h eir price of subscription to $ 2 for the honey-makers for WT
per year. Advertising rates also will far exceed previous produc­
are being raised to a living level. tions in many localities, and the
I’ublltbcd Bvery Thursday at Lento. Orrton by
increase in Colorado, it is said,
Tn« M t S cott Ptnu.ianiw roar any
will jr bably b< 100 |M»r cent.
REAL COMMUNITY SERVICE.
""—»
A H HARRIS and BPW MVRI’HKY
No community can prosper un­ Cb*U"«ey M.
, iu lux SJth liirtl»-
less a purpose to serve the com­ day dinner, Mid that two tlnrj« hi ■ *
Knterel a» «econJcto»« mail matter Febru­
ary U, WU, at the poat o®c* at Lento, Oregon, munity is active in the minds ot in nd* had divd <»( ov.-r •alii it and tl hi
under act of Congreaa, March 1 1ST9
the men and women of the place a tfinnl rill-' f it dill»»«*' I k ti» '‘tux»«»*«»»rry-
Prosperity comes through action, thiiut. b > eat only (lie r»><Ht "
Subscription price • M 50 a year, in advance
not by wishing nor dreaming, h
•‘Of .■ ur-e we have a family »ke',i.
! mon «»: T a BOB “XÎ4. 0 *L
costs money to bring prosperity »nil
' Well, |* i * k tr>t it not
It will
to auy community. Somebody, ba a credit tn na now Show* we kio
or a lot of somebodies, must sup­ m»t overva init ”
ply the sinews of war. Some
body must lead. Without leader­ War i* an mtly tin- »: hut G»>rinai>
ship any community goes to the (M-aiv ia ne i — Hi— <n fanner« are
dogs, and with everybody trying proditeftiir r> an fixai.
to lead the community turns
■» e< Id winter, IÌH in your
paper has enlisted itself into a Kilkenny cat fight. fuel It may
Kllpplie.
Do you believe in Lents? IX>
with the government in the
you believe in Multnomah coun­
cause of Amcnca tor
period of the war.............. ty? Do you believe in Oregon?
Then put your belief into action
and
let’s build for the future.
MAKING THE NEWSPAPER
The
management of The Her­
BUSINESS PAY
ald realizes something of..the
Every business should pay its
way. A business which does not pressure of the day, something
of the possibilities of the state
pay. but which ekes out its
and something of the responsi­
existence through paying low
bilities which go with citizenship
wages and otherwise beating its
in these times of national dan­
way.
a parasi t- e on any eom-
ger. The Herald believes that a
id shoul d nor bo toler-
I
busin esses are w' .o ..i i. \ t. . »men.
ble ir. the Mt. Scott district ai d
not confi
to the larger in all of eastern Multnomah
county. There is room for co:r.-
; munity service of the r . ' • t ,
Ttiat’a Dirfaranl
ffît, Scott Rerald
ENTS
ENTS
ATEST
ADIES
ENTS
Who O)
î“»A f? ‘it t
A
"Why did you atari an?" aaktad hla
tlantm.
I »1,1 1 nmle-ataiid you to aay that your
father wax failing?"
"Oh I a.'e. I waa afraid you inoant
aoinetliing aerioiia."
Ixu oniy In Cooking Vagetablea
You waate valuable aalta when you
throw away th»» waler in wIdoli you
e.Hilt \<*elali|i<a
Kooietilliea tile flavor
Ilia Way
t'liele Ham aay». till the Inti with coal
“I never pay old dabta; I aitnply for- and tin» ahed with woixl now.
tfvt tliein."
"And new hiim ?"
T oiih i>f honey go to waate eaoll year
“Oh. I let them tfi-t old."- Kichange.
(or laelt of t»<ii«.
Th»» l»x<t advire to he,«! 1« on fuel, to
;ei it in early.
II»«»« help pollen!*» fruit hhwaoma and
i» not d< airadle, but if it ia good, save
the water for aoup or gravy
Even I h »1-
ter, eiMilt them In «« little waler aa pna-
alble ao there la none left to drain off,
or liaku or alunni tliein.
1» Ung buaineaa without advertising ia
like winking al a girl In the dark
You
know what you are doing, hilt ahe dia-a
Hot
Moral
show the public—Thox.
u Wil**
' li«-li> ineiaaaa’fmh yield*.
