Rather than quote market statistics about how booming a business the market is doing or
that how in one single year the farmers’ market in Olympia, Wash., went from $100,000 in
sales to $2.3 million by building a permanent structure for their market, I’d like you to
Google that stuff yourself.
ing lot for a permanent agricultural center and Farmers’
Market in its place? Who to call? What to wear? Lane County
Commissioner Pete Sorenson picked up the phone after two
short rings.
“This is a topic near and dear to my heart,” says Sorenson,
a former employee of the Secretary of Agriculture during the
Carter administration. “I’d say the most significant thing on
the table was the Downtown Initiative for the Visual Arts
(DIVA) proposal. DIVA worked with the UO School of
Architecture to have a series of designs drawn for a visual arts
facility on the butterfly lot. I’ve previously worked with UO
Landscape and Architecture on expanding the Farmers’
Market, having that area (butterfly lot) leveled. The DIVA pro-
posal is a more recent and researched proposal as far as where
DIVA could have a strong downtown presence, and in some of
the proposals, the Farmers’ Market space is left as an open
space on the south side of the lot, providing five times the
space of the current market. In trying to pull these together, I’d
like the county to work with both DIVA and the Farmers’
Market.”
You don’t say?
“My proposal,” continued Sorenson, “was that we build
DIVA on the corner, and my modification was to get a tunnel
under 7th so that people from the Hilton could have indoor
access both in the heat of the summer and rain of the winter,
and that the building itself would be an adjunct to the confer-
ence facility.”
“There are obstacles,” Sorenson continued. “One is the
current facility. The butterfly lot is used by the Lane County
Emergency Operations Center, our 911 operation, our 24-hour
Sheriffs’ Office and people working across the street 24-hours
a day, and we need them relatively close because of the hours
they’re moving in and out of the building. (But) there’s a big
lot bounded by 7th, 6th, Pearl and Oak, and there is a parking
garage under that lot … owned by the county. There’s a tun-
nel under 7th that we use to get into the Lane County
Courthouse. (Architect) Otto Poticha tells me you could add
on at least one story on top of that building. The workers
would have covered parking, it’d be safe, and it’d be even
closer than it is now.”
Can I get a witness? There’s another lot that could replace
the butterfly lot if DIVA and the Farmers’ Market took over
the space.
Sorenson saga
Sorenson discussed more obstacles. “Another would be the
commissioners that hold the land of Lane County in trust for
the taxpayers; they have to be invested in this idea, and they’re
not all invested in this. They have to believe this is a good
thing for the community, because the next step would be
financing, issuing bonds, borrowing money to build or allow-
ing others to build by leasing the land. I tend to think that the
government might get a more favorable rate on their loan
(instead of the Farmers’ Market borrowing). I think it would
be a good idea to talk to them (the commissioners).”
Then, as if mulling the idea over to himself, Sorenson gave
pros to match his own cons. “I wouldn’t underestimate the
component of the arts in this. It’s not just because of the Bach
Festival; look at the investments we have in the arts: You need
a world-class event; you’ve got the Bach Festival; you need a
regionally big event, where people come from other commu-
nities; you’ve got OFAM; the Cuthbert; the Hult Center; the
Celebration; UO athletics sell out the Eugene Hilton; the
Willamette Valley has some of the finest wines in the world.
We are ready, absolutely. If we can pull together both our
direct farmers in the form of the Farmers’ Market, and the
visual arts people, DIVA; pull those two together at that par-
ticular site and make it work for our taxpayers; if we could get
slightly more than what we’re getting now from a dilapidated
structure, which we’re going to have to displace at some point
anyway, why don’t we do something significant with the spot,
and economically profit by making this investment rather than
by leaving things as they are? This (butterfly lot) is already an
eyesore that should be taken down.”
Then Sorenson says, “I believe we do have an answer.”
“I think,” he finished “that DIVA and Farmers’ Market
should come together and work on a proposal that would be
mutually agreed upon. If that would happen I know that would
be much easier for me.”
So Sorenson sewed a saga, pointing to Poticha.
Parking Poticha
I wanted to know if the idea of moving the butterfly lot was
feasible, and it turned out that Poticha was tied in far more
than first realized. His secretary also answered the phone in
two short rings.
“The courthouse is actually designed for four more floors,”
says Poticha. “Matter of fact, I’d like to see the floors on it
some day. When we built it, the county didn’t have the money
or need to go higher. The foundation for that structure is a
three-foot thick concrete slab that runs the whole block. It can
hold up the world; four more floors, minimum. It was
designed for seismic loading. If you want to talk about a build-
ing that’s not designed for seismic loading, it’s the butterfly
parking lot. You consolidate all the county parking in one
place; you put in an elevator to go down to the tunnel layer
that’s already connected to the courthouse.”
I told Poticha the reasoning for my question: Moving
DIVA and the Farmers’ Market to the butterfly site.
“It was my (UO) class that did the designs,” he pointed out.
All the students incorporated the market. Frankly, from all of
them, I’m guessing that at least 10 designs were certainly
viable. One of the requirements for DIVA was an outdoor
sculpture area. Wouldn’t it be nice to incorporate the sculpture
area with the Farmers’ Market?”
Yeah, I reply, that’d be nice. But could the Farmers’Market
also get their agricultural center included, along with parking
and accessibility?
“One of the problems the students had for DIVA,” says
Poticha, “was that the site was too large.”
“So it would work?” I asked.
“You bet. Absolutely.” Says Poticha. “If DIVA got
involved, if there were a way to combine activities, that would
be the ultimate choice. If you think about it, art and food;
they’re both to stimulate the senses in some way.”
So lemme tell ya’ I was pretty psyched at this point. I need-
ed DIVA’s reaction. It seemed all they needed was old-fash-
ioned teamwork with the Farmers’ Market. They couldn’t
have positioned things much better for initial talks on their
future bower, I thought. However, some people just dig their
own art.
Digging DIVA
“Our long-term vision,” says DIVA Executive Director
Mary Unruh, is to have a visual arts center located in down-
town Eugene, with artists studios, galleries and a permanent
collection of regional art, together with the Lane County
Historical Museum, because they have many similar needs.”
“When Otto came to us,” says Unruh, “it was with the idea
that he and his students would design a visual arts center on
the butterfly lot. That seems to be the place that comes up reg-
ularly where this might happen. There’s a lot to do in the
meantime. That’s our 10-year idea.”
Ten years? I thought. Who wants to wait 10 years?
Whadya want instead, a new police station? Jesus.
By our laws the land that should be held for
the homeless has passed to a great extent into the
hands of gigantic corporations.
— H.E. H AYES , farmer and state lecturer in 1885, wrote to
newspapers and farm journals on the West Coast.
“That’s so Eugene,” continued Unruh on the concept of
furthering Poticha’s students’ designs for art and agriculture,
“It has to include the Farmers’ Market. As far as why it takes
10 years, well, look how long it took to get the library.”
“Glen Svendsen (city facilities division manager) said
they’re putting a committee together to discuss use of the park
blocks,” says Unruh, “and that the committee would look at
both long and short term uses of that piece of land, so that any
short term decisions would not impact longer-term visions for
that piece of property.”
“Longer-term visions?” I asked.
“Like potentially a visual arts center,” she smiled. “He
asked me to participate in the committee.”
AUGUST 19, 2004 13