<T*.
n behalf of the one million orphans become a mighty forve for good in
of France.
the community. The movement and
$150 a year
Subscription price
“An estimate shows that 355.000 Rev. Wilson’s sermons awakened
Phones: Tabor TSÎ4. 1**1—1111
French homes have been destroyed, much enthusiasm.
which will have to be rebuilt of brick
or stone. These buildings will re
FIVE POINTS OF ADVERTISING
PRESIDENT WILSON
quire about thi-ee to five thousand
President Wilson, in hiB address at
By A. E. Shurr
feet of lumber, dependent, of course, Boston last Monday in support of
In going into the details of adver­ ipon their site. There are no wo«xien
the league of Nations, pictured the
tising as a business force, we must
old world fighting with stubborn
first of all learn the five fundamen­
desperation. and expecting in the end
tal principles which govern all ad­
nothing better for the peoples than
vertising. Every ad that is written
they ha«! known for centuries.
is governed by one of the five fun­
He pictured the American nation
damentals and by studying our field
entering th«« war with a new pur­
we will try to find which of these
pose—the fre«»«!om of mankind. The
five points is the most appealing,
old worhi caught the vision, an«! any
enjoyment, moral consideration.
> treaty of peace drawn otherwise than
They are:
in the new spirit would be nothing
1. Profit—Money gained or money
but a “modern scrap of paper.”
saved.
Following are a few excerpts from
2. Necessity—Utility, commercial.
i the speech which show the new ideas
3. Pride—Emulation.
which America has brought to the
4. Caution—Foresight. .
peace table:
i 5- Self-indulgence — Luxury, care.
“Do you believe in the Polish cause
laziness, vanity, appetite.
as 1 do? Are you going to set up
The first of these principles, profit,
Poland, immature, inexperienced, as
is perhaps the strongest as it ap­
yet unorganized, and leave her with
peals to all classes of people. Yet
a circle of armies around her? Do
all goods can't be sold because of a
Lieutenant R. Renard
you believe in the aspiration of the
saving in price, but may be sold nouses in France. France is a well- 1 Czecho-Slovaks
and the Jugo-Slavs
through necessity, which is a big fac­ ..ooded country, about one-sixth of
as I do ? Do you know how many
tor in buying.
,ts total area being covered with tim- powers would be quick to pounce
In selling through pride we appeal jer. The department of water and
upon them if there were not the
to the buyer to forget the first two orests, to whom is entrusted care of
guarantees of the world behind their
points of profit and necessity and he French forests, is recognize«! as
liberty ?
try to get at his weakness. Some­ ; practising the most scientific forestry
“Have you thought of the suffering
times pride fails where caution wins, methods in the world. The demands
of Armenia? You poured out your
as I will try and illustrate by telling ipon the forests of France for tim­
money to help succor the Armenians
you of an incident of a firm trying ber was very heavy.
after they suffered; now set your
to market a weather-stripping they
"Plans were made for the cutting strength so that they shall never
had started to manufacture. They >f one billion feet of lumber during
suffer again.
pictured a house made tight with this 1919 by the American forestry regi­
“The arrangements of the present
weather-stripping where the children ments. Only the annual growth of peace cannot stand a generation un­
played around the hearth and no cold he timber is cut in France, but due less they are guarant«red by the
or dust could enter. They waited for o the excessive demands the antici- united forces of the civilized world.
results which did not come. So they >ated growth for several years ahead And if we do not guarantee them,
appealed to caution by picturing a las had to be taken. The Argonne cannot you see the picture? Your
house where the children were all orest. which was the scene of many hearts have instructed you where the
sick, where the cold and disease had doody encounters, has been virtually burden of this war fell. It did not
entered, and endeavored to show -uined, due to the trees being filled fall upon the instruments of admin­
through this advertisement what their with shot and shell splinters, making istration, it did not fall upon the re­
product would guard against. They hem virtually valueless except for sources of the nations. It fell upon
hit the keynote and their sales picked fuel.
the victims’ homes everywhere, where
up immediately.
