The Willamina times., October 26, 1972, Image 4

WILLAMINA TIMES
THURSDAY, OCT. 26, 1972
— KAO ASKS GIFTS
CLASSIFIED
ADVERTISING
Classified Page—First Inser­
tion 10c a line; each addition­
al insertion 3c a fene. Min­
imum charge 30c. Terms;
Net, cash with order. Addi­
tional charge for billing or
tear sheets.
FOB SALE
A1PP1.BS FOR SALE—Plee-se
taring boxes. A2 sk > flresh ci­
d er. H erm an EndlreB, Red
PTaliife road, iStoeriidian. C all
843-318118.
10 ftfie
— Continued from fro n t page
•fhe Old. "h/me/t. WILLAMINA
WASH 8 DRY
ARNOLD’S
BARBER SHOP
MISHLER
WRECKERS
cia'l support fro m th e people
Towing - Auto Glass Work
e f O ie g tn in o rd e r to hi.ive
9 a m . to 6 p.m.
24-HOUR
SERVICE
II Tow Car Is Needed -
rn e iundis on h an d to ad m it
n ew p atien ts to its Pfe-saving
34? B S*.
Willamina Call 876-2432, Willamina
p rogram by p rovid in g them
Wash the EASY Way
w ith kidney m achines, tra in ­
“Some stretch pants have
242 West Main Street
ing an d m edical supplies so
no other choice.”
tn a t these people can w ork,
Carl and Lanra Boebler
ra .s e th e ir fam ilies an d be
useful people.”
KAO m ust ra is e $10,000
(for fine care o f ea c h p a tie n t
®or th e firs t six m onths, F all a n d W in ter H ours:
lit also m ust receiv e dona- T uesday th ro u g h F rid a y 9-5
ttions of $4,000 p e r y e a r fo r
S atu rd ay 9-2
ea ch continuing p atien t. This
CLOSED MONDAYS
am o u n ts to ab o u t $12 p e r day
Hours: THURSDAY 9:30 -to 5
Across from Post Office
p e r p atien t.
WILLAMINA
SHOE REPAIR DR. R. O. RUE,
OPTOMETRIST
S aturday by Appointm ent
LOCAL ITEMS
COLOR PRINTS
1S<J each
PERFECT PHOTO, INC.
W A N TED
T elephone 843-3566
148 S. Bridge, Sheridan
The Yamhill County
M r and Mrs. Elmo K ing of
G ra n ts 'Fisss w ere o v ern ig h t
A PPLE PICKERS WANTED guests ait th e hom e of Mr.
MATTHEWS
— G ood picking. H erm an a n d Mrs. Rjay M cGee la st
IS PROUD TO ENDORSE THESE HIGHLY
Endres, Red P ra irie
road, w eek.
QUALIFIED CANDIDATES:
S heridan. P hone 843-3818.
'Mir. and Mrs. R o b ert Jo n e s
9>.£c
otf Yacolt, Wash., w ere S u n ­
day afternoon v isito rs a t the Willamina, Phone 876-2112 The Littie Store With
¡nome of th e ir cousins, Mrs.
EVERYDAY LOW PRICES
IRozelia and' M axine G ayken
SENATE NO. 2
NOTICE OF GENERAL
tend E lm er K ilgofe.
Open Every Day
EXCEPT THURSDAYS
ELECTION IN THE CITY
. ¡Mrs. R ichard Coon and
Honrs: 9 a m . to 8 pm .
OF WILLAMINA. OREGON ibolby, R ohde, of P acific City
h a v e been visiting a t th e
STATE REPRESENTATIVE NO. 3
N otice its hereb y given,, hom es of Mr. and Mrs. V er­
p u rsu a n t to the provision of non M osser and M r. and Mrs.
th e City C h arter of th e City lAJbert Johnson. M rs. Coon
ST. MICHAEL'S
o f WWiiamiiinlj, Oregon, th a t ■is the fo rm er B etsy Tatom.
REPAIR SERVICE AS
COUNTY SHERIFF
th e re will' he h e ld in th e
CLOSE AS YOUR PHONE
C ity of Willamina-, O regon,
a t the City Hail, on Tuesday,
876-3414 - 24-Hr. Service
th e 7th day of Novem ber,
,li9(72, a g en e ral election, an d
GARRY AULT
COUNTY COMMISSIONER (Position No. 2i
th a t the City P olls w ill be
SATURDAY. NOV. 4
P.O. Box 403
open from 8:80 o ’ldock in
th e forenoon, to th e h o u r of
Willamina, Oregon 97396
5 to 8 p.m.
