' THE ONTABIO ABQUS, ONTARIO, OREGON JULY 6, 1922 SELF HELP STORES Bnbson, tho Stntlstlcan Advises the Merchants to Adopt Nw Method Wollosloy Hills, July 1, 1922. In an Interview today Roger W. Bab eon appealed to merchants to study the "self help" stores. He believes that tho small merchant has great opportunity If he will only adopt modern methods and advertise more. He Insists that the public does not demand tho Chain stores, but rather demands economical and convenient service. People buy from tho chain stores because that is the only place in their community that they can get such service, he continued. "Chain stores are having- tre mendous run today. They are Bprlngk-i' up In every community. Local merchants are beginning to become panic stricken. They (ear that the chain store is to swallow -up everything. Grocers, druggists and clothing dealers are. especially troubled. Considering tho tremen dous number of small merchants this is a problem in which everyone should be Interested. There are for IbsUUco over 800,000 Independent grocers in this country. To have their business wiped out would re sult in a tremendous economic ap peal. All together there are over1 1,000,000 small merchants in Amer ica wlio are vitally Interested in this program,' as they will be wiped out If the chain store proves to be the legitimate method of merchan chandtslng. "Personally I feel that this change is duo to the fact that tho chain store comes nearer to giving the public what it wants and prospers for that reason. It the local mer chants will adopt the same up-to-date methods of economical mer chandising he need have nothing to fear from chain store competition. These newer and especially these self help Establishments are doing a splendid business because their plan is practical and because they are being operated by young men with initiative and enthusiasm. The railroads did a fine business when they were so operated 20 or 30 years ago. Chain stores, however, will have their troubles Just as the railroads have had theirs. Clerks, truck drivers and buyers will some day be organized and as saucy and Independent as the typical plumber is today. Then the chain stores sales 'will drop off and operating expenses will Increase and they will have to adopt a more modern form of merchandising or give way to a new order. The "self help" system eliminates labor difficulty to a con siderable extent and presents a most Interesting study both as to service and to cost. "I appeal particularly to mer chants of the older school and urge them to study very careuflly these "self help" stores, with their "self Banking Service 33 -We have three officers who have lived in this county for at least FORTY years. Our other officers have lived here several years, and we think our experience can be of value to citizens of this community. We are to be of service wherever possible, and will be glad to talk over any business or any financial problems with you. , Ontario National Bank Oldest Bank in Southeastern Oregon help" service. It is truo that the avorage merchant cannot get the advantage of collective buying un less he himself Joins a chain. Any merchant, however, can install a "self help" system of selling inde pendently. Of coursef this 'means more than reorganizing the fixtures of his store. He must change his entire attitude. The "self help" stores for Instance are very depen dent up oil advertising, much more so than are the chain stores and lo cal merchants. The latter must advertise more than ever if he is to adopt the "self help" system. I am not a merchant, merely a statis tical S.tatltiscs, however clearfy Indicate that if tho local merchant continues as at present he will be eliminated from American industry to make way for more modern ma chinery of distribution. "In regard to chain store secur ities. Most of- these merchandising companies should do well for tho next fow years. Mall order con cerns will also prosper, but I pre dict that even stores like tho A & P will some day change over to a "self help" system. They will be forced to in order to survive. When the change is made their securities, will become "self help" securities. It Is not my purpose," concluded Mr. Babson, "to recommend them as securities, but rather to try to awake tho local