4
SANOV (O r* ) POST Thurt
April 72 I9 t2 ($«c ’ )
Latest research confirms MERIT delivers the
taste of cigarettes having up to twice the tar
Many low tar cigarettes
make taste promises. But
only ‘Enriched Flavor,’«
MERI T offers proof not
promises. Proof through
extensive smoker taste
tests.
M ER IT Taste
Sparks Switch.
In a separate part of this
extensive new study, MERIT
smokers report that taste is a
major factor in completing
their successful switch from
M ERIT Taste D o e s It.
higher tar Brands.
In impartial new tests
Confirm ed: 9 out of 10
where Brand identity was
former higher tar smokers say
concealed, the overwhelming MERI7 is an easy switch, that
rnaionty of smokers reported they didn t give up taste in
MERI 1 taste equal to—or
sieitehing, and that MERIT
Better than leading higher
is the Best-fits ting /me tar
tar Brands. Even Brands
they ve ever tried.
with up to twice the tar.
Year after year, in study
Moreover, when tar levels after study, MERIT remains
were revealed, 2 out of 3
unBeaten. The proven taste
chose the MERI I combina
alternative to higher tar
tion of low tar and g<xxl taste. smoking —is MERIT.
Warning The Surgeon General Has Determined
Thai CigareIle Smoking Is Dangerous io Your Health.
MERIT
Kings & lOO’»
Kings 7 mg ta r*'0 5 mg nicotine— 100 s Reg: 10 mg tar' 0.7 mg nicotine —
100 I Men 9 mg tar 0 7 mg nicotine ev pet cigarette. FTC Report Dec 81
TVT* • ■
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