ARDWARE
USTLING
ENTER
ARDWARE
OME 1 Oh
ARDWARE '■
;
We are determined to árow in business by deserving to érow.
The problems of the community
a
u-gfc-r
V t
M 1
t :
V.
'
tn» (■ t
t pciicc loving nrr-
ICS an(l P’iKe It
a pay-«
YOJR HOME MERCHANT.
ing bas lis. Hereafter the Herald
As summer approaches the
will be
peddler and the cheap auction
service s of whatever charactei man and foreign salesman will
require d in its work, a fair com-1 be around in all their glory. They
and in return it will I will tell you the smooth story
pensaii
be able to give service worth . about bankrupt stocks that must
while.
Advertisers, in some- be sold and the advantages in
cases. have been g ’..i. g :.
• i buying from them.
for less than it cost to produce • Be not deceived. Remember
the space used, to say nothing of that your home dealer is here to
the news space which has to be make every promise good, ard
given to the public free. Here­ that he can always give you a
after the rule will be changed. better stock to select from. It
The business must pay its way. is characteristic of some people
No legitimate merchant wants to try to get something for noth­
something for nothing, and the ing, but the time when they can
fellow who insists on being so do this has not come as yet, nor
unfair as to demand something is it liable to come this summer.
for nothing will not be consid­ Our merchants do not promise
ered a good friend of The Herald to give you something for noth­
nor the best citizen of the com. ing, but can give you as much
for your money as you can get
munity.
Newspapers are compelled by r -gularly anywhere else, and
courtesy to notify their subscrib­ are showing an immense 1< t
ers of any change made or about of reliable goods. If you pat­
to be made in prices. Does a ronize (the home merchant you
merchant do this? Certainly not. help the community in which
When cotton goes up in price the you live.
price of cotton goods goes up and
PATRIOTIC DOLLARS.
the merchant makes no excuse
for raising the price. He rai-e.-1 It is truly said that all the dol­
because the price to him has I lars in the world can not buy
been raised.
victory. Victory is not purchase­
Everything used by a printing able-it is won. Dollars can
establishment has increased in work for victory only in so far
price from 100 to 800 per cent, as they are converted into labor
and yet many newspaper sub­ and materials. A dollar hoarded
scribers howl at the editor when is a slacker; a dollar wasted is a
he increases the price of sub­ traitor. A dollar saved is a pat­
scription. The farmer has no riot, doubly so, when loaned to
reason to kick. He is getting the Government.
more for his produce than he
A hoarded dollar represents
ever thought he would get. The idle power; a wasted dollar rep­
man who runs a farm—a good resents wasted power; a dollar
farm—has the world at his feet. saved represents power saved,
He is the most independent man labor saved, material saved.
on earth.
Loaned to your Government, it
The daily papers have increas­ represents power, labor and ma­
ed subscription rates, and some terial in action, on the firing line,
of them have made more than over the top. And more—it rep­
100 per cent increase. It will not resents reserve power, energy j
be surprising that all country stored, purchasing power con­
papers will be compelled to go to served for its owner.
$2 a year in order to exist. With­
in the next six weeks more than
The ever busy bee is doing her
two hundred weekly papers in the bit to sweeten up the world and
teast, north and west will raise help win the war. The record!
I <1 ¡>¿11U J/IiLCC
ltl
4
y count?
n eve v m* 1, woman and child k-' I
heir best
All its rest irces, all the energy
; 1 Mechanics
I
are bent
toVVc 1 rd
A
victory.
You must do your part: SAV E and CONSERVE,
Ji-J You can conserve the mecha tic’s time by giving
Ijfryour house a coat of paint. It ' ill SAVE LUMBER
FOR THE SHIPS.
We recommend FULLER’S PACIFIC RUBBER PAINT, made of Pure
Pioneer White Lead, Pure Zinc, Pure Linseed Oil and Pure Colors.
I
Paint is THRIFT-It preserves, protects and beautifies.
] Send for a Color Card.
• Paciic Ru' )er Paint Wears Longer, Looks Better and Costs Less
pickle
a
nd
Can
All
You
Can!
1
EXTRA HEAVY JAR RUBBER’S
DOZ.
O G
PFR
DOZ.
zinc jar caps .
Koi
DOZ.
*3
O O g
PER
dcz
FILL ALL CANS BUT GARBAGE CANS!
LENTS 1HARDWARE COMPANY
4