merchants before it Is too late, and to get them to adopt the methods of more economical distri bution which are winning out to day.' General business according to the Index figure of the Babsonchart, stands at 17 per cent below normal. This is encouraging Indeed when you realize that Iis holding up in face of tho threatened rail strike on top of the usual summer dullness. IRONSIDE NEWS fc f . I . P The rteht fuel for warm weather Pearl Oil, burned in a good oD cook stove, saves' the housewife a lot of un necessary drudgery. No coal or wood to carry no ashes to shovel out. A clean, cool kitchen, with all the heat concentrated directly un der the utensils, where it is needed. No trouble to operate an oil cookstove, if you buy only Pearl Oil the clean, economical kerosene that is refined and re-refined by a special process.. Sold by dealers everywhere. Order by name Pearl Oil. STANDARD OIL COMPANY (CaUforaU) (KEROSENE) PEARLrSaOIL (KEROSENE) VWF HEAT HfflSM company AMD LIGHT Tjgjj fSufi Farmers In this section are get ting their machinery ready to start haying, and crops are looking fine. The ironside ball team crossed bats with Malheur team Sunday. Tho score was 3 to 7 in favor of Ironside. Ray Wise takes the stage lino from Brogan to Bonita and Iron side, and we hope to get as good service in the next four years as we have had "in the past. Walter Anderson and family, en route from Prairie City to Jamie- son, made a short visit at Ironside Saturday. Arthur Nickles and son, Orval, and Earl Van Buran drove to Ontar io Saturday on business. Ralph Pope and Mr. Hutton of Vale, were visitors here Saturday, on a fishing trip. Mr. and Mrs. Hankins of West fall, returned home Wednesday from a fishing trip on Malheur riv er and upper Willow. Pat Gallagher and John Dunphy of Ontario, were in this vicinity Sat urday fishing. Hub Walters moved a bunch of cattle from Cow Valley to the pas tures on Camp creek Thursday. Mr. and Mrs. H. L. Homeward made a short visit here last week They were motoring from Eugene to Iowa, where they will spend the summer with relatives. Mr. and Mrs, H. Elms of Unity and Mr. and Mrs. Raleigh VanBur- and of IronBlde, motored to Vale Thursday, returning the same day. Jess Sympson returned home from Huntington Thursday. He is recovering from a selge of spotted feyer. Mrs. F. O. White and daughter, Norma, spent a. few days at Ironsldo this week. Mr. and Mrs. Elmer Malthan re turned home from Ontario Monday. Mr. and Mrs. F. Smith of Brogan were Ironside visitors Wednesday. From here they went to Unity for a visit at the Morfitt home. Mr. Hinton of Bonita was an Iron side visitor Wednesday. While here ho purchased a Ford car from A. E. Nickles. John Weaver of Bonita was a business visitor here Wednesday. E, P. and and Francis Rose re turned Friday from Baker, whore they went to purchaser machine re pairs. Chas. 8eaton returned Thursday from Baker with a now hay stacker and mowing machinery. Harol Guernsey of Frultland, Is spending the week at the Locey homo. Mr. and Mrs. G. A. Tureman ar rived here Wednesday from Burns. S, Smith returned Thursday from Brogan where Be has been haying. Mrs. Ray Duncan and family and Miss Ruth Lackey and niece, Eva line left on Thursday's stage for Ontario where they will spend the Fourth. Ralph Duncan brought a load of haying implements 'from Brogan MALHEUR COUNTY REAL ES TATE TRANSFERS RECORD . ED JUNE JM.TO JULY 1 Floyd R. Sprague ot ux to Pierre Nouquo, SEViSWU, SWSE Sec. 2:41:45. 61922. $10. LaVerne J. McGco to Miranda Watson, part of NWNEVi Sec. 2:21:46. 6622. $1.00. Alexander McPherson, Sr. ot ux to Bankors Discount Corporation, EESWJ,4, WSE Sec. 8:9: 47. 5922. $1.00. Wm H. Wiggins to Mrs. Mar guerite Weis, Undivided Halt istor est in NWSE Sec. 3:33:39. 53122. $10. State ot Oregon to Daniel F. Murphy, NWNE Sec. 36:18:37. 82820. $140. State of Oregon to Anglo Murphy SSE Sec. 36:18:37. 21722. $200. U. S. A. to Wm. Murphy, E&SE 'Sec. 18., ENE Sec 19; NW Sec. 29-19-38. 61222. U. S. A. to Wm. A. Murphy, W SWU Sec. 17; 3WK. and WNW Sec. 20:19:38. 61222. U. S. A. to Walsy Q. McEwcn, W Sec. 22:26:37. 122721. U. S. A. to Walsy G. McEwen, E Sec. 22:25:37. 122721. O. B. Konyon ot ux to Welser Loan and Trust Co., SWUNWU, and lot 3, Sec. 4:16:47. 