GREEN #1,
DUSK TILL
DAWN AND
GOJIADE
THE
COMPANY
DOING
JUICING
RIGHT
Fresh Press Northwest takes cold press
to new heights BY JANICE DANIELS
I
f you think cold-pressed juices only taste like Brussels
sprouts, you’ll be amazed to hear one special juicery
in town even has child admirers.
Jon Bertolone, owner of The Fresh Press Northwest
organic juicery, took his first shot at juicing to help
a friend who was battling cancer. From there it grew into
something bigger than he ever imagined.
Bertolone started delivering juices to his friend’s
home via the “milkman method,” in which he would pick
up empty jars as he delivered fresh ones. What wasn’t
originally intended to be a business endeavor ended up
charming many, spearheading Bertolone into a one-man
juicing operation.
“People started talking about my juices and delivery
method, and it ended up overtaking my entire kitchen,”
Bertolone says. “It eventually consumed my other job, so I
decided to jump full-on into it.”
While he aims to serve juices that taste delicious,
what’s equally important to Bertolone are juices that feel
good. After all, the shop’s sign does read: “Our mission is
nutrition.”
“One of the most common misconceptions is you can
juice anything from the kitchen sink — things you like, or
things you think are healthy — when in actuality you can
put foods in there that cancel each other out,” Bertolone
says. “In our juices we try to combine the absolute perfect
combination of fruits, vegetables, herbs and extracts for a
complete nutritional option.”
Using mostly locally-sourced ingredients, the menu
currently features 10 creative juices with such tantalizing
JON BERTOLONE, OWNER OF
FRESH PRESS NORTHWEST
EUGENEWEEKLY.COM/CHOW
PH OTO S BY TO D D C O O PE R
names as “Love Your Liver” (carrot, beet, apple, ginger)
and “Green Energy” (carrot, celery, spinach, apple). The
menu also offers fresh gourmet smoothies, as well as daily
cleanse packages which “reset, renew and revive” the body.
“Juicing has been an incredible transformative in my
life, and I enjoy sharing its magic with Eugene,” Bertolone
says.
Bertolone’s favorite drinks for summer are “Dusk Till
Dawn” (grapefruit, lemon, honey, and cayenne) and “Sun
Salutation” (pineapple, lime, mint, and liquid chlorophyll),
which he says are especially replenishing after a hot
summer hike.
The Fresh Press NW is located at 76 W Broadway, open 10:30 am - 4 pm
Monday through Friday, and on Saturdays you can catch them at Saturday
Market! Closed on Sundays.
COFFEE BUTTERCUP
SUPERFOOD SMOOTHIE
CHOW SUMMER 2017
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