“The French government is already women were toiling in hope that
In taking up the fifth subject we mdertaking the planting of thou- their men would come back
forget all of the other points. We ands of acres of what was formerly
“When, I think of the homes upon
pick up the paper and see “The Cai- he most fertile lands in northern which dull despair would settle were
of Luxury” staring us in the face. •’rance, where even the soil has been this great hope disappointed. I should
But that only appeals to those who lestroyed by shell explosions and only wish for my part never to have had
can pay the price.
toulders and rocks now cover the America play any part in this at­
So in advertising study well these litherto productive fields where the tempt to emancipate the world."
five points. Study your field, then .-’rench people lived contentedly in
plan your attack.
Dr. George Kirchwey, state direc­
heir happy homes. It is hoped to
The article to be sold, the possible eclaim these devastated lands '»> tor of the United States employment
consumer and the means by which neans of tree planting and also to service, expresses the belief that less
this article and the consumer are >rovide natural defenses. We con­ than 10 per cent of the women who
brought together are three great fac­ sider the growing of timber prevents held positions during the war would
tors which bear on advertising.
■oil erosion, provides building mate- lose them now that the war is over.
“Must this selling effort induce an ial as well as fuel and directly af-
“We are not advising employers to
outright expenditure on the pros- ects climatic conditions, as has been release their women workers now
pect’s part, or merely change the di­ iroved by the planting of the bald that the war is over,” he said. “We
rection of expenditure to which he is villa along the shores of the .Medi- want them to make room for sol­
accustomed ?”
erranean in 1840, which has bene­ diers and also retain as many other
“I’ve always wanted something like ficially affected the climate.
workers as possible.” He predicted
that,” he tells himself, and having
“Application for the contemplated that the present labor surplus would
long planned to make such a pur­ lurchase of large quantities of Doug­ change to a labor scarcity within
chase when the opportunity presented as fir seeds for the reforestation of
six months.
itself, we have but to explain, de­ lenuded French soil was made some
scribe and picture our product, show­ nonths ago.
'• I
ing that it is what he has needed and
The tendency in France prior to '
desired.
he war was the steady movement of Still Moving
If, however, the article is some­ he agricultural population to the |
thing whose lack he has never felt, :ities. This is one of the reasons
ROSE QTY VAN
and which, on the face, appears to vhy France will send its million
be merely an added expense, in this lomeless children to the country to
The One-Way-Charge Company,
case our advertising must not only levelop an agricultural population.”
develop the possibility of more profit
It is said the soviet government of See Us For
through our article, but must make
the prospect feely keenly the disad­ Russia has divided the population of
WOOD AND COAL
vantage of being without it. It must Moscow into three classes—those who
inspire him to save effort; make ake a bath twice a month, those who Tab. 1424 D61
8222 Footer Rd
money or seize some new delight ake a bath once a month, and those
and persuade him to make an un- who never take a bath. People in
expected outlay for the untried ad- his country who profess to admire
he Russian form of government be-
vantage it may be to him.
If we find trade passing by our ong mostly to the latter class.
vcott lieraid
When ton Want to Move J
• Chll THof 7707
First-Class Sheet Metal Work
and Repairing
4
ffTTY’S TRANSFERS
QavaatoM W’atb HoJIcrt
•
M-M to M-OO
(Ulvmlifd (torbagt Cant. Wootton Ltgt
J.00 to 4.00
StovO Htpalring ant! Rtllnlng
: and Eipress Auto Truck
GET YOU A BIBLE NOW
door we must find some appeal, some THEY ANSWERED THE CALI^-
individual cause for turning them in.
WHAT WILL WE DO?
Your appeal must show the reason
Mow shall we welcome the boys com­
why.
ing home?
(Article No. 2 will appear in next
How pay the high tribute we owe?
week’s issue.)