62422. A. E. Grandjean to Wm. J. Lach ner, sections 14, 15 and 17; and N 5iNM, SEUNWtf Sec. 16:20:44. 62722. $1.00. Sheriff H. "Leo Nod to Molinc Farms Co., lots 116 and 133 ot Jamlcson Acreage Tracts. 62922. $4,337.42. E. J. Burrough to Walter Rich ardson, N and NS ot lots 1 to 8 Inclusive, In block 2 Taylor's Add. to Nyssa. 61922, a $1000. Van Slckltn Land & Livestock Co. to Arthur Van Slcklln, lot 4, NE& SH Sec. 13:16:47. Lots 1 and 2 SWSWU Sec. 18; lot 1 and NW UNWU Sec. 19:16:48. 62422. MARIAGE LICENSES ISSUED Bert L. Miller and Emma Bert well, C2722. Harlle Daytol Jenne and Vloln M. Bingham C2822. COMPLAINTS FILED Alva Springer vs. O. B. King. 62622. Injunction. ( Wm. Jones vs. Theron R. Beers ot als. 62822 To set aside deed. Joel Looper et al vs K. S. & D. Fruit Land Co. et al. 62922, To quiet title. Ontario National Bank vs. J. H. Seawenrd ot ux. 63022. Fore closure of Mortgage. $16,036.24. J. It. Blackaby vs. J. II. Seawcard et als. C3022. To set aside deed. J. R. Blackaby vs E. F. Soaweard et als. G3022. Recovery on note. $4500. Wm. E. Lees vs T. M. Seaweard et als. 63022. Recovery on note. $952.55. A. L. Longworth vs Wlllard Han son, et als. 63022. Foreclosure Of mortgage. $3336.70. m Mi wYi miiiM 1 hi sms " The new Qoodyear Cross-Rib Tread Cord A New Tread a Lower Price Reliable Goodyear Quality Here is a new Goodyear Cord Tire a big, sturdy, long wearing tire that sells at a price lower than you are asked to pay for many "long discount" tires of unknown value. It has a different tread from the famous Goodyear All Weather Tread Cord a new tread with a deep, clean-cut, cog-like pattern and it sells for from 20 to 25 less. It has in it the same high-grade long-staple cotton, the same Goodyear patented group-ply construction, the same liber ally oversize dimensions. When you buy the 4Vfe-inch size, for example, you get a lire whose actual measurement is nearly 5 inches. Don't confuse this Goodyear Cross-Rib Tread Cord with other popular-price cords which sell at the same price or for slightly more. In many cases, th'ese other cords are made of inferior mate rials, with short-staple cotton as a foundation. Get the tire that is good enough to carry the Goodyear name, that is built to safeguard the world-wide Goodyear reputation. All of the Goodyear Service Station Dealers listed here have the Goodyear Cross-Rib Tread Cord, as well as the famous All-Weather Tread Cord, ready for you now. Compare thes prices with NET prices you are asked to pay for "long discount" tires 30 x3tf Clincher $13.50 32x4 Straight Side. $25.45 33 x4tf Straight Side, .$32.15 30 x 3K Straight Side . . 15.85 33x4 Straight Side . . 26.80 34 x 4tf Straight Side . . 32.95 32 x 3 Straight Side . . 19.75 34x4 Straight Side . . 27.35 33x5 Straight Side . . 39.10 31x4 Straight Side . . 23.50 32 x 4 Straight Side . . 31.45 35 x S Straight Side . . 41.05 These prices include manufacturer's excise lax Goodyear Cross-Rib Tread Cord Tires are also made in 6, 7 and 8 inch sizes for trucks RSHHrCKS Directory of Ontario9 s Business Firms DR. J. A. MC FALL Eyesight Specialist Eye Glasses and Spectacles ONTARIO NATIONAL BANK The Oldest Bank In Malheur County "Service that Serves" Capital and Surplus $100,000. RKinSEN A RYAN The Home of Good Eats and Low Prices Phones 3 and 131 PURITY BAKERT Ernest Barcus, Prop. All Kinds of Breads, Cakes and Pastry RADBR BROS. Dependable Merchandise. "Not the Cheapest, But tho Best" Signs BYRON TURNER HOTEL WIL80N The "Homey" Hotel of Malheur County. Good Meals 40o TROXELL IMPLEMENT CO. Farm Operating Equipment McCormlck, Deerlng and P. & O. THE INDEPENDENT MARKET Phones. 8 and 135 If Its Good To Eat We Hav It If It's Farm Produce Wo Buy It - WELLS DAIRY Phone 34 W2 Service day and night. Tuber cular tested cows. Clean and sanl tar equipment. MORRIS MILLINERY & NOVELTY 8HOP Palymre Waists Women's Dresses; And Sport Clothes THE HUB Ono ot 40 Stores Will Rave You Real Money W. L. IIAZELTINK Watchmaker, Jewelry All Work Guaranteed BLACKABY JEWELRY STORE Home of "QltU that Last" ONTARIO PHARMACY O. M. Castleman, Prop. Prescription Specialist Victor Phonographs Rexall Remedies Eastman Kodaks H, R. UDICK Plumbing and Heating Domestio Water Systems TAGGART HARDWARE CO. Malheur County's Largest Hardware Store J. O. McCREIGHT HARDWARE Satisfaction Guaranteed Thursday. -..r-1