8:00 in th e a ite rn o n of the
said d ay a n d date, and at
COUNTY ASSESSOR
th e said' election the follow ­
ing .oi'ty officials w ill be
elected, to w it: THREE CITY
who knows how to step on
Pol. Adv. Pd. for by Republican Women's Club,
COfUNCfLIMIEN and a MAY­
MORE TQ SEE ON CABLE TV
your toes without m essing
Elaine Craig, Treas., Rt. 1, Box 247, ' Dayton,
OR, fo r th e ensuing term s
up your shine.”
com m encing Januisry 1, 1972.
Oregon 97114.
128 N. Bridge St.
'
Phone 843-2327
T he Com m on Council' h as
ap p o in ted a Ju d g e a n d
CLeriks of the said election to
Effective Trade Mission » . .
se rv e a t th e polling place in
the said C -ty Ha'll, and this
n o tice 'has been posited in
th re e public and conspicuous
American businessmen w ill clubs appeared 10 years ago in goods in Japan. “The average
places in th e Ciity of Willia.-
measure “grades" in increased, Japanese m a r k e t s , he said, Japanese household income is'
sales dollars from Japan if they there was poor consumer re­ now well above that needed to
m ina, Oregon, fo r th e tim e
heed lessons by a group'of 25 sponse since clubs were de­ meet necessities and tradition­
a n d in th e m a n n er req u ired
top Japanese businessmen — signed -for the average Ameri­ al product requirements," he
b y th e City C harter.
the U.S. Export to Japan Pro­ can, instead of the average said.
D ated snd posted th is 26th
“Most o f th e tim e the
Citing s p e c i f i c consumer
motion Mission — who made a Japanese counterpart who is
d ay of O ctober. 1972.
shortest distance between
six-city tour of the U.S. for the of slighter build. Redesigning markets, Miyoshi noted that:
(¡Seal)
C arol Hectoadon
expressed purpose of helping the clubs after consulting with • Expenditures on food will
two points is under construe
C ity R ecorder, City of
U.S. businessmen c a p t u r e » Japanese distributors resulted continue upward growth.
tion.”
“To err is h um an—bnt
large share of Japan’s growing In a $15 million import market • Housing expenditures will
131c
Willamina,, O regon
grow even more rapidly, as
usually a much be»»er ex­
lo r American suppliers.
consumer goods market.
Citing a joint Japan-U.S. ven­ larger units are sought with
cuse is demanded.’
Seminars in in s Angeles,
Kansas City, Dallas, Atlanta, ture in his country, Sakurau­ central heating systems and
Hew York and Minneapolis chi said that high domestic more sophisticated housing fix­
provided answers to questions distribution and transportation tures.
YOUR PERSONAL RESPONSIBILITY
of U.S. businessmen and offi­ costs in a recent export ven­ • Clothing purchases will con­
cials on Japanese market po­ ture of American plastic boats tinue their upward growth pat­
tentials for more UB. consum­ hampered the operation until tern, with attention on style
er goods and on meeting Ja» a licensing a g r e e m e n t was- and design by both the affluent
changed and production trans­ and the young.
panese marketing methods.
According to Toru Aizawa, a
Top Japanese mass merchan­ ferred to Japanese-based.
top official of the Mitsubishi
dising, wholesaling and trad­
Corp., importers should anal­
ing executives described Japan
yze these factors in the Japan­
SUPERBIKE MILESTONE
as the world’s largest futurs
ese food market:
import market, pointing out
' Plans for a major motor­
• Products in- short supply.
Japanese shoppers’ pattern of
cycle road racing event on the
• Similarity in q u a l i t y and
day-to-day food buying in con­
W est Coast have been an­
taste
with competing products.
trast to Americans’ shop-and-
nounced with the sponsorship
• Japan’s g r o w i n g younger
store pattern. Product promo--
generation’s specific taste hab­
by Kawasaki Motors Corpora­
tion in Japan is not confined
its compared to similar U.S.
tion of the first internationally
to "Image.” creation, they said,
growth with a trend toward
sanctioned road race to be held
describing various techniques
variety.
for effective marketing rela­
July 21-23 at the Laguna Seca
He added the profitable spe­
tionships with Japanese trad­
Raceway.
cialty foods market should be
ing companies.
With a purse of $50,000, the
carefully studied for quality,
The U.S. E x p o r t-to-Japan
125 mile Formula 750 Cham­
not price.