Words will not tell it, just words
alone,
This spring is a good time to
Tho we told it wherever we go.
make needed repairs to your property
and perform a patriotic service at
Their lives made our homes more
the same time by providing work
precious to us;
for men during the reconstruction
We’re so glad to see them again.
period. Many buildings in the dis­ ■x»yal to duty, without any fuss,
trict, both private residences and
Serving thru sunshine or rain.
public structures, are badly in need
of paint. It is said the lack of paint And, if that duty called o’er the sea,
causes more damage to buildings
Or was it preparing to go,
than fire. The boys are returning When liberty beckoned, the call of
now from their work of making
the free
right and justice rule the world in-
Was all that they asked to know.
stead of the German idea of might
and arrogance. Show your apprecia- Work, service or prison, it matters
tion of their sacrifices by ' aiding
not,
them to secure employment.
Willing to die or to do.
Jo let us give them the best we have
Influenza is raging again in Spain
got,
and England. Don’t let down yet on
Three cheers for the red, white and
your precautions to keep yourself in
blue.
perfect health.
Lents, Feb. 20, 1919. J. L. JOHNSON
THOMPSOITS
Chain Reference Bible
THE BEST
HANDLED BY
FLOYD GEER
P orti . amd , O rb .
P. O. Box 2072
Telephone East 6»i3
—.........
PRACTICAL HAIRCUTS
VELVET SHAVES
CHILDREN BARBERING
A SPECIALTY
Sktara ■ber,eee4
Pheaer.
BeMeela, Dw>
■«. Toker 77M.
ortle, Taker allf
CORD WOOD AND
COUNTRY SLAB
Yard on Foster Road
ia front of Lents Library
i
s
E
R
V
I
C
E
who is sucivsslul surrvuuds hiiusell with
•very aval labi«, modara devise for saving
his time and money. The buelnese man
who fails to use an AUTOMATIC TEL­
EPHON K simply cloeee his nrtabiiaiituent
to thousands of possible customers He
may never know the teal reason for bis
failure in business. THINK IT OVER
L ohr Dittane« Everywhere
CALL A <221
Home Telephone and Telegraph Company of Portland, Orofoe
1
WHY JUST OIL?
t
To many motorists this simple subject is enshrouded in a haze
of mystery. They are bewildered by a mass of technical terms,
claims and counter claims, flung at them by unscrupulous man*
ufacturers.
Cheap oils and greases have seemingly been endowed in print,
at least, with all the qualities of higher priced products.
Yet some motorists will spend thousands of dollars for an
automobile, and then endeavor to save a few cents by buying
cheap oil. This is like stopping the hands of a clock to save time.
To them, if one gallon of oil costs 25 cents, five gallons will
cost $1.25. Easy arithmetic, but—
If so many gallons at so much jler gallon cost so much plus a
repair bill because of using wrong oil, that makes different
figuring.
The engine of your car is a piece of delicate mechanism that
demands a lubricant of a certain virtue.
Your instruction book instructs you to use the best.
‘ ANY OLD OIL WONT DO.
The oil you need is oil of the highest quality, made by special­
ists in scientific lubrication for your particular car.
That oil is MONOGRAM.
Recommended and used exclusively by more manufacturers
of automobiles than any other oil on the market.
Used to win more races than all other oils combined.
The first oil on the market scientifically prepared to meet
the exacting requirements of gas engine lubrication.
It blazed the trail — others followed.
MONOGRAM products — the choice of experts in all parts
of the world, who demand scientific lubrication — not merely
oils and greases.
The use of Monogram will reduce your up-keep bills, elimi­
nate engine troubles such as smoke, carbon, noise, anil make
motoring pleasant for you.
It is the cheapest insurance against rapid depreciation of
your motor and its use will save you money.
AXEL KILDAHL, Proprietor
8919 FOSTER ROAD
Tabor 3429
Home D61
NOTICE I
I. F. PERRY, THE EXPERT
I
P. O.
THE PORTLAND BUSINESS MAH
THE LENTS GARAGE
Gtvs ■■ * T bial
Will Bepalr yotir Sewing Machine at a
Reasonable Price. All Work
Guare meed.
J. H. Bradbury
Phone Tabor 78»!
Poator HaaO.
Tabor MM
9436 Foster Bd. Letts, Ore.
n A
See C kkhtrr A G bohtir
SO Year,'Bxparienm
A. S, PEARCE, The Tinsmith
RESIDENCE
»