Promotion Mission was spon­
pionship event will be one of
Aizawa said items which
sored by the Japan-U-S. Econ­
the richest on the AMA/FIM
would be well received in Ja­
omic
Council,
consisting
of
national calendar.
pan include condiments, frozen
leading businessmen in both
foods, and fruit and pickled
Professional racers from all
countries and was arranged by
delicacies.
over the world will participate
the National Export Expansion
Takeshi Sakurauchi
Aizawa emphasized that in
Council.
In another example, Sakrau- marketing in Japan, American
Employing new selling meth­ chi said although American manuiacturers must:
ods and techniques could nar­ furniture is excellent in quality • Determine proper specifica­
row the $3.2 billion U.S. deficit and design, it is usually too tions, quality and description
of 1971 in trade between the big for Japanese homes and for merchandising.
two countries, mission leaders freight charges are prohibitive. • Be aware of advertising and
emphasized» A d v i s o r y assis­
Japan would like to maintain promotion techniques, and ulti­
tance was directed particularly the present level of export to mate selling price.
to s m a l l ’ and medium-size the U.S., he said, while increas­ • Obtain reliable distributors
American companies producing ing imports from the U.S. The capable of speedy distribution
high quality goods such as Japanesé government, formerly and maintaining inventories.
houseware«, leisure and sport­ anti-import, has become pro­
Commenting on. a joint pro­
ing equipment, apparel lines, import because too much im­ motion program, Hiroshi Fuka-
cosmetics, stationery, giftware, balance in trade is not healthy. tani, sub-manager of the Gen­
in the Kawasaki Superhike
hobby items, toys, games and Japan would like to balance eral Merchandise import and
International, vying for cash
processed foods.
prizes by flashing through the
trade between the two coun­ Export Department of Sumito­
Although t h e s e American tries on a “higher level,” he mo Shoji Kaisha, said costs of
1.9 mile circuit a t speeds in
goods inevitably will cost more added.
promoting canned goods or
excess of 130 mph. Factory
than those made in Japan —
According to ' Sadaö Mura- wine for a single producers
teams from all the major
even with the recent yen re- kawa, an assistant g e n e r a l may be prohibitive in Japan.
motorcycle manufacturers are
evaluation, m i s s i o n leaders m a n a g e r of the Marubeni However, a joint promotional
also expected to participate in
noted there’s been a steady in­ Corp.,'the Japanese market of­ program would cost far less on
this international West Coast
crease of disposable income in fers "attractive potential for a per-company basis. Instead
COMPLETE LINE OF
motorcycle road race.
Japan resulting in a growing the export-minded, depending of 20 brands and 20 separate
I M otorcycle ro ad ra c in g ,
demand for superior goods on the right merchandise, com­ sales organizations, a single
■which is a popular and im­
despite high prices.
petitive prices, adequate sales brand and a single sales force
portant sport in Europe, h as
IN STOCK
According to Takeshi Sakura- channels and suitable sales could be maintained-
Fukutani . said businessmen
rapidly gained support in this
uchi (“just call me 'Scratch’,” promotion.”
2 FOR $27.95 EXCHANGE
M a s a y a Miyosht, assistant, interested in exporting to Ja­
he told reporters), leader of
country over the last few
the mission and a high-ranking leader of the mission and a pan should familiarize them­
years. Its high speed demands
(including Tax an d Mounting)
executive of Mitsui & Co., deputy director of the Inter­ selves with the methods of ex­
on men and machines make i t
«porting goods in particular are national Economics Affairs De­ ports, distribution, pricing and
an exciting spectator event
good candidates for importa­ partment of the Keidanren promotional costs.
and provides proof positive as
Two basic export methods
tion from the U.S. Despite at­ (Federation of Economic Or­
to the value of motorcycle de­
tractive design and market, ganizations), saw a rapid in­ are Japanese distributors and
Willamina
Phone 876-3174
sign and engineering advance­
When American-made g o l f crease in demand for consumer Japanese sales offices, he said.
ments.
Republican Women’s Club
NEWBY’S
PHARMACY
SOUTH SIDE
GROCERY
LEGAL NOTICES
ALL MAKES
MOBILE
PAUL RANNEHAN
V acuum
REPAIR
JOE FORE
HAM DINNER
AND BAZAAR
1hz Otdli/M&i
W. STAN OUDERKIRK
STAN1EYSHIRK
CARL “SANDT” SANDERS
STUCK ELECTRIC.INC.
1 he Obi Iwne/i
ihe Old icm&i
DON'T 8E A
POLITICAL
DROP-OUT
WINTER IS HERE!
SNOW TIR ES
BILL’S GARAGE &
STANDARD STATION
Stimulates Japanese Market For U. S. Goods & Products